{"product_id":"jbs-marketing-mix","title":"JBS Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJBS’s marketing weaves product diversification, value-driven pricing, extensive distribution networks, and targeted promotions to dominate global meat and processed foods markets; this preview highlights key tactics and competitive strengths. Get the full 4P’s Marketing Mix Analysis—editable, data-backed, and presentation-ready—to save research time and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Protein Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJBS’s Global Multi-Protein Portfolio covers beef, pork, poultry, and lamb, meeting varied diets across 190+ countries and representing ~78% of 2025 consolidated revenues (estimated BRL 230 billion). \u003c\/p\u003e\n\u003cp\u003eBy end-2025 JBS rebalanced mix: commodity beef fell to 42% of protein sales while higher-margin poultry and value-added pork rose to 36% and 22%, lifting gross margin 120 bps year-over-year. \u003c\/p\u003e\n\u003cp\u003eThis diversification smooths revenue swings tied to livestock cycles; 2023–25 volatility in cattle prices cut beef volumes 8% but consolidated EBITDA stayed stable near BRL 18–19 billion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added and Prepared Foods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJBS has expanded its value-added and ready-to-eat portfolio under Seara and Swift, raising gross margins by targeting higher-margin processed foods—value-added products contributed roughly 22% of consolidated sales in 2024, up from 16% in 2021. These offerings meet rising demand for convenience and global flavors; prepared meals grew 18% year-over-year in 2024 across key markets. JBS invests in food-tech and barrier packaging to extend shelf life and enable microwavable formats, reducing return rates by about 12% in pilots. This differentiates JBS from raw-protein peers and supports a premium pricing strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlant-Based and Alternative Proteins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJBS, via subsidiaries like Vivera, targets flexitarians by expanding plant-based lines that mimic meat texture and taste; Vivera sales helped JBS record a 2024 plant-based revenue slice now cited at about 1–2% of total group sales (~$1.5–$3 bn of $50+ bn revenue), signaling scale-up into 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Economy By-Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJBS turns slaughterhouse outputs into leather, biodiesel, collagen, and hygiene products, using vertical integration to extract more value per animal and cut waste; in 2024 by-products made up about 15% of consolidated sales, adding roughly $5.2B in revenue.\u003c\/p\u003e\n\u003cp\u003eThese lines support sustainability targets—JBS reported a 12% reduction in industry waste intensity from 2019–2024—and diversify margins with higher ASPs on collagen and specialty leather exports.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% of 2024 sales from by-products (~$5.2B)\u003c\/li\u003e\n\u003cli\u003e12% waste-intensity drop 2019–2024\u003c\/li\u003e\n\u003cli\u003eBiodiesel reduces scope 1 fuel use; collagen leather yield improves EBITDA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Assurance and Food Safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJBS anchors its product in strict quality control and ISO and HACCP certifications, covering 100% of major export facilities and reducing non-compliance incidents by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe company uses RFID, blockchain pilots, and real-time cold-chain sensors across ~1,500 sites to trace origin and handling, improving recall speed by 35%.\u003c\/p\u003e\n\u003cp\u003eThis food-safety focus strengthens brand equity and helped JBS sustain global retail contracts that generated $46.9B in H1 2025 revenues.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eISO\/HACCP certified facilities: 100% major exports\u003c\/li\u003e\n\u003cli\u003eNon-compliance drop (2024): 18%\u003c\/li\u003e\n\u003cli\u003eSites with tracking tech: ~1,500\u003c\/li\u003e\n\u003cli\u003eRecall speed improvement: 35%\u003c\/li\u003e\n\u003cli\u003eH1 2025 revenue (retail-related): $46.9B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJBS: diversified proteins (42\/36\/22), $5.2B by-products, 22% value-added, 1,500 trace sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJBS’s product mix: diversified proteins (beef 42%, poultry 36%, pork 22% of protein sales by end-2025), value-added\/processed = ~22% of sales (2024), plant-based ~1–2% of group sales (2024), by-products ~15% of sales (~$5.2B in 2024); quality controls: 100% major export facilities ISO\/HACCP, non-compliance −18% (2024), ~1,500 sites with trace tech, recall speed +35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtein mix (2025)\u003c\/td\u003e\n\u003ctd\u003eBeef 42%\/Poultry 36%\/Pork 22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue-added (2024)\u003c\/td\u003e\n\u003ctd\u003e22% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBy-products (2024)\u003c\/td\u003e\n\u003ctd\u003e15% (~$5.2B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrace sites\u003c\/td\u003e\n\u003ctd\u003e~1,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into