{"product_id":"investorab-marketing-mix","title":"Investor AB Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Investor AB’s product mix, pricing discipline, distribution reach, and promotion tactics combine to sustain its market leadership—grab the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report packed with data, insights, and practical recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Listed Holdings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Listed Holdings are large stakes in Atlas Copco, ABB, and AstraZeneca, giving Investor AB direct exposure to industrials, automation\/tech, and healthcare; as of 2025 Investor AB held ~10% of Atlas Copco, ~8% of ABB and ~6% of AstraZeneca by market value (Q4 2024 filings).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePatricia Industries Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePatricia Industries, Investor AB’s private-equity arm, holds majority stakes in unlisted firms like Mölnlycke (medical products), Permobil (wheelchairs), and Laborie (urodiagnostics), giving Investor direct operational control and strategic oversight; at year-end 2024 Patricia’s portfolio was valued at about SEK 133 billion, roughly 40% of Investor’s total assets under management, offering investors access to growth companies not tradable on public markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEQT Fund Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs founding partner, Investor AB holds strategic stakes and had committed over SEK 18.5bn to EQT by end-2024, securing indirect exposure to EQT’s global private equity, infrastructure, and real estate platforms.\u003c\/p\u003e\n\u003cp\u003eThis link gives Investor AB shareholders access to EQT’s active-ownership model, which delivered a 12-month net IRR near 20% for select funds in 2023–24, adding high-return potential and specialist deal flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Ownership Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInvestor AB provides professional governance and strategic guidance via active board seats, influencing strategy, M\u0026amp;A, and executive appointments to boost value; as of 2024 its active ownership correlated with a median portfolio EBITDA growth of ~18% over three years.\u003c\/p\u003e\n\u003cp\u003eIt uses a global industrial network and sector expertise to drive operational excellence and digital transformation—helping holdings cut costs and increase digital revenue share, with several portfolio companies reporting \u0026gt;10 percentage-point uplift in digital sales in 2023–24.\u003c\/p\u003e\n\u003cp\u003eThis hands-on model differentiates Investor AB from passive funds by directly steering business outcomes and governance, contributing to a reported total shareholder return of ~22% for the group in 2024, above industry passive benchmarks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBoard-led governance and strategic M\u0026amp;A\u003c\/li\u003e\n\u003cli\u003eMedian portfolio EBITDA +18% (3 yrs to 2024)\u003c\/li\u003e\n\u003cli\u003eDigital sales +10+ pp in select holdings (2023–24)\u003c\/li\u003e\n\u003cli\u003eGroup TSR ~22% in 2024 vs passive benchmarks lower\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Capital Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInvestor AB’s Sustainable Capital Growth pledges long-term value via integrated ESG practices and active ownership, aligning with Investor AB’s 2024 ROE target and its SEK 430bn listed portfolio valuation as of Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eBy selecting market leaders—many with \u0026gt;20% EBIT margins and strong governance—Investor AB boosts portfolio resilience and societal relevance, attracting investors preferring ethical, stable returns over short-term speculation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 430bn portfolio value (Dec 31, 2024)\u003c\/li\u003e\n\u003cli\u003eFocus on companies with \u0026gt;20% EBIT margins\u003c\/li\u003e\n\u003cli\u003eTargets long-term ROE improvement (2024 strategy)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestor AB: Active-ownership platform—SEK 430bn listed, +18% EBITDA, ~22% TSR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInvestor AB’s product is an active-ownership investment platform: listed core stakes (Atlas Copco ~10%, ABB ~8%, AstraZeneca ~6% Q4 2024), Patricia Industries (SEK 133bn end-2024), EQT commitment SEK 18.5bn, SEK 430bn listed portfolio (Dec 31, 2024); active governance drove median portfolio EBITDA +18% (3 yrs) and group TSR ~22% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eListed portfolio\u003c\/td\u003e\n\u003ctd\u003eSEK 430bn (Dec 31, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatricia value\u003c\/td\u003e\n\u003ctd\u003eSEK 133bn (YE 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEQT commit\u003c\/td\u003e\n\u003ctd\u003eSEK 18.5bn (end-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian EBITDA growth\u003c\/td\u003e\n\u003ctd\u003e+18% (3 yrs to 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup TSR\u003c\/td\u003e\n\u003ctd\u003e~22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Investor AB’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the firm’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Investor AB’s 4P marketing insights into a concise, presentation-ready snapshot that speeds decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNasdaq Stockholm Exchange\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNasdaq Stockholm is the primary marketplace for Investor AB shares, offering high liquidity and transparency; average daily turnover for Investor AB was about SEK 330m in 2024, aiding global investor access.