{"product_id":"htb-marketing-mix","title":"HomeTrust Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how HomeTrust Bank's product offerings, pricing structure, distribution channels, and promotion tactics combine to build customer trust and competitive advantage—this preview only scratches the surface; purchase the full, editable 4Ps Marketing Mix Analysis for data-backed insights, presentation-ready slides, and actionable recommendations to streamline your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Personal Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHomeTrust Bank’s personal banking suite includes interest-bearing checking, high-yield savings, and tiered CDs, targeting wealth preservation with yields competitive to regional peers—savings APYs up to 2.25% and CD tiers reaching 3.50% as of Q4 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Small Business Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHomeTrust Bank focuses on commercial real estate loans, equipment financing, and flexible business lines of credit, supplying vital capital to regional firms; in 2024 it originated about $420M in C\u0026amp;I and CRE loans across its footprint.\u003c\/p\u003e\n\u003cp\u003eLocal credit committees enable customized loan structures—short-term seasonal lines, SBA-style terms, and asset-based loans—that larger national banks often decline, improving approval speed and fit.\u003c\/p\u003e\n\u003cp\u003eThese facilities target mid-market firms scaling revenue or managing cash swings; median loan size in 2024 was roughly $375K, supporting payroll, CapEx, and inventory cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage and Home Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeTrust Bank’s Residential Mortgage and Home Equity line includes conventional fixed-rate and adjustable-rate mortgages plus construction-to-permanent loans for new builds; mortgages funded $1.2 billion in 2024, up 8% year-over-year, showing growth in purchase originations.\u003c\/p\u003e\n\u003cp\u003eHELOCs let homeowners tap equity for renovations or debt paydown; average HELOC balance was about $34,000 in 2024, with competitive indexed rates tied to prime plus margins.\u003c\/p\u003e\n\u003cp\u003eThis segment is a core service pillar, with branch and loan officer guidance reported to close 72% of applications within 30 days, emphasizing personalized help through complex transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management and Merchant Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHomeTrust Bank offers corporate clients treasury management and merchant services—ACH, remote deposit capture, and layered fraud prevention—cutting reconciliation time by up to 40% and reducing float days from national averages of 2.8 to under 1.5 for active users (2025 bank report).\u003c\/p\u003e\n\u003cp\u003eThese tools streamline back-office work, enable electronic payments and real-time cash flow monitoring, and integrate with major accounting platforms (QuickBooks, Sage, NetSuite) for continuous oversight and faster working-capital turns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eACH volume support: same-day and next-day settlement\u003c\/li\u003e\n\u003cli\u003eRemote deposit: image-based deposits, 24-hour availability\u003c\/li\u003e\n\u003cli\u003eFraud controls: ACH blocks, positive pay, anomaly detection\u003c\/li\u003e\n\u003cli\u003eAccounting integrations: QuickBooks, Sage, NetSuite\u003c\/li\u003e\n\u003cli\u003eImpact: ~40% faster reconciliation; float \u0026lt;1.5 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Equipment Finance Division\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHomeTrust Bank’s Specialized Equipment Finance Division offers leasing and financing for construction, manufacturing, and transportation equipment, enabling firms to acquire high-cost machinery without heavy upfront capital and preserving working capital.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 the division reports ~$420M in assets under lease, average ticket size $185k, default rate ~0.8%, and typical terms 36–60 months; industry-specific valuation and flexible repayment terms differentiate it from generalist lenders.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssets under lease: ~$420M (2025)\u003c\/li\u003e\n\u003cli\u003eAverage ticket: $185,000\u003c\/li\u003e\n\u003cli\u003eDefault rate: ~0.8%\u003c\/li\u003e\n\u003cli\u003eTerms: 36–60 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomeTrust: Diversified loans \u0026amp; deposits—$1.2B mortgages, $420M commercial\/equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeTrust’s product mix spans personal (savings APY 2.25%, CDs to 3.50%), residential mortgages ($1.2B funded 2024), HELOC avg $34k, commercial loans ($420M C\u0026amp;I\/CRE 2024; median $375k), equipment finance (~$420M leases, avg $185k, default 0.8% 2025), and treasury services (float \u0026lt;1.5 days; reconciliation −40% 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSavings\/CDs\u003c\/td\u003e\n\u003ctd\u003eAPY 2.25% \/ CDs 3.