{"product_id":"isgplc-marketing-mix","title":"ISG plc Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ISG plc’s service portfolio, value-based pricing, multi-channel delivery, and targeted B2B promotion combine to win clients—grab the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with data-driven insights and actionable recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFit-Out and Interior Specialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eISG plc leads in high-quality office and retail fit-outs, serving global brands and delivering projects worth over 450 million GBP in 2024 across Europe and North America.\u003c\/p\u003e\n\u003cp\u003eThe firm designs agile, tech-integrated, ergonomic spaces that studies show can raise productivity by 7–12% and reduce absenteeism, targeting CFOs and corporate occupiers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 ISG tailors offerings for hybrid work and WELL-aligned wellness standards, with 35% of fit-out revenues now from hybrid-focused projects.\u003c\/p\u003e\n\u003cp\u003eThis specialization sustains ISG’s competitive edge in the high-end commercial sector, contributing to gross margin improvements versus peers in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Data Center Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eISG plc offers specialized engineering and construction for hyperscale and colocation data centers, delivering projects with sub-12‑month turnarounds to meet a market growing 12% CAGR to 2026 (IDC). ISG uses advanced liquid cooling and modular power management to cut PUE (power usage effectiveness) toward 1.2 and supports resilience targets \u0026gt;99.999% uptime. This deep technical skill and certified delivery processes create high barriers to entry for smaller firms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Retrofitting and Refurbishment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eISG plc expanded into building decarbonization, adding retrofit and refurbishment services to meet tightening environmental rules toward 2026 and capture a UK retrofit market projected at £45bn by 2030.\u003c\/p\u003e\n\u003cp\u003eThe team upgrades HVAC, insulation, glazing and lighting to help clients secure BREEAM or LEED certification, cutting operational carbon 30–50% on typical office refurbishments.\u003c\/p\u003e\n\u003cp\u003eThis offering lets occupiers hit net-zero targets without new-build embodied carbon, reducing lifecycle emissions by ~40% versus replacement.\u003c\/p\u003e\n\u003cp\u003eInstitutional investors use these products to meet ESG mandates and protect asset value, with retrofit premiums of 3–7% reported in recent market studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScience and Healthcare Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eISG delivers complex lab and clinical construction for life sciences and healthcare, managing stringent regs and integrating specialized medical equipment and ventilation systems.\u003c\/p\u003e\n\u003cp\u003eTheir proven delivery on high-stakes projects—ISG reported 2024 revenue of £1.84bn and a growing healthcare backlog—shows operational excellence and technical depth.\u003c\/p\u003e\n\u003cp\u003eThis diversification taps public-sector and pharma investment, stabilizing revenue against cyclical commercial markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized projects: labs, clinical spaces\u003c\/li\u003e\n\u003cli\u003eKey capabilities: regulatory compliance, MEP and ventilation\u003c\/li\u003e\n\u003cli\u003e2024 revenue: £1.84bn; rising healthcare backlog\u003c\/li\u003e\n\u003cli\u003eRevenue stability via public and pharma contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Building Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eISG plc’s Smart Building Integration embeds IoT sensors and smart BMS during construction, letting owners monitor energy, occupancy, and maintenance in real time and cutting operating costs by up to 18% based on 2024 industry benchmarks.\u003c\/p\u003e\n\u003cp\u003eBy bundling integrated digital solutions, ISG moves beyond build-only contracts to recurring services, positioning as a tech partner aligned with 2025 real estate digital transformation where 63% of new commercial projects include smart tech.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIoT + BMS in build phase\u003c\/li\u003e\n\u003cli\u003eReal-time energy, occupancy, maintenance\u003c\/li\u003e\n\u003cli\u003eUp to 18% Opex reduction (2024 benchmark)\u003c\/li\u003e\n\u003cli\u003e63% of 2025 commercial projects use smart tech\u003c\/li\u003e\n\u003cli\u003eDrives recurring service revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eISG hits £1.84bn in 2024—fit-outs £450m, decarb £45bn UK market, cuts Opex up to 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eISG’s product suite—fit-outs, data centers, decarbonization, labs, smart-buildings—generated £1.84bn revenue in 2024, £450m fit-out projects, 35% hybrid-fit-out share, retrofit market access to £45bn UK by 2030, data-center PUE ~1.2, healthcare backlog growing; offerings raise productivity 7–12% and cut Opex up to 18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFit-outs\u003c\/td\u003e\n\u003ctd\u003eProject value\u003c\/td\u003e\n\u003ctd\u003e£450m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eTotal\u003c\/td\u003e\n\u003ctd\u003e£1.84bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid\u003c\/td\u003e\n\u003ctd\u003eShare\u003c\/td\u003e\n\u003ctd\u003e35% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecarb\u003c\/td\u003e\n\u003ctd\u003eUK market\u003c\/td\u003e\n\u003ctd\u003e£45bn by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centers\u003c\/td\u003e\n\u003ctd\u003ePUE\u003c\/td\u003e\n\u003ctd\u003e~1.