{"product_id":"itd-marketing-mix","title":"Italian-Thai Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Italian-Thai blends authentic product offerings, strategic pricing, targeted distribution, and memorable promotions to capture market share; download the full 4P's Marketing Mix Analysis for a ready-to-use, editable report with data-driven insights and presentation-ready slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-Scale Infrastructure and Transportation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItalian-Thai Development (ITD) delivers large-scale construction for national transport—high-speed rail, mass transit, and highways—serving projects like the 252 km dual-track railway and multiple urban MRT lines with contract values exceeding THB 30 billion per project. These assets follow strict engineering and safety standards, designed for 50+ year public utility lifecycles and ISO 9001\/45001 compliance. By late 2025 ITD rolled digital twin tech into ~25% of active projects, aiming to boost lifecycle value and cut O\u0026amp;M costs by an estimated 12% over 15 years. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Power Plant Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItalian-Thai Development (ITD) delivers specialized engineering and construction for heavy industrial sites, including petrochemical plants and 1–1.5 GW power stations, targeting energy clients shifting to LNG terminals and renewable hubs.\u003c\/p\u003e\n\u003cp\u003eIn 2024 ITD reported THB 28.4 billion in construction backlog, with 18% from energy projects; international ISO certifications and a dedicated supply chain secure long-lead items like HRSGs and cryogenic tanks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarine and Airport Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarine and Airport Infrastructure covers deep-sea ports, cargo terminals, and airport expansions vital for regional logistics, with projects often costing 100–500 million USD per terminal and runways built to ICAO code F standards.\u003c\/p\u003e\n\u003cp\u003eThese works demand complex underwater engineering and precision runway construction to handle widebody freighters and A380-class operations, reducing turnaround times by up to 18%.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, emphasis is on sustainable dredging and eco-friendly port management systems; green upgrades can cut port CO2 emissions 20–35% and deliver 6–9% lifecycle cost savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Rise and Commercial Buildings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eItalian-Thai Development (ITD) delivers high-rise luxury residential towers, office complexes, and integrated resorts emphasizing structural integrity and green building standards (LEED\/BREEAM equivalents) to win high-tier corporate clients; its 2024 construction backlog was about THB 110 billion, with property-led projects representing ~22% of backlog.\u003c\/p\u003e\n\u003cp\u003eServices bundle construction with facility management and O\u0026amp;M contracts, boosting recurring revenue and improving project IRR by an estimated 1.5–2.0 percentage points versus build-only models.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024 backlog ~THB 110bn\u003c\/li\u003e\n\u003cli\u003eProperty share ~22%\u003c\/li\u003e\n\u003cli\u003e+1.5–2.0 pp IRR from FM bundles\u003c\/li\u003e\n\u003cli\u003eGreen certifications targeted for premium clients\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining and Specialized Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eItalian-Thai Development (ITD) offers mining and specialized services: soil excavation, mineral extraction, and tunneling for utilities, using heavy machinery and geological teams; the segment contributed about 6% of 2024 revenue (≈THB 3.2bn) and supported five major contracts in 2023–24.\u003c\/p\u003e\n\u003cp\u003eSince 2021 ITD added environmental remediation for post-mining sites, completing 120 hectares of rehabilitation by 2024 and earning THB 420m in remediation contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServices: excavation, extraction, tunneling\u003c\/li\u003e\n\u003cli\u003e2024 revenue share: ≈6% (THB 3.2bn)\u003c\/li\u003e\n\u003cli\u003e2023–24 major contracts: 5 projects\u003c\/li\u003e\n\u003cli\u003eRemediation: 120 ha rehab by 2024; THB 420m contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eITD: THB138.4bn backlog—Property-focused, energy \u0026amp; mining exposure, digital twins cut O\u0026amp;M 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eITD builds transport, energy, marine, property, and mining assets with 2024 backlog ~THB 138.4bn (construction THB 28.4bn; property THB 110bn), property ≈22% share, energy ≈18% of construction backlog, mining ≈6% revenue (THB 3.2bn); digital twin deployed on ~25% projects by late 2025 targeting 12% O\u0026amp;M savings over 15 years.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction backlog\u003c\/td\u003e\n\u003ctd\u003eTotal\u003c\/td\u003e\n\u003ctd\u003eTHB 138.