{"product_id":"jgwheel-marketing-mix","title":"Zhejiang Jingu Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Zhejiang Jingu’s product differentiation, strategic pricing, targeted distribution, and integrated promotions create market traction—this snapshot highlights key strengths and opportunities. The full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, examples, and actionable recommendations to save research time and inform strategy. Get instant access to replicate their playbook for competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvatar Lightweight Steel Wheels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Jingu’s proprietary Avatar lightweight steel wheels match aluminum in weight while delivering up to 25% higher tensile strength, cutting unsprung mass by ~12% and boosting EV range by an estimated 3–6% per OEM tests in 2024. By end-2025 Avatar wheels accounted for ~40% of Jingu 4P’s R\u0026amp;D-linked sales and underpin a 15% year-over-year margin premium in the global automotive components market. This tech edge supports supply agreements with three EV makers in China and Europe, targeting 1.2 million wheel units by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Aluminum Alloy Wheels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Jingu 4P offers a robust portfolio of high-performance aluminum alloy wheels serving luxury and mainstream passenger segments, with annual alloy wheel revenues of RMB 420 million in 2024 (up 8% YoY). The wheels undergo tensile, fatigue, and salt-spray tests to meet SAE, ISO 9001, and OEM specs used by BMW and Geely suppliers. Designs prioritize aesthetic versatility and optimized spoke geometry for heat dissipation, reducing rotor temps by ~12% in track tests. Production yield is 98.6% with a warranty claim rate below 0.35%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNEV Specialized Wheel Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJingu’s NEV Specialized Wheel Solutions add aerodynamic rim designs that cut drag coefficient by up to 3.5%, helping improve EV range; tested units showed a 1.8–3.2 km range gain per 100 km in WLTP-like trials (2024). Wheels are rated for +30–50% higher torque and 200–400 kg extra curb weight vs ICE specs, matching BEV trends where global EV stock reached 26.5 million in 2024. This line keeps Jingu aligned with the EV market shift and revenue mix pivot toward NEV components.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Heavy-Duty Wheels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eZhejiang Jingu 4P manufactures high-strength steel wheels for commercial trucks and buses, engineered for load-bearing and long-term reliability; these lines target fleet operators seeking lower maintenance and higher uptime. In 2024 the commercial segment grew ~12% YoY, driven by logistics demand in Southeast Asia and Eastern Europe. Jingu’s heavy-duty wheels cut reported fleet maintenance events by ~18% in partner trials, improving payload efficiency and total cost of ownership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-strength steel for heavy loads\u003c\/li\u003e\n\u003cli\u003e12% 2024 commercial segment growth\u003c\/li\u003e\n\u003cli\u003e~18% fewer maintenance events in trials\u003c\/li\u003e\n\u003cli\u003eStrong sales in Asia and Eastern Europe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom R\u0026amp;D and Prototyping Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJingu offers end-to-end engineering to co-develop bespoke wheel designs with automotive OEMs, including CAD, rapid prototyping, and FEA simulation to fit chassis and suspension precisely.\u003c\/p\u003e\n\u003cp\u003eRapid prototyping cuts lead time by ~40% versus industry averages, and joint projects raised Jingu’s OEM retention to 82% in 2024, creating high switching costs through IP, tooling, and integration work.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-development: CAD, FEA, prototyping\u003c\/li\u003e\n\u003cli\u003eLead-time cut: ~40%\u003c\/li\u003e\n\u003cli\u003eOEM retention: 82% (2024)\u003c\/li\u003e\n\u003cli\u003eValue: higher switching costs, long-term contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJingu 4P’s boosts EV range, premium margins and OEM retention with diversified wheel mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZhejiang Jingu 4P’s product mix spans Avatar lightweight steel wheels (40% R\u0026amp;D-linked sales, +3–6% EV range, 15% margin premium), aluminum alloy wheels (RMB 420m revenue in 2024, 98.6% yield, \u0026lt;0.35% warranty rate), NEV aero wheels (1.8–3.2 km\/100 km WLTP gains) and heavy-duty steel wheels (12% commercial growth, −18% maintenance events), plus CAD\/FEA co‑development (82% OEM retention, −40% lead time).