{"product_id":"intlseas-marketing-mix","title":"International Seaways Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how International Seaways aligns its product offerings, pricing architecture, distribution networks, and promotional tactics to dominate maritime transportation—this concise preview highlights strengths and opportunities, but the full 4P’s Marketing Mix delivers in-depth, editable insights, real-world data, and presentation-ready slides to save hours of work and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrude Oil Transportation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInternational Seaways transports crude using VLCCs (Very Large Crude Carriers) and Suezmax vessels, moving long-haul cargoes from production hubs to refineries for national oil companies and global majors; VLCC fleet capacity exceeds 2 million deadweight tons as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThe segment generated about 38% of company revenue in FY2024, with voyage revenues up 12% year-over-year driven by higher TCE (time charter equivalent) rates averaging ~$30,000\/day in 2024.\u003c\/p\u003e\n\u003cp\u003eThe company enforces strict safety and environmental compliance—ISO 45001, ISM code adherence, and IMO 2020 fuel rules—supporting its reputation as a reliable carrier in the global energy supply chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Petroleum Product Transport\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe refined petroleum transport fleet mixes Medium Range (MR) and Long Range (LR) tankers to move gasoline, diesel and jet fuel across regional and international lanes, matching ISEAs 2024 capacity of about 3.2 million deadweight tons (DWT) and ~220 voyages reported that year.\u003c\/p\u003e\n\u003cp\u003eKeeping varied vessel ages and sizes lets International Seaways meet diverse port drafts and customer specs, reducing ballast time and lifting utilization to ~78% in 2024.\u003c\/p\u003e\n\u003cp\u003eThat operational flexibility helps capture downstream demand shifts—jet fuel rebounds (+4.5% global jet fuel consumption 2024) and seasonal diesel swings—supporting revenue resilience into 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical and Operational Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInternational Seaways pairs transport with technical and operational management, running preventive maintenance and ISM-compliant safety systems that cut vessel downtime to under 5% annually and helped achieve zero reportable spills in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet Modernization and Eco-Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternational Seaways' fleet modernization (late 2025) uses fuel-efficient tankers with scrubbers or dual-fuel LNG engines, cutting fuel use ~10–25% per voyage and lowering CO2 intensity by ~15% versus older ships.\u003c\/p\u003e\n\u003cp\u003eThese ships help customers hit scope 3 targets and save voyage costs; green premium services now command ~5–8% higher freight rates in the tanker spot\/contract market.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eModern vessels: scrubbers \u0026amp; dual-fuel LNG\u003c\/li\u003e\n\u003cli\u003eFuel use down 10–25%\u003c\/li\u003e\n\u003cli\u003eCO2 intensity down ~15%\u003c\/li\u003e\n\u003cli\u003eClients meet scope 3 targets\u003c\/li\u003e\n\u003cli\u003eGreen premium ~5–8% on rates\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Voyage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInternational Seaways offers Specialized Voyage Solutions—lightering and multi-port discharge—to handle complex logistics, moving crude and refined products between VLCCs, Suezmax, and Aframax vessels and ports; in 2024 ISH’s spot fleet utilization averaged ~78%, improving cargo flexibility for clients.\u003c\/p\u003e\n\u003cp\u003eThese services cut port congestion and voyage time, lowering per-barrel transport cost by an estimated 3–6% for large traders; they reinforce contracts with major refiners, which accounted for ~41% of ISH’s 2024 voyage revenue.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTailored lightering and multi-port discharge\u003c\/li\u003e\n\u003cli\u003eFleet mix: VLCC\/Suezmax\/Aframax flexibility\u003c\/li\u003e\n\u003cli\u003e2024 spot utilization ~78%\u003c\/li\u003e\n\u003cli\u003eEstimated transport cost savings 3–6%\u003c\/li\u003e\n\u003cli\u003eRefiners ~41% of voyage revenue 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Seaways: Modernized VLCC\/Suezmax Fleet, $30k TCE, 10–25% Fuel Cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInternational Seaways runs VLCCs\/Suezmax\/MR\/LR fleets (≈5.2M DWT combined, 78% utilization 2024), 38% revenue from crude (TCE ≈$30k\/day 2024), fleet modernization cutting fuel 10–25% and CO2 intensity ~15%, green premium 5–8% on rates, lightering\/multi-port services save 3–6% transport cost and refiners ~41% of voyage revenue 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal DWT\u003c\/td\u003e\n\u003ctd\u003e≈5.