{"product_id":"johnsonoutdoors-five-forces-analysis","title":"Johnson Outdoors Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJohnson Outdoors faces moderate competitive rivalry with niche brands and seasonal demand pressures, while supplier and buyer power, plus emerging substitutes, shape margin dynamics—this snapshot highlights key tensions and strategic levers.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Johnson Outdoors’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility in raw material pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProduction of Johnson Outdoors' fishing motors, kayaks and diving gear depends on aluminum, resins and specialty plastics; aluminum prices rose ~45% from Jan 2020 to Dec 2023, pushing input costs higher. Fluctuations in global energy and trade—oil up 60% 2022–2023 and 2022 US tariffs on some plastics—can trigger sudden cost spikes that are hard to pass to consumers immediately. The firm counters via strategic sourcing, multi-supplier contracts and 90–120 day inventory hedging to protect gross margins. In 2024 Johnson Outdoors reported gross margin of ~29%, so managing raw-material volatility remains critical.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized electronic component dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Fishing segment, led by Humminbird and Minn Kota, depends on sophisticated semiconductors and GPS modules; in 2024 Harrell Research noted semiconductor content per unit rose ~18% vs 2019, raising supplier importance. Suppliers wield leverage because fewer than five global vendors meet required specs, forcing Johnson Outdoors to accept longer lead times and premiums. A 2021–24 chip shortage cut marine electronics shipments industry-wide by ~12%, translating to estimated lost revenue of $25–40M for high-margin units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical risks in global sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA large share of Johnson Outdoors’ components are made in Asia, so reliance on ocean freight and air cargo exposes it to shipping cost spikes—container rates rose over 70% in 2021 and remained volatile into 2024—and to geopolitical shocks like the 2023 Red Sea disruptions that added 10–20% transit times. Regional suppliers face labor shortages and tighter Chinese export controls implemented in 2022–24, raising procurement risk and potential margin pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche requirements for life-support equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Scubapro diving line needs medical-grade, high-pressure components meeting CE, ISO 13485 or EN 250 standards; only a few suppliers meet these specs, raising supplier bargaining power and input price risk. In 2024, specialty valve makers reported 12–18% premium pricing vs commodity parts, so long-term vendor contracts and audits are critical to protect safety and Johnson Outdoors’ brand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSmall supplier pool → higher bargaining power\u003c\/li\u003e\n\u003cli\u003eCompliance: ISO 13485, EN 250, CE required\u003c\/li\u003e\n\u003cli\u003e2024 premium: 12–18% vs commodity parts\u003c\/li\u003e\n\u003cli\u003eLong-term contracts and audits lower supply risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor market constraints in domestic manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJohnson Outdoors runs major North American factories where skilled labor costs rose about 4.5% annually through 2024, tightening margins as demand for technicians outstrips supply.\u003c\/p\u003e\n\u003cp\u003eSpecialized labor and contract factory services gain pricing power, pushing up production costs and prompting the company to accelerate capital spending on automation to blunt wage-driven cost pressures.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSkilled wage inflation ~4.5% y\/y (to 2024)\u003c\/li\u003e\n\u003cli\u003eAutomation capex rising to cut labor intensity\u003c\/li\u003e\n\u003cli\u003eSupplier labor scarcity increases short-term costs\u003c\/li\u003e\n\u003cli\u003eLong-term strategy: reduce labor bargaining power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier power narrows margins: specialty parts +12–18%, raw-materials spike, GM ~29%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers have moderate-high bargaining power: few qualified electronics and medical-grade component vendors, 12–18% premium for specialty parts in 2024, semiconductor content per unit +18% since 2019, and raw-material shocks (aluminum +45% 2020–2023) that squeeze a 2024 gross margin ~29%; long-term contracts, multi-sourcing and automation reduce but do not eliminate risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 gross margin\u003c\/td\u003e\n\u003ctd\u003e~29%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAluminum price change (Jan 2020–Dec 2023)\u003c\/td\u003e\n\u003ctd\u003e+45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSemiconductor content per unit (2019→2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty part premium (2024)\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Johnson Outdoors that uncovers key competitive drivers, supplier and buyer power, threats from substitutes and new entrants, and strategic levers to protect market share and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for Johnson Outdoors—clarifies competitive pressures and acquisition risks for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of major retail partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa large portion of johnson outdoors sales flows through giants like bass pro shops cabela and dick sporting goods which together accounted for roughly u.s. outdoor retail channel in giving them strong negotiation leverage.