{"product_id":"jorya-marketing-mix","title":"Xin Hee Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Xin Hee’s product design, pricing architecture, distribution channels, and promotional mix converge to build market impact—this concise preview highlights key strengths and gaps, but the full 4P’s Marketing Mix Analysis delivers a ready-to-use, editable report with data-driven insights, tactical recommendations, and presentation-ready slides to accelerate your strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Portfolio Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXin Hee’s multi-brand portfolio—JORYA, JORYA weekend, GIVH SHYH, ANMANI, CAROLINE, and AIVEI—targets luxury womenswear niches from formal to casual, letting each label keep a clear identity while covering price points from approx. $150 to $1,200. \u003c\/p\u003e\n\u003cp\u003eBy 2025 the mix aims to lift group revenue share from womenswear to ~78% and expand average transaction value by 12% year-over-year, widening female wallet share across urban premium segments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Design and Craftsmanship\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core product value rests on intricate design details and superior craftsmanship that sculpt feminine silhouettes and elegant aesthetics, driving a 28% gross margin premium versus Xin Hee’s mass-market peers in 2025.\u003c\/p\u003e\n\u003cp\u003eXin Hee spent HKD 45.2M on R\u0026amp;D in FY2024 to refine patterns and fit, ensuring luxury-sector quality and a 12% year-on-year reduction in returns from fit issues.\u003c\/p\u003e\n\u003cp\u003ePremium fabrics and complex tailoring—hand-stitched finishes, couture-grade lining—raise average unit cost by 65% and support price points 3–5x above fast fashion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Category Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeyond women's apparel, Xin Hee added accessories, footwear, and handbags that match seasonal collections, boosting average transaction value by 23% year-over-year and lifting basket size from $68 to $84 by Q4 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 peripheral lines drove 31% of total revenue and increased repeat-purchase rate to 42%, helping convert casual buyers into loyal customers and strengthening the brand ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Fabric Sourcing and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eXin Hee sources high-grade imported materials—silk, lace, and technical wool blends—raising product durability and comfort and supporting a 12% premium price positioning in 2025.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets fabric innovation and sustainability: 28% of new SKUs in 2024 used eco-friendly textiles, aligning with a 17% YoY rise in ethically-minded customer spend.\u003c\/p\u003e\n\u003cp\u003eThis material focus boosts brand value for investors and consumers, shortening payback on premium lines by an estimated 6–9 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImported silk, lace, wool blends\u003c\/li\u003e\n\u003cli\u003e28% eco-SKU share (2024)\u003c\/li\u003e\n\u003cli\u003e12% price premium (2025)\u003c\/li\u003e\n\u003cli\u003e6–9 months faster payback\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal Innovation and Fast-Cycle Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eXin Hee runs a rapid design-to-market cycle, launching 8–12 seasonal collections and 6 limited-edition capsules annually to keep assortments fresh and boost repeat traffic.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Xin Hee added advanced analytics—sales forecasting accuracy rose to 88%, reducing overstock by 22% and cutting lead-time costs by 12%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8–12 seasonal drops yearly\u003c\/li\u003e\n\u003cli\u003e6 limited capsules yearly\u003c\/li\u003e\n\u003cli\u003e88% forecast accuracy (2025)\u003c\/li\u003e\n\u003cli\u003e22% less overstock\u003c\/li\u003e\n\u003cli\u003e12% lower lead-time costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXin Hee targets 78% womenswear mix, +12% AOV, +28% margin premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXin Hee’s multi-brand womenswear (price $150–$1,200) drove 78% revenue mix target by 2025, with 12% AOV growth and 28% gross-margin premium vs mass peers; FY2024 R\u0026amp;D was HKD45.2M, 28% eco-SKUs, 12% price premium, 31% revenue from peripherals, repeat rate 42%, 88% forecast accuracy, 22% less overstock.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWomenswear mix\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV growth\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross-margin premium\u003c\/td\u003e\n\u003ctd\u003e+28% vs peers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend FY2024\u003c\/td\u003e\n\u003ctd\u003eHKD45.