{"product_id":"jdepeets-marketing-mix","title":"JDE Peet's Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how JDE Peet's blends product innovation, tiered pricing, global distribution, and targeted promotions to dominate coffee and tea markets—this snapshot highlights the strategy; get the full 4P’s Marketing Mix for granular data, competitive benchmarking, and editable slides to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Portfolio Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJDE Peet's manages global and local brands—Jacobs, L'OR, Peet's Coffee, TiOra—to target mass, premium, and specialty segments across 100+ countries, supporting 2024 revenue of €7.7bn and 2024 EBITDA margin ~19%.\u003c\/p\u003e\n\u003cp\u003eDistinct brand identities let JDE Peet's capture traditional households and younger specialty fans; Peet's Coffee drives US premium growth while L'OR and Jacobs lead European retail.\u003c\/p\u003e\n\u003cp\u003eThis portfolio diversification reduces single-market risk and enables targeted pricing and promotion strategies across value tiers, boosting average selling price in specialty lines by mid-single digits year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSingle-Serve and Capsule Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpjde peet leads single-serve with tassimo senseo and l nespresso-compatible capsules capturing about of european retail value in driving group revenue that year.\u003e\n\u003cptheir machines use proprietary brewing tech to match caf extraction targeting quality and convenience nps for capsule users rose in core markets.\u003e\n\u003cp\u003eR\u0026amp;D investment climbed to €110m in 2024 to improve capsule materials and expand flavors—over 60 SKUs launched across global markets that year.\u003c\/p\u003e\n\u003c\/ptheir\u003e\u003c\/pjde\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional and Out-of-Home Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJDE Peet's Professional division supplies businesses, hospitals and hotels with high-capacity brewers, technical support and tailored ingredient kits to ensure consistent quality and operational efficiency; by 2024 this channel generated about 7% of group revenue, roughly EUR 300m, supporting over 100,000 installed machines worldwide and reducing service downtime to under 48 hours on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-to-Drink and Specialty Tea Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpjde peet expanded ready-to-drink coffee lineup lattes and cold brews the growing beverage market where global rtd sales reached about in while its tea brands pickwick fort cover mass to ultra-premium segments supporting wellness trends diversifying revenue.\u003e\n\u003cpthis mix hedges coffee commodity risk prices rose in taps higher-margin tea products rtd and specialty drove a reported net revenue growth for the company.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRTD focus: canned\/bottled lattes, cold brews\u003c\/li\u003e\n\u003cli\u003eTea range: Pickwick (everyday), Tea Forté (premium)\u003c\/li\u003e\n\u003cli\u003eMarket size: RTD coffee ~$25.8B (2024)\u003c\/li\u003e\n\u003cli\u003eRisk mitigation: coffee prices +18% (2023)\u003c\/li\u003e\n\u003cli\u003eRevenue impact: RTD\/tea +6–8% net mix (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pjde\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Design and Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 JDE Peet's raised recyclable or compostable packaging to ~62% of total volume, targeting 85% by 2030, and cut aluminum capsule emissions by ~18% per unit through alloy and supply‑chain changes.\u003c\/p\u003e\n\u003cp\u003eProduct teams now embed sustainability KPIs—GHG per SKU, %recyclable material, end‑of‑life tests—driving R\u0026amp;D that reduced plastic-film weight by 12% in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThis eco-design is positioned as a core feature to capture the growing eco-conscious segment: 48% of European coffee buyers cite sustainability as a purchase driver in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% recyclable\/compostable packaging (late 2025)\u003c\/li\u003e\n\u003cli\u003e18% lower carbon per aluminum capsule\u003c\/li\u003e\n\u003cli\u003e12% reduction in plastic-film weight (2024–25)\u003c\/li\u003e\n\u003cli\u003e85% packaging target by 2030\u003c\/li\u003e\n\u003cli\u003e48% of EU coffee buyers prioritize sustainability (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJDE Peet’s: €7.7bn coffee \u0026amp; tea leader—28% EU single‑serve, ~19% EBITDA, 62% recyclable\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJDE Peet's offers a multi-tier coffee and tea portfolio (Jacobs, L'OR, Peet's, Pickwick, Tea Forté), strong single‑serve leadership (28% EU retail share, ~18% group revenue 2024), €7.7bn revenue and ~19% EBITDA margin (2024), €110m R\u0026amp;D (2024), RTD\/tea +6–8% net mix (2024), 62% recyclable packaging (late 2025), targeting 85% by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e€7.7bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~19% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU single‑serve share\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€110m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable packaging\u003c\/td\u003e\n\u003ctd\u003e62% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into JDE Peet's Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the brand’s market positioning, with real examples, competitive context, strategic implications, and an easy-to-edit layout for reports, presentations, or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses JDE Peet’s 4P’s into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel tactics, and promotional focus—perfect for fast alignment or inclusion in executive decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJDE Peet's uses a vast omnichannel retail distribution, reaching over 550,000 retail outlets globally in 2024, including supermarkets, hypermarkets and convenience stores to ensure broad consumer access.