{"product_id":"imdada-marketing-mix","title":"Dada Nexus Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Dada Nexus blends product innovation, price architecture, distribution reach, and promotion tactics to secure market advantage; this concise preview hints at strategic links and outcomes. Unlock the full 4Ps Marketing Mix Analysis—editable, presentation-ready, and packed with data, examples, and action steps—to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJDDJ On-demand Retail Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJDDJ On-demand Retail Platform connects 30+ million monthly active consumers to 500,000+ local supermarkets and specialty retailers across China, offering daily necessities, fresh produce and household items with a one-hour delivery promise.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the platform supports O2O (online-to-offline) shopping with real-time inventory sync and high-definition product displays, reducing stockouts by ~28% and improving conversion rates by ~15% versus 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDada Now Delivery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDada Now Delivery Services runs a crowdsourced intra-city logistics network serving SMBs and enterprises, handling 80+ cities in China and completing ~4.5 million daily orders in 2024; revenue contribution to Dada Nexus was ~CNY 6.2 billion in 2024. The platform uses AI routing and real-time matching to cut average delivery time to 26 minutes and raises peak utilization by 28%. Offerings include express, same-day, and specialized fragile\/temperature-controlled deliveries with SLA-backed tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Digitization SaaS Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Haibo SaaS centralizes order management, inventory control, and marketing into one interface, cutting omnichannel fulfillment time by ~30% in pilots and reducing stockouts by 18% (Dada Nexus internal 2025 pilot, Q1). \u003c\/p\u003e\n\u003cp\u003eIt targets 2.1 million Chinese brick-and-mortar stores transitioning online; typical ARPU for comparable retail SaaS is $240–$480\/year, supporting scalable subscription revenue in Dada Nexus 4P. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanded Category Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExpanded Category Diversification: by 2025 Dada Nexus moved beyond groceries to include consumer electronics, pharmaceuticals, and high-end fashion, lifting non-grocery GMV to 42% of total and raising AOV by 28% to ¥158 (China market, 2025).\u003c\/p\u003e\n\u003cp\u003eStrategic brand partnerships enable exclusive launches and same-day fulfillment from local stores, cutting lead times to under 6 hours for 78% of high-value orders and smoothing seasonality, lowering monthly revenue variance by 14%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNon-grocery GMV 42% (2025)\u003c\/li\u003e\n\u003cli\u003eAOV +28% → ¥158\u003c\/li\u003e\n\u003cli\u003e78% high-value orders \u0026lt;6h\u003c\/li\u003e\n\u003cli\u003eMonthly rev variance −14%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWhite-label Logistics for Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDada Nexus offers white-label logistics that power third-party platforms and brand apps, letting partners use Dada’s 2025 courier network of 80,000+ riders across 200 Chinese cities without building in-house logistics.\u003c\/p\u003e\n\u003cp\u003eThe B2B service emphasizes 98% SLA on same-day deliveries, auto-scaling during peak hours, and API-level integration with POS systems for real-time order and inventory sync.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e80,000+ riders; 200 cities\u003c\/li\u003e\n\u003cli\u003e98% same-day SLA\u003c\/li\u003e\n\u003cli\u003eAPI POS integration; real-time sync\u003c\/li\u003e\n\u003cli\u003ereduces capex and time-to-market\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDada Nexus: 30M MAU, 4.5M daily orders, 26min delivery — CNY6.2B logistics power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDada Nexus product suite combines JDDJ retail (30M MAU, 500k+ stores, 1-hr promise), Dada Now logistics (4.5M daily orders 2024; CNY 6.2B revenue 2024; 26 min avg delivery; 80k+ riders, 200 cities), Haibo SaaS (30% fulfillment time cut; 18% fewer stockouts), non-grocery 42% GMV, AOV ¥158 (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e30M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e500k+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily orders\u003c\/td\u003e\n\u003ctd\u003e4.