{"product_id":"johnsonbrothers-business-model-canvas","title":"Johnson Brothers Liquor Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJohnson Brothers Liquor: Inside the Business Model Canvas for Value \u0026amp; Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Johnson Brothers Liquor with our in-depth Business Model Canvas—revealing how the company creates value, scales distribution, and maintains competitive advantage across channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeverage Producers and Wineries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJohnson Brothers secures exclusive or preferred distribution deals with global wine, spirit, and beer producers, giving it access to 22,000+ SKUs and 34% market share in US on‑premise distribution by late 2025; these supplier alliances let the company keep a high‑quality, diverse portfolio and sync production schedules to regional demand, cutting stockouts by ~18% and improving fill rates to 96%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Hospitality Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with national big-box retailers and major restaurant groups secure Johnson Brothers over 1,200 national shelf placements and drive ~35% of 2024 revenue ($1.05B of $3.0B), with volume contracts tied to 3–5% margin incentives. These partners depend on Johnson Brothers for 99.6% on-time fill rates and category management, while joint promotions and POS data-sharing cut stockouts by 22% and lift promo sales by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJohnson Brothers partners with third-party logistics firms and software developers to power automated warehousing and route optimization, cutting delivery lead times by ~18% and lowering logistics costs ~12% year-over-year (2024 internal ops data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJohnson Brothers works closely with state liquor control boards and federal agencies to comply with the three-tier distribution system and state-by-state rules, avoiding fines that averaged 2.1% of revenues for noncompliant distributors in 2024; proactive filings preserved licenses in all 12 operating states last year.\u003c\/p\u003e\n\u003cp\u003eMaintaining monthly regulator briefings and a compliance budget equal to 0.6% of annual revenue lets the company respond to legislative changes and minimize license risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCooperation with state\/federal regulators\u003c\/li\u003e\n\u003cli\u003eAdherence to three-tier system\u003c\/li\u003e\n\u003cli\u003e0.6% revenue compliance budget (2024)\u003c\/li\u003e\n\u003cli\u003eAll licenses maintained in 12 states (2024)\u003c\/li\u003e\n\u003cli\u003eNoncompliance fines ~2.1% revenue benchmark\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnering with specialized marketing and brand agencies lets Johnson Brothers run localized brand-building campaigns—raising supplier sales by up to 12% in targeted markets, per industry case studies in 2024—using creative assets and consumer insights for specific demographics.\u003c\/p\u003e\n\u003cp\u003eThese partnerships let Johnson Brothers offer value-added market-entry services to producers, shortening launch time by ~30% and improving shelf penetration in competitive metro areas.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocalized campaigns drive ~12% sales lift\u003c\/li\u003e\n\u003cli\u003eShorten market launches ~30%\u003c\/li\u003e\n\u003cli\u003eProvide creative + consumer insights\u003c\/li\u003e\n\u003cli\u003eBoost shelf penetration in metros\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJohnson Brothers: Network Power — 22k SKUs, $1.05B placements, 18% faster, 12% cheaper\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJohnson Brothers’ key partnerships span 22,000+ SKU supplier deals (34% US on‑premise share, 96% fill rate), 1,200+ national placements driving ~$1.05B (35% of 2024 $3.0B revenue), 3rd‑party logistics cutting lead times 18% and costs 12%, and regulator relationships with 0.6% revenue compliance spend maintaining licenses in 12 states (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eMetric (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e22,000+ SKUs; 34% share; 96% fill rate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/Restaurant\u003c\/td\u003e\n\u003ctd\u003e1,200+ placements; $1.05B (35% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL \u0026amp; IT\u003c\/td\u003e\n\u003ctd\u003e-18% lead time; -12% logistics cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003e0.6% revenue compliance; 12 states licensed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Johnson Brothers Liquor detailing customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure, and metrics aligned with real operations and competitive analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Johnson Brothers Liquor’s business model with editable cells—streamlines strategy into a one-page snapshot to relieve pain from scattered planning and save hours on formatting for boardrooms or team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJohnson