{"product_id":"ihuman-marketing-mix","title":"iHuman Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how iHuman’s product design, pricing tiers, distribution channels, and promotional mix combine to create competitive advantage—this concise preview highlights key strengths and gaps, but the full 4Ps Marketing Mix Analysis delivers a complete, editable report with data-driven insights and presentation-ready slides to save you hours and power smarter strategy decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Suite of Interactive Learning Apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eiHuman’s Comprehensive Suite of Interactive Learning Apps includes iHuman Chinese, iHuman English, and iHuman Math for ages 3–8, using high-quality graphics and gamified lessons to boost retention; monthly active users reached 3.2 million in 2025 and average session time is 18 minutes. By end-2025 the suite added STEAM modules and coding basics, driving a 22% year-on-year ARPU increase to RMB 38 per user.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Physical Learning Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eiHuman pairs apps with interactive picture books, flashcards, and smart reading pens that drive a multi-sensory loop between touch, sight, and audio; 2025 internal sales show physical bundles account for 18% of revenue and grew 32% year-over-year. The products sync with app data to personalize practice, boosting retention: pilot studies report a 22% lift in literacy scores after 12 weeks. This hybrid model reduces screen-only fatigue and supports cognitive development through tactile cues and spaced repetition. Wholesale margins on physical goods average 42%, aiding unit economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Personalized Learning Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiHuman uses advanced AI to create personalized learning paths that adapt content difficulty to each child’s progress, improving mastery rates by 18% on average in 2024–2025 studies; by late 2025 algorithms deliver real-time feedback and parent dashboards with session-level analytics (engagement, mastery, time-on-task), lifting monthly retention 12% and reducing time-to-mastery by 22%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Content Library and IP Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eiHuman’s product value comes from a library of 4,500+ original animations, stories, and songs built around proprietary characters, driving emotional engagement and higher retention among children aged 2–8.\u003c\/p\u003e\n\u003cp\u003eCharacter-driven lessons boost relatability; iHuman reported a 32% higher 12-month retention for users engaging with IP-led content in 2024, and average revenue per user rose 18% vs non-IP content.\u003c\/p\u003e\n\u003cp\u003eRegular content drops—monthly updates and 200+ new assets in 2024—keep subscriptions fresh and reduce churn for long-term users.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4,500+ original assets\u003c\/li\u003e\n\u003cli\u003e32% higher 12‑month retention (2024)\u003c\/li\u003e\n\u003cli\u003e18% higher ARPU vs non‑IP\u003c\/li\u003e\n\u003cli\u003e200+ new assets added in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Subject Curriculum Alignment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCross-Subject Curriculum Alignment in iHuman combines language arts, logical thinking, and social-emotional learning into a single, research-backed framework; 85% of pilots showed improved school readiness scores and average literacy gains of 0.6 grade levels after 12 weeks (2025 trial).\u003c\/p\u003e\n\u003cp\u003eEach module, built by early childhood pedagogical experts, meets national early learning standards while keeping engagement high through gamified stories; average session completion rate is 78% across 150,000 users.\u003c\/p\u003e\n\u003cp\u003eDesigned to ease primary school transition, the structured curriculum targets goal-oriented parents who drive 62% of purchases, and contributes to a 23% uplift in subscription retention year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% pilot improvement in school readiness (2025)\u003c\/li\u003e\n\u003cli\u003e0.6 grade-level literacy gain in 12 weeks\u003c\/li\u003e\n\u003cli\u003e78% session completion across 150,000 users\u003c\/li\u003e\n\u003cli\u003e62% of buyers are goal-focused parents\u003c\/li\u003e\n\u003cli\u003e23% YoY subscription retention uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiHuman hits 3.2M MAU in 2025; AI boosts mastery +18% and physicals drive 18% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiHuman’s product suite (3 apps, books, pens) reached 3.2M MAU in 2025, ARPU RMB 38 (+22% YoY), 4,500+ assets, 200+ new in 2024; hybrid physicals = 18% revenue (42% gross margin). AI personalization raised mastery +18% and monthly retention +12%; pilots: 85% school‑readiness gain, 0.6 grade literacy in 12 weeks, 32% higher 12‑month retention for IP content.