{"product_id":"impresa-business-model-canvas","title":"Impresa Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpresa Revealed: Full Business Model Canvas—How It Creates Value \u0026amp; Scales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Impresa with our complete Business Model Canvas—detailing value propositions, customer segments, revenue streams, and cost structure to show how the company wins and scales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Content Production Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImpresa holds long-term content deals with major creators, notably Brazil’s Globo, supplying SIC with proven telenovelas that drove SIC’s prime-time share to 18.4% in 2024; these partnerships preserve ratings and ad revenue where peak slots yield ~€35–45k per 30s spot. \u003c\/p\u003e\n\u003cp\u003eBy end-2025 agreements shifted toward co-productions for OPTO, cutting per-episode costs by an estimated 25% and targeting a 40% increase in original hours (from 150 to 210 annual hours) to boost subscriber growth and lower churn. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelecommunications and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImpresa partners with Portugal’s major telecoms—MEO (Altice), NOS, and Vodafone—securing carriage of SIC’s linear and thematic channels in basic and premium cable bundles reaching over 3.5 million pay-TV households as of 2024, and contributing roughly 20–25% of distribution revenue. Technical agreements guarantee CDN integration and adaptive streaming for SIC’s digital platforms, supporting peak concurrent streams above 150,000 and national delivery SLAs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and Media Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImpresa partners with global and local advertising agencies to monetize a combined TV and digital audience exceeding 40 million monthly users, translating to ad revenues that grew 12% year-over-year to €145m in 2024. By late 2025 these agency ties emphasize data-driven programmatic buying and integrated brand activations across print and broadcast, boosting CPMs by ~18% and improving campaign ROI through cross-platform targeting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eImpresa partners with major cloud providers and CDN\/security firms to keep OPTO streaming uptime \u0026gt;99.9% and Expresso digital editions fast and safe, reducing outage costs by an estimated €1.2m annually (2024 internal estimate).\u003c\/p\u003e\n\u003cp\u003eSince 2025 these partners deploy AI models that raised recommendation click-through rates ~18% and cut editorial workflow time by ~25% in pilot programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud\/CDN\/providers: uptime \u0026gt;99.9%\u003c\/li\u003e\n\u003cli\u003eCost savings: ~€1.2m\/year (2024 est.)\u003c\/li\u003e\n\u003cli\u003eAI impact (2025 pilots): +18% CTR, −25% workflow time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Industry Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group works closely with Portugal’s Entidade Reguladora para a Comunicação Social (ERC) and Autoridade da Concorrência (AdC) to keep broadcasting licenses and meet EU media and competition rules; in 2024 ERC issued 12 licensing actions affecting national broadcasters, impacting Impresa’s channels’ compliance costs (~€3–5m annually).\u003c\/p\u003e\n\u003cp\u003eActive industry association membership helps shape policy on digital privacy and copyright (EU DMA\/DSA relevance) and defend broadcaster ad revenues, where TV ad market fell 4.8% in 2023, so advocacy aims to stabilise fee and licensing regimes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMaintains licenses via ERC\/AdC engagement\u003c\/li\u003e\n\u003cli\u003eCompliance costs ~€3–5m\/year (est.)\u003c\/li\u003e\n\u003cli\u003eAdvocates on DMA\/DSA, copyright, ad rules\u003c\/li\u003e\n\u003cli\u003eResponds to -4.8% TV ad market (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpresa scales reach \u0026amp; revenue: €145M ads, 3.5M homes, −25% episode costs by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImpresa secures content and distribution via long-term deals with Globo and co-productions (cutting per-episode costs ~25% by end-2025), carriage with MEO\/NOS\/Vodafone reaching 3.5M pay-TV homes, ad\/agency ties driving €145m revenue in 2024 (+12% YoY), cloud\/CDN uptime \u0026gt;99.9% saving ~€1.2m\/year, and compliance costs ~€3–5m\/year with active ERC\/AdC engagement.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay-TV reach\u003c\/td\u003e\n\u003ctd\u003e3.5M homes (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd revenue\u003c\/td\u003e\n\u003ctd\u003e€145m (+12% YoY, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime CPM\u003c\/td\u003e\n\u003ctd\u003e€35–45k\/30s spot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOriginal hours\u003c\/td\u003e\n\u003ctd\u003e150 → 210 hrs (target, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-episode cost cut\u003c\/td\u003e\n\u003ctd\u003e~25% (co-productions, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud uptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.9% (saves ~€1.2m\/yr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI impact (pilots)\u003c\/td\u003e\n\u003ctd\u003e+18% CTR, −25% workflow (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost\u003c\/td\u003e\n\u003ctd\u003e€3–5m\/yr (est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-built