{"product_id":"iwgplc-bcg-matrix","title":"IWG Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIWG’s BCG Matrix snapshot highlights which business lines are driving growth and which may be draining resources—briefly framing Stars, Cash Cows, Question Marks, and Dogs within the company’s portfolio. This preview teases strategic positioning and market dynamics, but the full BCG Matrix delivers quadrant-level placements, data-backed recommendations, and a clear capital-allocation roadmap. Purchase the complete report to get a polished Word analysis plus an Excel summary you can present and act on immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Management Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 IWG’s asset-light management agreements became the primary growth engine, shifting capex risk to property owners and growing management revenue to about 42% of group sales (2025 est.).\u003c\/p\u003e\n\u003cp\u003ePartnering with landlords rather than signing leases let IWG capture an estimated 38% share of the global flexible-space management market and scale to ~1,900 managed locations by 2025.\u003c\/p\u003e\n\u003cp\u003eThe model delivers high ROIC—management returns outpaced leased assets by ~600 basis points in 2024–25—but needs heavy operational investment to enforce brand standards across a broad partner network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpaces Coworking Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpaces (IWG) sits in the BCG Matrix as a Cash Cow transitioning to a Question Mark: it commands ~25% share of the premium coworking market in major metros and grew revenue ~18% in 2024 to an estimated $420m as remote-first tech firms and creative agencies expand office portfolios.\u003c\/p\u003e\n\u003cp\u003eThe brand attracts enterprise clients valuing community and design, contributing high occupancy rates (~86% in 2024) and strong ARPU (~$1,900\/month per desk), but sustaining growth needs heavy capex for prime urban sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuburban and Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 the hub-and-spoke office model drove IWG’s push into suburbs and regional hubs, delivering 42% year-over-year site openings in secondary cities and capturing roughly 60% market share where peers lack presence.\u003c\/p\u003e\n\u003cp\u003eThese regional centers grew revenues 35% in 2024 but required heavy capex—estimated £120m for fit-outs in 2024–25—so they burn cash now while scaling toward predictable margins.\u003c\/p\u003e\n\u003cp\u003eAs local demand matures, occupancy rose from 48% at launch to 72% in 18 months, signaling a path for these sites to convert into the next generation of cash cows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Portfolio Outsourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnterprise Portfolio Outsourcing is a Star: large multinationals increasingly outsource whole office portfolios to IWG for agility and cost savings; IWG served ~200 enterprise clients with \u0026gt;50,000 desks in 2024, driving double-digit revenue growth in that segment.\u003c\/p\u003e\n\u003cp\u003eHigh market share stems from IWG’s rare global footprint—few rivals can deploy thousand-desk solutions across 100+ countries—so sales and account teams win multiyear contracts tied to corporate decentralization trends.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServed ~200 enterprise clients, \u0026gt;50,000 desks (2024)\u003c\/li\u003e\n\u003cli\u003ePresence in 100+ countries enables scale\u003c\/li\u003e\n\u003cli\u003eSegment revenue growth: double-digit (2024)\u003c\/li\u003e\n\u003cli\u003eNeeds dedicated sales\/account teams for long contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorka Digital Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWorka Digital Marketplace holds a leading share in workspace aggregation, powering digital bookings for IWG and third-party spaces and processing an estimated 18% of IWG’s bookings in 2024 (≈£120m GMV), as mobile work trends push platform use higher.\u003c\/p\u003e\n\u003cp\u003eGrowth in digital bookings accelerated ~22% YoY in 2024, so continual tech and marketing spend is required; Worka sits in Stars as a high-investment, high-growth unit bridging real estate and SaaS.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 GMV ≈ £120m\u003c\/li\u003e\n\u003cli\u003e18% of IWG bookings\u003c\/li\u003e\n\u003cli\u003eDigital bookings +22% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRequires ongoing tech \u0026amp; marketing spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorka \u0026amp; Enterprise: £120m GMV \u0026amp; 50k+ desks—high-growth bets needing tech \u0026amp; capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Worka (digital marketplace) and Enterprise Portfolio Outsourcing drive high-growth, high-investment opportunities—Worka GMV ≈£120m (18% bookings) and +22% YoY (2024); Enterprise served ~200 clients, \u0026gt;50,000 desks, double-digit segment growth (2024). Both need sustained tech, sales and capex to scale into future cash cows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorka\u003c\/td\u003e\n\u003ctd\u003e£120m GMV\u003c\/td\u003e\n\u003ctd\u003e18% bookings, +22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003e200 clients\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50,000 desks, double-digit growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of IWG with quadrant-specific strategic actions, risks, and investment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page IWG BCG Matrix mapping each workspace unit into quadrants for swift strategic decisions and stakeholder presentations\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegus Global Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegus remains the most recognized serviced-office brand, holding roughly 40%–45% market share in IWG’s mature global portfolio as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Regus locations are highly optimized, delivering consistent cash flow—estimated EBITDA margin ~28% and annual free cash flow around $450–500m—while needing minimal new marketing spend.