{"product_id":"insigniafinancial-marketing-mix","title":"IOOF Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how IOOF’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to shape its market position—this summary previews strategic insights, while the full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, examples, and ready-to-use slides to save you hours and drive smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuperannuation and Retirement Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInsignia Financial offers employer-sponsored and personal superannuation accounts designed for life-stage needs, targeting tax-effective wealth accumulation and smooth shifts to retirement income streams for members.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the suite is largely integrated after migrating MLC and ANZ wealth systems, consolidating ~$220 billion in funds under administration and streamlining member transfers.\u003c\/p\u003e\n\u003cp\u003eProduct features include tax-advantaged accumulation, choice of diversified investment options, and automated pension commencement to reduce friction at retirement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Platform Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Expand platform acts as a central hub for investors and advisers to manage diversified portfolios, supporting over A$30bn in funds under administration as of Dec 2025 and serving 45,000+ client accounts.\u003c\/p\u003e\n\u003cp\u003eIt provides access to managed funds, direct equities, and term deposits plus reporting and APIs, cutting administrative time by ~40% in IOOF internal pilots.\u003c\/p\u003e\n\u003cp\u003eThis tech-driven product is core to IOOF’s strategy to simplify investing, improve adviser productivity, and lower platform operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Financial Advice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Shadforth and Bridges, IOOF delivers holistic financial planning to retail and high-net-worth Australians, covering estate planning, risk management, and strategic asset allocation tied to client goals; as of FY2024 the advice division managed ~A$45bn in advised funds and served ~65,000 clients. The model has moved to a professional fee-for-service approach, improving alignment with clients and meeting ASIC rules while reducing product commissions by ~70% since 2018.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInsignia runs specialist investment boutiques offering active and passive strategies across equities, fixed income, and alternatives, via brands such as Antares and Intermede, managing about A$72bn in FUM as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration captures fees across advice, platform and custody, broadening client choice and supporting cross-sell into IOOF’s wealth ecosystem.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~A$72bn FUM (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eDomestic \u0026amp; international equities\u003c\/li\u003e\n\u003cli\u003eFixed income \u0026amp; alternatives\u003c\/li\u003e\n\u003cli\u003eBrands: Antares, Intermede\u003c\/li\u003e\n\u003cli\u003eValue capture across wealth chain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Accounts and Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eManaged Discretionary Accounts (MDAs) and Separately Managed Accounts (SMAs) give clients professional portfolio management with individual asset ownership and full trade-level transparency; IOOF reported AU$58.2bn in platform wrap and managed account assets at end-2024, reflecting rising adviser adoption.\u003c\/p\u003e\n\u003cp\u003eThey support automated rebalancing and tax-aware trading (tax-loss harvesting) aligned to client risk profiles, lowering adviser admin time and aiming for institutional-grade outcomes; industry surveys in 2024 show 42% of advisers increased SMA\/MDA use.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAU$58.2bn IOOF managed\/platform assets (FY2024)\u003c\/li\u003e\n\u003cli\u003eMDAs\/SMAs: individual asset ownership + transparency\u003c\/li\u003e\n\u003cli\u003eAutomated rebalancing + tax-loss harvesting\u003c\/li\u003e\n\u003cli\u003e42% of advisers boosted SMA\/MDA use in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsignia Financial: A$220bn FUA powering A$30bn Expand platform and A$72bn FUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInsignia Financial’s product suite bundles super, platforms, advice and boutiques—~A$220bn FUA (end‑2025), A$72bn FUM (Dec‑2025), A$58.2bn platform\/managed assets (FY2024)—offering tax‑advantaged accumulation, MDAs\/SMAs with tax‑loss harvesting, automated pension starts, and an Expand platform (A$30bn, 45k accounts) to boost adviser efficiency and fee capture.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunds under administration\u003c\/td\u003e\n\u003ctd\u003eA$220bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment FUM\u003c\/td\u003e\n\u003ctd\u003eA$72bn (Dec‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\/managed\u003c\/td\u003e\n\u003ctd\u003eA$58.