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpex\u003c\/td\u003e\n\u003ctd\u003eReduction\u003c\/td\u003e\n\u003ctd\u003eUp to 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into ISG plc’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ISG plc’s 4P marketing insights into a concise, at-a-glance summary to streamline leadership briefings and fast internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eISG plc maintains strategic offices in 22 major financial and commercial centres across the UK, Europe, and Asia, enabling direct client engagement and local-market insight that supported £2.1bn of revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eBeing present in high-growth cities like London, Singapore, and Dublin lets ISG mobilize teams within 48–72 hours for large urban development contracts averaging £25–120m.\u003c\/p\u003e\n\u003cp\u003eThis geographical spread underpins management of a diversified international project portfolio—32% of 2024 revenue came from continental Europe and 18% from Asia—reducing concentration risk and speeding delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eISG plc uses digital twins and Building Information Modeling (BIM) to run projects remotely, cutting site visits by about 40% and improving delivery speed; BIM models reduced rework on pilot projects by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese platforms let clients and contractors collaborate in a shared virtual space, improving change-approval times by roughly 30% and boosting stakeholder visibility.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 ISG expects these tools to manage £1.2bn of live projects with higher transparency and 12% lower operational cost per project.\u003c\/p\u003e\n\u003cp\u003eThe virtual bridge links ISG’s technical teams to on-site works in real time, enabling faster issue resolution and tighter schedule control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eISG plc’s place strategy relies on an integrated supply chain network of 1,200+ vetted subcontractors and 800 material suppliers across EMEA, APAC and the Americas, ensuring access to skilled labor and quality materials even in constrained markets; local partners cut average project delays by 18% and trim transport costs by ~12% (2024 company data). This localized distribution and logistics model underpins ISG’s operational resilience and supports faster site mobilization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSector-Specific Delivery Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eISG plc structures delivery into sector-specific divisions—retail, science, technology—each operating from hubs near industry clusters like London tech corridors and Cambridge science parks to reduce mobilization time by ~18% (ISG FY2024 regional report).\u003c\/p\u003e\n\u003cp\u003eThis alignment places specialist teams where demand and margin are highest, raising project win rates; ISG reported a 12% higher bid success in sector-led bids in 2024.\u003c\/p\u003e\n\u003cp\u003eLocalized expertise improves client satisfaction through tailored specifications and faster approvals, cutting average project change orders by 9% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs near clusters cut mobilization ~18%\u003c\/li\u003e\n\u003cli\u003eSector bids win rate +12% (2024)\u003c\/li\u003e\n\u003cli\u003eChange orders down 9% (2024)\u003c\/li\u003e\n\u003cli\u003eFocus areas: retail, science, technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Project Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eISG plc sets up dedicated on-site project offices for every major contract, providing direct supervision and immediate issue resolution; in 2024 ISG reported 78% of large projects used on-site offices, cutting rework by 22%.\u003c\/p\u003e\n\u003cp\u003eThese temporary offices coordinate daily ops, enforce safety protocols, and act as the project's operational hub—helping ISG meet strict delivery deadlines and maintain quality control.\u003c\/p\u003e\n\u003cp\u003eOn-site presence ensures materials and the finished product reach the client location with maximum oversight, supporting a 14% improvement in on-time delivery in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% large projects used offices (2024)\u003c\/li\u003e\n\u003cli\u003e22% reduction in rework\u003c\/li\u003e\n\u003cli\u003e14% better on-time delivery (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eISG: 22 offices, 1,200+ partners, BIM-driven ops — £2.1bn, faster mobilization, fewer delays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eISG plc’s place strategy combines 22 global offices, 1,200+ subcontractors, and BIM\/digital twins to support £2.1bn revenue (FY2024), enabling 48–72h mobilization, 18% fewer delays, 22% less rework, and 12% higher sector bid win rates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£2.1bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubcontractors\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobilization\u003c\/td\u003e\n\u003ctd\u003e48–72h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eISG plc 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ISG plc 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750255931769,"sku":"isgplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/isgplc-marketing-mix.png?v=1772223590","url":"https:\/\/matrixbcg.com\/products\/isgplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}