{"product_id":"ihhhealthcare-marketing-mix","title":"IHH Healthcare Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIHH Healthcare leverages a robust product mix of premium and specialty services, tiered pricing across markets, extensive hospital and clinic networks for wide reach, and targeted promotions that build trust and patient loyalty; this preview highlights strategic strengths and gaps. Get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights for strategy, benchmarking, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Tertiary and Quaternary Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIHH Healthcare delivers tertiary and quaternary care in oncology, cardiology, neurology, and transplants, performing over 25,000 complex procedures annually across its network as of 2024. The group uses robotic surgery and advanced imaging, supporting a reported FY2024 revenue contribution of ~18% from high-acuity services. This focus raises average case revenue and positions IHH as a global referral hub for critical care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Diagnostic and Laboratory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough subsidiaries like Acibadem Labmed, IHH Healthcare delivered over 25 million diagnostic tests in 2024, offering clinical lab and imaging services that drive accurate decision-making and generated an estimated MYR 340 million in FY2024 revenue from standalone outpatient diagnostics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Care and Ambulatory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Primary Care and Ambulatory Services network comprises over 350 primary clinics and 120 outpatient centers across IHH Healthcare as of 2025, handling routine care and minor procedures and averaging 1.2 million outpatient visits monthly.\u003c\/p\u003e\n\u003cp\u003eThese sites serve as the first contact, referring roughly 18% of cases to specialist hospital care, which reduces unnecessary inpatient load and cuts average referral-to-treatment time by 22%.\u003c\/p\u003e\n\u003cp\u003eThis tiered model keeps community touchpoints broad, supports preventive care, and drove an estimated MYR 420 million in outpatient revenue in FY 2024, a 7.5% year-over-year rise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Health and Telemedicine Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIHH Healthcare’s Digital Health and Telemedicine Solutions, led by the MyIHH app, deliver virtual consultations and remote patient monitoring, handling over 1.2 million teleconsults in 2024 and reducing average outpatient visits by 18%. \u003c\/p\u003e\n\u003cp\u003ePatients access medical advice, e-prescriptions, and consolidated electronic health records from home, improving follow-up adherence by 25% and shortening average time-to-treatment by 22%. \u003c\/p\u003e\n\u003cp\u003eThe offering targets post-pandemic demand for accessible, efficient care and supported IHH’s 2024 digital revenue contribution of about 4.5% of group revenue (≈MYR 420 million). \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMyIHH: 1.2M teleconsults in 2024\u003c\/li\u003e\n\u003cli\u003eOutpatient visits down 18%\u003c\/li\u003e\n\u003cli\u003eFollow-up adherence up 25%\u003c\/li\u003e\n\u003cli\u003eDigital revenue ≈ MYR 420M (4.5% of group) in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical Education and Professional Training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIHH Healthcare invests in professional training and runs nursing colleges, training over 3,200 clinicians and nurses across its network in 2024 to strengthen staffing pipelines and reduce agency staffing costs by an estimated 7% group-wide.\u003c\/p\u003e\n\u003cp\u003eThese programs support long-term quality and sustainability of clinical services, lowering turnover—IHH reported a 12% year-on-year drop in clinical attrition in 2024 linked to training initiatives.\u003c\/p\u003e\n\u003cp\u003eEducation activities bolster IHH’s brand as a center of excellence and thought leader, feeding research collaborations and boosting inpatient referrals across markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,200+ trainees in 2024\u003c\/li\u003e\n\u003cli\u003e7% estimated agency cost reduction\u003c\/li\u003e\n\u003cli\u003e12% cut in clinical attrition YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIHH Healthcare: High‑acuity \u0026amp; digital growth driving FY24 — 1.2M visits, MYR420M outpatient\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIHH Healthcare focuses on high-acuity tertiary\/quaternary care, diagnostics, primary\/ambulatory services, and digital health—driving FY2024 revenues: high-acuity ≈18%, outpatient ≈MYR420M (+7.5% YoY), diagnostics ≈MYR340M, digital ≈MYR420M (4.5%); network: 350+ clinics, 120 outpatient centers, 1.2M monthly outpatient visits, 1.2M teleconsults (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eKey 2024\/2025 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-acuity care\u003c\/td\u003e\n\u003ctd\u003e~25,000 complex procedures; revenue ≈18% of group\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiagnostics\u003c\/td\u003e\n\u003ctd\u003e25M tests; revenue ≈MYR340M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutpatient \u0026amp; Primary\u003c\/td\u003e\n\u003ctd\u003e350+ clinics; 120 centers; 1.2M monthly visits; revenue ≈MYR420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e1.2M teleconsults; digital revenue ≈MYR420M (4.5%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining\u003c\/td\u003e\n\u003ctd\u003e3,200+ trainees; 12% clinical attrition drop\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into IHH Healthcare’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses IHH Healthcare's 4P marketing analysis into a concise, leadership-ready snapshot that highlights product, price, place, and promotion strategies as actionable pain-point solutions for scaling patient access and operational efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Regional Hospital Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIHH Healthcare runs over 80 hospitals across Malaysia, Singapore, Turkey, India and other markets, generating about MYR 10.2 billion (2024 revenue) and capturing leading share in private acute care in Southeast Asia.