\u003c\/p\u003e\n\u003cp\u003eThe company secures prime shelf space and applies category management to boost visibility, lifting in-store share-of-shelf by estimated 12% in key European markets in 2024.\u003c\/p\u003e\n\u003cp\u003eThis wide footprint drives volume—retail channel sales accounted for roughly 68% of group revenue in 2024—helping defend market share versus local and international rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJDE Peet's runs branded webshops for Peet's Coffee and L'OR, driving direct engagement and higher margins; DTC sales grew across the industry, with global DTC coffee subscriptions rising ~18% in 2024. These shops power subscription models that deliver recurring revenue and first-party data—JDE Peet's reported 2024 e‑commerce growth in double digits and higher AOV (average order value) vs retail. Controlling the storefront lets JDE Peet's sell exclusives and personalize offers unavailable in retail, boosting lifetime value and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Coffee House Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePeet's Coffee operates over 300 company-owned and licensed specialty coffee houses, mainly across the United States and China, serving as premium flagship stores that showcase curated menus and seasonal offerings; retail stores contributed materially to JDE Peet's brand visibility during FY2024 when global retail footfall helped sustain out-of-home sales amid a 3.8% group revenue growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJDE Peet's lists core brands on major marketplaces—Amazon, Alibaba, JD.com—so products meet consumers where they shop and tap platform traffic and logistics; marketplace sales drove an estimated 18% of global e‑commerce revenue for comparable CPG firms in 2024.\u003c\/p\u003e\n\u003cp\u003eThis approach speeds scale in emerging markets: JDE Peet's used marketplace channels to support a 12% volume growth in APAC online sales in 2024, leveraging marketplace fulfillment to cut delivery lead times by ~30%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePresence on Amazon, Alibaba, JD.com\u003c\/li\u003e\n\u003cli\u003e~18% marketplace share for CPG e‑commerce (2024)\u003c\/li\u003e\n\u003cli\u003eAPAC online volume +12% (2024)\u003c\/li\u003e\n\u003cli\u003e~30% faster delivery via marketplace logistics\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Foodservice and Office Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJDE Peet's targets Away-from-Home channels—offices, hotels, transit hubs—by installing proprietary coffee systems via distributors and direct sales, driving recurring consumable sales and service revenue; in 2024 Away-from-Home accounted for about 27% of group revenue (≈€1.3bn of €4.9bn).\u003c\/p\u003e\n\u003cp\u003eThe locking ecosystem boosts visibility in professional settings, raises average revenue per location through service contracts, and secures steady B2B cashflows versus domestic variability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e27% group revenue from Away-from-Home (2024)\u003c\/li\u003e\n\u003cli\u003e€1.3bn Away-from-Home sales (2024)\u003c\/li\u003e\n\u003cli\u003eProprietary machines + consumables = high client retention\u003c\/li\u003e\n\u003cli\u003eDirect sales + distributors for installation and service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJDE Peet's omnichannel scale: 550k+ outlets, €1.3bn Away‑from‑Home, fast e‑commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJDE Peet's leverages omnichannel distribution—550,000+ retail outlets (2024), 27% Away‑from‑Home revenue (~€1.3bn of €4.9bn), double‑digit e‑commerce growth, and 300+ Peet's stores—to maximize reach, margins, and recurring B2B cashflows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail outlets\u003c\/td\u003e\n\u003ctd\u003e550,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAway‑from‑Home rev\u003c\/td\u003e\n\u003ctd\u003e27% (~€1.3bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeet's stores\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC\/e‑com growth\u003c\/td\u003e\n\u003ctd\u003eDouble‑digit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eJDE Peet's 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This JDE Peet's 4P's Marketing Mix Analysis is the complete, ready-to-use file covering Product, Price, Place, and Promotion tailored for strategic decision-making. You’ll get the identical editable document immediately after checkout. Buy with confidence—this is the final version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751089615225,"sku":"jdepeets-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/jdepeets-marketing-mix.png?v=1772227594","url":"https:\/\/matrixbcg.com\/products\/jdepeets-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}