{"product_id":"kalpataruprojects-marketing-mix","title":"Kalpataru Projects International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKalpataru Projects International leverages a project-focused product mix, value-based pricing for large-scale contracts, strategic global distribution via EPC partnerships, and targeted B2B promotions to win infrastructure projects—discover the nuances behind each decision in the full analysis. Get the complete 4Ps Marketing Mix in an editable, presentation-ready format to save research time and apply actionable insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Transmission and Distribution Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKPIL delivers end-to-end EPC for high-voltage transmission lines and substations worldwide, executing projects in 30+ countries and completing 1,200+ circuit‑km in 2024 alone; services span design, testing, and commissioning across deserts, mountains, and offshore sites. By end‑2025 KPIL expanded smart‑grid and renewable evacuation capabilities, integrating grid‑scale SCADA and 2.1 GW of renewable interconnection capacity, boosting project EBITDA margin by ~220 bps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRailway and Urban Mobility Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKalpataru Projects International offers railway electrification, signaling and track-laying for high-speed and metro projects, delivering over $420m in rail contracts since 2022 and winning a ₹1,200 crore (≈$150m) metro EPC in 2024.\u003c\/p\u003e\n\u003cp\u003eThese services modernize transport in emerging economies, cutting travel times by up to 35% in documented projects and supporting urban ridership growth—metro passenger numbers rose 18% year-on-year in key markets in 2023.\u003c\/p\u003e\n\u003cp\u003eTheir portfolio covers complex civil works for stations and bridges, with station\/bridge works comprising ~30% of rail revenues in 2024 and enabling integrated multimodal hubs that improve last-mile connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil and Industrial Construction Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKalpataru Projects International (KPIL) delivers large-scale civil and industrial construction—industrial plants, commercial towers, and specialized residential complexes—contributing to its 2024 order book of ~INR 42.3 billion and 18% YoY backlog growth.\u003c\/p\u003e\n\u003cp\u003eThey use advanced technologies—BIM (building information modeling), precast systems, and seismic-resistant designs—to boost structural durability and meet ISO 9001 and international safety norms, lowering rework rates to under 1.8%.\u003c\/p\u003e\n\u003cp\u003eThis segment serves government urban development projects and private industrial expansion, accounting for roughly 34% of KPIL’s 2024 revenue and capturing rising infrastructure spend across India and select MENA markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Management and Irrigation Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkalpataru projects international water management and irrigation systems deliver end-to-end supply schemes plants pumping stations distribution networks security in asia africa with worth backlog\u003e\n\u003cptheir irrigation and drinking-water solutions are built for sustainability scalability serving projected urban populations rising by in key markets reducing non-revenue water up to per project.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eBacklog ~USD 120m (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 25% reduction in non-revenue water\u003c\/li\u003e\n\u003cli\u003eDesigned for 30% urban population growth by 2030\u003c\/li\u003e\n\n\u003c\/ptheir\u003e\u003c\/pkalpataru\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOil and Gas Pipeline Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpkalpataru projects international offers epc services for cross-country oil and gas pipelines process plants delivering terminals gathering stations with strict environmental compliance iso systems.\u003e\n\u003cpthe firm reported revenues in from energy infrastructure and completed km of pipelines emphasizing safety leak-detection tech project hse compliance.\u003e\n\u003cpthey enable safe efficient hydrocarbon transport across long distances reducing transit losses and boosting delivery uptime for clients in asia africa the middle east.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420M revenue (2024)\u003c\/li\u003e\n\u003cli\u003e1,200 km pipelines completed (2023–24)\u003c\/li\u003e\n\u003cli\u003e98% HSE compliance rate\u003c\/li\u003e\n\u003cli\u003eISO 14001 environmental management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pthe\u003e\u003c\/pkalpataru\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKPIL: EPC powerhouse—1,200+ km, 2.1GW renewables, INR42.3bn order book\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKPIL offers EPC for transmission, rail, civil, water, and energy infra—1,200+ circuit‑km (2024), 2.1 GW renewables interconnect (2025), INR 42.3bn order book (2024), 34% revenue from civil, USD 120m water backlog, $420m energy revenue; BIM, precast, ISO 9001\/14001, HSE 98%, rework \u0026lt;1.8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCircuit‑km\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable interconnect\u003c\/td\u003e\n\u003ctd\u003e2.1 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder book\u003c\/td\u003e\n\u003ctd\u003eINR 42.