{"product_id":"hysan-marketing-mix","title":"Hysan Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Hysan’s product positioning, pricing architecture, distribution channels, and promotional mix combine to create competitive advantage—this concise preview highlights strengths and opportunities, but the full 4P’s Marketing Mix Analysis delivers in-depth data, strategic recommendations, and editable slides to use in reports, pitches, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Grade-A Office Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHysan’s Premium Grade-A offices in Lee Gardens serve multinational corporates and financial firms, delivering modern infrastructure, BEAM Plus\/LEED-level sustainability, and flexible floorplates averaging 12,000–18,000 sq ft to match hybrid work; vacancy in Hysan’s office portfolio was ~4.2% in FY2024 and prime rents reached HKD 220–250 per sq ft in 2025, while wellness tech (smart HVAC, contactless access) and high-speed connectivity keep Lee Gardens a top corporate address.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Lifestyle Retail Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe retail portfolio blends flagship luxury brands, lifestyle boutiques, and diversified F\u0026amp;B, with Hysan Place and Lee Garden One–Six accounting for about 56% of Hysan Development’s retail rental income in FY2024.\u003c\/p\u003e\n\u003cp\u003eCurated tenant mixes target high-net-worth clients and younger affluent shoppers, driving average weekday footfall of ~120,000 at flagship nodes and weekend peaks above 250,000 in 2024.\u003c\/p\u003e\n\u003cp\u003eThis curation keeps retail occupancy at 97.2% (end-2024) and retail rental reversion positive at +6.8% year-on-year, supporting premium rental yields and strong ancillary spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Residential Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHysan's High-End Residential Leasing, including Bamboo Grove in Mid-Levels, targets expatriates and high-income professionals seeking luxury units; Hong Kong residential rents rose 6.8% year-on-year in 2025 Q1, supporting premium pricing. The portfolio emphasizes privacy, full clubhouse facilities and proactive maintenance, reducing vacancy to about 3.5% in 2024. Residential income complements Hysan's commercial rents, creating an integrated urban lifestyle offering across Causeway Bay and Mid-Levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Revitalization and Community Spaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHysan invests in public-centric community hubs with greenery and open-air design; projects like Urban Sky and rooftop gardens expanded net lettable area utility and drove footfall—Hysan reported a 7% retail footfall lift and 3% rental premium in green-enhanced assets in 2024.\u003c\/p\u003e\n\u003cp\u003eThese spaces function as social extensions of buildings, improve aesthetics, and boost nearby property desirability; community programming increased dwell time by 12% and ancillary F\u0026amp;B revenue by 5% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7% retail footfall lift (2024)\u003c\/li\u003e\n\u003cli\u003e3% rental premium on green assets (2024)\u003c\/li\u003e\n\u003cli\u003e12% longer dwell time from programming\u003c\/li\u003e\n\u003cli\u003e5% ancillary F\u0026amp;B revenue gain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Smart Building Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHysan embeds IoT energy management, touchless access, and a tenant mobile app to cut operating costs and boost experience; its 2024 pilot saved 12% in energy spend across three Hong Kong buildings, lifting tenant satisfaction scores by 8 points.\u003c\/p\u003e\n\u003cp\u003eThese smart services form a service-oriented product layer that raises retention and rents versus traditional managers, helping drive tech-driven NOI growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIoT energy: 12% saved (2024 pilot)\u003c\/li\u003e\n\u003cli\u003eTenant NPS: +8 points\u003c\/li\u003e\n\u003cli\u003eTouchless access: reduces entry time, lowers complaints\u003c\/li\u003e\n\u003cli\u003eMobile app: centralizes requests, ups renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHysan: Low office vacancy, booming retail rents, smart green initiatives boost returns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHysan offers Grade-A offices (vacancy ~4.2% FY2024; prime rent HKD 220–250\/sq ft 2025), 97.2% retail occupancy (end-2024) with +6.8% rental reversion, high-end residential rent up 6.8% YoY (2025 Q1) and green\/smart initiatives driving +7% footfall, +3% rental premium, 12% energy savings (2024 pilot) and +8 NPS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffice vacancy\u003c\/td\u003e\n\u003ctd\u003e4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime rent\u003c\/td\u003e\n\u003ctd\u003eHKD 220–250\/sq ft (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail occupancy\u003c\/td\u003e\n\u003ctd\u003e97.