{"product_id":"idbibank-marketing-mix","title":"IDBI Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIDBI Bank’s 4P’s analysis highlights product breadth across retail and corporate banking, competitive pricing and fee structures, an expanding branch and digital distribution mix, and targeted promotion blending traditional and digital campaigns; the preview outlines strategic strengths and gaps—purchase the full, editable Marketing Mix report for data-driven recommendations, slide-ready visuals, and ready-to-use templates to apply these insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIDBI Bank’s Comprehensive Retail Banking Suite covers savings, fixed and recurring deposits across age and income segments, with FY2024 retail deposits at ₹2.35 trillion supporting liquidity.\u003c\/p\u003e\n\u003cp\u003eProducts feature competitive rates—savings up to 3.5% and FDs up to 7.25% (2024 peak offers)—and flexible tenures to match goals and cash flows.\u003c\/p\u003e\n\u003cp\u003eTargeted design and service focus lift retention: retail CASA ratio improved to ~32% in 2024, reducing funding cost and stabilizing margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and MSME Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIDBI Bank offers corporate banking with term loans, working capital finance, and trade services to large enterprises, supporting a loan book that stood at INR 2.15 lakh crore of advances to corporates as of FY2024; for MSMEs it provides tailored credit schemes and simplified collateral norms, contributing to MSME advances of ~INR 24,500 crore in FY2024, helping industrial growth and keeping the credit mix diversified across manufacturing, services, and infrastructure sectors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIDBI Bank’s Advanced Digital Banking Ecosystem—anchored by the Go Mobile plus app and a revamped internet banking platform—delivers seamless 24\/7 services like instant fund transfers, bill payments, and paperless loan applications; as of FY2024 IDBI reported a 38% YoY rise in digital transactions to ~1.9 billion, with UPI integration handling over 42% of retail flows, meeting demands of a tech-savvy customer base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Insurance Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIDBI Bank leverages its strategic tie-up with Life Insurance Corporation of India (LIC) to offer integrated wealth management combining life insurance, mutual funds, and pension products, enabling customers to manage portfolios under one roof and boosting cross-sell revenue; in FY2024 IDBI reported non-interest income growth of 18% year-on-year, aided by bancassurance and fee income.\u003c\/p\u003e\n\u003cp\u003eThe bank adds specialized demat services and investment advisory for HNIs and retail investors, serving over 1.2 million mutual fund folios and handling custody\/depository services that increased 12% in 2024, improving client retention and share-of-wallet.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegration with LIC for bancassurance and life products\u003c\/li\u003e\n\u003cli\u003eAll-in-one offering: insurance, mutual funds, pensions\u003c\/li\u003e\n\u003cli\u003e1.2M+ mutual fund folios; 12% custody growth in 2024\u003c\/li\u003e\n\u003cli\u003eSpecialized demat and advisory for HNIs and retail clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Agricultural and Rural Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIDBI Bank offers Kisan Credit Cards and agri-term loans for equipment and rural infra, timed to seasonal crop cycles to match farmers’ cash flows; as of FY2024 IDBI reported ~INR 28,400 crore in priority sector advances supporting rural credit access.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKCCs: flexible crop credit\u003c\/li\u003e\n\u003cli\u003eAgri-term loans: tractors, storage\u003c\/li\u003e\n\u003cli\u003eSeasonal tenor alignment\u003c\/li\u003e\n\u003cli\u003ePriority sector share: material for inclusion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIDBI: Strong retail deposits, 1.9B digital txns and 18% fee income growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIDBI’s product mix spans retail deposits (₹2.35T FY2024), CASA ~32% (2024), retail digital transactions ~1.9B (FY2024), corporate advances ₹2.15T, MSME advances ₹24,500cr, priority sector ₹28,400cr, mutual fund folios 1.2M; competitive rates (savings up to 3.5%, FDs to 7.25% in 2024) and LIC bancassurance drove 18% non-interest income growth (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e₹2.35T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASA ratio\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital transactions\u003c\/td\u003e\n\u003ctd\u003e1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate advances\u003c\/td\u003e\n\u003ctd\u003e₹2.15T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSME advances\u003c\/td\u003e\n\u003ctd\u003e₹24,500cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePriority sector\u003c\/td\u003e\n\u003ctd\u003e₹28,400cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMutual fund folios\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-interest income growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into IDBI Bank’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a complete breakdown of the