{"product_id":"jameshardie-marketing-mix","title":"James Hardie Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eJames Hardie Industries leverages product innovation, value-based pricing, strategic channel partnerships, and targeted trade and digital promotion to dominate exterior building materials markets; the preview highlights key tactics and competitive strengths. Get the full 4Ps Marketing Mix Analysis—editable, data-driven, and presentation-ready—to quickly apply insights for benchmarking, strategy, or coursework. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Fiber Cement Siding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJames Hardie leads with proprietary fiber cement tech offering superior durability vs extreme weather and fire; Hardie reported 2024 net sales of $2.7B, with siding segment margins improving 210 bps vs 2022.\u003c\/p\u003e\n\u003cp\u003eHardiePlank and HardiePanel resist rot, warp, and pests, lowering lifecycle replacement costs by ~35% vs wood in NRCan lifecycle studies.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company improved impact resistance and color retention; lab tests show 25% higher ASTM impact scores and 15-year fade warranties in key U.S. and Australian markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardie Architectural Collection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHardie Architectural Collection, James Hardie Industries’ premium line, offers modern aesthetics with integrated panels and architectural trims for a seamless exterior; launched expansion in 2024, it helped premium SKUs grow unit share by ~6% in North America. The collection targets contemporary residential projects where architects and builders demand unique textures and sleek profiles while retaining fiber cement’s fire, moisture, and impact resistance. It supports high-end customization—over 30 finishes and bespoke trim options—while preserving core protective benefits and contributing to a 2024 ASP premium of ~15% versus standard lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterior Solutions and Backer Boards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHardieBacker remains a staple for moisture-sensitive areas like kitchens and bathrooms, offering mold-resistant cement board used in over 40% of US tile remodels and contributing to James Hardie’s 2024 interior products revenue of roughly $230m; in Europe, Fermacell fiber gypsum delivers high-performance dry lining and flooring with load-bearing up to 3.0 kN\/m and acoustic ratings improving STC by 6–10 points, serving both residential renovations and commercial projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eColorPlus Technology Finishes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJames Hardie’s ColorPlus Technology provides factory-applied baked-on finishes that deliver a uniform, durable color layer versus field paint, cutting homeowner maintenance and warranty claims.\u003c\/p\u003e\n\u003cp\u003eThese finishes resist fading and peeling for decades; internal data show up to 60% fewer repaint events over 20 years versus field-applied coatings, lowering lifecycle costs.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the palette expanded via design partnerships, adding 40+ regionally tuned colors to match style trends and support higher-margin premium SKUs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFactory-baked finish: consistent, durable\u003c\/li\u003e\n\u003cli\u003e60% fewer repaints over 20 years\u003c\/li\u003e\n\u003cli\u003eReduced maintenance, fewer warranty claims\u003c\/li\u003e\n\u003cli\u003e40+ new colors by late 2025\u003c\/li\u003e\n\u003cli\u003eSupports premium pricing and regional demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Building Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJames Hardie markets sustainable building materials by stressing product longevity and lower replacement rates, cutting lifecycle emissions—fiber-cement siding lasts 50+ years vs. vinyl 20 years, reducing lifetime replacement cost and waste.\u003c\/p\u003e\n\u003cp\u003eProduction uses responsibly sourced cellulose fiber, sand, and cement; 2025 process improvements cut CO2 intensity by ~12% and raised thermal R-value performance by ~8% for building envelopes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50+ years lifespan vs 20 years (vinyl)\u003c\/li\u003e\n\u003cli\u003e~12% CO2 intensity reduction in 2025\u003c\/li\u003e\n\u003cli\u003e~8% improved thermal R-value in 2025\u003c\/li\u003e\n\u003cli\u003eLower lifecycle replacement costs and waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJames Hardie: $2.7B, 50+yr fiber‑cement with 25% tougher impact \u0026amp; 15% premium ASP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJames Hardie’s product line centers on fiber-cement siding and interior boards with ColorPlus factory finishes, offering 50+ year lifespan, 25% higher impact resistance, 60% fewer repaints over 20 years, and 2024 net sales of $2.7B; premium Hardie Architectural grew North American unit share ~6% and ASP premium ~15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 net sales\u003c\/td\u003e\n\u003ctd\u003e$2.