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrude rev\u003c\/td\u003e\n\u003ctd\u003e38% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTCE\u003c\/td\u003e\n\u003ctd\u003e≈$30k\/day (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel cut\u003c\/td\u003e\n\u003ctd\u003e10–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 intensity\u003c\/td\u003e\n\u003ctd\u003e−15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen premium\u003c\/td\u003e\n\u003ctd\u003e5–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into International Seaways’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in actual company practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses International Seaways’ 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for faster decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Strategic Shipping Routes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpinternational seaways covers all major waterborne trade lanes linking middle east and us gulf production hubs to asia europe consumption centers handling of global crude tanker tonne-miles in by staging vessels high-demand corridors they lift backhaul cargo hit-rate cut ballast days averages fell from per voyage for optimized operators. their footprint enabled rapid redeployment during the red sea disruptions keeping utilization spot revenue up versus peers.\u003e\n\u003c\/pinternational\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Pool Participation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of International Seaways fleet—about 30% of operated VLCCs and Suezmaxes as of Q4 2025—is placed in commercial pools that combine owner vessels to widen route coverage and scheduling. Pools cut ballast days by roughly 12–18% versus solo operation by matching cargoes across a larger supply, improving utilization and voyage revenue per day. This strategy boosts market access and spot exposure beyond what independent deployment alone would achieve.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Port Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpinternational seaways positions vessels near major oil hubs rotterdam singapore average ballast days low at and fleet utilization which cuts transit delays boosts on-hire revenue. presence in chokepoints like the strait of hormuz suez keeps schedule reliability high supporting revenue optimizing time-charter earnings. proximity to trading floors improves cargo matching reduces off-hire risk.\u003e\n\u003c\/pinternational\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Chartering Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInternational Seaways uses advanced digital chartering platforms to publish live fleet capacity to brokers and direct customers, enabling real-time booking and vessel tracking across a fragmented tanker market.\u003c\/p\u003e\n\u003cp\u003eThese tech channels boost visibility with commodity traders and logistics planners; in 2024 digital bookings accounted for an estimated 28% of voyage revenue streams for major tanker operators, improving utilization and shortening charter lead times by ~15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time listings: live availability for 70+ vessels\u003c\/li\u003e\n\u003cli\u003eBooking efficiency: ~15% faster chartering\u003c\/li\u003e\n\u003cli\u003eRevenue mix: ~28% from digital channels (2024)\u003c\/li\u003e\n\u003cli\u003eCustomer reach: broader access to traders\/logistics planners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Operations Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpregional operations offices anchor international seaways with staffed hubs in key maritime cities enabling compliance local regs and direct stakeholder engagement these reduced port turnaround delays by year-over-year.\u003e\n\u003cpthey coordinate crew changes technical supplies and agents across time zones supporting a fleet of vessels cutting emergency response by in\u003e\n\u003cplocalized management tailors global service to regional market conditions and port-specific challenges helping lift on-time arrivals in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 regional offices\u003c\/li\u003e\n\u003cli\u003e~90 vessels supported\u003c\/li\u003e\n\u003cli\u003e9.5% fewer port delays (2024)\u003c\/li\u003e\n\u003cli\u003e93.2% on-time arrivals (2024)\u003c\/li\u003e\n\u003cli\u003e18% faster emergency response (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocalized\u003e\u003c\/pthey\u003e\u003c\/pregional\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Seaways: 90 ships, 92.5% utilization, $1.86B revenue, 28% digital voyage sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpinternational seaways stages vessels across hubs covering major lanes of crude tanker tonne-miles achieving utilization ballast days revenue pools vlcc q4 cut digital channels delivered voyage and faster chartering.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVessels supported\u003c\/td\u003e\n\u003ctd\u003e~90\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional hubs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e92.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBallast days\u003c\/td\u003e\n\u003ctd\u003e~9.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.86B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePool share VLCC\/Suezmax\u003c\/td\u003e\n\u003ctd\u003e~30% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pinternational\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eInternational Seaways 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual International Seaways 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete and editable analysis you'll download immediately after checkout, ready for immediate use in strategy or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749890568569,"sku":"intlseas-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/intlseas-marketing-mix.png?v=1772219874","url":"https:\/\/matrixbcg.com\/products\/intlseas-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}