{"product_id":"jinsholdings-marketing-mix","title":"JINS Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJINS Holdings blends minimalist, tech-enabled eyewear design with tiered pricing and omnichannel distribution to target style- and value-conscious consumers; their focused promotions emphasize functionality, convenience, and design credibility. Upgrade to the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report that dissects product lines, pricing architecture, channel strategy, and promotional ROI with data-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirframe Lightweight Eyewear Series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Airframe Lightweight Eyewear Series remains a cornerstone of JINS Holdings’ portfolio, using high-performance PPSU (polyphenylsulfone) for durability and comfort and accounting for ~18% of JINS’ 2024 eyewear unit sales (approx 1.2 million pairs).\u003c\/p\u003e\n\u003cp\u003eBy 2025 the line expanded into office-formal, lifestyle, and sports styles, with sports variants growing 34% YoY in 2024 as JINS targeted active wearers.\u003c\/p\u003e\n\u003cp\u003eThe series targets customers valuing long-term wearability and stress-free fit, driving a 2024 repeat-purchase rate of ~26% and average selling price near ¥9,800 in Japan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJINS Screen Functional Lenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpjins screen functional lenses cut blue light and reduce digital eye strain addressing a market where adults average hours on screens research global blue-light eyewear sales hit in available graduated protection tiers including heavy-duty gamer night modes they target users with high exposure were reported to lift add-on attach rates by jins stores fy2024. integrated across frame lines the are marketed as workforce health accessory amid rising remote work remote-capable roles rose recurring revenue via lens upgrades digital-first promotions.\u003e\n\u003c\/pjins\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJINS MEME Smart Sensing Eyewear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJINS MEME marks JINS Holdings’ entry into wellness and health-tech, embedding six-axis sensors in fashionable frames to monitor posture, blink rate, and concentration and sync real-time data to a smartphone app.\u003c\/p\u003e\n\u003cp\u003eThe product targets tech-savvy professionals and students; pilot studies by JINS (2024) showed a 23% average posture improvement and 17% fewer micro-breaks, supporting adoption for productivity and well-being.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Profile Designer and IP Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJINS frequently partners with world-renowned designers, artists, and entertainment franchises to launch limited-edition eyewear that boosts brand prestige and average unit price; by end-2025 collaborations include global fashion icons and major IPs, contributing to a 12% uplift in limited-edition sales versus core SKUs in 2024.\u003c\/p\u003e\n\u003cp\u003eThese drops act as a key differentiator, attracting collectors and style-driven buyers and increasing repeat purchase rates by ~8% among collaboration customers per JINS retail data through 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLimited editions raised ASP 12% (2024 vs core)\u003c\/li\u003e\n\u003cli\u003eCollaborations expanded to global fashion icons, major IPs by 2025\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +8% among collab buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJINS 1DAY Contact Lens Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJINS 1DAY daily disposables target market share growth by offering high-moisture, high-oxygen lenses that claim up to 58% water content and Dk\/t \u0026gt; 20 for all-day comfort; JINS positioned them as premium daily disposables to pull users from reusable lenses.\u003c\/p\u003e\n\u003cp\u003eSales mix includes subscription plans and bundles with glasses; in FY2024 JINS Holdings reported eyewear \u0026amp; vision care revenue of ¥59.2bn, with contact-lens-related revenue up ~12% YoY driven by subscriptions.\u003c\/p\u003e\n\u003cp\u003eBundling with frame purchases raises ARPU and retention: typical subscription price ¥2,200\/month and bundle uptake ~18% in 2024, improving lifetime value and cross-sell rates.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh moisture ~58% and Dk\/t \u0026gt;20\u003c\/li\u003e\n\u003cli\u003eFY2024 eyewear \u0026amp; vision care revenue ¥59.2bn\u003c\/li\u003e\n\u003cli\u003eContact lens revenue +12% YoY in 2024\u003c\/li\u003e\n\u003cli\u003eSubscription ≈ ¥2,200\/month; bundle uptake ~18%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJINS boosts margins: Airframe leader, MEME posture +23%, Screen \u0026amp; 1DAY subscription growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJINS’ product mix centers on Airframe (18% unit share; ~1.2M pairs, ASP ¥9,800), JINS Screen (blue-light add-on +12% attach), JINS MEME (health sensors; pilot posture +23%), limited editions (ASP +12%, repeat +8%), and 1DAY disposables (58% water, Dk\/t \u0026gt;20; contact-lens revenue +12%, subs ~¥2,200\/mo, bundle uptake 18%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirframe\u003c\/td\u003e\n\u003ctd\u003eShare\/ASP\u003c\/td\u003e\n\u003ctd\u003e18%\/~¥9,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJINS Screen\u003c\/td\u003e\n\u003ctd\u003eAttach rate\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMEME\u003c\/td\u003e\n\u003ctd\u003ePosture gain\u003c\/td\u003e\n\u003ctd\u003e+23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLimited\u003c\/td\u003e\n\u003ctd\u003eASP\/Repeat\u003c\/td\u003e\n\u003ctd\u003e+12%\/+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1DAY\u003c\/td\u003e\n\u003ctd\u003eSpecs\/subs\u003c\/td\u003e\n\u003ctd\u003e58%\/¥2,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into JINS Holdings’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes JINS Holdings' 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies as actionable pain-point relievers for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJINS Holdings runs over 700 retail stores worldwide, with ~60% in Japan and major footprints in China, Taiwan, and the US; retail sales accounted for roughly 55% of consolidated revenue in FY2024 (ended Mar 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe JINS online store acts as a unified digital storefront, using an Online-Merges-with-Offline (OMO) model that links its 500+ global physical stores with e-commerce channels; in 2024 web sales rose 18% to ¥28.7 billion (≈$200M). Customers can browse full inventory, use AR virtual try-on, and choose home delivery or curbside\/in-store pickup—click-and-collect accounted for 26% of online orders in FY2024. A centralized OMS and third-party logistics network cut average fulfillment time to 1.8 days and raised on-time delivery to 96%, keeping brand experience consistent across touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJINS GO Mobile Optical Vans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJINS GO mobile optical vans bring on-site eye exams, frame adjustments, and a curated selection of bestsellers to underserved areas and events, cutting the cost of expansion—each van costs roughly ¥8–12 million to outfit (2024 capex) versus ¥200–400 million for a downtown store lease and fit-out. In 2024 JINS deployed about 45 vans across Japan, generating ~¥350 million in incremental revenue and a 12% uplift in regional customer acquisition. The vans shorten delivery to same-day for 60% of purchases and lower per-location operating costs by ~70% compared with full stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Virtual Fitting and AI Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJINS installs AI-powered kiosks in stores that use facial recognition to match frames to face shape and past buys, cutting try-on time by about 40% in pilot stores (JINS internal 2024 pilot data).\u003c\/p\u003e\n\u003cp\u003eThis in-store tech lifted add-on sales 12% and reduced returns 8% in 2024, improving showroom throughput and average transaction value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% faster try-on\u003c\/li\u003e\n\u003cli\u003e12% higher add-on sales\u003c\/li\u003e\n\u003cli\u003e8% fewer returns\u003c\/li\u003e\n\u003cli\u003eAI kiosks in 120+ Japan stores (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbeyond its branded stores jins partners with department and lifestyle retailers for shop-in-shop concepts tapping high footfall locations reaching customers who skip dedicated optical shops. in reported of retail sales from third-party placements japan widening reach into age urban segments boosting same-store by partnered locations. this diversifies distribution cements as a mainstream brand.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of 2024 retail sales from third-party placements\u003c\/li\u003e\n\u003cli\u003e~4% same-store sales lift in shop-in-shop locations\u003c\/li\u003e\n\u003cli\u003eTargets 20–40 urban demographic segments\u003c\/li\u003e\n\u003cli\u003eExpands brand presence inside department stores and lifestyle retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJINS scales omni‑channel: 700+ stores, ¥28.7B online, AI kiosks \u0026amp; mobile vans boost sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJINS runs 700+ stores (≈60% Japan), online sales ¥28.7B (+18% FY2024), click‑and‑collect 26%; 45 JINS GO vans (2024) added ¥350M revenue; AI kiosks in 120+ stores: try‑on −40%, add‑ons +12%, returns −8%; shop‑in‑shop = 18% retail sales, +4% same‑store lift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e¥28.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVans deployed\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShop‑in‑shop sales\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eJINS Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for JINS Holdings you’ll receive instantly after purchase—no mockups or samples, just the complete 4P’s document ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750391460217,"sku":"jinsholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/jinsholdings-marketing-mix.png?v=1772224683","url":"https:\/\/matrixbcg.com\/products\/jinsholdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}