{"product_id":"james-fisher-marketing-mix","title":"James Fisher and Sons Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how James Fisher and Sons leverages specialised marine services, tiered pricing, global logistics, and targeted B2B promotions to secure niche leadership — the preview highlights key tactics, but the complete 4Ps Marketing Mix delivers actionable detail. Get the full, editable report for ready-made slides, competitive benchmarks, and practical recommendations to apply in strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist Marine Engineering Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJames Fisher and Sons delivers specialist marine engineering services for complex environments—subsea excavations and offshore infrastructure maintenance—targeting asset integrity and life extension of aging maritime structures by end-2025; the division contributed about 12% of group revenue in FY2024 (£34m of £285m) and aims to grow margins via proprietary tech that cut ROV intervention time by ~22% in 2023, improving safety and operational efficiency in extreme underwater conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Support Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJames Fisher and Sons offers a suite of offshore wind services—turbine commissioning, balance-of-plant maintenance, and specialist crew transfers—using dedicated vessels and technicians to support fixed and floating farms; by 2025 the company’s energy services segment targets growth aligned with a projected 20% CAGR in offshore wind installation to 2030 (IEA 2024) and supplied 12 project contracts worth £85m across 2023–2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaritime Defense and Submarine Rescue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa core offering is sophisticated submarine rescue systems and naval engineering services sold to international defense departments including design build operation of deep-sea vehicles specialized diving equipment.\u003e\n\u003cpby fy2024 james fisher and sons reported marine division revenue of gbp with defense contracts representing that company guidance to prioritize long-term government into late\u003e\n\u003cpthe firm invests in tech r gbp to keep underwater defense capability ahead focusing on reliability rapid deployment and interoperable systems for nato-aligned navies.\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTanker Fleet and Ship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJames Fisher operates a modern coastal tanker fleet moving clean petroleum and chemicals across the UK and Northern Europe, handling ~2.5 million tonnes transported in 2024 and supporting 12 major energy hubs.\u003c\/p\u003e\n\u003cp\u003eThe ship management arm delivers technical oversight, crew staffing, and compliance for third-party owners, managing 45 vessels under contract and generating ~£28m revenue in FY 2024.\u003c\/p\u003e\n\u003cp\u003eThis segment secures efficient energy flows via key maritime corridors, reducing voyage downtime by 8% year-on-year through predictive maintenance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~2.5m tonnes moved (2024)\u003c\/li\u003e\n\u003cli\u003e45 vessels managed\u003c\/li\u003e\n\u003cli\u003e~£28m revenue FY2024\u003c\/li\u003e\n\u003cli\u003e8% lower downtime YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubsea Technology and Equipment Rental\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJames Fisher and Sons rents and sells advanced subsea tools—mass flow excavators and remotely operated vehicles (ROVs)—serving oil and gas, decommissioning, and telecoms for seabed prep and cable laying.\u003c\/p\u003e\n\u003cp\u003eThe firm highlights modular, rapidly deployable kit to cut client downtime; in 2024 subsea rental revenue was ~£45m, with global fleet utilisation ~72%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct: mass flow excavators, ROVs\u003c\/li\u003e\n\u003cli\u003eMarkets: oil \u0026amp; gas, decommissioning, telecoms\u003c\/li\u003e\n\u003cli\u003eBenefit: modular, fast deploy—reduces downtime\u003c\/li\u003e\n\u003cli\u003e2024: ~£45m subsea rental revenue; fleet util ~72%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJames Fisher FY24: £285m group, marine £95m (defence 28%), subsea hire £45m\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJames Fisher products: specialist marine engineering, offshore-wind services, submarine rescue\/naval systems, coastal tankers, ship management, and subsea tool rentals—FY2024 revenues: marine £95.3m (defense ~28%), group £285m (marine ~12%); subsea rental £45m, fleet util 72%, tankers 2.5m tonnes moved, ship mgmt £28m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine services\u003c\/td\u003e\n\u003ctd\u003e£95.3m rev; defense 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsea rental\u003c\/td\u003e\n\u003ctd\u003e£45m; 72% util\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTankers\u003c\/td\u003e\n\u003ctd\u003e2.5m tonnes moved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShip mgmt\u003c\/td\u003e\n\u003ctd\u003e45 vessels; £28m rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into James Fisher and Sons’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses James Fisher and Sons’ 4P insights into a concise, at-a-glance summary that’s perfect for leadership briefings and rapid internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Operational Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJames Fisher and Sons maintains operational hubs across the UK, Middle East, Asia-Pacific and the Americas to ensure rapid response; by end-2025 these centers handle local equipment mobilization and technical teams, reducing average deployment time to under 48 hours in 60% of incidents. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffshore Wind Development Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlacement of services concentrates near major offshore wind clusters in the North Sea, Taiwan Strait, and US Atlantic coast, where James Fisher and Sons reported 28% of 2024 offshore revenues tied to wind projects and cut average vessel transit times by 35%. The firm positions vessels and shore-based support hubs within 50–150 km of key sites to lower logistics costs; this reduced fuel and crew expenses by an estimated £4.2m in 2024. Aligning assets to high-growth renewable zones supports faster mobilization for projects forecasted to add 40 GW annual capacity in these regions through 2028, reinforcing distribution efficiency and competitive bidding. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaval Bases and Defense Installations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJames Fisher and Sons delivers defense products and services directly into government naval shipyards and international military ports, supporting 28 sovereign sites worldwide as of 2025 and generating about 12% of group revenue (~£48m in 2024). \u003c\/p\u003e\n\u003cp\u003eTeams work under strict security protocols to provide on-site maintenance and emergency rescue readiness, with 24\/7 rapid-response units and ISO 28000-aligned supply chains. \u003c\/p\u003e\n\u003cp\u003eServices at these locations run on long-term bilateral agreements with ministries of defense, typically 5–15 years, securing predictable contract value and repeat revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn 2025 James Fisher runs digital service delivery platforms—remote monitoring centers and client portals—that provide real-time subsea and fleet data, cutting onsite visits by about 30% and speeding decisions for remote asset managers.\u003c\/p\u003e\n\u003cp\u003eThese platforms support 24\/7 consultancy across 50+ countries, aggregate telemetry from 200+ vessels and ROVs, and have helped reduce downtime by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% fewer onsite visits\u003c\/li\u003e\n\u003cli\u003e50+ countries served\u003c\/li\u003e\n\u003cli\u003e200+ vessels and ROVs monitored\u003c\/li\u003e\n\u003cli\u003e12% reduction in downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCoastal Tanker Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcoastal tanker terminals support james fisher and sons by distributing liquid bulk via specialized refineries across northwest europe serving regional fuel chemical markets.\u003e\n\u003cptheir small shallow-draft tankers access niche ports larger ships cannot cutting port-call times and raising utilization in the division reported a rise coastal liftings to million tonnes.\u003e\n\u003cpthis localized network improves reliability and lowers last-mile logistics cost helping secure repeat contracts with regional distributors refineries.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: specialized terminals across NW Europe\u003c\/li\u003e\n\u003cli\u003eVessel advantage: shallow-draft access to niche ports\u003c\/li\u003e\n\u003cli\u003e2024 volume: ~1.2 million tonnes, +7% YoY\u003c\/li\u003e\n\u003cli\u003eBenefit: lower last-mile cost, higher utilization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/ptheir\u003e\u003c\/pcoastal\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJames Fisher cuts deployment 60%, saves £4.2m, grows £48m defense revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJames Fisher places hubs near key offshore wind, naval and coastal terminals to cut deployment to \u0026lt;48 hrs (60% incidents), reduced vessel transit 35%, saved ~£4.2m in 2024, and earned ~£48m (12%) defense revenue; digital platforms cut onsite visits 30% and downtime 12% while monitoring 200+ assets across 50+ countries.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeployment \u0026lt;48 hrs\u003c\/td\u003e\n\u003ctd\u003e60% incidents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time cut\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost saved\u003c\/td\u003e\n\u003ctd\u003e£4.2m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense revenue\u003c\/td\u003e\n\u003ctd\u003e£48m (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnsite visits cut\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduced\u003c\/td\u003e\n\u003ctd\u003e12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets monitored\u003c\/td\u003e\n\u003ctd\u003e200+ vessels\/ROVs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries served\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eJames Fisher and Sons 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual James Fisher and Sons 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750754169209,"sku":"james-fisher-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/james-fisher-marketing-mix.png?v=1772226136","url":"https:\/\/matrixbcg.com\/products\/james-fisher-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}