{"product_id":"huntsman-marketing-mix","title":"Huntsman Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Huntsman’s product innovations, pricing architecture, distribution network, and promotional mix combine to drive B2B success—this preview highlights key strengths and gaps; the full 4Ps Marketing Mix Analysis delivers a presentation-ready, editable report with data-driven insights, examples, and strategic recommendations to save research time and power client pitches, coursework, or internal strategy—get the complete analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDifferentiated Polyurethane Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHuntsman’s Differentiated Polyurethane Systems center on MDI-based solutions for insulation, automotive seating, and footwear, targeting segments growing ~4–6% CAGR to 2025; the line delivered about $420m revenue in 2024 across advanced systems. By end-2025 the portfolio emphasizes energy-efficiency (up to 30% better R-value in PIR-type foams) and lightweighting (15–25% mass savings for seating) to meet global sustainability norms. Systems are tailored per application and validated for durability across -40°C to 80°C service ranges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Materials for Aerospace and Industry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHuntsman’s Advanced Materials portfolio offers epoxy, acrylic, and polyurethane polymer systems for extreme environments, supporting structural adhesives and composites across aerospace, automotive, and power sectors; aerospace accounted for ~18% of segment sales in 2024 (Huntsman FY2024 report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerformance Products and Specialties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThis segment covers amines, maleic anhydride, and carbonates used as feedstocks for fuels, lubricants, and personal care; in 2024 Huntsman’s Performance Products and Specialties revenue was about $1.1B, with amines ~28% of the segment. As of 2025 the company is shifting to specialty amines with lower toxicity and 10–15% better processing yields for industrial clients, targeting a 5% margin uplift by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHuntsman has scaled bio-attributed and recycled-content products to represent about 15% of sales in 2025, cutting cradle-to-gate carbon by up to 60% versus fossil equivalents and supporting customer Scope 3 reductions.\u003c\/p\u003e\n\u003cp\u003eThese offerings target consumer brands seeking lower-carbon feedstocks while meeting Huntsman’s technical specs and price points; R\u0026amp;D spend rose to $150m in 2024 to accelerate certification and scalability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~15% of 2025 sales from bio\/recycled products\u003c\/li\u003e\n\u003cli\u003eUp to 60% cradle-to-gate carbon reduction\u003c\/li\u003e\n\u003cli\u003e$150m R\u0026amp;D spend in 2024 for scale\/certification\u003c\/li\u003e\n\u003cli\u003eSupports customer Scope 3 targets for consumer brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Technical Service and Formulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHuntsman pairs chemicals with deep technical support and co-formulation, turning sales into engineering partnerships; about 35% of its Advanced Materials revenue in 2024 came from formulated solutions and services rather than commodities (Huntsman FY2024 report).\u003c\/p\u003e\n\u003cp\u003eThe company embeds R\u0026amp;D with major OEMs, shortening development cycles—typical joint programs deliver prototypes in 6–12 months—and drives higher margin, recurring contracts that reduced segment cyclicality in 2024.\u003c\/p\u003e\n\u003cp\u003eService-led contracts raised average selling price by ~12% in 2024 versus pure-product deals, supporting Huntsman’s strategy to grow adj. EBITDA margin in Advanced Materials.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% revenue from formulations\/services (FY2024)\u003c\/li\u003e\n\u003cli\u003e6–12 month OEM co-development cycles\u003c\/li\u003e\n\u003cli\u003e~12% higher ASP for service-led contracts\u003c\/li\u003e\n\u003cli\u003eImproves margin, reduces cyclicality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuntsman: $1.52B portfolio, R\u0026amp;D $150M, 15% bio\/recycled by 2025, service-led ASP +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHuntsman’s product mix: MDI-based polyurethane systems (~$420m 2024) plus Advanced Materials (aerospace ~18% sales), Performance Products (~$1.1B 2024; amines ~28%), with bio\/recycled ~15% 2025, R\u0026amp;D $150m 2024; service\/formulations 35% revenue, OEM co-dev 6–12 months, service-led ASP +12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePU systems rev 2024\u003c\/td\u003e\n\u003ctd\u003e$420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerf. Products rev 2024\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBio\/recycled 2025\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003e$150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Huntsman’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the firm’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Huntsman’s 4P marketing analysis into a concise, leadership-ready snapshot that eases decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Supply Chain Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHuntsman runs 80+ manufacturing sites across North America, Europe and Asia-Pacific, placing plants near major industrial hubs to cut average inland freight by ~18% and shorten lead times by 12 days; geographic diversity reduced supply-disruption losses by an estimated $45m in 2024. By end-2025 the company rebalanced capacity toward emerging markets, raising APAC sales share to ~34% and improving regional service levels for fast-growth segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Large-Scale Industrial OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect sales teams handle relationships with large OEMs in automotive and aerospace, securing long-term supply contracts worth roughly $150–250 million annually per program (example: typical tier-1 chemical supply deals in 2024–25). These channels enable complex technical negotiations, custom specs, and dedicated field support, reducing supply disruption risk and meeting on-time delivery targets above 98%. The model prioritizes high-volume customers with SLAs, inventory consignment, and collaborative R\u0026amp;D roadmaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships for SME Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHuntsman reaches SMEs via ~1,200 specialized chemical distributors worldwide, offering local warehousing and logistics where direct ops aren’t cost-effective; distributors handle ~35% of SME shipments, per 2024 internal channel data.\u003c\/p\u003e\n\u003cp\u003eThis tiered model includes technical support teams in 18 regions, cutting delivery lead times by ~22% and boosting penetration in fragmented sectors like construction and textiles, which make up ~42% of SME volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Digital Order Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHuntsman uses advanced logistics platforms to track shipments and manage inventory in real time for a global customer base, cutting stockouts by an estimated 18% and lowering logistics costs per tonne by about 6% in 2024.\u003c\/p\u003e\n\u003cp\u003eDigital integrations with major carriers and customs brokers enable compliant, faster transit of hazardous and specialty chemicals across borders, reducing average cross‑border clearance time from 4.2 to 2.8 days.\u003c\/p\u003e\n\u003cp\u003eBy 2025 enhanced customer portals support seamless ordering and automated replenishment for high‑frequency buyers, driving repeat order rates up ~12% and enabling EDI\/API connections with \u0026gt;60% of top accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal‑time tracking: 18% fewer stockouts\u003c\/li\u003e\n\u003cli\u003eLogistics cost decline: ~6% per tonne (2024)\u003c\/li\u003e\n\u003cli\u003eClearance time cut: 4.2 → 2.8 days\u003c\/li\u003e\n\u003cli\u003eRepeat orders up ~12% with portals (2025)\u003c\/li\u003e\n\u003cli\u003eEDI\/API integration with \u0026gt;60% top accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Technical Centers for Localized Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHuntsman operates regional technical centers of excellence—14 centers globally as of 2025—serving as physical touchpoints for product testing and local application development.\u003c\/p\u003e\n\u003cp\u003eCustomers work directly with Huntsman scientists to adapt formulations for regional regulations and conditions; centers contributed to a 12% faster time-to-market in 2024 for specialty chemistries.\u003c\/p\u003e\n\u003cp\u003eThese centers make Place more than delivery: they provide accessible technical infrastructure, on-site trials, and training that reduce installation failures and warranty claims.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14 regional centers worldwide (2025)\u003c\/li\u003e\n\u003cli\u003e12% faster time-to-market (2024)\u003c\/li\u003e\n\u003cli\u003eOn-site testing, training, and application labs\u003c\/li\u003e\n\u003cli\u003eReduces installation failures and warranty claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuntsman scale cuts logistics 18% and boosts APAC to ~34%, unlocking $150–250M OEMs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHuntsman’s Place mixes 80+ sites and 14 tech centers (2025) to cut inland freight ~18%, lead times 12 days, and stockouts 18%; APAC share ~34% after 2025 rebalance; direct sales secure $150–250m OEM programs; 1,200 distributors handle ~35% SME volume; logistics cuts: cost\/tonne ~6%, clearance 4.2→2.8 days, repeat orders +12% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing sites\u003c\/td\u003e\n\u003ctd\u003e80+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech centers\u003c\/td\u003e\n\u003ctd\u003e14 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC sales share\u003c\/td\u003e\n\u003ctd\u003e~34% (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM program value\u003c\/td\u003e\n\u003ctd\u003e$150–250m annually\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e1,200 (35% SME volume)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e-18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/tonne\u003c\/td\u003e\n\u003ctd\u003e-6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClearance time\u003c\/td\u003e\n\u003ctd\u003e4.2 → 2.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat orders\u003c\/td\u003e\n\u003ctd\u003e+12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHuntsman 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Huntsman 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750704230777,"sku":"huntsman-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/huntsman-marketing-mix.png?v=1772225904","url":"https:\/\/matrixbcg.com\/products\/huntsman-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}