{"product_id":"iag-marketing-mix","title":"IAG Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore IAG’s 4P’s—how product offerings, pricing architecture, distribution channels, and promotional tactics combine to secure market share and customer loyalty; the full, editable Marketing Mix Analysis unpacks real-world examples, strategic rationale, and ready-to-use slides to save you hours of work and strengthen presentations or plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Personal Insurance Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIAGs Comprehensive Personal Insurance Portfolio covers motor, home and contents with modular add-ons so customers tailor limits and excesses; modular take-up hit 38% by Q4 2025, up from 22% in 2023.\u003c\/p\u003e\n\u003cp\u003eThe suite now embeds rapid claims processing—average motor claim settlement fell to 3.2 days in 2025—and helped IAG hold ~28% share of Australia’s personal lines market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Commercial and Business Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIAG’s Specialized Commercial and Business Solutions deliver tailored insurance packages for SMEs and large corporates across sectors, covering public liability, professional indemnity, and business interruption to protect revenue and operations.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 IAG reported that commercial lines grew 6.8% YoY, with SME policies making up 42% of commercial premium income (NZ$1.1bn), and new digital-risk endorsements added for cyber and gig-work exposures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Leisure and Travel Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough its brands iag offers niche leisure and travel insurance for flights caravans boats covering about of personal lines portfolio in fy2024 supporting over million policyholders.\u003e\n\u003cpthese products bundle comprehensive assistance and emergency support a key driver of the retention rate in leisure segment reported h1\u003e\n\u003cp2025 updates add flexible cancellation terms and expand international coverage limits to days aiming lift leisure product gwp by versus\u003e\n\u003c\/p2025\u003e\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital First and Embedded Insurance Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIAG expanded into embedded insurance, integrating policies with car dealers and real‑estate apps so coverage is offered at point of sale, boosting conversion—IAG reported a 15% uplift in digital sales channels in FY2024 (ended June 2024).\u003c\/p\u003e\n\u003cp\u003eThese digital‑first products use automated underwriting and instant issuance to cut time-to-bind to under 5 minutes, improving customer experience and lowering acquisition costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEmbedded at point-of-sale\u003c\/li\u003e\n\u003cli\u003e15% uplift in digital sales (FY2024)\u003c\/li\u003e\n\u003cli\u003eUnderwriting + issuance \u0026lt;5 minutes\u003c\/li\u003e\n\u003cli\u003eHigher conversion, lower acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Risk Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIAG extends indemnity with proactive risk tools—weather alerts and home-safety assessments—that reduce claim frequency and raise retention by addressing losses before they occur.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these features are embedded in mobile apps, offering real-time alerts; IAG reported a 12% drop in home claims in pilot regions and a 6-point NPS lift where services were used.\u003c\/p\u003e\n\u003cp\u003eThese services function as product extensions that strengthen value proposition, lower expected loss ratios, and support cross-sell of premium products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% drop in home claims (pilot regions)\u003c\/li\u003e\n\u003cli\u003e6-point NPS increase where used\u003c\/li\u003e\n\u003cli\u003eIntegrated in mobile apps by late 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIAG: Fast claims, digital uplift and strong SME growth driving customer wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIAG’s product mix combines modular personal lines, rapid motor claims (3.2 days in 2025), growing commercial lines (6.8% YoY; NZ$1.1bn; SMEs 42%), leisure (18% of personal lines; 1.2m policyholders; 72% retention), embedded insurance (15% digital sales uplift FY2024; bind \u0026lt;5 minutes), and risk tools (12% home-claim drop pilot; +6 NPS).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotor claim days\u003c\/td\u003e\n\u003ctd\u003e3.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial growth YoY\u003c\/td\u003e\n\u003ctd\u003e6.