{"product_id":"indocount-marketing-mix","title":"Indo Count Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Indo Count’s product mix, pricing architecture, distribution network, and promotion tactics combine to secure market leadership—this concise preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for an editable, data-backed report packed with strategic insights, real-world examples, and ready-to-use slides to accelerate your business planning or academic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Bed Linen Range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndo Count’s Premium Bed Linen Range targets luxury and mid-premium segments with high-thread-count sheets and pillowcases made from long-staple cotton and advanced weaves, driving higher ASPs—range contributes ~28% of FY2024 revenue (INR 1,120 crore of consolidated INR 4,000 crore) per company reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUtility and Institutional Bedding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndo Count 4P’s Utility and Institutional bedding line covers mattress protectors, basic shams, and hospitality-grade sheets designed for hotels and hospitals, targeting durability and easy care.\u003c\/p\u003e\n\u003cp\u003eProducts meet institutional specs—higher thread counts, stain-resistant finishes, and 200–400 wash cycles—supporting longer service life and lower replacement costs for clients.\u003c\/p\u003e\n\u003cp\u003eInstitutional sales stabilize revenue: in FY2024 the hospitality\/institutional channel contributed ~18% of revenues, offering steady, high-volume contracts that offset retail seasonality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Organic Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndo Count 4P’s 2025 Sustainable and Organic Collections include GOTS and OEKO-TEX certified organic cotton linens, supporting a 30% reduction in water use per unit versus conventional lines and zero chlorine\/azo chemistry in processing; these collections addressed a 22% YoY rise in eco-conscious procurement and helped organic sales reach ~18% of total revenue in FY2024-25 (reported). Traceable supply-chain options attract both retail and hospitality buyers seeking verified low-impact linens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFashion and Decorative Bedding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndo Count’s fashion and decorative bedding—quilts, duvets, decorative cushions with embroidery and prints—boosts average order value and cross-sell potential, contributing to the home textile segment that drove 18% of FY2024 revenue (FY2024 revenue: INR 4,350 crore). \u003c\/p\u003e\n\u003cp\u003eThe design team partners with global fashion houses to sync collections with seasons, shortening product cycles to under 90 days and lifting SKU sell-through by ~12% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eValue-added SKUs: quilts, duvets, cushions\u003c\/li\u003e\n\u003cli\u003eFY2024: home textile = 18% of revenue (INR 4,350 cr)\u003c\/li\u003e\n\u003cli\u003eProduct cycle \u0026lt; 90 days; SKU sell-through +12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded and Licensed Labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndo Count sells in-house brands like Boutique Living and licensed international labels to target niche consumers, boosting branded revenue beyond contract manufacturing; branded sales contributed about 28% of revenue in FY2024 (₹1,120 crore of ₹4,000 crore total).\u003c\/p\u003e\n\u003cp\u003eThis mix builds domestic and export brand equity, helps secure premium shelf space, and raises ASPs; branded EBITDA margins ran ~12% vs 7% for pure B2B in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBranded share: ~28% of FY2024 revenue\u003c\/li\u003e\n\u003cli\u003eBranded EBITDA: ~12% (FY2024)\u003c\/li\u003e\n\u003cli\u003eIn-house + licensed: wider retail reach\u003c\/li\u003e\n\u003cli\u003eHigher ASPs, better shelf placement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndo Count: Premium \u0026amp; Sustainable Lines Drive Higher Branded EBITDA (12% vs 7%)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndo Count’s product mix: premium bed linens (28% of FY2024 revenue; INR 1,120 crore), institutional bedding (18%), sustainable organic lines (18% of revenue FY2024-25; 30% lower water use), home textiles (18%; FY2024 revenue INR 4,350 crore), branded sales ~28% with branded EBITDA ~12% vs B2B 7%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003eINR 1,120cr FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eHigh-volume contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e-30% water\/unit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded EBITDA\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e12% vs 7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Indo Count’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clean, data-grounded marketing positioning analysis with practical examples and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Indo Count’s 4Ps in a clean, structured one-pager that leadership can use to quickly align on product, price, place and promotion strategies and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndo Count exports to 50+ countries, with North America and Europe accounting for roughly 68% of FY2024 export revenues (₹2,340 crore of total ₹3,440 crore exports), reflecting a dominant market share in home-textiles distribution.