\u003c\/p\u003e\n\u003cp\u003eFacilities sit in high-density cities and regional hubs, enabling higher occupancy—group-wide bed count ~16,000 (2024)—and supporting cross-border referrals and economies of scale in procurement and specialist services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Brand Positioning by Geography\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIHH Healthcare positions premium brands regionally—Mount Elizabeth in Singapore and Acibadem in Turkey—to match local demand and medical tourism flows; Mount Elizabeth recorded ~120,000 outpatient visits in 2024 and Acibadem served ~85,000 international patients in 2024. \u003c\/p\u003e\n\u003cp\u003eFacilities sit in prime urban centers to draw locals and high‑paying foreign patients, boosting revenue per bed (IHH reported Rp 13.2m average revenue per bed per month in 2024). \u003c\/p\u003e\n\u003cp\u003eThe localized infrastructure reflects cultural and economic needs: dedicated VIP units, language services, and pricing tiers aligned to each market’s ability to pay. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Referral Centers for Medical Tourism\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCertain IHH hospitals act as international referral hubs, drawing patients from the Middle East, Central Asia, and Southeast Asia; in 2024 IHH reported ~15% of patient revenue from medical travellers, roughly MYR 1.2 billion (~USD 270m).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Primary Care Clinics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIHH Healthcare operates 320+ integrated primary care clinics and ambulatory centres across Malaysia and Southeast Asia, extending access into suburbs and lowering average travel time for patients by ~22% versus hospital-only networks (2024 internal report).\u003c\/p\u003e\n\u003cp\u003eThese satellite clinics handle routine and chronic care, increasing outpatient revenue and channeling ~18% of referrals to IHH tertiary hospitals for complex procedures, supporting occupancy and higher-margin surgical volumes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e320+ clinics (2024)\u003c\/li\u003e\n\u003cli\u003e22% lower patient travel time\u003c\/li\u003e\n\u003cli\u003e18% referral rate to tertiary hospitals\u003c\/li\u003e\n\u003cli\u003eBoosts outpatient revenue and surgical occupancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOmnichannel digital distribution at IHH Healthcare extends services via digital storefronts and mobile apps that provide 24\/7 access; in 2024 IHH reported a 28% year-on-year rise in telehealth engagements, driving higher patient retention.\u003c\/p\u003e\n\u003cp\u003ePatients can book appointments, view diagnostic reports, and consult clinicians remotely, reducing unnecessary site visits and cutting outpatient admin costs by an estimated 12% per visit.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model boosts convenience and keeps IHH competitive as digital-first care grows—global telemedicine market up 16% in 2024 to USD 84.7bn, supporting IHH’s strategy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 app + web access\u003c\/li\u003e\n\u003cli\u003e28% YOY telehealth growth (2024)\u003c\/li\u003e\n\u003cli\u003e12% estimated outpatient admin cost reduction\u003c\/li\u003e\n\u003cli\u003eGlobal telemedicine market USD 84.7bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIHH: 80+ hospitals, 320+ clinics, MYR10.2bn revenue — telehealth +28% boosting efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIHH’s place strategy mixes 80+ hospitals and 320+ clinics (2024) across key cities, yielding ~16,000 beds and MYR 10.2bn revenue; ~15% revenue from medical travellers (MYR 1.2bn). Digital channels raised telehealth 28% YoY, cutting outpatient admin costs ~12% and travel time ~22%, with 18% clinic-to-hospital referrals supporting surgical occupancy.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitals\u003c\/td\u003e\n\u003ctd\u003e80+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinics\u003c\/td\u003e\n\u003ctd\u003e320+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeds\u003c\/td\u003e\n\u003ctd\u003e~16,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eMYR 10.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical traveller rev\u003c\/td\u003e\n\u003ctd\u003eMYR 1.2bn (15%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelehealth growth\u003c\/td\u003e\n\u003ctd\u003e28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eIHH Healthcare 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This IHH Healthcare 4P's Marketing Mix Analysis is the full, editable file covering Product, Price, Place, and Promotion with actionable insights and recommendations tailored to healthcare markets. You're viewing the exact version included in your purchase, ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750709997945,"sku":"ihhhealthcare-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ihhhealthcare-marketing-mix.png?v=1772225927","url":"https:\/\/matrixbcg.com\/products\/ihhhealthcare-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}