{"product_id":"imperialbrandsplc-marketing-mix","title":"Imperial Brands Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eImperial Brands leverages a diversified product portfolio, tiered pricing, selective distribution, and targeted promotions to balance regulatory pressures with market reach—this snapshot highlights strategic cohesion and competitive levers. Dive deeper to uncover brand-level pricing architecture, channel performance, promotional ROI, and tactical playbooks. Get the complete, editable 4Ps Marketing Mix Analysis for actionable insights, ready-made slides, and time-saving templates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Combustible Tobacco Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImperial Brands’ Core Combustible Tobacco Portfolio centers on Winston, Gauloises, and JPS, which generated roughly £4.6bn in combustible revenue in 2024 and remain primary cash drivers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the firm concentrated these brands in five priority markets—UK, Spain, France, Germany, and Japan—to protect brand equity and lift adjusted operating margin by ~180 basis points vs 2022.\u003c\/p\u003e\n\u003cp\u003eProducts are locally refined for taste profiles—blend tweaks and filter design—while global quality systems (ISO 9001-based controls) ensure cross-border consistency and reduced defect rates below 0.3%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext Generation Product Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthe ngp segment led by blu vaping and pulze heated tobacco anchors imperial brands harm-reduction push with advanced heating tech broad flavor ranges targeting adult smokers seeking alternatives. end-2025 delivered revenue up yoy as battery-life gains extended use aerosol-delivery improvements boosted nicotine uptake market share in eu vapour categories rose to strengthening competitive position. r spend on ngps reached fund device innovation.\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Oral Nicotine Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder the Zone X brand, Imperial Brands sells modern oral nicotine pouches—various strengths and flavors—targeting discreet, smoke-free use where smoking or vaping is banned.\u003c\/p\u003e\n\u003cp\u003eLaunched as part of a portfolio shift away from tobacco leaf, these pouches supported Group alternatives revenue growth; in 2024 Imperial reported 670 million pounds in next-generation products sales, up 8% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe format offers convenient portioning and lower social friction, appealing to younger adult consumers and retail channels focused on impulse and convenience purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFine Cut and Rolling Tobacco Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpimperial brands leads fine cut tobacco and rolling papers with golden virginia rizla holding about uk share roughly of global paper revenue in targeting value-focused ritual smokers.\u003e\n\u003cppackaging tweaks and rizla line extensions boosted adult smoker reach supporting stable category margins cut pricing remains below premium factory-made cigarettes.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e35% UK fine cut share (2024)\u003c\/li\u003e\n\u003c\/ppackaging\u003e\u003c\/pimperial\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Cigar and Specialist Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eImperial Brands' premium cigars and specialist tobacco lines target affluent connoisseurs, highlighting craftsmanship and heritage and delivering higher margins—estimated 20–30% above its cigarette portfolio in 2024 product margins.\u003c\/p\u003e\n\u003cp\u003eThese brands sustain presence in luxury retail and international duty-free, contributing to Imperial’s high-end channel revenue, which made up roughly 8% of group tobacco revenue in FY2024 (year to Sept 30, 2024).\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: higher margin mix plus duty-free pricing drove an estimated incremental EBITDA contribution of ~£80–£120m in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium lines: 20–30% higher margins\u003c\/li\u003e\n\u003cli\u003eHigh-end channels: ~8% of tobacco revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eEstimated incremental EBITDA: £80–£120m (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImperial Brands: £4.6bn cigarettes, £1.1bn NGPs, strong margins from cigars \u0026amp; Rizla\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial Brands’ product mix is led by core cigarettes (Winston, Gauloises, JPS) generating ~£4.6bn combustible revenue in 2024, NGPs (Blu, Pulze) at ~£1.1bn in 2025, oral pouches and fine-cut\/rolling papers (Golden Virginia, Rizla) with 35% UK fine-cut and ~50% global rolling paper share, plus premium cigars yielding 20–30% higher margins and ~£80–£120m incremental EBITDA in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024–25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombustible\u003c\/td\u003e\n\u003ctd\u003e£4.6bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGP\u003c\/td\u003e\n\u003ctd\u003e£1.1bn (2025), +6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFine cut\u003c\/td\u003e\n\u003ctd\u003e35% UK share (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRizla\u003c\/td\u003e\n\u003ctd\u003e~50% global rolling paper (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium cigars\u003c\/td\u003e\n\u003ctd\u003e20–30% higher margins; £80–£120m EBITDA (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Imperial Brands’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of