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater backlog\u003c\/td\u003e\n\u003ctd\u003eUSD 120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy rev\u003c\/td\u003e\n\u003ctd\u003eUSD 420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Kalpataru Projects International’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Kalpataru Projects International's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Kalpataru Projects International Limited (KPIL) operates in over 70 countries, with major concentration in Africa, the Middle East, and Latin America, contributing roughly 62% of its INR 48.7 billion international order book. This global footprint lets KPIL access high-growth infrastructure projects—transmission, rail, and EPC—while spreading regional risk across markets. Local offices in these regions improve coordination with governments and helped win 18 major contracts worth $860 million in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Manufacturing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKalpataru Projects International runs state-of-the-art manufacturing plants for transmission towers and specialized components in India and three international hubs, supporting a ₹1,200 crore order book in 2024–25 and cutting vendor dependence by ~60%.\u003c\/p\u003e\n\u003cp\u003eCaptive manufacturing raised on-time delivery to 96% in 2024 and lowered quality defects to 0.4%—improving margins and shortening project cycles by an average 18% versus peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKPIL operates regional headquarters in Mumbai, Dubai, Singapore and Nairobi to steer localized business development and project delivery; these hubs managed ~62% of $1.1bn FY2024 international revenues and coordinated 18 major projects in 2024.\u003c\/p\u003e\n\u003cp\u003eEach hub directs resource allocation and client relations within its economic zone, cutting average project approval time from 42 to 18 days and improving on-time delivery rates to 89% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKalpataru Projects International uses cloud-based digital platforms and IoT tracking to manage logistics and inventory in real time across 25+ countries, cutting material lead times by ~18% in 2024 and reducing equipment idle hours by 22% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese digital placements ensure timely delivery to remote sites, lower freight overruns, and improve heavy machinery utilization to ~78% across multi-continent projects, saving an estimated $6.5M in operational costs in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time IoT tracking across 25+ countries\u003c\/li\u003e\n\u003cli\u003e18% lower lead times (2024)\u003c\/li\u003e\n\u003cli\u003e22% fewer equipment idle hours (YoY)\u003c\/li\u003e\n\u003cli\u003e78% machinery utilization across projects\u003c\/li\u003e\n\u003cli\u003e$6.5M estimated ops savings in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Government Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA large share of Kalpataru Projects International Ltd (KPIL) revenue comes from direct contracts with national utilities and government infrastructure departments, aligning services to national development plans and aid-funded programs; in FY2024 KPIL reported ~48% of orderbook from government and utility clients (~INR 4,200 crore of a INR 8,750 crore orderbook).\u003c\/p\u003e\n\u003cp\u003eThese institutional partnerships supply a steady project pipeline and lower commercial risk, easing market entry into new sovereign markets via bilateral aid and multilateral-funded tenders; KPIL won 3 government-backed cross-border EPC contracts in 2024 worth ~USD 120M.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~48% FY2024 orderbook from government\/utilities (~INR 4,200 cr)\u003c\/li\u003e\n\u003cli\u003e3 government-backed EPC wins in 2024 (~USD 120M)\u003c\/li\u003e\n\u003cli\u003eStrategy: bid on aid-funded tenders to enter new sovereign markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKPIL: Global hubs, 70+ countries, 96% OTIF, ₹1,200cr captive support, $6.5M IoT savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKPIL’s place strategy: 70+ countries (62% of INR 48.7bn international orderbook), hubs in Mumbai\/Dubai\/Singapore\/Nairobi, captive plants (₹1,200cr support), 96% on-time delivery (2024), IoT across 25+ countries cut lead times 18% and saved ~$6.5M; ~48% FY2024 orderbook from gov\/utilities (~INR 4,200cr).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl orderbook share\u003c\/td\u003e\n\u003ctd\u003e62% of INR 48.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCaptive plants support\u003c\/td\u003e\n\u003ctd\u003e₹1,200cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT coverage\u003c\/td\u003e\n\u003ctd\u003e25+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps savings\u003c\/td\u003e\n\u003ctd\u003e$6.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGovt\/utilities orderbook\u003c\/td\u003e\n\u003ctd\u003e~48% (~INR 4,200cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eKalpataru Projects International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Kalpataru Projects International 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750894186873,"sku":"kalpataruprojects-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kalpataruprojects-marketing-mix.png?v=1772226672","url":"https:\/\/matrixbcg.com\/products\/kalpataruprojects-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}