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery time\u003c\/td\u003e\n\u003ctd\u003e26 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRiders \/ Cities\u003c\/td\u003e\n\u003ctd\u003e80k+ \/ 200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (Dada Now)\u003c\/td\u003e\n\u003ctd\u003eCNY 6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-grocery GMV\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV\u003c\/td\u003e\n\u003ctd\u003e¥158\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Dada Nexus 4P—Product, Price, Place, Promotion—using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Dada Nexus 4P Marketing Mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion trade-offs to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-China Urban Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Dada Nexus operates in over 2,500 Chinese cities and counties, covering lower-tier markets and urban cores alike; this reach supports same-day and on-demand fulfillment across a potential customer base exceeding 800 million urban and peri-urban residents. The localized network places fulfillment hubs within a few kilometers of buyers, cutting last-mile time to under 30 minutes in major metros and improving cost per order by roughly 12% versus city-only models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Integration with JD.com Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform sits inside the JD.com mobile app and WeChat mini-programs, capturing high-intent traffic from JD’s 650+ million annual active users and WeChat’s 1.3 billion monthly active users as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis placement gives Dada Nexus a clear edge by surfacing JDDJ’s on-demand fulfilment at the primary digital entry points for Chinese shoppers, shortening conversion paths.\u003c\/p\u003e\n\u003cp\u003eSynergy between JD main-site traffic and JDDJ’s local fulfillment — over 2,000 cities covered and 30-minute average delivery windows in key metros — creates a powerful, low-latency distribution network that boosts order frequency and AOV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDada Nexus leverages over 10,000 physical retail partners, including Walmart and CR Vanguard, as decentralized micro-warehouses to enable sub-hour delivery; in 2024 this network supported ~60% of Dada’s last-mile orders, cutting average delivery time to 27 minutes vs. 90+ minutes for traditional hubs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrowdsourced Delivery Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdada nexus deploys a crowdsourced fleet of millions riders across strategic neighborhood hubs cutting average merchant-to-customer distance so orders deliver under one hour in\u003e\n\u003cpriders cluster in high-density zones and shift dynamically using real-time demand heatmaps this reduced last-mile cost per order by vs. fixed fleets q4\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillions riders nationwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/priders\u003e\u003c\/pdada\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Storefronts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOmnichannel digital storefronts expand Dada Nexus sales beyond its primary app into short-video and social platforms, placing shopping interfaces where users spend time and cutting friction for purchases.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Dada Nexus reports integrated social-commerce channels driving a 22% uplift in GMV (gross merchandise value) and reducing checkout drop-off by 15%, widening reach to mobile-first shoppers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlaces: in-app + short-video apps, social media\u003c\/li\u003e\n\u003cli\u003eImpact: +22% GMV (2025), −15% checkout drop-off\u003c\/li\u003e\n\u003cli\u003eGoal: lower purchase friction for mobile-first users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDada Nexus: 2,500+ cities, 800M reach, 30min avg delivery, 85% orders \u0026lt;1h\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Dada Nexus reaches 2,500+ cities, 800M residents, 30-min avg metro delivery, 27-min network avg; 10,000+ retail micro-warehouses and millions of riders enable 85% orders \u0026lt;1h; in-app (JD) + WeChat + social channels lift GMV +22% and cut checkout drop-off −15% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCity coverage\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReach\u003c\/td\u003e\n\u003ctd\u003e800M residents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg delivery (metro)\u003c\/td\u003e\n\u003ctd\u003e30 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork avg delivery\u003c\/td\u003e\n\u003ctd\u003e27 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partners\u003c\/td\u003e\n\u003ctd\u003e10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders \u0026lt;1h\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV uplift (social)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCheckout drop-off\u003c\/td\u003e\n\u003ctd\u003e−15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eDada Nexus 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Dada Nexus 4P Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750458995065,"sku":"imdada-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/imdada-marketing-mix.png?v=1772225042","url":"https:\/\/matrixbcg.com\/products\/imdada-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}