the company’s marketing positioning, competitive context, and strategic implications, with real examples and data to repurpose for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Imperial Brands’ 4Ps in a concise, structured format to quickly convey product, price, place and promotion strategies—ideal for leadership briefings or rapid alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logista Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImperial Brands leverages its majority stake in Logista (Spain-based Compañía de Distribución Integral Logista Holdings) to secure shelf availability across Southern Europe, distributing tobacco and non-tobacco products to ~300,000 points of sale. This gives a clear distribution moat and cuts stockouts. By late 2025 Logista added automated warehousing across 6 major hubs, shaving lead times ~18% and reducing logistics costs ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on Five Priority Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImperial Brands focuses investment on five priority markets — USA, Germany, UK, Spain, Australia — which together generated roughly 70% of adjusted operating profit in FY2024, concentrating combustible and next-generation product (NGP) placement there.\u003c\/p\u003e\n\u003cp\u003eHigh regional density cut sales-route costs and improved retailer terms; in 2024 Imperial reported double-digit NGP retail share gains in the UK (≈12% NGP share) and Australia, boosting margin and SKU velocity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial Brands distributes through convenience stores, supermarkets, independent newsagents and specialist tobacco shops, reaching over 160 markets and supporting a 2024 revenue of £6.5bn; this multi-channel mix ensures product availability across shopper types. The company negotiates shelf placement and visibility with retail partners, aiming to lift in-store share of display space by targeted planogram and trade promotion tactics. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer NGP Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpimperial brands sells next generation products pulze via dedicated e-commerce sites capturing first-party data to tailor offers and power subscription sales for pods sticks in direct dtc ngp reportedly grew double digits improving gross margins versus wholesale by percentage points.\u003e\n\u003cpthese digital channels bypass retailers enable personalized crm campaigns and cut distribution costs so lifetime value rises here the quick math: higher margin subscription retention stronger unit economics.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDTC increases margins ~5–8%\u003c\/li\u003e\n\u003cli\u003eSubscription retention est. 40–60%\u003c\/li\u003e\n\u003cli\u003eFirst-party data fuels personalized offers\u003c\/li\u003e\n\u003cli\u003eDouble-digit DTC NGP growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pimperial\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Travel Retail and Duty-Free\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eImperial Brands keeps a strong travel-retail footprint in airports and border shops, driving brand discovery among international travelers and showcasing premium cigar lines in luxury retail settings.\u003c\/p\u003e\n\u003cp\u003eThese outlets deliver high-margin, transient sales—travel retail accounted for about 6–8% of Imperial’s global tobacco revenue in 2024, with airport stores posting average per-customer spend 30–50% above domestic channels.\u003c\/p\u003e\n\u003cp\u003eStrategic placement in major hubs sustains global awareness, especially in EMEA and APAC, where duty-free volumes rose ~4% YoY in 2024, helping offset slower domestic growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTravel retail = discovery + premium showcase\u003c\/li\u003e\n\u003cli\u003e6–8% of tobacco revenue (2024)\u003c\/li\u003e\n\u003cli\u003e30–50% higher per-customer spend\u003c\/li\u003e\n\u003cli\u003eDuty-free volumes +4% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImperial reaches ~300k outlets via Logista; 70% profit from five markets, DTC NGP margins +5–8pp\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial uses Logista to reach ~300,000 retail points, five priority markets (USA, Germany, UK, Spain, Australia) that produced ~70% of adjusted operating profit in FY2024, DTC NGP growth double digits in 2024 with +5–8pp gross margin, travel retail 6–8% of tobacco revenue and duty-free volumes +4% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail points\u003c\/td\u003e\n\u003ctd\u003e~300,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePriority markets profit\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC NGP margin uplift\u003c\/td\u003e\n\u003ctd\u003e+5–8pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel retail share\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDuty-free vol change\u003c\/td\u003e\n\u003ctd\u003e+4% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eImperial Brands 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Imperial Brands 4P's Marketing Mix analysis covers Product, Price, Place, and Promotion with strategic insights, actionable recommendations, and editable visuals. You’re viewing the exact final file included in your order, ready for immediate use in reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750640791929,"sku":"imperialbrandsplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/imperialbrandsplc-marketing-mix.png?v=1772225661","url":"https:\/\/matrixbcg.com\/products\/imperialbrandsplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}