{"product_id":"iocl-marketing-mix","title":"Indian Oil Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIndian Oil’s 4P’s blend robust product range, competitive pricing, expansive distribution, and targeted promotions to dominate India’s energy market; the preview highlights these pillars, but the full 4P’s Marketing Mix Analysis reveals granular tactics, market data, and strategic recommendations. Get the complete, editable report to save research time, build presentations, and apply proven insights for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Petroleum and Transport Fuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndian Oil supplies a full slate of refined fuels—high-speed diesel, motor spirit (petrol), and aviation turbine fuel—serving transport, industry, and aviation nationwide; fuels accounted for ~78% of petroleum product sales volume in FY2024-25 (IOC data).\u003c\/p\u003e\n\u003cp\u003eBy Dec 2025, refining capacity rose to about 82.5 million tonnes\/year with BS-VI (Bharat Stage VI) production, cutting sulphur and NOx emissions versus earlier specs.\u003c\/p\u003e\n\u003cp\u003eRefined fuels are Indian Oil’s primary revenue engine—petroleum product sales drove ~72% of consolidated revenue in FY2024-25—and a national supply chain of 36,000+ retail outlets and integrated pipelines ensures consistent quality and delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndane LPG and Domestic Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndane LPG, Indian Oil’s retail LPG brand, runs one of the world’s largest domestic gas networks, serving over 130 million domestic customers by December 2025 and supplying ~25 million tonnes of LPG in FY2024–25.\u003c\/p\u003e\n\u003cp\u003eLate 2025 rollouts include composite cylinders—lightweight, translucent for gas level visibility—now in ~1.8 million homes, cutting cylinder weight by ~40% versus steel variants.\u003c\/p\u003e\n\u003cp\u003eIndian Oil also sells industrial LPG for metalworking, chemicals, and food processing, contributing roughly 18% of its total LPG volumes and supporting large OEM and SME contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSERVO Lubricants and Specialty Greases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSERVO, Indian Oil’s flagship lubricants brand, offers over 1,000 grades of oils and greases for automotive, industrial, and marine uses and held ~28% market share in India’s lubricant market in 2024.\u003c\/p\u003e\n\u003cp\u003eIts R\u0026amp;D centers focus on friction reduction and engine life; independent tests show up to 6–8% fuel-efficiency gains in select engines with SERVO synthetics.\u003c\/p\u003e\n\u003cp\u003eBy 2025 SERVO expanded an eco-friendly range—bio-degradable and low-VOC products—now 12% of sales, aligning with rising demand for sustainable industrial consumables.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePetrochemicals and Polymer Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndian Oil has expanded into petrochemicals, producing polymers such as linear low-density polyethylene and polypropylene; in FY2024 its petrochemical revenue contribution rose to about 9% of total sales, easing refinery margin volatility.\u003c\/p\u003e\n\u003cp\u003eHigh-margin polymers improve earnings stability—polymer EBITDA margins were ~12–15% in 2024—while integrated petrochemical complexes at Panipat and Paradip boost feedstock use and raise value addition across the hydrocarbon chain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePolymer output: ~1.2 million tpa (2024)\u003c\/li\u003e\n\u003cli\u003ePetrochem revenue share: ~9% (FY2024)\u003c\/li\u003e\n\u003cli\u003ePolymer EBITDA margin: ~12–15% (2024)\u003c\/li\u003e\n\u003cli\u003eIntegration: Panipat, Paradip complexes improving yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Energy and Sustainable Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndian Oil added green hydrogen and EV charging to its product mix, planning 5 GW green hydrogen capacity by 2030 and installing 5,000+ fast chargers across outlets by 2025 to capture decarbonizing mobility demand.\u003c\/p\u003e\n\u003cp\u003eThe company pilots hydrogen fuel-cell trucks for heavy transport and integrates refueling\/charging at retail sites, aligning capex toward low-carbon fuels and services to protect long-term fuel market share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: 5 GW green H2 by 2030\u003c\/li\u003e\n\u003cli\u003e5,000+ fast chargers deployed by 2025\u003c\/li\u003e\n\u003cli\u003eHydrogen fuel-cell trials for heavy-duty fleets\u003c\/li\u003e\n\u003cli\u003eRetail outlets retrofitted for refueling + charging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndian Oil: Fuels dominate while LPG, SERVO, polymers and green energy scale up\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndian Oil’s product mix centers on fuels (78% vol; ~72% revenue in FY2024-25), LPG (Indane: 130M households by Dec 2025; ~25 Mt FY2024–25), SERVO lubricants (~28% market share 2024; 12% eco range), polymers (~1.2 Mtpa; ~9% revenue FY2024), and low-carbon fuels (target 5 GW green H2 by 2030; 5,000+ fast chargers by 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuels\u003c\/td\u003e\n\u003ctd\u003e78% vol; 72% rev FY24-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLPG\u003c\/td\u003e\n\u003ctd\u003e130M homes; 25 Mt FY24-25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSERVO\u003c\/td\u003e\n\u003ctd\u003e28% share; 