{"product_id":"interfor-bcg-matrix","title":"Interfor Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eInterfor’s BCG Matrix preview highlights how its product lines map against market growth and relative share—offering clues on which lumber segments are Stars, Cash Cows, Question Marks, or Dogs and where strategic focus could yield the best returns. This snapshot shows trends in demand, capacity utilization, and competitive position, but the full BCG Matrix delivers quadrant-level data, actionable recommendations, and ready-to-use Word and Excel files. Purchase the complete report to unlock detailed placements, strategic moves, and a presentation-ready toolkit for confident investment and operational decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS South Production Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInterfor’s US South now accounts for 46% of company capacity as of Q4 2025, making it the largest region and a high-market-share leader in a fast-growing area.\u003c\/p\u003e\n\u003cp\u003eFavorable log supply and proximity to the expanding US housing market (NAHB backlog up ~12% YoY in 2025) drive high growth potential for the region.\u003c\/p\u003e\n\u003cp\u003eCapital projects like the Georgia planer (commissioned H1 2025) boost yield and product mix, keeping mills competitive despite high operating cash needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineered Wood Products and I-Joists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEngineered wood, led by I-joists, is a high-growth segment as builders shift to sustainable, high-performance framing; I-joists now account for ~5% of Interfor’s revenue (2025 estimate) and grow at ~12–15% CAGR in green construction niches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Certified Lumber Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith 100% of Interfor’s Canadian managed forests certified to Sustainable Forestry Initiative (SFI) standards, its certified lumber is a Star in ESG-driven markets, capturing roughly 18–22% of North American certified softwood volumes as of 2025 and benefiting from a global green building market growing ~11% CAGR through 2025.\u003c\/p\u003e\n\u003cp\u003eHigh share in certified supply chains positions Interfor to win carbon-friendly projects and premium pricing (est. 5–10% premium), but sustaining this Star requires ongoing spend: ~USD 8–12m annually for certification upkeep, chain-of-custody audits, and targeted marketing to fend off lower-cost, non-certified rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Northwest Douglas-Fir Specialty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUS Northwest Douglas-fir specialty is a Star: dominant market share on the Pacific coast in structural and industrial uses, with ~25–30% regional share and prices 10–15% above commodity fir as of 2025; demand for high-strength timber grew ~4% CAGR 2020–2025.\u003c\/p\u003e\n\u003cp\u003eIt consumes cash for specialized mill tech and maintenance—capital intensity ~8–10% of segment revenue—but remains top portfolio performer for future cash conversion as the market matures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional share 25–30% (2025)\u003c\/li\u003e\n\u003cli\u003ePrice premium 10–15% (2025)\u003c\/li\u003e\n\u003cli\u003eDemand growth ~4% CAGR (2020–2025)\u003c\/li\u003e\n\u003cli\u003eCapex intensity ~8–10% of revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInterfor’s pure-play North American footprint across all four major timber baskets (Coastal BC, Interior BC, US Pacific Northwest, US South) is a Star: it held ~8–10% share in key lumber markets in 2025 and can reallocate volumes to the US South where demand and prices rose ~15% year-over-year in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThat regional mix lets Interfor shift sales to higher-growth markets while smoothing localized downturns, but it needs active capital allocation—Interfor spent CA$160m on maintenance and CA$220m on expansion capex in 2024 to keep flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePan‑North America reach: all 4 timber baskets\u003c\/li\u003e\n\u003cli\u003eMarket share ~8–10% in 2025\u003c\/li\u003e\n\u003cli\u003eUS South growth focus: +15% price\/demand 2024–25\u003c\/li\u003e\n\u003cli\u003e2024 capex: CA$380m (maintenance + expansion)\u003c\/li\u003e\n\u003cli\u003ePositions Interfor for large institutional buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterfor growth driven by US South, engineered wood \u0026amp; certified Douglas‑fir—capex, cert spend weigh\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInterfor’s Stars: US South (46% capacity, high share) and engineered wood (I-joists ~5% revenue, 12–15% CAGR) plus certified Canadian supply (18–22% of NA certified volumes) and NW Douglas-fir (25–30% regional share, 10–15% premium) drive growth but need ~USD 8–12m\/yr certification spend and capex intensity ~8–10% of segment revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS South capacity\u003c\/td\u003e\n\u003ctd\u003e46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eI-joist rev\u003c\/td\u003e\n\u003ctd\u003e~5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified volume\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDouglas-fir share\u003c\/td\u003e\n\u003ctd\u003e25–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Interfor’s units with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Interfor BCG Matrix placing each business unit in a quadrant for clear portfolio decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Softwood Dimension Lumber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore softwood dimension lumber—Interfor’s standard framing boards—accounts for over 80% of 2025 sales (about CAD 2.4 billion of CAD 3.0 billion revenue) in a mature US residential market, making it the firm’s primary cash cow.