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExpand platform\u003c\/td\u003e\n\u003ctd\u003eA$30bn; 45k accounts (Dec‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into IOOF’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses IOOF's 4P marketing insights into a concise, presentation-ready summary that quickly orients leadership and external stakeholders to strategic positioning and tactical priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Adviser Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eInsignia’s National Adviser Network, part of IOOF 4P’s distribution, runs over 220 adviser offices and 450 partner practices across Australia, giving physical access in metro and regional areas and supporting a client base exceeding 200,000 accounts as of Dec 2025; this multi-brand footprint enables in-person consultations crucial for complex wealth management and estate planning, where 62% of high-net-worth clients prefer face-to-face meetings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIOOF uses advanced digital portals giving clients and advisers 24\/7 access to accounts and investment data, supporting self-service, online applications, and real-time performance tracking from any internet location.\u003c\/p\u003e\n\u003cp\u003eBy 2025, digital channels handle the majority of routine activity: IOOF reported 68% of transactions via digital portals in FY2024, up from 42% in FY2019, and average daily active users rose 45% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis shift makes portals the primary touchpoint for tech-savvy investors, reducing call-center volumes by 30% and lowering transaction processing costs per trade by an estimated A$2.40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInsignia partners with large employers and industry bodies to deliver corporate superannuation and insurance at work, capturing staff at onboarding; in 2024 about 28% of Australian super inflows came via employer channels, boosting scale. \u003c\/p\u003e\n\u003cp\u003eThis B2B route cuts acquisition costs—employer-sourced members had median acquisition cost ~A$120 vs A$420 retail in 2023—and fosters long-term loyalty through payroll-linked contributions and bundled insurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Financial Adviser Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInsignia (part of IOOF Holdings Ltd) supplies products and admin services to non-aligned independent financial advisers running private practices, widening distribution beyond IOOF’s proprietary channels.\u003c\/p\u003e\n\u003cp\u003eBy offering competitive platform fees (platform FUM ~A$110bn across IOOF Group in FY2024) and broad investment menus, Insignia increased external adviser-sourced flows, tapping more of Australia’s A$4.6tr wealth pool.\u003c\/p\u003e\n\u003cp\u003eThat expands market reach via professional recommendations, boosting referral-driven net flows versus closed networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatform FUM ~A$110bn (IOOF Group, FY2024)\u003c\/li\u003e\n\u003cli\u003eAustralian household wealth ~A$4.6tr (RBA, 2024)\u003c\/li\u003e\n\u003cli\u003eFocus: non-aligned advisers, private practices\u003c\/li\u003e\n\u003cli\u003eCompetitive fees + broad menus = wider external flows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Service Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpintegrated service hubs in ioof operate from corporate offices major capitals melbourne brisbane supporting asset management compliance and client fy2024 reported group funds under administration a with these coordinating distribution risk controls.\u003e\u003cpthey maintain infrastructure resilience and regulatory compliance enabling rapid responses to market shifts centralizing national sales marketing service delivery across business lines.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHQs: Sydney, Melbourne, Brisbane\u003c\/li\u003e\n\u003cli\u003eFY2024 FUA: A$198bn\u003c\/li\u003e\n\u003cli\u003eRole: asset mgmt, compliance, client support\u003c\/li\u003e\n\u003cli\u003eFunction: central sales\/marketing coordination\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIOOF\/Insignia: A$198bn FUA, A$110bn FUM — digital 68%, cuts costs \u0026amp; calls sharply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIOOF\/Insignia combines 220+ adviser offices, 450 partner practices and major-city hubs with digital portals handling 68% of transactions (FY2024), platform FUM ~A$110bn and group FUA A$198bn (FY2024), lowering acquisition costs (A$120 employer vs A$420 retail) and cutting call-centre volumes 30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdviser offices\u003c\/td\u003e\n\u003ctd\u003e220+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner practices\u003c\/td\u003e\n\u003ctd\u003e450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital % transactions\u003c\/td\u003e\n\u003ctd\u003e68% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform FUM\u003c\/td\u003e\n\u003ctd\u003eA$110bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup FUA\u003c\/td\u003e\n\u003ctd\u003eA$198bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcq cost employer\u003c\/td\u003e\n\u003ctd\u003eA$120 (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcq cost retail\u003c\/td\u003e\n\u003ctd\u003eA$420 (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCall-centre vol ↓\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eIOOF 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IOOF 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750528889209,"sku":"insigniafinancial-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/insigniafinancial-marketing-mix.png?v=1772225292","url":"https:\/\/matrixbcg.com\/products\/insigniafinancial-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}