12% eco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolymers\u003c\/td\u003e\n\u003ctd\u003e1.2 Mtpa; 9% rev FY24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen H2\/EV\u003c\/td\u003e\n\u003ctd\u003e5 GW by 2030; 5,000+ chargers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Indian Oil’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a complete breakdown of marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Indian Oil’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies—ideal for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Retail Outlet Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndian Oil operates a nationwide retail outlet network of over 37,000 fuel stations (2025), making its pumps the primary touchpoint for roughly 120 million customer visits monthly; outlets combine fuel sales with over 6,500 convenience stores and vehicle-care bays to increase per-visit revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndane Distributorship and Bottling Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndane LPG distribution runs via ~15,000 authorized distributors and 60+ bottling plants nationwide, ensuring prompt cylinder refills and 99.2% on-time supply reliability in 2025.\u003c\/p\u003e\n\u003cp\u003eState-of-the-art bottling hubs sit in key states (Maharashtra, Gujarat, Tamil Nadu), supporting annual throughput ~28 million cylinders and tight quality controls.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Indane rolled out automated booking and localized warehouse management across 85% of routes, cutting last-mile delivery time ~22% and lowering logistics cost per cylinder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pipeline and Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndian Oil operates over 15,000 km of cross-country pipelines, moving crude and finished fuels directly from refineries to demand hubs, cutting road\/rail dependence and lowering logistics cost by an estimated 20–25% versus surface transport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviation Fueling Stations and Export Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIndian Oil operates aviation fuelling stations at over 50 domestic and 10 international airports, supplying Jet A-1 to commercial airlines, defense squadrons, and private jets with API-standard metering and ISAGO-aligned safety protocols; FY2024 aviation sales exceeded 2.1 million KL, up 4% year-on-year.\u003c\/p\u003e\n\u003cp\u003eIts coastal export\/import terminals—including Kandla, Chennai, and Haldia—handled ~18 million tonnes of crude and products in CY2024, enabling global trade flows and reducing inland logistic costs by ~12% vs. road transport.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50+ domestic, 10 international airport stations\u003c\/li\u003e\n\u003cli\u003eFY2024 aviation sales: 2.1 million KL (+4% YoY)\u003c\/li\u003e\n\u003cli\u003eCoastal throughput ~18 million tonnes in CY2024\u003c\/li\u003e\n\u003cli\u003eISAGO-aligned safety; API-standard metering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe IndianOil ONE app and integrated web platforms now serve as core digital distribution channels for LPG bookings and fuel station discovery, handling over 45 million monthly transactions as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eUsers can track deliveries, manage payments, and redeem loyalty points; mobile payments grew 38% year-over-year in 2024–25 with average ticket value of ~INR 420.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 IndianOil launched B2B portals for industrial and bulk buyers, cutting procurement cycle time by ~22% and onboarding 3,200 corporate accounts in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45M monthly transactions (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e38% YoY mobile payment growth (2024–25)\u003c\/li\u003e\n\u003cli\u003eAvg ticket INR 420\u003c\/li\u003e\n\u003cli\u003eB2B portals reduced cycle time 22%\u003c\/li\u003e\n\u003cli\u003e3,200 corporate accounts onboarded in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndian Oil’s omnichannel network: 37K outlets, 45M digital txns, 15K km pipelines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndian Oil’s Place mixes 37,000+ retail stations (120M monthly visits), ~15,000 Indane distributors, 15,000 km pipelines, 60+ LPG bottling plants (28M cyl\/yr), 50+ domestic +10 intl airport fuelling points (2.1M KL aviation sales FY2024) and digital channels handling 45M monthly transactions (Q4 2025); automated logistics cut last-mile time 22% and logistics cost ~20–25% vs road.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail stations\u003c\/td\u003e\n\u003ctd\u003e37,000; 120M visits\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndane LPG\u003c\/td\u003e\n\u003ctd\u003e15,000 distributors; 28M cyl\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipelines\u003c\/td\u003e\n\u003ctd\u003e15,000 km; 20–25% cost save\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAviation\u003c\/td\u003e\n\u003ctd\u003e60 airports; 2.1M KL FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e45M txns\/mo; INR 420 avg ticket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eIndian Oil 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Indian Oil 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750148288889,"sku":"iocl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iocl-marketing-mix.png?v=1772222688","url":"https:\/\/matrixbcg.com\/products\/iocl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}