\u003c\/p\u003e\n\u003cp\u003eIndustry growth was near 1% in late 2025, but Interfor’s high market share (roughly 12% North America by volume) lets mills generate strong free cash flow once spot prices stabilize; Q3 2025 operating cash flow margin hit ~18%.\u003c\/p\u003e\n\u003cp\u003eThese SKUs need minimal new marketing spend, so existing mill efficiencies and S\u0026amp;A discipline effectively milk margins to fund high-growth engineered wood units and service net debt (net leverage ~2.2x at year-end 2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern BC Interior Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouthern BC Interior mills supply ~60% of Interfor’s Canadian softwood volumes, sit on stable long-term wood supply agreements, and command ~30% regional lumber market share, so they outperform the volatile coast.\u003c\/p\u003e\n\u003cp\u003eThese operations are mature, delivering steady EBITDA margins near 18% in 2025 and needing low sustaining capex (~$30–40\/mbf), so free cash flow is predictable.\u003c\/p\u003e\n\u003cp\u003eCash from these mills funded ~70% of Interfor’s 2024–2025 US expansion capex and underpins dividend coverage—supporting future US growth and shareholder payouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSawmill Residuals and Biofuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sale of wood chips, bark, and sawmill residuals for renewable energy and paper is a mature, high‑market‑share cash cow for Interfor, generating roughly CAD 120–150 million annually in residuals revenue (2024 estimate) with margins above 40%. \u003c\/p\u003e\n\u003cp\u003eThis segment uses 100% of the log, converting byproducts into steady cash with virtually no incremental growth capex; it covered about 15–20% of Interfor’s G\u0026amp;A in 2024. \u003c\/p\u003e\n\u003cp\u003eResiduals act as high‑margin free cash flow that funds R\u0026amp;D into engineered wood and biofuel pilots, and stabilizes earnings through cycle swings in lumber prices. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEastern Canada Softwood Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing the divestiture of underperforming Quebec assets in Jan 2025, Interfor’s Eastern Canada softwood segment now operates as a leaner, mature cash generator, producing roughly CAD 120–140 million EBITDA annually (2024 pro forma) and sustaining ~28% share in Atlantic\/Great Lakes lumber shipments.\u003c\/p\u003e\n\u003cp\u003eThese mills face low market growth but steady construction demand, prioritize operational excellence and cost cuts (unit costs down ~6% since 2023), and supply liquidity to absorb cyclic downturns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 pro forma EBITDA: CAD 120–140M\u003c\/li\u003e\n\u003cli\u003eRegional market share: ~28%\u003c\/li\u003e\n\u003cli\u003eUnit cost reduction since 2023: ~6%\u003c\/li\u003e\n\u003cli\u003eRole: liquidity provider during cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterfor Blue Branded Lumber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInterfor Blue Branded Lumber holds top-tier recognition among pro contractors and distributors, estimated at ~18% share in North American treated lumber channels as of 2025, driving stable gross margins near 22% on the line.\u003c\/p\u003e\n\u003cp\u003eAs a mature product in a low-growth commodity market (industry volume growth ~1% CAGR 2022–25), it delivers predictable cash flow used for company priorities.\u003c\/p\u003e\n\u003cp\u003eInterfor limits spending to maintenance promotion (~0.8% of brand revenue), reallocating excess cash to Question Mark mass-timber pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% channel share (2025)\u003c\/li\u003e\n\u003cli\u003eGross margin ≈22%\u003c\/li\u003e\n\u003cli\u003eIndustry volume growth ~1% CAGR (2022–25)\u003c\/li\u003e\n\u003cli\u003ePromo spend ~0.8% of brand revenue\u003c\/li\u003e\n\u003cli\u003eCash funds mass-timber R\u0026amp;D and pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterfor: Strong cash-cow lumber core, high-margin residuals, healthy 2.2x leverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInterfor’s core softwood lumber and residuals are cash cows: ~80% of 2025 sales (CAD 2.4B of CAD 3.0B), EBITDA margins ~18% (2025), residuals revenue CAD 120–150M (2024) with \u0026gt;40% margins, net leverage ~2.2x (FY2025), sustaining capex ~$30–40\/mbf, funds ~70% of 2024–25 US capex and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 sales mix\u003c\/td\u003e\n\u003ctd\u003e~80% (CAD 2.4B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResiduals revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet leverage\u003c\/td\u003e\n\u003ctd\u003e~2.2x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eInterfor BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe preview you’re viewing is the exact Interfor BCG Matrix document you’ll receive after purchase—no watermarks, no placeholder content—just the fully formatted, analysis-ready report designed for strategic clarity. This file mirrors the final deliverable and arrives immediately upon purchase, crafted with market-backed insights and editable layouts for presentations, planning, or client use. What you see is ready to print, present, and implement with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748047335801,"sku":"interfor-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/interfor-bcg-matrix.png?v=1772204162","url":"https:\/\/matrixbcg.com\/products\/interfor-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}