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvatar share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAluminum revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM retention\u003c\/td\u003e\n\u003ctd\u003e82% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial growth\u003c\/td\u003e\n\u003ctd\u003e12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Zhejiang Jingu’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Zhejiang Jingu’s 4P marketing insights into a concise, leadership-ready summary that clarifies product positioning, pricing strategy, distribution channels, and promotional priorities for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Jingu operates high-capacity plants across China and a Thailand hub opened in 2023, together cutting average lead times to Europe\/US by ~18% and lowering export logistics costs ~12% vs China-only mix; the Southeast Asia expansion diversifies revenue exposure (China sales 62% of 2024 revenue, ASEAN 14%) and places factories near major ports—Shanghai, Ningbo, Laem Chabang—supporting on-time delivery for 120+ global clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier 1 OEM Direct Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZhejiang Jingu operates as a Tier 1 supplier, shipping assemblies direct into OEM lines for clients including SAIC Motor and Geely, with Tier 1 contracts accounting for ~62% of 2024 revenue (RMB 3.1bn of RMB 5.0bn). \u003c\/p\u003e\n\u003cp\u003eThat role forces just-in-time (JIT) logistics and VMI (vendor-managed inventory) integration across 24\/7 lines; Jingu reports on-time delivery \u0026gt;97% in 2024 to meet sub-second takt times. \u003c\/p\u003e\n\u003cp\u003eStaying inside these high-barrier supply chains underpins distribution: new OEM approvals take 12–24 months and raise switching costs, protecting Jingu’s gross margin (2024 gross margin 18.6%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor the replacement market, Zhejiang Jingu uses a network of over 2,300 authorized distributors, 1,100 wholesalers, and 4,500 retail service centers across China as of 2025, ensuring individual owners can find parts locally for repairs or upgrades.\u003c\/p\u003e\n\u003cp\u003eThe aftermarket mix targets broad availability across 28 provinces and 120+ tier-2\/3 cities to capture secondary revenue; aftermarket sales contributed roughly 22% (CNY 1.1 billion) of 2024 revenue.\u003c\/p\u003e\n\u003cp\u003eLocal automotive shops and specialty retailers account for 60% of aftermarket unit volume, supporting faster lead times and higher aftermarket gross margins (~18% vs OEM 12%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Automotive Industrial Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmany of zhejiang jingu operations sit inside china major automotive clusters chongqing guangzhou cutting procurement lead times by and trimming logistics costs in those regions accounted for domestic sales.\u003e\n\u003cpproximity to steel and rubber suppliers local engineering partners shortens npi product introduction cycles by lowers operational overhead improving gross margin percentage points in\u003e\n\u003cpthis cluster strategy enables faster response to nearby assembly plants handling demand spikes of with minimal inventory increases and reducing stockout risk during seasonal peaks.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~68% domestic sales from cluster regions\u003c\/li\u003e\n\u003cli\u003e20–30% lower procurement lead times\u003c\/li\u003e\n\u003cli\u003e15% shorter NPI cycles via 120+ partners\u003c\/li\u003e\n\u003cli\u003e~1.2 ppt gross margin improvement (2024)\u003c\/li\u003e\n\u003cli\u003eHandles 25–40% demand surges efficiently\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pproximity\u003e\u003c\/pmany\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Procurement Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpzhejiang jingu uses b2b digital platforms to cut ordering time by for international buyers and small domestic distributors offering real-time inventory order management that reduced stockouts in\u003e\n\u003cpthese portals integrate with logistics partners to simplify cross-border automotive parts distribution shortening lead times from days on average and lowering freight misrouting incidents by\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e30% faster ordering\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts (2024)\u003c\/li\u003e\n\u003cli\u003eLead time down 9 days (28→19)\u003c\/li\u003e\n\u003cli\u003e22% fewer freight misroutes\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pzhejiang\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJingu’s China+Thailand hubs cut lead times ~18%, lift margins and \u0026gt;97% JIT delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZhejiang Jingu’s place strategy: China+Thailand hubs cut EU\/US lead times ~18% and logistics costs ~12%; 62% OEM (RMB 3.1bn) and 22% aftermarket (RMB 1.1bn) in 2024; \u0026gt;97% on-time JIT delivery; 2,300 distributors, 4,500 service centers; clusters drive 20–30% lower procurement lead times and +1.2ppt gross margin (18.6% in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 3.1bn (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket\u003c\/td\u003e\n\u003ctd\u003eRMB 1.1bn (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut (Intl)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eZhejiang Jingu 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Zhejiang Jingu 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750139048313,"sku":"jgwheel-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/jgwheel-marketing-mix.png?v=1772222557","url":"https:\/\/matrixbcg.com\/products\/jgwheel-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}