{"product_id":"itau-marketing-mix","title":"Ita? Unibanco Holding Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Itaú Unibanco Holding’s product range, pricing architecture, distribution network, and promotional tactics combine to secure market leadership—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Retail Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItaú Unibanco Holding offers a full suite of personal banking—checking, credit cards, and personal loans—serving 35+ million retail clients as of 2025. By end-2025 these services were unified in a super-app handling daily payments, investments, and financial planning, supporting 22 million monthly active users. Integration cut transaction steps by 40% and raised retail NPS to 48. The platform enables frictionless cross-product journeys and higher share-of-wallet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItaú BBA, Itaú Unibanco Holding’s wholesale arm, provides project finance, M\u0026amp;A advisory, and capital markets services—closing 2024 with R$18.3 billion in corporate lending and advising on deals worth ~US$12.7 billion across Latin America.\u003c\/p\u003e\n\u003cp\u003eThe segment targets large corporates and institutional investors, managing \u0026gt;R$220 billion in assets under custody (2024) and using advanced risk models to offer tailored credit lines and liquidity management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpita unibanco holds brazil largest private banking franchise with r billion in aum offering tailored investment strategies offshore and estate planning via dedicated advisor teams.\u003e\n\u003cpclients get personalized asset allocation aimed at capital preservation plus alpha generation across domestic and global markets of mandates include multi-asset strategies target alternative investments.\u003e\n\u003cpadvisory services include cross-border tax-efficient structures and fiduciary solutions client retention in private banking exceeds average mandate size is million.\u003e\n\u003c\/padvisory\u003e\u003c\/pclients\u003e\u003c\/pita\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Pension Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eItaú Unibanco offers life, property, casualty, and health insurance via its branches and digital channels, with insurance premiums of BRL 18.9 billion in 2024, up 7% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe pension arm provides long-term retirement products integrated into wealth management; pension assets under management reached BRL 92 billion in 2024, boosting cross-sell.\u003c\/p\u003e\n\u003cp\u003eBundling with accounts and credit cards raises retention and lifetime value; bancassurance sales accounted for ~28% of insurance revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiverse insurance lines: life, property, casualty, health\u003c\/li\u003e\n\u003cli\u003ePension AUM: BRL 92 billion (2024)\u003c\/li\u003e\n\u003cli\u003eInsurance premiums: BRL 18.9 billion (2024)\u003c\/li\u003e\n\u003cli\u003eBancassurance share: ~28% of insurance revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystem and iti\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eiti, Itaú Unibanco’s digital-native banking platform, targets younger and unbanked users with instant account opening, zero-fee transfers, and accessible credit products, bypassing branch costs to lower CAC; by 2024 iti had over 7 million users and processed R$40 billion in transactions, positioning it as a low-cost feeder into Itaú’s premium segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7M+ users (2024)\u003c\/li\u003e\n\u003cli\u003eR$40B transactions (2024)\u003c\/li\u003e\n\u003cli\u003eInstant onboarding, zero-fee TEDs\u003c\/li\u003e\n\u003cli\u003eLower CAC; pipeline to premium clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eItaú Unibanco: 35M clients, 22M MAU super‑app \u0026amp; R$620B private AUM powering diversified growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eItaú Unibanco’s product suite covers retail accounts, cards, loans (35M clients, 22M MAU super-app, retail NPS 48, 40% fewer steps), Itaú BBA corporate banking (R$18.3B corporate lending 2024; US$12.7B advised deals), private banking (R$620B AUM 2025; avg mandate R$12M), insurance (R$18.9B premiums 2024), iti (7M users, R$40B txns 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail super-app\u003c\/td\u003e\n\u003ctd\u003e22M MAU \/ NPS 48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eItaú BBA\u003c\/td\u003e\n\u003ctd\u003eR$18.3B lending (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate banking\u003c\/td\u003e\n\u003ctd\u003eR$620B AUM (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003eR$18.9B premiums (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiti\u003c\/td\u003e\n\u003ctd\u003e7M users \/ R$40B txns (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Itaú Unibanco Holding’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Itaú Unibanco’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns stakeholders by highlighting product, price, place, and promotion priorities for quick presentation or strategic workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Phygital Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eItaú Unibanco has shifted to advisory-focused phygital branches, turning 1,200+ urban locations into consultancy hubs for complex finance decisions, not just transactions. These centers sit in high-footfall areas and drove a 27% rise in branch-based advisory sales in 2024 versus 2021. The bank pairs geolocation and behavioral data to route customers from app journeys to nearby advisers, boosting cross-sell rates by 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary distribution channel is Itaú Unibanco Holding’s mobile app, serving about 40 million active users daily as of 2025 and acting as the 24\/7 hub for banking, investments, and insurance.