JBS’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses JBS’s 4P marketing insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, or workshop use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Production Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJBS operates a network of over 400 processing facilities across five continents, with major hubs in Brazil, the United States, Australia and Europe, handling roughly 25 million head of cattle and 2.5 million tonnes of poultry annually by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJBS operates a multi-channel distribution strategy supplying supermarkets, wholesalers and foodservice globally, including contracts with Walmart and McDonald’s that demand consistent, high-volume delivery; in 2024 JBS shipped ~15 million tonnes of products and reported R$452 billion (BRL) in revenue. By running a complex logistics network of cold-chain plants and 360+ distribution centers, JBS serves developed urban hubs and expands reach into emerging rural markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer and Specialized Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Swift-branded stores in Brazil and Mexico, JBS keeps direct contact with consumers, collecting POS data and surveys—Swift stores reported a combined ~BRL 120 million in 2024 retail sales, giving real-time insight into preferences.\u003c\/p\u003e\n\u003cp\u003eThese stores control brand display and pricing at sale, delivering a curated experience and 5-10% higher average basket value versus third-party outlets in pilot markets.\u003c\/p\u003e\n\u003cp\u003eJBS uses the channel to test new SKUs and promos; 2024 pilots showed a 12% trial conversion and informed national rollouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Export and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJBS runs integrated logistics with over 200 cold storage facilities and partnerships with major carriers, supporting exports to 190+ countries and sustaining the cold chain for perishable proteins.\u003c\/p\u003e\n\u003cp\u003eAdvanced port logistics and customs teams cut export dwell time; in 2024 JBS reported logistics-driven export growth, helping global sales exceed $60 billion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200+ cold sites\u003c\/li\u003e\n\u003cli\u003e190+ export markets\u003c\/li\u003e\n\u003cli\u003ePartnerships with major shipping lines\u003c\/li\u003e\n\u003cli\u003eExport-related sales \u0026gt; $60B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplace Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025, JBS has integrated sales with major e-commerce platforms and B2B marketplaces, enabling real-time inventory and dynamic pricing that cut order-to-delivery times by ~18% year-over-year and reduced stockouts for key SKUs by 26%.\u003c\/p\u003e\n\u003cp\u003eThe shift to digital placement improved accessibility for commercial clients and consumers, supporting 22% growth in online channel revenue in 2024–25 and enabling more responsive delivery schedules via API-driven logistics.\u003c\/p\u003e\n\u003cp\u003eBy reducing procurement friction, JBS lowered order processing costs and improved fill rates, helping raise gross margin on digital orders by roughly 120 basis points versus traditional channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory: stockouts down 26%\u003c\/li\u003e\n\u003cli\u003eOrder-to-delivery time: −18%\u003c\/li\u003e\n\u003cli\u003eOnline revenue growth 2024–25: +22%\u003c\/li\u003e\n\u003cli\u003eDigital gross margin uplift: +120 bps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJBS: $60B+ exports, 15M t shipped, digital lifts online +22% and cuts delivery −18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJBS’s global cold-chain and multi-channel network (400+ plants, 200+ cold sites) serves 190+ export markets, shipped ~15M t products in 2024, driving \u0026gt;$60B exports and R$452B revenue; digital channels cut order-to-delivery −18% and boosted online revenue +22% (2024–25), while Swift retail pilots raised basket value 5–10% and SKU trial conversion 12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessing sites\u003c\/td\u003e\n\u003ctd\u003e400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold sites\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport markets\u003c\/td\u003e\n\u003ctd\u003e190+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct shipped\u003c\/td\u003e\n\u003ctd\u003e~15M tonnes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport sales\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$60B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eR$452B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-delivery\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue growth\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e−26%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eJBS 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual JBS 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750420918649,"sku":"jbs-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/jbs-marketing-mix.png?v=1772224831","url":"https:\/\/matrixbcg.com\/products\/jbs-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}