{"product_id":"intrepidpotash-marketing-mix","title":"Intrepid Potash Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Intrepid Potash’s product mix, pricing strategy, distribution channels, and promotion tactics combine to drive market advantage—download the full 4Ps Marketing Mix Analysis for editable, presentation-ready insights that save research time and support strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePotassium Chloride Muriate of Potash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntrepid Potash’s potassium chloride (muriate of potash) boosts crop yield and quality across the American farm belt, supplying ~90% of its 2024 product mix and targeting high-value crops like potatoes, corn, and alfalfa.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company emphasizes solar evaporation mining—lowering cash costs to ~$120–140\/ton in 2024 vs industry averages—supporting sustainable, scalable KCl supply.\u003c\/p\u003e\n\u003cp\u003eSales go mainly to agriculture via wholesale and custom fertilizer blends; Intrepid reported $220 million in 2024 potash revenue, underpinning its 2025 go-to-market focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrio Specialty Fertilizer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrio Specialty Fertilizer bundles potassium, magnesium and sulfur in one low-chloride particle, targeting fruits, vegetables and nuts that demand specialty nutrition.\u003c\/p\u003e\n\u003cp\u003eGrowers pay a premium: Intrepid Potash reported Trio-driven specialty sales grew 18% in 2025, with specialty margins ~14 percentage points above commodity potash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Salt Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntrepid Potash produces ~2.4 million short tons of salt annually (2024 company filing), recovered as a byproduct from potash mines in New Mexico and Utah and sold into road de-icing, pool maintenance, and feed-grade markets.\u003c\/p\u003e\n\u003cp\u003eSalt sales provided roughly $48 million in 2024 revenue, offering a steadier cash flow versus potash—salt prices vary less, cutting volatility tied to global fertilizer cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMagnesium Chloride Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMagnesium chloride is sold mainly for industrial uses—dust control on unpaved roads and high-performance de-icing—where it retains effectiveness to -30°C, making it preferable in extreme cold for municipalities and industrial clients.\u003c\/p\u003e\n\u003cp\u003eIntrepid Potash leverages its US production footprint to guarantee winter supply, supporting regional contracts with an estimated 15–20% seasonal volume bump and steady revenue from salts that contributed about 18% of 2024 product sales.\u003c\/p\u003e\n\u003cp\u003eThe product is marketed as a reliable environmental-management tool with lower corrosion and faster melting than brine, targeting municipal fleets and industrial road operators under multi-season service agreements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEffective to -30°C\u003c\/li\u003e\n\u003cli\u003eTargets municipal\/industrial clients\u003c\/li\u003e\n\u003cli\u003eSeasonal volume +15–20%\u003c\/li\u003e\n\u003cli\u003e~18% of 2024 product sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Brine for Energy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntrepid Potash monetizes Permian Basin water rights and brine to serve oil and gas well completions, supplying both brackish and fresh water for hydraulic fracturing and related services.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 this segment is a strategic pillar, delivering high-margin cash flow—Intrepid reported water \u0026amp; brine revenues of about $85 million in FY 2024, helping offset agricultural cyclicality.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePermian focus: brackish + fresh water for fracks\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ~ $85M; high margins\u003c\/li\u003e\n\u003cli\u003eReduces dependence on potash seasonality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntrepid: Potash-led $220M core, specialty margins +14ppt, salt $48M, Permian water $85M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntrepid’s core product is KCl (~90% mix 2024), 2024 potash revenue $220M; Trio specialty sales +18% in 2025 with ~14ppt higher margins; salt (2.4M ST, 2024) gave ~$48M; water \u0026amp; brine (Permian) ~$85M in FY2024, reduces seasonality and boosts margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eKCl\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003ctd\u003e~90% mix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrio specialty\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eSales +18% (2025), +14ppt margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSalt\u003c\/td\u003e\n\u003ctd\u003e$48M\u003c\/td\u003e\n\u003ctd\u003e2.4M ST\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWater \u0026amp; brine\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003ctd\u003ePermian, high margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Intrepid Potash’s Product, Price, Place, and Promotion strategies, using real operational practices and market context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Intrepid Potash’s 4P insights into a succinct, leadership-ready snapshot that eases decision-making and accelerates go-to-market alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSolar Evaporation Mining Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntrepid Potash operates solar evaporation mines in