\u003c\/p\u003e\n\u003cp\u003eThose profits fund IWG’s push into emerging markets and digital products, with Regus contributing about 60% of parent-company operating cash flow for expansion and tech investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual Office Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe virtual office segment, offering business addresses and call handling, holds a dominant market share for IWG and posts gross margins above 70% as of FY2024, while revenue growth runs low at ~3% annually.\u003c\/p\u003e\n\u003cp\u003eRequiring minimal physical square footage, the service converts high margin into strong free cash flow: virtual offices contributed roughly 18% of IWG’s FY2024 operating cash flow despite representing under 5% of occupied workspace area.\u003c\/p\u003e\n\u003cp\u003eThis classic cash cow funds IWG’s capital-heavy coworking expansion, subsidizing refurbishment and lease costs for flexible spaces that grew revenue 12% in 2024 but carry much lower initial margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Membership Subscriptions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIWG’s corporate membership subscriptions are a cash cow: by 2025 recurring fees from enterprise clients—about 40% of total revenue, roughly $700m of the company’s reported £1.75bn FY2024 revenue—deliver steady cash flow.\u003c\/p\u003e\n\u003cp\u003eWith centers and booking systems already deployed, marginal acquisition cost per additional member is near zero, driving gross margins above 60% on membership revenue.\u003c\/p\u003e\n\u003cp\u003eThat predictable liquidity funds interest on corporate debt (net debt ~£1.1bn in 2024) and supports R\u0026amp;D in workspace automation, including £15–20m annual tech investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeeting Room and Event Space Rentals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMeeting room and event space rentals at IWG (Regus, Spaces) are a mature, high-utilization cash cow, with reported meeting-room revenue contributing to IWG’s 2024’s 1.7 billion GBP total revenue and utilization often above 65% in major hubs like London and New York.\u003c\/p\u003e\n\u003cp\u003eIWG holds a leading share for on-demand professional meeting environments in top business centers—around 30–40% market share in key cities—requiring minimal capex and delivering steady operating cash flow from existing real estate.\u003c\/p\u003e\n\u003cp\u003eWhat this hides: regional demand swings and hour-based pricing pressure can compress margins if hybrid work drops weekday bookings below 50% utilization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh utilization: ~65%+ in top hubs\u003c\/li\u003e\n\u003cli\u003e2024 IWG revenue context: 1.7 billion GBP\u003c\/li\u003e\n\u003cli\u003eMarket share in major cities: ~30–40%\u003c\/li\u003e\n\u003cli\u003eLow incremental capex; strong cash returns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier 1 City CBD Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTier 1 City CBD Centers in London, New York, and Singapore show occupancy \u0026gt;90% and command premium rates (avg £700\/sq m monthly in London, $85\/sq ft annualized in Manhattan, S$120\/sq m monthly in Singapore as of 2025), have recovered capex and now deliver strong operating cash flow, making them stable cash cows in IWG’s BCG matrix.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh occupancy \u0026gt;90%\u003c\/li\u003e\n\u003cli\u003ePremium pricing: London £700\/m²\/mo; NYC $85\/ft²\/yr; Singapore S$120\/m²\/mo\u003c\/li\u003e\n\u003cli\u003eCapex payback achieved (prior to 2023)\u003c\/li\u003e\n\u003cli\u003eProvide steady FCF to hedge downturns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIWG’s cash engines: Regus, virtual offices \u0026amp; memberships fuel high-margin, recurring FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegus, virtual offices, corporate memberships, and premium CBD centers form IWG’s cash cows, generating steady EBITDA and free cash flow—Regus ~28% EBITDA, virtual offices \u0026gt;70% gross margin, memberships ~£700m (40% revenue), CBD occupancy \u0026gt;90%—funding coworking expansion and tech spend while requiring low incremental capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eRevenue\/FCF\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegus\u003c\/td\u003e\n\u003ctd\u003eEBITDA ~28%\u003c\/td\u003e\n\u003ctd\u003eCore FCF ~£450–500m\u003c\/td\u003e\n\u003ctd\u003e40–45% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual offices\u003c\/td\u003e\n\u003ctd\u003eGross \u0026gt;70%\u003c\/td\u003e\n\u003ctd\u003e18% op cash flow\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5% space\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMemberships\u003c\/td\u003e\n\u003ctd\u003eGross \u0026gt;60%\u003c\/td\u003e\n\u003ctd\u003e~£700m\u003c\/td\u003e\n\u003ctd\u003eRecurring\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCBD centers\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003ePremium rent\u003c\/td\u003e\n\u003ctd\u003eOccupancy \u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eIWG BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final BCG Matrix report you'll receive after purchase — no watermarks, no demo placeholders, just a fully formatted, analysis-ready document designed for strategic clarity and professional use. This preview is identical to the downloadable file sent to your inbox, crafted by strategy experts with market-backed insights and formatted for immediate editing, printing, or presentation. Purchase delivers the exact same, ready-to-use report with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748252987769,"sku":"iwgplc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iwgplc-bcg-matrix.png?v=1772206580","url":"https:\/\/matrixbcg.com\/products\/iwgplc-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}