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003eShare \/ backlog\u003c\/td\u003e\n\u003ctd\u003e22% \/ THB 110bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003eShare\u003c\/td\u003e\n\u003ctd\u003e18% of construction\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e≈THB 3.2bn (6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tech\u003c\/td\u003e\n\u003ctd\u003eDeployment \/ target\u003c\/td\u003e\n\u003ctd\u003e~25% projects; 12% O\u0026amp;M cut (15y)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Italian-Thai 4P strategies—Product, Price, Place, Promotion—grounded in real brand practices and competitive context for practical use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Italian-Thai’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Strategic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eITD maintains project offices across Thailand, notably in Bangkok and the Eastern Economic Corridor (EEC), enabling mobilization of over 3,200 skilled workers and 1,100 heavy machines within 48 hours to priority government sites (2025 operational report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoutheast Asian Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItalian-Thai Development (ITD) expanded in Laos, Myanmar, and Vietnam, winning and operating projects worth about $1.1 billion across 2023–2025 to meet rising infrastructure demand; local subsidiaries let ITD comply with each country’s rules and bid on cross-border energy and transport contracts. This geographic mix cut Thailand revenue share to ~58% in 2024 from 72% in 2019, lowering domestic-cycle exposure and smoothing EBIT volatility by an estimated 14% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouth Asian Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eItalian-Thai Development (ITD) holds significant operations in India and Bangladesh, delivering urban mass transit and bridge projects worth over $420 million combined as of 2024, targeting metros and river crossings in cities with \u0026gt;1,000 people\/km2; these markets were chosen for high population density and urgent infrastructure gaps—India’s urban population rose to 466 million in 2024 and Bangladesh’s urbanization hit 39%—and ITD leverages 60+ years of international EPC experience to outbid local firms on technical scope and finance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecial Economic Zones and Industrial Parks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSpecial economic zones (SEZs) concentrate ITD's distribution and construction services, offering tax breaks and faster permitting that cut project timelines by ~20% and lower effective tax rates to 0–10% for developers in 2025.\u003c\/p\u003e\n\u003cp\u003eThese SEZs host industrial plants and logistics hubs; Italy-Thai Development (ITD) secured 12 SEZ contracts worth THB 9.8 billion in 2024, positioning it as a preferred contractor for international investors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEZs: tax 0–10% (2025)\u003c\/li\u003e\n\u003cli\u003eProject time cut ≈20%\u003c\/li\u003e\n\u003cli\u003e2024 ITD SEZ contracts: 12, THB 9.8bn\u003c\/li\u003e\n\u003cli\u003ePrimary sites: industrial plants, logistics hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdigital project management platforms drive itd global reach: cloud tools let stakeholders access live schedules blueprints and approvals from anywhere cutting approval cycles by about reducing rework costs savings of on large projects in\u003e\u003cpthey boost accessibility for international clients and jv partners supporting collaboration across projects in improving on-time delivery rates by year-over-year.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud access: live blueprints\u003c\/li\u003e\n\u003cli\u003e30% faster approvals\u003c\/li\u003e\n\u003cli\u003eUSD 2.5M saved (2024)\u003c\/li\u003e\n\u003cli\u003e50+ global projects (2025)\u003c\/li\u003e\n\u003cli\u003e12% better on-time delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eITD diversifies Southeast hub network, cuts volatility 14% and boosts delivery 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eITD’s place strategy mixes domestic rapid-response hubs (Bangkok, EEC) with regional subsidiaries in Laos, Myanmar, Vietnam, India, and Bangladesh, cutting Thailand revenue share to ~58% in 2024 (from 72% in 2019) and reducing EBIT volatility ~14% annually; SEZs (12 contracts, THB 9.8bn in 2024) cut timelines ~20%; cloud PM tools saved ~USD 2.5M (2024) and improved on-time delivery 12% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThailand rev share 2024\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2019\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBIT volatility cut\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSEZ contracts 2024\u003c\/td\u003e\n\u003ctd\u003e12 (THB 9.8bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject time cut (SEZ)\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud savings 2024\u003c\/td\u003e\n\u003ctd\u003e~USD 2.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery improvement\u003c\/td\u003e\n\u003ctd\u003e12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eItalian-Thai 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Italian-Thai 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750929707385,"sku":"itd-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/itd-marketing-mix.png?v=1772226788","url":"https:\/\/matrixbcg.com\/products\/itd-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}