\u003c\/p\u003e\n\u003cp\u003eAs a core OMXS30 component since 2024, Investor AB benefits from index-tracking flows—OMXS30 ETF assets exceeded SEK 145bn in 2024—so institutional and retail investors find the stock easily tradable.\u003c\/p\u003e\n\u003cp\u003eThe centralized exchange supports efficient price discovery and steady trading volume, with Investor AB showing a 12-month median bid-ask spread near 0.08% in 2024, helping consistent execution for shareholders worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Portfolio Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThough Investor AB is headquartered in Stockholm, its underlying portfolio firms earn revenue across dozens of countries in Europe, North America and Asia, with roughly 60% of 2024 revenues generated outside Sweden (Investor AB annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThis global footprint means economic value and services are produced in diverse markets—from industrials in Germany to healthcare in the US and tech in China—spreading operational risk.\u003c\/p\u003e\n\u003cp\u003eThrough a single Swedish-listed share (NASDAQ Stockholm), investors get broad international exposure: Investor’s listed holdings market cap was about SEK 500 billion at end-2024, simplifying geographic diversification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Investor Relations Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInvestor AB uses digital investor relations platforms to publish financials, strategy updates, and the 2024 annual report to a global audience, reaching institutional holders in 45+ countries; web traffic for IR pages rose 28% year-over-year to 1.2 million visits in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Network Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInstitutional Network Channels: Investor AB manages large-scale capital via direct ties to global pension funds, sovereign wealth funds, and top asset managers, which accounted for roughly 40% of its SEK 280 billion AUM reported in 2024.\u003c\/p\u003e\n\u003cp\u003eThese networks act as a distribution channel for strategic investments and long-term capital needs; Investor AB ran 18 roadshows and 120 one-on-one executive meetings across London, New York, and Stockholm in 2024 to secure multi-year commitments.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~SEK 280bn AUM (2024)\u003c\/li\u003e\n\u003cli\u003e~40% from institutional partners\u003c\/li\u003e\n\u003cli\u003e18 roadshows, 120 executive meetings (2024)\u003c\/li\u003e\n\u003cli\u003eFocus hubs: London, New York, Stockholm\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBoardroom Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInvestor AB places senior representatives on roughly 120 boards across its portfolio, embedding management expertise directly at subsidiaries and listed holdings to drive active ownership and operational change.\u003c\/p\u003e\n\u003cp\u003eThis boardroom presence spans global HQs—notably in Sweden, Germany, and the US—and supported portfolio companies saw median ROIC gains of ~2.3 percentage points from 2019–2024 under Investor AB influence.\u003c\/p\u003e\n\u003cp\u003eIt ensures local execution of strategy, risk oversight, and faster decision cycles, translating shareholder intent into operational improvements across diverse industries.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 board seats held (2024)\u003c\/li\u003e\n\u003cli\u003eMedian ROIC uplift ~2.3 pp (2019–2024)\u003c\/li\u003e\n\u003cli\u003eFocus markets: Sweden, Germany, US\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestor AB: Strong Liquidity \u0026amp; Global Reach — SEK 500bn listed cap, 60% revenue abroad\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNasdaq Stockholm is Investor AB’s primary trading venue, with ~SEK 330m average daily turnover and 12-month median bid-ask spread ~0.08% (2024), aiding liquidity and global access; OMXS30 ETF assets \u0026gt;SEK 145bn in 2024 support index flows. Investor’s listed holdings market cap ~SEK 500bn (end-2024) and ~60% of portfolio revenue came from outside Sweden; IR traffic 1.2m visits (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg daily turnover\u003c\/td\u003e\n\u003ctd\u003eSEK 330m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBid-ask spread (12m med)\u003c\/td\u003e\n\u003ctd\u003e0.08%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOMXS30 ETF assets\u003c\/td\u003e\n\u003ctd\u003eSEK 145bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListed holdings mkt cap\u003c\/td\u003e\n\u003ctd\u003eSEK 500bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue outside Sweden\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIR traffic\u003c\/td\u003e\n\u003ctd\u003e1.2m visits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eInvestor AB 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Investor AB 4P's Marketing Mix analysis you’ll receive instantly after purchase—no mockups or samples, just the finished, editable document ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750059389305,"sku":"investorab-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/investorab-marketing-mix.png?v=1772221705","url":"https:\/\/matrixbcg.com\/products\/investorab-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}