bank’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses IDBI Bank's 4P marketing mix into a concise, leadership-ready snapshot that eases strategic decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-India Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIDBI Bank maintains over 2,300 branches across urban, semi‑urban and rural India, ensuring in‑person banking and advisory reach to a wide demographic; in FY2024 it processed retail deposits of ₹2.1 lakh crore through branch channels. Each branch acts as a local hub for customer service, account management and complex transactions, supporting branch‑led CASA growth and cross‑sell of loan and advisory products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust ATM and Cash Recycler Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIDBI Bank operates 11,200+ ATMs and 85,000+ POS terminals across India, positioning kiosks in malls, railway stations, and residential hubs to boost accessibility and footfall. In 2024 the bank reported 27% of retail cash withdrawals routed via ATMs and 18% of deposits via cash recyclers, cutting branch cash handling. Modern cash recyclers lowered teller cash transactions by 32% in FY2024, trimming costs and wait times. This network supports 24\/7 self-service banking and higher transaction velocity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIDBI Bank’s omni-channel digital storefront—official website, iMobile app, and corporate portals—lets users complete deposits, payments, loan applications, and trade finance remotely, cutting branch footfall by about 28% in FY2024-25 (IDBI annual report 2024). The unified UX across smartphone, tablet, and desktop maintains feature parity and SSO, raising digital adoption to 62% of retail customers by Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic LIC Synergy Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby leveraging lic network of offices and million agents idbi bank gains access to underbanked districts where it lacks full branches raising outreach cost-efficiency distribution depth.\u003e\n\u003cpthe tie-up enables cross-selling to lic million policyholders turning agents into referral points that boosted idbi retail sourcing by an estimated in pilot districts\u003e\n\u003cpthese synergy points lower branch capex needs and shorten customer acquisition time so market penetration expands without large physical investments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~9,000 LIC offices, ~1.2M agents (2025)\u003c\/li\u003e\n\u003cli\u003e~290M LIC policyholders (2025)\u003c\/li\u003e\n\u003cli\u003eRetail sourcing lift: 8–12% (pilot 2024)\u003c\/li\u003e\n\u003cli\u003eReduces branch capex and cuts acquisition time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthe\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIDBI Bank maintains international representative offices in hubs like Dubai, London, and Singapore to serve Non-Resident Indians (NRIs) and facilitate trade; in 2024 these channels handled roughly $2.1 billion in outward remittances and supported 18% of the bank’s forex-linked lending.\u003c\/p\u003e\n\u003cp\u003eOffices offer NRI accounts, foreign-currency loans, and trade-finance solutions—processing an estimated $850 million in trade finance commitments in FY2024—helping capture international capital flows and back Indian firms’ overseas expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: Dubai, London, Singapore\u003c\/li\u003e\n\u003cli\u003eRemittances handled (2024): ~$2.1B\u003c\/li\u003e\n\u003cli\u003eTrade finance (FY2024): ~$850M\u003c\/li\u003e\n\u003cli\u003eShare of forex-linked lending: ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIDBI's omni-channel reach + LIC tie‑up drives cost-efficient retail sourcing lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIDBI’s place mix combines 2,300+ branches, 11,200+ ATMs, 85,000+ POS, omni‑channel digital (62% retail digital adoption, Dec 2025), LIC tie‑up (9,000 offices, 1.2M agents, ~290M policyholders) and intl offices (Dubai, London, Singapore) handling ~$2.1B remittances (2024), enabling cost‑efficient outreach and 8–12% retail sourcing lift in 2024 pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eCount\/Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e2,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e11,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePOS\u003c\/td\u003e\n\u003ctd\u003e85,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital adoption\u003c\/td\u003e\n\u003ctd\u003e62% (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLIC network\u003c\/td\u003e\n\u003ctd\u003e9,000 offices; 1.2M agents; ~290M policyholders (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemittances (2024)\u003c\/td\u003e\n\u003ctd\u003e~$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eIDBI Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This complete IDBI Bank 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights and ready-to-use visuals. You’re viewing the exact editable file included with your order, available for immediate download after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750427865465,"sku":"idbibank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/idbibank-marketing-mix.png?v=1772224891","url":"https:\/\/matrixbcg.com\/products\/idbibank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}