{"product_id":"imperialbrandsplc-business-model-canvas","title":"Imperial Brands Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImperial Brands: Business Model Canvas—Margins, Partners \u0026amp; Revenue Snapshot\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore a concise snapshot of Imperial Brands’ strategic playbook—covering customer segments, value propositions, key partnerships, and revenue streams—to see how it sustains margins and navigates regulation; download the full Business Model Canvas in Word \u0026amp; Excel for a complete, actionable breakdown ideal for investors, consultants, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTobacco Leaf Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImperial Brands holds multi-year contracts with ~20,000 farmers and major leaf merchants across Brazil, Malawi and the US, targeting 30% of sourced acreage under sustainable programs by 2025 to protect crop quality for its combustible portfolio.\u003c\/p\u003e\n\u003cp\u003eThese upstream ties cut commodity-price exposure—tobacco leaf bought via contracted supply reduced spot purchases to ~12% of volume in 2024—and boost resilience against climate shocks that hit yields (e.g., 2023 Malawi drought).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Wholesale Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImperial Brands depends on wide partnerships with over 90,000 global retail and convenience outlets and key wholesalers to reach consumers and execute point-of-sale marketing, driving roughly 60% of its FY2024 channel revenue. The company supplies inventory-management tools and category insights—helping partners cut out-of-stock rates by ~12% and lift mutual gross margins in tightly regulated markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogista Distribution Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial Brands holds a 50.1% stake in Logista Distribution Group, giving it dominant access to Logista’s network across Spain, France, Italy and Portugal; Logista served ~230,000 retail points and reported €7.1bn revenue in 2024, securing efficient middle-mile logistics for tobacco and growing non-tobacco lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScientific Research Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eImperial Brands partners with third-party labs and academic researchers to validate harm-reduction claims for Next Generation Products, producing clinical and chemical data used in regulatory submissions to bodies like the FDA.\u003c\/p\u003e\n\u003cp\u003eThese collaborations—supporting ~£150m R\u0026amp;D spend company-wide in 2024—boost scientific credibility and shorten time-to-market for vaping and heated tobacco innovations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party validation for regulatory approval\u003c\/li\u003e\n\u003cli\u003eClinical and chemical data for FDA submissions\u003c\/li\u003e\n\u003cli\u003eSupports ~£150m R\u0026amp;D (2024)\u003c\/li\u003e\n\u003cli\u003eSpeeds innovation for vaping and heated tobacco\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Regulatory Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eImperial Brands maintains functional, if often adversarial, partnerships with tax authorities and health regulators to ensure timely payment of excise duties (over £7.6bn paid by UK tobacco sector in 2024) and compliance with strict marketing and packaging rules across 120+ markets.\u003c\/p\u003e\n\u003cp\u003eTransparent dialogue helps Imperial adapt to evolving flavor and packaging regs—reducing disruption risk to revenue streams (group adjusted operating profit £1.53bn in H1 2025)—and preserves its legal licence to operate globally.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePaid excise \u0026amp; taxes sectorwide: ~£7.6bn (UK tobacco, 2024)\u003c\/li\u003e\n\u003cli\u003eOperates in: 120+ markets\u003c\/li\u003e\n\u003cli\u003eH1 2025 adjusted operating profit: £1.53bn\u003c\/li\u003e\n\u003cli\u003eKey risks: flavor\/packaging bans, increased excise rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImperial Brands: 20k contracted growers, Logista reach \u0026amp; £150m R\u0026amp;D drive sustainable NGP push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial Brands secures supply via ~20,000 contracted farmers\/merchants (Brazil, Malawi, US), cut spot leaf purchases to ~12% in 2024, and targets 30% sustainable acreage by 2025; distribution leverage includes 50.1% of Logista (€7.1bn rev, 230,000 outlets) and ~90,000 retail partners, while ~£150m R\u0026amp;D (2024) and third‑party labs support NGP approvals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracted farmers\u003c\/td\u003e\n\u003ctd\u003e~20,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpot leaf purchases\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable acreage target\u003c\/td\u003e\n\u003ctd\u003e30% by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogista stake \/ rev\u003c\/td\u003e\n\u003ctd\u003e50.1% \/ €7.