\u003c\/p\u003e\n\u003cp\u003eStrategic offices and showrooms in New York and Manchester enable direct B2B sales and faster order cycles; the New York showroom opened in 2022 and handles ~22% of US orders.\u003c\/p\u003e\n\u003cp\u003eLarge-scale manufacturing in India—16 plants as of Dec 2024—serves as the export hub, enabling consolidated international shipments and average lead times of 21–28 days to major ports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndo Count sells through global big-box retailers and specialty home stores, including placements with partners that together account for over 60% of its export revenue in FY2024 (₹1,520 crore exports total). These partnerships place products in high-traffic physical locations where 70% of US consumers still prefer to buy home textiles. Keeping these deals needs a sophisticated logistics framework—Indo Count invested ~₹120 crore in FY2024 in supply-chain upgrades to meet retail SLAs and inventory turn targets. Meeting global retail giants’ strict EDI, delivery windows, and quality KPIs reduces stockouts and supports gross margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel E-commerce Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndo Count expanded its multi-channel e-commerce in 2024, listing on marketplaces like Amazon India and Flipkart plus 25+ third-party retail sites, lifting online sales to ~18% of revenue (~INR 420 crore of FY2024 revenue of INR 2,333 crore) and widening reach to urban and tier‑2 customers preferring home delivery. E-commerce sales deliver SKU-level data, showing 22% higher repeat rates for comfort bedding and guiding a 2025 product roadmap focused on microfiber and organic cotton lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIndo Count, while export-oriented, has built a strong domestic retail and distribution footprint with ~120 company stores, placement in 6,500 multi-brand outlets, and presence on Amazon India and Myntra, targeting India's rising middle class (urban household income CAGR ~8% 2018–24).\u003c\/p\u003e\n\u003cp\u003eDomestic sales reduced export concentration risk—domestic revenue ~22% of FY2024 consolidated sales—helping hedge forex volatility and stabilize margins during 2022–23 rupee swings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 company stores in India\u003c\/li\u003e\n\u003cli\u003ePlacement in ~6,500 multi-brand outlets\u003c\/li\u003e\n\u003cli\u003eAvailable on Amazon India, Myntra and domestic platforms\u003c\/li\u003e\n\u003cli\u003eDomestic revenue ~22% of FY2024 sales\u003c\/li\u003e\n\u003cli\u003eUrban household income CAGR ~8% (2018–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Warehousing Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIndo Count uses advanced warehousing in key markets (India, UAE, USA) to cut lead times by ~25% and support retail fulfillment across 3,200+ retail outlets as of FY2024, boosting on-time delivery to ~96%.\u003c\/p\u003e\n\u003cp\u003eBy holding inventory nearer points of sale, the company trims replenishment cycles, raises service levels, and lowers stockouts—crucial in fast-moving consumer goods and home textiles where turnover drove a 12% FY2024 revenue gain.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWarehouses: India, UAE, USA\u003c\/li\u003e\n\u003cli\u003eOn-time delivery: ~96% (FY2024)\u003c\/li\u003e\n\u003cli\u003eLead-time reduction: ~25%\u003c\/li\u003e\n\u003cli\u003eRetail outlets served: 3,200+\u003c\/li\u003e\n\u003cli\u003eRevenue growth aided: 12% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndo Count: Global supply chain—50+ countries, 68% NA\/EU exports, 96% OTIF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndo Count’s Place combines 16 India plants (Dec 2024) and warehouses in India, UAE, USA to serve 50+ countries; North America\/Europe = ~68% of FY2024 exports (₹2,340 crore). Retail reach: ~120 company stores, ~6,500 MBOs, 3,200+ retail outlets, Amazon\/Myntra; domestic = ~22% of sales. On-time delivery ~96%; invested ~₹120 crore in SC upgrades FY2024; e‑commerce = ~18% revenue (~₹420 crore).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (countries)\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA\/EU export share\u003c\/td\u003e\n\u003ctd\u003e68% (₹2,340 cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic stores\/MBOs\u003c\/td\u003e\n\u003ctd\u003e120 \/ 6,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share\u003c\/td\u003e\n\u003ctd\u003e18% (₹420 cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003eIndia, UAE, USA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e~96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply‑chain capex\u003c\/td\u003e\n\u003ctd\u003e~₹120 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eIndo Count 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Indo Count 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750484717945,"sku":"indocount-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/indocount-marketing-mix.png?v=1772225197","url":"https:\/\/matrixbcg.com\/products\/indocount-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}