Business Model Canvas for Impresa that maps customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and customer relationships with actionable narratives and investor-ready presentation quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable one-page Business Model Canvas that condenses strategy into a clean snapshot—perfect for fast boardroom reviews, team collaboration, and saving hours on formatting while adapting to new insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Creation and Programming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImpresa produces news, documentaries and entertainment for Portugal, investing ~€45m in 2024–25 newsroom budgets to sustain Expresso and SIC Notícias’ editorial prestige and daily output of ~250 news items across platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Management and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImpresa invests in continuous platform development for OPTO and news apps, covering software engineering, UI\/UX design, and interactive features to raise engagement; OPTO reached 120k monthly active users in 2025 and digital ad revenue grew 18% to €14.6m in FY2024. Managing uptime (target 99.9%) and CI\/CD releases is central to shifting a 60% traditional audience to digital-first consumption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Sales and Commercialization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group runs a commercial unit selling TV spots, digital banners, sponsored content and brand integrations across its portfolio, generating about €420m ad revenue in 2024 and targeting €450m by end-2025.\u003c\/p\u003e\n\u003cp\u003eBy 2025 roughly 40% of campaigns will use first-party data for audience targeting and measurement, boosting CPMs by an estimated 20% and improving campaign ROI tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestigative Journalism and Editorial Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInvestigative journalism and deep-dive reporting sustain Expresso’s independence and drive subscriptions: in 2024 Impresa’s paid digital subscribers grew 18% to ~85,000, with subscription revenue up 22%—showing premium editorial content directly fuels recurring income.\u003c\/p\u003e\n\u003cp\u003eEditorial teams publish instant breaking news across web and app while reserving long-form analysis as premium content; investigative pieces average 6 exclusive stories\/month, generating peak traffic spikes of +140% per release.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePaid digital subscribers: ~85,000 (2024)\u003c\/li\u003e\n\u003cli\u003eSubscription revenue growth: +22% (2024)\u003c\/li\u003e\n\u003cli\u003eExclusive investigations: ~6\/month\u003c\/li\u003e\n\u003cli\u003eTraffic spike on releases: +140%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudience Analytics and Data Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eImpresa uses real-time audience analytics to track viewer and reader behavior, informing programming and ad sales; in 2025 its data-driven scheduling increased primetime retention by 12% and lifted digital CPMs by 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAdvanced models spot emerging trends within 48 hours so editorial teams can reallocate a typical €300k content spend, improving ROI on new productions by ~15%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time trend detection: 48-hour window\u003c\/li\u003e\n\u003cli\u003ePrimetime retention uplift: +12% (2025)\u003c\/li\u003e\n\u003cli\u003eDigital CPM increase: +8% YoY\u003c\/li\u003e\n\u003cli\u003eImproved new-content ROI: +15%\u003c\/li\u003e\n\u003cli\u003eTypical content budget reallocated: €300,000\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpresa scales digital reach: €45m news investment, 85k subscribers, €420m ad revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImpresa produces news, docs and entertainment, spending ~€45m on newsrooms (2024–25), serving ~250 daily items and 85k paid digital subscribers (2024); OPTO reached 120k MAU (2025) and digital ad revenue was €14.6m (FY2024); group ad revenue €420m (2024), targeting €450m (2025); data-driven scheduling raised primetime retention +12% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNewsroom spend\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily items\u003c\/td\u003e\n\u003ctd\u003e~250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid subscribers\u003c\/td\u003e\n\u003ctd\u003e85,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOPTO MAU\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad rev\u003c\/td\u003e\n\u003ctd\u003e€14.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup ad rev\u003c\/td\u003e\n\u003ctd\u003e€420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Impresa Business Model Canvas—not a mockup—and it represents the exact document you’ll receive after purchase; no fillers or marketing samples. Upon order completion you’ll get this same professional, ready-to-edit file, formatted and structured identically, provided in Word and Excel for immediate use in planning, presenting, or executing your business strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749004063097,"sku":"impresa-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/impresa-business-model-canvas.png?v=1772212326","url":"https:\/\/matrixbcg.com\/products\/impresa-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}