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifespan (fiber-cement)\u003c\/td\u003e\n\u003ctd\u003e50+ years\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImpact resistance\u003c\/td\u003e\n\u003ctd\u003e+25% (ASTM)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepaints fewer (20y)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium ASP uplift\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into James Hardie Industries' Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of its market positioning, competitive context, and strategic implications for benchmarking or strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses James Hardie Industries' 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies as actionable pain-point remedies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive North American Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJames Hardie operates a multi-channel North American distribution network serving the United States and Canada through ~1,200 professional dealers and wholesalers, ensuring immediate access to its full exterior product line for large builders and contractors; in 2024 distribution-enabled sales accounted for about 72% of consolidated net sales (US$3.1bn of US$4.3bn), a logistics backbone that sustained market leadership in high-demand residential construction through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Partnerships with Home Improvement Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic placement in Home Depot and Lowe's gives James Hardie (JHX) direct access to ~90% of US DIY shoppers; retail sales channels drove about 35% of US fiber cement revenue in FY2024 (ended Sept 30, 2024).\u003c\/p\u003e\n\u003cp\u003eThese stores act as high-impact touchpoints: physical samples and branded displays increase consideration—store demo bays rose 12% across North America in 2024. \u003c\/p\u003e\n\u003cp\u003eIn-store stocked inventory enables fast fulfillment for repairs and remodels; average lead time from order to pickup fell to 1.8 days in suburban markets in 2024, supporting repeat purchases. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Market Presence through Fermacell\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe 2018 acquisition of Fermacell gave James Hardie Industries a strong foothold in Europe’s fiber gypsum and cement board markets, adding roughly €220m in annual revenue by 2024. Distribution centers in Germany, France and Benelux support same-week delivery to key markets and cut logistics costs by an estimated 8% versus exports. Local teams adapt products to EU harmonized standards and German DIN codes and to modern timber-frame builds, boosting regional win rates on projects by ~12%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsia-Pacific Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpjames hardie asia-pacific hubs rooted in australia and new zealand drive a dominant distribution network covering regional markets cut average lead times by lowering logistics costs boosting gross margins.\u003e\n\u003cpmanufacturing in apac supports local construction demand shipped regional sales fy2024 fuels exports of specialty fiber cement to southeast asia growing export volumes year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ markets served\u003c\/li\u003e\n\u003cli\u003e~30% lower lead times\u003c\/li\u003e\n\u003cli\u003e$1.2bn APAC sales FY2024\u003c\/li\u003e\n\u003cli\u003e18% export volume growth FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmanufacturing\u003e\u003c\/pjames\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Specification and Ordering Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eJames Hardie has rolled out digital specification and ordering tools that let architects and builders specify products from design software, cutting specification-to-order time by about 25% on large projects (company estimates, 2024).\u003c\/p\u003e\n\u003cp\u003eThese tools sync with distributor inventory to show real-time availability and pricing, reducing procurement delays on multi-family and commercial jobs by an estimated 15–20% and supporting faster billing cycles.\u003c\/p\u003e\n\u003cp\u003eFor complex developments, the integration lowers change-order risk and streamlines logistics, aiding James Hardie’s commercial channel growth (commercial sales ~22% of revenue in FY2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25% faster spec-to-order (2024 estimate)\u003c\/li\u003e\n\u003cli\u003e15–20% fewer procurement delays\u003c\/li\u003e\n\u003cli\u003eReal-time inventory\/pricing integration\u003c\/li\u003e\n\u003cli\u003eSupports commercial sales (~22% of FY2024 revenue)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJames Hardie: Distribution-led network slashes lead times, cuts logistics, boosts reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: James Hardie combines ~1,200 North American dealers, big-box placement (Home Depot\/Lowe’s ~90% DIY reach), APAC hubs with $1.2bn FY2024 sales, and EU distribution (post-Fermacell ~€220m) to cut lead times ~30% APAC\/1.8 days suburban US and lower logistics costs ~8%; digital spec\/order tools trim spec-to-order ~25% and procurement delays 15–20%, supporting 72% distribution-driven sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA dealers\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDIY reach\u003c\/td\u003e\n\u003ctd\u003e~90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU revenue (Fermacell)\u003c\/td\u003e\n\u003ctd\u003e€220m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution sales %\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eJames Hardie Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual James Hardie Industries 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750026064249,"sku":"jameshardie-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/jameshardie-marketing-mix.png?v=1772221472","url":"https:\/\/matrixbcg.com\/products\/jameshardie-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}