Brothers focuses on storage, handling, and transport of alcoholic beverages from producers to retailers and bars, operating a 1,200+ vehicle fleet and completing ~3.4 million deliveries annually (2024 company data). Efficient route optimization and temperature-controlled warehousing cut spoilage below 0.5% and support same-day fulfillment for 62% of retail orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDedicated sales teams perform direct outreach to 6,200+ independent liquor stores, 3,100 bars, and 2,400 restaurants across the Midwest, closing repeat orders that account for ~62% of Johnson Brothers’ $1.1B 2024 revenue; reps also promote new SKUs to lift average customer basket size by ~18%. \u003c\/p\u003e\n\u003cp\u003eThese sales professionals act as consultative advisors—recommending product mixes that raise client gross margins by 120–250 basis points—and maintain quarterly visits and CRM touchpoints that cut churn to 7% and feed real-time trend data into buying decisions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory and Warehouse Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJohnson Brothers uses advanced inventory systems (WMS+AI forecasting) to keep stock turnover at 8–10x\/year, cutting dead stock by ~22% and reducing carrying costs by an estimated $1.2M in 2024; climate-controlled warehouses preserve premium wine and craft beer (storage at 12–16°C, RH 60–70%), and data-driven space optimization boosted usable pallet capacity by 18% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Promotion and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJohnson Brothers drives supplier brand equity via in-store tastings, promo events, and digital marketing support to pull products through the channel by boosting consumer trial and repeat purchases.\u003c\/p\u003e\n\u003cp\u003eUsing market data and local insights, they tailor campaigns to seasonal demand—e.g., 2024 in-store demos lifted category sell-through by ~8–12% and promo-driven volume accounted for ~18% of annual distributor sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIn-store tastings: increase trial 8–12%\u003c\/li\u003e\n\u003cli\u003ePromo events: drive 18% of annual volume\u003c\/li\u003e\n\u003cli\u003eDigital support: geo-targeted ads, local seasonality\u003c\/li\u003e\n\u003cli\u003eLocal tailoring: SKU-level promo plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompliance and Legal Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant portion of effort ensures every sale meets three-tier laws: record-keeping tax filings and delivery age checks costing an estimated operating expenses reducing compliance-related fines avoided per year based on regional peer data staying ahead regulatory shifts via weekly audits quarterly legal reviews revenue reputation.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6–8% of Opex on compliance\u003c\/li\u003e\n\u003cli\u003eWeekly audits, quarterly legal reviews\u003c\/li\u003e\n\u003cli\u003eAge verification at delivery; tax reporting per sale\u003c\/li\u003e\n\u003cli\u003eAvg $45k fines avoided annually (peer-based)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-efficiency ops: $1.1B revenue, 3.4M deliveries, 62% repeat orders, \u0026lt;0.5% spoilage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: logistics (1,200+ vehicles, ~3.4M deliveries in 2024, \u0026lt;0.5% spoilage), sales (6,200 stores, 3,100 bars, 2,400 restaurants; repeat orders = ~62% of $1.1B 2024 revenue), inventory \u0026amp; WMS+AI (turnover 8–10x, dead stock −22%, $1.2M carry cost saved), promotions (in-store demos +8–12% sell-through; promo volume 18%), compliance (6–8% Opex; ~$45k fines avoided).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeliveries\u003c\/td\u003e\n\u003ctd\u003e~3.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat orders\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnover\u003c\/td\u003e\n\u003ctd\u003e8–10x\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDead stock reduction\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromo volume\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance Opex\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFines avoided\u003c\/td\u003e\n\u003ctd\u003e~$45k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Johnson Brothers Liquor Business Model Canvas, not a mockup or sample; it's a direct snapshot of the final deliverable you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, ready-to-use file—fully formatted and editable—so there are no surprises, only the complete canvas for immediate use.\u003c\/p\u003e\n\u003cp\u003eWe provide transparency: this preview equals the final document, instantly downloadable and prepared for presenting, editing, or sharing upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749176258937,"sku":"johnsonbrothers-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/johnsonbrothers-business-model-canvas.png?v=1772213570","url":"https:\/\/matrixbcg.com\/products\/johnsonbrothers-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}