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partners\u003c\/td\u003e\n\u003ctd\u003e~90,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e~£150m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Imperial Brands detailing customer segments, value propositions, channels, revenue streams, key partners, activities, resources, cost structure, and customer relationships, reflecting its tobacco and next-generation product strategy and competitive position to support investor presentations and strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Imperial Brands’ business model with editable cells—quickly pinpoint revenue streams, cost drivers, and regulatory risks to streamline strategic decisions and satisfy boardroom or investor review needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Manufacturing and Quality Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eImperial Brands runs ~50 manufacturing sites worldwide producing cigarettes, fine-cut tobacco and cigars, and in 2024 manufactured ~140 billion sticks; tight quality control keeps consistency across brands like Winston and Gauloises and reduced product defects to under 0.2% in 2024.\u003c\/p\u003e\n\u003cp\u003eEfficient lines and scale help protect margins—group adjusted operating margin was 18.5% in FY 2023—critical given high excise taxes and volume price sensitivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa core activity is strategic management of a diversified brand portfolio balancing high-growth next generation products which accounted for imperial brands uk row revenue in fy2024 with resilient combustible that still deliver about group adjusted operating profit. marketing teams concentrate on positioning and loyalty within tight international tobacco ad rules keeping market share mature markets while targeting ngp volume growth emerging markets.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for NGPs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial Brands spends roughly £120m–£150m annually on R\u0026amp;D for next‑generation products (NGPs), targeting heated tobacco, vapour, and modern oral nicotine to match shifting demand; investments prioritize device battery life, heating consistency, and flavor formulations to lift user retention and unit economics. This steady R\u0026amp;D pace is critical as major rivals cut combustible exposure—NGPs made up ~25% of group revenue in 2024, so innovation drives competitive parity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eImperial Brands runs a global supply chain moving tobacco from farms to factories and finished goods to 160+ markets, using demand forecasting and inventory controls to hit a 98% fill rate while cutting working capital; FY2024 inventory was £1.2bn, and logistics cost ~6% of revenue in distribution hubs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 160+ markets\u003c\/li\u003e\n\u003cli\u003eFY2024 inventory: £1.2bn\u003c\/li\u003e\n\u003cli\u003eTarget fill rate: ~98%\u003c\/li\u003e\n\u003cli\u003eLogistics cost: ~6% of revenue\u003c\/li\u003e\n\u003cli\u003eUK\/Germany: third-party distribution hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Advocacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eImperial Brands spends significant resources to track and meet diverse legal rules across ~160 markets, managing ingredient reporting, health warnings, and paying c.£6.8bn in excise and similar taxes in 2024.\u003c\/p\u003e\n\u003cp\u003eIt also engages in regulatory advocacy—submitting evidence to consultations—to push for proportionate rules that reflect product risk and protect market access.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperates in ~160 markets\u003c\/li\u003e\n\u003cli\u003ePaid c.£6.8bn excise in 2024\u003c\/li\u003e\n\u003cli\u003eManages ingredient reporting \u0026amp; health warnings\u003c\/li\u003e\n\u003cli\u003eActive in public consultations for evidence-based rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImperial Brands: 50 factories, 140bn sticks, £1.2bn inventory, NGPs ~25% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eImperial Brands runs ~50 factories, made ~140bn sticks in 2024, spends £120–150m\/year on NGP R\u0026amp;D, holds £1.2bn inventory, paid c.£6.8bn excise, and reports 18.5% group adjusted operating margin in FY2023 while NGPs were ~25% revenue and ~11% UK\u0026amp;RoW revenue in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactories\u003c\/td\u003e\n\u003ctd\u003e~50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSticks made\u003c\/td\u003e\n\u003ctd\u003e~140bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D NGP\u003c\/td\u003e\n\u003ctd\u003e£120–150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory\u003c\/td\u003e\n\u003ctd\u003e£1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExcise paid\u003c\/td\u003e\n\u003ctd\u003e£6.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. op. margin\u003c\/td\u003e\n\u003ctd\u003e18.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGP revenue\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the exact Imperial Brands Business Model Canvas you'll receive after purchase — not a mockup or sample — and it reflects the full structure and content of the final deliverable.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you will download this same professional file, ready-to-edit and formatted for immediate use in Word and Excel, with all blocks, descriptions, and strategic insights intact.\u003c\/p\u003e\n\u003cp\u003eWe provide full transparency: no hidden sections or placeholders — what you see in this preview is the authentic, complete canvas included in your purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749655589241,"sku":"imperialbrandsplc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/imperialbrandsplc-business-model-canvas.png?v=1772216453","url":"https:\/\/matrixbcg.com\/products\/imperialbrandsplc-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}