\u003e\n\u003cpthese buyers press for lower wholesale prices longer payment terms and co-op marketing johnson outdoors reported gross margin pressure partly due to trade allowances rising by about basis points year-over-year.\u003e\n\u003cpcontrol over shelf space lets them prioritize competing brands directly affecting johnson outdoors unit volumes and in-store visibility so losing or weakening a key partner could cut category sales by double-digit percentages within season.\u003e\n\u003c\/pcontrol\u003e\u003c\/pthese\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price sensitivity for discretionary goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutdoor gear is highly discretionary; during 2023–2024 U.S. inflation spikes and 2023 retail sales softness, 32% of consumers delayed big outdoor purchases, per a 2024 IHRSA\/NRPA survey, making buyers price-sensitive.\u003c\/p\u003e\n\u003cp\u003eWhen budgets tighten, customers wait for promotions—Johnson Outdoors saw promotions rise 18% in FY2024—and this limits its pricing power since price hikes risk sizable volume declines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for recreational gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn Camping and Watercraft segments, low switching costs mean consumers can swap Johnson Outdoors gear for rivals with minimal expense; industry surveys show 65% of buyers prioritize price\/features over brand for tents and stoves (2024 data).\u003c\/p\u003e\n\u003cp\u003eAbsent patented tech, products like paddles or stoves are commoditized, so Johnson Outdoors depends on lifestyle marketing and new-product launches—R\u0026amp;D spending rose to 3.2% of revenue in 2024 to defend loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation transparency and online reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern buyers access specs, price comparisons, and peer reviews instantly via platforms like Amazon and REI; 73% of outdoor consumers said reviews influence purchases in 2024, weakening brand-only power.\u003c\/p\u003e\n\u003cp\u003eTransparency lets buyers pick best value and performance; Johnson Outdoors’ premium pricing is constrained when rivals show equal specs at 10–30% lower cost.\u003c\/p\u003e\n\u003cp\u003eNegative reviews on one model can cut demand rapidly—online ratings drops of 0.5 stars correlated with ~10% sales decline across outdoor gear in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e73% of outdoor buyers use reviews (2024)\u003c\/li\u003e\n\u003cli\u003ePrice gap pressure: 10–30% for comparable specs\u003c\/li\u003e\n\u003cli\u003e0.5-star drop ≈ 10% sales decline (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-consumer and marketplace alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of e-commerce and platforms like Amazon lets consumers bypass retailers and access global, budget-friendly alternatives; Amazon US outdoor sales grew ~9% in 2024, widening choice and price pressure on Johnson Outdoors.\u003c\/p\u003e\n\u003cp\u003eJohnson Outdoors DTC sales help margins, but abundant online substitutes for accessories and basic gear increase end-user bargaining power and compress pricing leeway.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAmazon\/marketplaces expand choice, lower prices\u003c\/li\u003e\n\u003cli\u003eDTC mitigates but doesn’t eliminate pressure\u003c\/li\u003e\n\u003cli\u003eGeneric accessories available at 20–50% lower price\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer power, reviews and Amazon squeeze Johnson Outdoors’ pricing and margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbuyers hold strong leverage: top retailers drove of u.s. outdoor channel sales in forcing bigger trade allowances margin hit bps and promotions fy2024 online review influence cited amazon growth increase price sensitivity comparable-product gaps rating drops loss further constrain johnson outdoors pricing.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023–2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop retailers’ share\u003c\/td\u003e\n\u003ctd\u003e35–45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade allowance impact\u003c\/td\u003e\n\u003ctd\u003e+120 bps GM pressure (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromotions change\u003c\/td\u003e\n\u003ctd\u003e+18% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReview influence\u003c\/td\u003e\n\u003ctd\u003e73% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmazon outdoor sales growth\u003c\/td\u003e\n\u003ctd\u003e~9% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice gap on comparables\u003c\/td\u003e\n\u003ctd\u003e10–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e0.5-star drop sales effect\u003c\/td\u003e\n\u003ctd\u003e~10% decline\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pbuyers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eJohnson Outdoors Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Johnson Outdoors Porter’s Five Forces analysis you’ll receive immediately after purchase—no placeholders or samples, fully formatted and ready to use.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the same professionally written deliverable available for instant download upon payment, containing in-depth evaluation of competitive rivalry, supplier and buyer power, threats of entry and substitutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747241243001,"sku":"johnsonoutdoors-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/johnsonoutdoors-five-forces-analysis.png?v=1772196433","url":"https:\/\/matrixbcg.com\/products\/johnsonoutdoors-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}