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial premium (SME)\u003c\/td\u003e\n\u003ctd\u003eNZ$1.1bn (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeisure share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales uplift\u003c\/td\u003e\n\u003ctd\u003e15% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBind time\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome claims drop (pilot)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS lift\u003c\/td\u003e\n\u003ctd\u003e+6 pts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into IAG’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes IAG’s 4Ps in a concise, presentation-ready format to speed decision-making and align leadership, serving as a plug-and-play one-pager for meetings, decks, or rapid competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIAG runs NRMA Insurance, CGU, and AMI to hit specific geographic and demographic slices, giving 2024 pro forma gross written premium of ~A$14.2bn and ~42% Australia market share in home and motor segments.\u003c\/p\u003e\n\u003cp\u003eThe multi-brand model keeps dominant Trans-Tasman reach—~55% of 2024 revenue from Australia, 18% from New Zealand—letting IAG tailor pricing, channels, and claims experience per brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of iag business flows through web and mobile platforms that let customers quote buy manage policies directly by digital sales accounted for about retail gwp written premium these channels were optimized a frictionless end-to-end journey from quoting to claims cutting drop-off speeding cycle time year-on-year. investment aud in infra since services accessible tech-savvy base with active users exceeding million.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Intermediary and Broker Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIAG maintains deep ties with 8,500+ professional brokers and agents who place complex commercial and specialty lines, a channel that accounted for 42% of group commercial GWP in FY2024 and remains vital for tailored risk solutions.\u003c\/p\u003e\n\u003cp\u003eFor business clients needing expert advice, brokers deliver consultative placement—average commercial policy premium placed via brokers rose 6% to NZD 12,400 in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 IAG upgraded broker portals, cutting placement turnaround by 30% and reducing broker queries by 22%, improving communication and policy efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail and Financial Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIAG uses white-label and distribution deals with banks and retailers—such as Australia’s Big Four banks and Woolworths—letting it reach millions without heavy capex; in 2024 partner channels accounted for about 28% of personal lines gross written premium (GWP ~A$3.2bn of A$11.4bn total).\u003c\/p\u003e\n\u003cp\u003eThese points of presence keep volumes high in personal lines, lower acquisition cost by ~15–20%, and support retention via co-branded customer journeys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of personal lines GWP via partners (2024)\u003c\/li\u003e\n\u003cli\u003eA$3.2bn partner-sourced GWP (2024)\u003c\/li\u003e\n\u003cli\u003e~15–20% lower acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch and Agency Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIAG keeps about 300 branded NRMA branches and agencies across Australia as of Dec 2025, maintaining physical touchpoints for customers preferring face-to-face service for complex claims and renewals.\u003c\/p\u003e\n\u003cp\u003eThese sites handle ~18% of claims interactions by volume and are concentrated in regional NSW, QLD and metro suburbs, supporting trust and local community presence while digital channels scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~300 NRMA branches (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e~18% claims handled in-branch\u003c\/li\u003e\n\u003cli\u003eRegional focus: NSW, QLD, metro suburbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIAG’s omni-channel place strategy: digital, brokers, partners \u0026amp; 300 NRMA branches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIAG’s place strategy mixes digital (45% retail GWP by 2025), 8,500+ brokers (42% commercial GWP FY2024), 28% partner-sourced personal GWP (A$3.2bn in 2024), and ~300 NRMA branches (18% claims by volume, Dec 2025) to balance scale, low acquisition cost (−15–20%), and local service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eRetail GWP share\u003c\/td\u003e\n\u003ctd\u003e45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003eCommercial GWP share\u003c\/td\u003e\n\u003ctd\u003e42% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003ePersonal GWP \/ A$\u003c\/td\u003e\n\u003ctd\u003e28% \/ A$3.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003eNRMA count \/ claims\u003c\/td\u003e\n\u003ctd\u003e~300 \/ 18% (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eIAG 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IAG 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This complete document covers Product, Price, Place, and Promotion with actionable insights and editable sections for immediate use. You’re viewing the exact final version, not a sample or mockup. Download and apply it right after checkout with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750731919737,"sku":"iag-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iag-marketing-mix.png?v=1772226051","url":"https:\/\/matrixbcg.com\/products\/iag-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}