\u003c\/p\u003e\n\u003cp\u003eDesigned for high transaction volumes, the platform processed roughly BRL 2.1 trillion in payments and transfers in 2024, with sub-second response targets for core flows.\u003c\/p\u003e\n\u003cp\u003eContinuous monthly releases keep the UI intuitive and add features; security layers include biometrics, behavioral fraud detection, and ISO 27001-aligned controls to limit breaches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Operations Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eItaú Unibanco Holding operates beyond Brazil in Chile, Colombia, and Uruguay and maintains hubs in New York, London, and Luxembourg to handle cross-border flows; in 2024 its international operations contributed about 8% of consolidated net income (≈BRL 5.6 billion) and supported US$35+ billion in global payment and trade volumes. This geographical mix helps serve multinationals and tap faster-growing Latin American markets, where retail loan penetration rose ~4 percentage points in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExternal ATM and Partner Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers access cash via Itaú’s ~21,000 proprietary ATMs plus the shared Banco24Horas network of ~22,000 terminals (2024), keeping cash available even in remote municipalities without branches.\u003c\/p\u003e\n\u003cp\u003ePartnerships with retail chains (supermarkets, pharmacies) enable deposits, withdrawals, and bill payments at point-of-sale terminals, expanding convenience and reducing branch load.\u003c\/p\u003e\n\u003cp\u003eThese channels support transaction volume: Itaú processed ~1.3 billion ATM\/retail transactions in 2024, cutting branch footfall and operating costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~21,000 Itaú ATMs (2024)\u003c\/li\u003e\n\u003cli\u003e~22,000 Banco24Horas terminals (2024)\u003c\/li\u003e\n\u003cli\u003e~1.3 billion ATM\/retail transactions (2024)\u003c\/li\u003e\n\u003cli\u003eRetail POS services: deposits, withdrawals, bill pay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Corporate and Private Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor its most affluent and corporate clients ita unibanco offers exclusive physical hubs in s paulo paulista avenue rio de janeiro centro bras financial districts used for confidential advisory c-suite meetings reinforcing brand prestige trust. the bank reported private banking aum of brl billion these target top who generate over fee income. here quick math: concentrating on branches yields outsized returns.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Paulista, Centro, Brasília\u003c\/li\u003e\n\u003cli\u003eTarget: top 1% clients\u003c\/li\u003e\n\u003cli\u003eAUM (2025): BRL 220 billion\u003c\/li\u003e\n\u003cli\u003eRevenue share: \u0026gt;40% fee income from high-value clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eItaú Unibanco: Phygital powerhouse—40M daily app users, BRL 2.1T payments, BRL 220B AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eItaú Unibanco uses 1,200+ phygital advisory branches, a mobile app with ~40M daily active users (2025), ~21,000 ATMs + ~22,000 Banco24Horas, processed BRL 2.1T payments (2024) and ~1.3B ATM\/retail transactions (2024); international ops = ~8% net income (~BRL 5.6B, 2024); private banking AUM BRL 220B (2025), top 1% clients supply \u0026gt;40% fee income.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhygital branches\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily app users\u003c\/td\u003e\n\u003ctd\u003e≈40M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eBRL 2.1T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e21,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanco24Horas\u003c\/td\u003e\n\u003ctd\u003e22,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATM\/retail tx\u003c\/td\u003e\n\u003ctd\u003e1.3B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl net income\u003c\/td\u003e\n\u003ctd\u003e~BRL 5.6B (8%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate AUM\u003c\/td\u003e\n\u003ctd\u003eBRL 220B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eIta? Unibanco Holding 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Itaú Unibanco Holding 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751147843961,"sku":"itau-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/itau-marketing-mix.png?v=1772228266","url":"https:\/\/matrixbcg.com\/products\/itau-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}