Moab and Wendover, Utah, using solar-driven crystallization to extract potash and other salts, cutting thermal energy needs by roughly 60% versus conventional shaft mining; in 2024 these sites contributed about 42% of total production tonnage. The arid Utah climate yields over 300 sunny days yearly, reducing fuel and electricity costs and enabling cash costs per ton that were reported near $95 in FY2024, below many North American shaft peers. This geographic advantage lowers capital intensity and supports steady margins even when global potash prices dip, improving competitive positioning in bulk markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarlsbad New Mexico Production Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Carlsbad, New Mexico production hub is Intrepid Potash’s primary site for potash and Trio specialty products, producing ~1.2 million tons of KCl capacity per year (2024 company disclosure) and handling specialty blends for industrial uses.\u003c\/p\u003e\n\u003cp\u003eLocated ~50 miles from the Permian Basin, Carlsbad supplies water and brine services to oilfield operators, supporting regional energy contracts that contributed ~14% of 2024 segment revenue.\u003c\/p\u003e\n\u003cp\u003eIts Southwest location offers direct rail and highway links to major agricultural markets in Texas, New Mexico, and Arizona, cutting logistics costs and enabling seasonal shipment flex for ~60% of western U.S. demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Rail and Trucking Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntrepid Potash ships roughly 85–90% of domestic volumes by rail and truck, using long-term railcar leases and 3rd-party carriers to serve U.S. farm and industrial customers; FY2024 sales mix showed ~92% domestic revenue, lowering exposure to ocean freight rates that rose 40% in 2021–22. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to the Permian Basin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntrepid Potash’s assets sit within 50–150 miles of the Permian Basin, cutting heavy brine and industrial water haul costs by an estimated 20–35% versus Gulf suppliers as of 2025, making them a low-cost regional source for oilfield operators.\u003c\/p\u003e\n\u003cp\u003eLocalized sales drove roughly $40–60 million in industrial water revenue annually in 2024–2025, and the company is upgrading pipelines and loading racks to raise throughput by ~15% in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50–150 miles from Permian core\u003c\/li\u003e\n\u003cli\u003e20–35% lower transport cost (2025)\u003c\/li\u003e\n\u003cli\u003e$40–60M industrial water revenue (2024–25)\u003c\/li\u003e\n\u003cli\u003ePipeline\/loading upgrades → +15% throughput (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Warehouses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional distribution warehouses let Intrepid Potash preposition fertilizer near key farming areas so product ships immediately during short planting windows; in 2024 the company reported raising on-hand regional inventory by ~18% to cover seasonal demand spikes.\u003c\/p\u003e\n\u003cp\u003eThis localized storage reduces exposure to rail delays—U.S. freight congestion added ~12% to transit times in 2023—improving fill rates and customer service levels during peak seasons.\u003c\/p\u003e\n\u003cp\u003eThese warehouses support sales by lowering lead times, cutting emergency freight costs, and sustaining farmer retention through reliable supply.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% increase in regional inventory (2024)\u003c\/li\u003e\n\u003cli\u003eReduced lead times vs rail-only delivery\u003c\/li\u003e\n\u003cli\u003eMitigates rail-delay risk after 2023 congestion\u003c\/li\u003e\n\u003cli\u003eImproves fill rates and farmer retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntrepid’s solar mines cut costs ~60%, boost 2024 tonnage ~42% and drive $40–60M water revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIntrepid’s Utah solar mines cut thermal use ~60% and made ~42% of 2024 tonnage, lowering cash cost to ~$95\/ton (FY2024). Carlsbad capacity ~1.2M tpa KCl (2024) and nearby Permian links drove ~$40–60M industrial water revenue (2024–25) and 20–35% lower haul costs (2025); regional inventory up ~18% (2024) improved fill rates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolar mine share (2024)\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash cost\/ton (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$95\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarlsbad KCl capacity (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.2M tpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial water rev (2024–25)\u003c\/td\u003e\n\u003ctd\u003e$40–60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermian haul cost reduction (2025)\u003c\/td\u003e\n\u003ctd\u003e20–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional inventory increase (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eIntrepid Potash 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It contains the full Intrepid Potash 4P's Marketing Mix analysis, ready for immediate use. The file is complete, editable, and identical to the version included with your order. Buy with confidence knowing this is the final, high-quality deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750035763577,"sku":"intrepidpotash-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/intrepidpotash-marketing-mix.png?v=1772221568","url":"https:\/\/matrixbcg.com\/products\/intrepidpotash-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}