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-SKU share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeripherals revenue\u003c\/td\u003e\n\u003ctd\u003e31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForecast accuracy\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverstock reduction\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Xin Hee’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Xin Hee's 4P marketing insights into a concise, leadership-ready snapshot that accelerates decision-making and clarifies strategic tradeoffs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Presence in Tier-1 Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXin Hee targets high-end malls and premium department stores in Tier-1\/2 Chinese cities to match luxury-buying habits and maximize footfall; these venues accounted for 78% of retail sales in 2024 for comparable Chinese luxury brands. By end-2025 Xin Hee planned to close ~12 underperforming outlets and open 5 flagship experience centers in Shanghai, Beijing, Guangzhou, and Chengdu, aiming to lift same-store sales by 9–12% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Omnichannel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eXin Hee integrates offline and online channels so customers can browse online and pick up in-store or buy online after trying items; in 2025 omnichannel sales made up 62% of revenue, up from 48% in 2022 per company filings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Commerce and Platform Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXin Hee sells on Tmall, JD.com and VIP.com, reaching an estimated 65% of China’s online luxury shoppers; online channels accounted for 42% of revenue in FY2024 (RMB 188m of RMB 450m). Digital storefronts mirror in-store branding to protect price integrity and a premium image. By late 2025, WeChat Mini Programs and social commerce drive ~18% of DTC sales, improving repeat purchase rate from 21% to 29%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-Sale and Franchised Model Balance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eXin Hee uses self-operated flagship stores plus 1,200 authorized distributors (2025) to cover 18 provinces efficiently; direct-sale outlets (35 stores, 2024) secure brand image and service standards in top-tier cities.\u003c\/p\u003e\n\u003cp\u003eFranchises—about 420 outlets (2025)—drive fast regional penetration by using partners’ local knowledge, cutting rollout time by ~60% versus company-only expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 distributors (2025)\u003c\/li\u003e\n\u003cli\u003e35 self-operated stores (2024)\u003c\/li\u003e\n\u003cli\u003e420 franchise outlets (2025)\u003c\/li\u003e\n\u003cli\u003e~60% faster regional rollout via franchising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Logistics and Supply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpxin hee runs a sophisticated logistics network linking manufacturing hubs to retail outlets cutting average lead time days by and lifting on-shelf availability\u003e\n\u003cpadvanced inventory systems trimmed days from to in reducing markdowns by and improving stock turnover\u003e\n\u003cpsupply-chain agility upgrades in let xin hee reallocate stock within hours to meet regional demand swings cutting lost-sales incidents by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,200 outlets; 5.8-day lead time\u003c\/li\u003e\n\u003cli\u003e98.3% on-shelf availability\u003c\/li\u003e\n\u003cli\u003eInventory days: 62 → 44 (2024–25)\u003c\/li\u003e\n\u003cli\u003eStock turnover: 6.2x; markdowns down 14%\u003c\/li\u003e\n\u003cli\u003e24-hour reallocation; lost sales down 21%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psupply-chain\u003e\u003c\/padvanced\u003e\u003c\/pxin\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eXin Hee pivots to premium retail \u0026amp; omnichannel—62% sales online, 9–12% SSS lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eXin Hee targets Tier‑1\/2 malls and premium dept stores, closed ~12 underperforming outlets and opened 5 flagships by end‑2025 to boost SSS by 9–12%; omnichannel made 62% of sales in 2025. Online (Tmall, JD, VIP) drove 42% of revenue (RMB 188m\/450m FY2024); WeChat\/social commerce ~18% of DTC. Network: 35 self‑stores, 420 franchises, 1,200 distributors, 3,200 outlets; lead time 5.8 days; on‑shelf 98.3%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue (online)\u003c\/td\u003e\n\u003ctd\u003eRMB 188m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel 2025\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutlets (total)\u003c\/td\u003e\n\u003ctd\u003e3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e5.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eXin Hee 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Xin Hee 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750097269113,"sku":"jorya-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/jorya-marketing-mix.png?v=1772222002","url":"https:\/\/matrixbcg.com\/products\/jorya-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}