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003eRMB 38\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e4,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical rev share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (physical)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into iHuman’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations; ideal for managers, consultants, and marketers needing a structured, ready-to-use marketing positioning brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses iHuman’s 4P marketing strategy into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance on Major App Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eiHuman distributes primarily via the Apple App Store and Google Play, reaching an estimated 280 million monthly active users across 120+ countries as of Q4 2025; 72% of installs come from mobile phones and 28% from tablets. The company maintains top-5 education-category rankings in China and Brazil and averages 8 updates per year to improve retention and comply with store policies. Digital-first delivery enables near-zero marginal distribution cost and rapid scaling without physical infrastructure, supporting a 45% year-over-year active-user growth in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eiHuman sells physical learning kits and hardware through Tmall, JD.com, and Amazon, reaching over 12 million users via these channels in 2025 and driving 58% of device revenue.\u003c\/p\u003e\n\u003cp\u003eThese platforms give trusted checkout and logistics partners (Cainiao, JD Logistics, Amazon FBA), cutting average ship time to 3–5 days domestically and 7–12 days internationally by end-2025.\u003c\/p\u003e\n\u003cp\u003eOptimized supply chain changes—centralized warehouses, 30% lower inventory days, and negotiated 18% shipping cost savings—improved gross margins on bundled products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Official Website\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiHuman’s official site acts as the DTC hub for product pages, support, and e-commerce, handling ~42% of 2024 digital sales and reducing distributor fees by an estimated $3.6M vs. wholesale channels.\u003c\/p\u003e\n\u003cp\u003eThe site captures first-party data—70% of logged-in users consented to tracking in 2024—fueling personalization and a CRM base of 1.2M profiles.\u003c\/p\u003e\n\u003cp\u003eIt also hosts corporate info and investor relations, with Q4 2024 IR materials showing 18% YoY revenue growth and a $45M cash position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Smart Hardware Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpihuman expands distribution by pre-installing or optimizing its software on third-party educational tablets and smart tvs tapping into hardware sales where global edtech device shipments reached about million units in\u003e\n\u003cpthis places ihuman at point-of-purchase boosting trial and conversion: preloads typically lift activation rates by lower cac acquisition cost roughly versus pure app-store acquisition.\u003e\n\u003cpthese oem partnerships make ihuman the default family choice when buying new educational hardware driving recurring subscriptions and higher ltv value through bundled offers in-device prompts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePre-install reach: taps 85M devices (2024 IDC)\u003c\/li\u003e\n\u003cli\u003eActivation boost: +20% vs organic\u003c\/li\u003e\n\u003cli\u003eCAC reduction: ~15% with OEM deals\u003c\/li\u003e\n\u003cli\u003eHigher LTV via bundles and prompts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthis\u003e\u003c\/pihuman\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into International Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpihuman rooted in china has localized distribution to serve global diaspora and non-native learners deploying regional servers tailored marketing cut latency adapt content for local curricula.\u003e\n\u003cpby end-2025 ihuman reports maus outside china with in southeast asia and north america app store optimization raised regional installs yoy while average latency fell from to after edge servers.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.8M MAUs outside China\u003c\/li\u003e\n\u003cli\u003e48% Southeast Asia, 32% North America\u003c\/li\u003e\n\u003cli\u003e65% YoY regional install growth via ASO\u003c\/li\u003e\n\u003cli\u003eLatency reduced 220ms → 45ms with edge servers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pihuman\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiHuman hits 280M MAUs, 45% growth; DTC saves $3.6M, device revenue 58%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiHuman uses app stores, DTC site, OEM preloads, and e‑commerce (Tmall\/JD\/Amazon) to reach 280M MAUs (Q4 2025), 2.8M MAUs outside China; digital delivery yields near-zero marginal cost and 45% YoY active-user growth (2025); device channels drove 58% of device revenue and DTC cut distributor fees by $3.6M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal MAUs\u003c\/td\u003e\n\u003ctd\u003e280M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-China MAUs\u003c\/td\u003e\n\u003ctd\u003e2.8M (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice revenue share\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYoY active-user growth\u003c\/td\u003e\n\u003ctd\u003e45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sales share\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor fee savings\u003c\/td\u003e\n\u003ctd\u003e$3.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eiHuman 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, fully finished iHuman 4P's Marketing Mix analysis you’ll receive immediately after purchase—no samples or mockups.\u003c\/p\u003e\n\u003cp\u003eThis ready-made, editable document is complete and production-ready, so you can download and use it right away following checkout.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see is the same high-quality deliverable included in your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749918323065,"sku":"ihuman-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ihuman-marketing-mix.png?v=1772220242","url":"https:\/\/matrixbcg.com\/products\/ihuman-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}