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003e$1.2B funded 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003e$420M orig 2024; median $375k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment\u003c\/td\u003e\n\u003ctd\u003e$420M AUL 2025; avg $185k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003eFloat \u0026lt;1.5 days; −40% recon\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into HomeTrust Bank’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses HomeTrust Bank’s 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Multi-State Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHomeTrust Bank maintains a multi-state branch network across North Carolina, South Carolina, Tennessee, and Virginia, concentrating on high-growth metros and stable community hubs; as of year-end 2024 the bank operated 120 branches supporting $6.8 billion in deposits. The brick-and-mortar branches are the primary touchpoint for relationship banking and complex financial consultations, handling an estimated 65% of new commercial loan originations in 2024. This physical presence reinforces HomeTrust’s brand as a local partner invested in Appalachian and Southeast economic health, where its CRA-qualified lending grew 14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHomeTrust Bank has invested over $45 million since 2021 in integrated digital and mobile platforms, offering apps and online portals that let customers view accounts, transfer funds, and deposit checks remotely, reducing in-branch transactions by 28% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis digital channel drives 62% of new retail sign-ups in 2025, crucial for younger demographics, and provides 24\/7 access beyond traditional banking hours.\u003c\/p\u003e\n\u003cp\u003eBy blending high-tech tools with high-touch service—virtual advisors, in-app chat, and regional branch support—HomeTrust keeps geographic distance from becoming a retention issue, with digital NPS at +38 in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Commercial Loan Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeTrust Bank uses specialized regional commercial loan production offices to target high-growth business corridors and industrial zones, complementing its 120 full-service branches (2025). These offices, staffed by senior relationship managers, closed $420M in commercial loans in 2024, engaging developers and mid-market firms with tailored CRE and equipment finance. The decentralized model cuts branch overhead ~40% per market and speeds market entry, driving 18% annual growth in new commercial client counts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive ATM Network Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHomeTrust offers branded ATMs plus access to 55,000 surcharge-free ATMs via Allpoint and MoneyPass as of 2025, letting customers withdraw cash and check balances nationwide despite a regional branch footprint.\u003c\/p\u003e\n\u003cp\u003eLow-friction cash access is a core place tactic—reducing outbound ATM fees for customers and helping HomeTrust compete with national banks that average 60,000-network ATM access.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e55,000 surcharge-free ATMs (Allpoint\/MoneyPass, 2025)\u003c\/li\u003e\n\u003cli\u003eBranded ATM network across HomeTrust markets\u003c\/li\u003e\n\u003cli\u003eReduces fee-driven attrition vs national banks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Relationship Management Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHomeTrust Bank uses centralized relationship management teams as a single point of contact for HNW individuals and large corporates, coordinating across lending, treasury, investments, and trust services to act as a virtual office for clients.\u003c\/p\u003e\n\u003cp\u003eThese teams cut response times—internal KPI median \u0026lt;72 hours\u0026gt;—and standardize service quality across 45 branches, supporting clients with portfolios \u0026gt;$5M and corporate credit lines \u0026gt;$10M.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle contact for HNW and corporates\u003c\/li\u003e\n\u003cli\u003eCross-department coordination (lending, treasury, investments)\u003c\/li\u003e\n\u003cli\u003eMedian response \u0026lt;72 hours\u0026gt;\u003c\/li\u003e\n\u003cli\u003eTargets portfolios \u0026gt;$5M, credit lines \u0026gt;$10M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomeTrust: 120 branches, 55K ATMs, 62% digital sign-ups, $420M commercial loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeTrust mixes 120 branches (2024) and 55,000 surcharge-free ATMs (Allpoint\/MoneyPass, 2025) with digital channels driving 62% retail sign-ups (2025) and 28% fewer in-branch transactions (2024); commercial RO offices closed $420M loans (2024) and centralized RM teams serve \u0026gt;$5M portfolios with \u0026lt;72h median response.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2024)\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurcharge-free ATMs (2025)\u003c\/td\u003e\n\u003ctd\u003e55,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sign-ups (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-branch txn decline (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans closed (2024)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRM response median\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;72 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHomeTrust Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual HomeTrust Bank 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750282375545,"sku":"htb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/htb-marketing-mix.png?v=1772223945","url":"https:\/\/matrixbcg.com\/products\/htb-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}