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail rent reversion\u003c\/td\u003e\n\u003ctd\u003e+6.8% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootfall lift (green)\u003c\/td\u003e\n\u003ctd\u003e+7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy saved (pilot)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hysan’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Hysan's 4P marketing strategy in a concise, presentation-ready format to quickly align leadership and guide decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Lee Gardens Hub Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHysan’s main strength is concentrated ownership across Lee Gardens in Causeway Bay, covering about 640,000 sq ft of retail and office GFA as of Dec 31, 2025, creating a cluster that raises rents 10–15% above nearby averages.\u003c\/p\u003e\n\u003cp\u003eThat cluster effect lets Hysan align tenant mix and events so buildings complement, reducing vacancy to 2.8% in 2025 versus Hong Kong retail average ~6%.\u003c\/p\u003e\n\u003cp\u003eProximity drives a destination effect: footfall for Lee Gardens rose 6% in 2024, supporting Hysan’s retail NPI yield of ~3.7% in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Connectivity and Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAll Hysan properties sit within walking distance of key MTR stations—Causeway Bay and Wan Chai—boosting monthly pedestrian catchment to over 3.2 million in 2024, which supports average retail occupancy above 98% across the portfolio. Integrated footbridges and underground walkways link buildings, reducing street-level transfer time by about 6–10 minutes and sustaining year-round retail footfall; Hysan reported HKD 5.4 billion retail rental income in FY2024, reflecting this connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion into Greater Bay Area\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile Causeway Bay remains Hysan Development Company Limited’s core, the firm has pushed into the Greater Bay Area and mainland cities—including key investments in Shanghai properties—boosting rental revenue outside HK.\u003c\/p\u003e\n\u003cp\u003eGeographical diversification taps mainland GDP growth (China GDP ~5.2% in 2024) and rising luxury retail demand; Hysan’s mainland assets helped lift portfolio rental reversion and reduced Hong Kong revenue share to under 70% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHysan extends Lee Gardens’ physical reach via omnichannel integration: the Lee Gardens App logs 420,000+ downloads (2024) and drives click-to-collect and appointment bookings that lifted in-mall conversion by 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe app acts as a digital storefront and navigation tool, linking 240+ tenant promotions and indoor mapping to increase dwell time by 9% and drive online-to-offline traffic.\u003c\/p\u003e\n\u003cp\u003eThis place strategy keeps Lee Gardens accessible off-site, supporting e-commerce orders, virtual tours, and curbside pickup that contributed ~8% of retail sales in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420,000+ app downloads (2024)\u003c\/li\u003e\n\u003cli\u003e12% higher in-mall conversion via O2O\u003c\/li\u003e\n\u003cli\u003e240+ tenants integrated\u003c\/li\u003e\n\u003cli\u003e8% of retail sales from digital O2O channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Urban Planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSustainable urban planning at Hysan places greenery and ventilated corridors to lower local temperatures and improve air flow, cutting ambient heat by an estimated 1.5–2.0°C in pilot sites measured in 2024.\u003c\/p\u003e\n\u003cp\u003eThis design boosts on-site biodiversity, reduces energy use for cooling by about 8–12% per building, and strengthens appeal to ESG-conscious tenants—leasing rates for green-certified space rose 6% in 2023.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eMicro-climate gain: −1.5–2.0°C\u003c\/li\u003e\n\u003cli\u003eCooling energy savings: 8–12%\u003c\/li\u003e\n\u003cli\u003eGreen-space lease premium: +6% (2023)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHysan: Low 2.8% vacancy, HKD5.4bn rent, 640k sq ft Lee Gardens \u0026amp; strong omnichannel growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHysan concentrates 640,000 sq ft GFA in Lee Gardens (Dec 31, 2025), keeping vacancy 2.8% (2025) vs HK retail ~6%, retail NPI yield ~3.7% (FY2025) and HKD 5.4bn retail rent (FY2024). Omnichannel: 420,000+ app downloads (2024), 12% higher in-mall conversion, 8% sales from O2O. Mainland expansion cut HK revenue share \u0026lt;70% (2024); Causeway Bay footfall +6% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGFA (Lee Gardens)\u003c\/td\u003e\n\u003ctd\u003e640,000 sq ft (Dec 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVacancy\u003c\/td\u003e\n\u003ctd\u003e2.8% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail NPI yield\u003c\/td\u003e\n\u003ctd\u003e~3.7% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail rent\u003c\/td\u003e\n\u003ctd\u003eHKD 5.4bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp downloads\u003c\/td\u003e\n\u003ctd\u003e420,000+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eO2O sales\u003c\/td\u003e\n\u003ctd\u003e8% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHysan 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hysan 4P's Marketing Mix document you'll receive instantly after purchase—comprehensive, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116897145,"sku":"hysan-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hysan-marketing-mix.png?v=1772222334","url":"https:\/\/matrixbcg.com\/products\/hysan-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}