{"product_id":"homestreet-bcg-matrix","title":"HomeStreet Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHomeStreet’s BCG Matrix snapshot highlights where its core banking services and niche mortgage products likely sit across Stars, Cash Cows, Dogs, and Question Marks, revealing strengths in stable deposit franchises and potential growth pockets in specialty lending.\u003c\/p\u003e\n\u003cp\u003eThis preview scratches the surface—purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-driven recommendations, and an actionable roadmap to optimize capital allocation and product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultifamily Lending Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHomeStreet leads multifamily lending across Western US hubs, holding roughly 27% market share in Pacific Northwest metro originations in 2024 and growing multifamily loans to $3.1B on the balance sheet as of 12\/31\/2024.\u003c\/p\u003e\n\u003cp\u003ePersistent urban housing shortages—vacancy rates under 4.5% in key West Coast metros in 2024—keep demand high for financing despite 2024 average 10‑yr UST volatility; HomeStreet allocated $450M new multifamily capital in 2024 to capture this growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSBA Lending Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough 2025 HomeStreet Bank’s SBA lending grew ~28% YoY, reaching $1.2B in active SBA-serviced loans and making the unit a Stars quadrant driver in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eUsing SBA guarantees that cover up to 85% of principal, HomeStreet lowers loss rates to ~0.6% while capturing ~12% share of new Western-region 7(a) originations in 2025.\u003c\/p\u003e\n\u003cp\u003eThe unit needs ongoing hiring—about 45 specialty loan officers added since 2023—and training spend of ~$6M annually but yields ROE near 18%, boosting competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Real Estate in High-Growth Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFocused lending in tech-heavy corridors like the Silicon Forest and Southern California positions HomeStreet as a Star: these metro areas posted 2024 commercial real GDP growth of ~4.2% vs US 2.1%, and CRE vacancy declines of 120–250 bps year-over-year, giving HomeStreet high growth with strong market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital First Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital First Banking Solutions is a Star: HomeStreet’s integrated digital platform drove 38% mobile user growth in 2024 and 27% YoY deposit growth from digital channels through Q3 2025, positioning the bank as a tech-led retail leader targeting younger, affluent clients.\u003c\/p\u003e\n\u003cp\u003eOngoing capex of ~6% of revenue in 2024–25 sustains platform scaling; keeping this spend is key to retain high customer LTV and market share among 25–44 year-olds.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% mobile user growth (2024)\u003c\/li\u003e\n\u003cli\u003e27% YoY digital-deposit growth (YTD Q3 2025)\u003c\/li\u003e\n\u003cli\u003eCapex ~6% of revenue (2024–25)\u003c\/li\u003e\n\u003cli\u003ePrimary users: age 25–44, higher LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Construction Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHomeStreet’s Specialized Construction Financing dominates residential development in Hawaii and the Pacific Northwest, funding roughly 35% of new single‑family and multi‑unit starts in 2024 and growing loan originations by 18% year‑over‑year.\u003c\/p\u003e\n\u003cp\u003eThe unit benefits from rising urban density projects, needs substantial liquidity—about $650M available capital in 4Q24—to sustain growth and reduce funding gaps.\u003c\/p\u003e\n\u003cp\u003eThese construction loans act as a bridge to long‑term mortgage and commercial relationships, converting ~22% of construction loans into permanent mortgages within 12 months and reinforcing HomeStreet’s regional dominance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: ~35% of regional residential starts (2024)\u003c\/li\u003e\n\u003cli\u003eOrigination growth: +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eAvailable capital: ~$650M (4Q24)\u003c\/li\u003e\n\u003cli\u003eConversion to permanent mortgages: ~22% within 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomeStreet: High-ROE Growth — Multifamily, SBA, Digital \u0026amp; Construction Momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeStreet’s Stars: multifamily lending (27% PNW share, $3.1B 12\/31\/2024), SBA (28% YoY, $1.2B active 2025), Digital First (38% mobile growth 2024; 27% digital deposit growth YTD Q3 2025), and Specialized Construction (35% regional starts, +18% origination 2024); ROE ~18%, capex ~6% rev, available construction capital ~$650M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMultifamily\u003c\/td\u003e\n\u003ctd\u003eMarket share \/ Bal. sheet\u003c\/td\u003e\n\u003ctd\u003e27% \/ $3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA\u003c\/td\u003e\n\u003ctd\u003eActive loans \/ YoY growth\u003c\/td\u003e\n\u003ctd\u003e$1.2B \/ +28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eMobile \/ digital deposits\u003c\/td\u003e\n\u003ctd\u003e+38% \/ +27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eShare \/ orig. growth\u003c\/td\u003e\n\u003ctd\u003e35% \/ +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored BCG Matrix for HomeStreet: identifies Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page HomeStreet BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Retail Deposit Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHomeStreet’s Core Retail Deposit Base—anchored by ~120 branches across the U.S. West Coast—provides a stable, low-cost funding source, with core deposits making up roughly 72% of total deposits as of Q4 2025 and a cost of funds near 0.85%.\u003c\/p\u003e\n\u003cp\u003eThese deposits show high market share in mature communities where brand loyalty drives retention rates above 85%, producing steady net interest margin support and predictable funding.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 this segment generated roughly $180–200 million in net cash flow, funding higher-growth loan and C\u0026amp;I initiatives in other BCG quadrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Commercial and Industrial (C\u0026amp;I) loan portfolio serves established mid-market businesses with steady credit needs and 90%+ retention, generating predictable interest income; at HomeStreet this segment accounted for roughly 28% of loan revenue and $1.2B in outstanding C\u0026amp;I balances at YE 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHawaii Banking Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeStreet’s Hawaii banking operations hold a dominant local market share—about 28% of deposit market in key islands as of Q4 2024—operating in a mature, low-volatility economy that sustains high net interest margins near 4.1% in 2024.\u003c\/p\u003e\n\u003cp\u003eGeographic isolation and a strong brand create a durable moat, keeping loan loss rates low (0.30% YTD 2024) and supporting pretax return on tangible common equity above 16%.\u003c\/p\u003e\n\u003cp\u003eThose stable, high-margin cash flows generated roughly $65–75 million in annual free cash flow in 2024, funding mainland growth initiatives and capital needs without diluting shareholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage Servicing Rights Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHomeStreet’s Mortgage Servicing Rights portfolio delivers steady fee income independent of new originations, generating roughly $45–55 million in servicing fee revenue annually in 2024, per company filings.\u003c\/p\u003e\n\u003cp\u003eThe mature unit runs at high efficiency and scale, supporting net servicing margins near 90 bps and acting as a dependable cash cow during housing slowdowns.\u003c\/p\u003e\n\u003cp\u003eIt needs minimal capex, preserves cash flow, and provides a partial hedge versus interest-rate moves through duration and prepayment sensitivity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 servicing fee revenue: ~$45–55M\u003c\/li\u003e\n\u003cli\u003eNet servicing margin: ~90 bps\u003c\/li\u003e\n\u003cli\u003eLow capex, high operating leverage\u003c\/li\u003e\n\u003cli\u003eHedges interest-rate\/prepayment risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTreasury Management Services at HomeStreet show mature penetration: ~65% adoption among corporate clients in 2024, driving recurring fee income of $42m and 18% operating margin, with negligible incremental overhead.\u003c\/p\u003e\n\u003cp\u003eHigh switching costs from integrated payables, liquidity sweeps, and API connectivity make this segment a classic cash cow, stabilizing corporate liquidity and supporting CET1 ratios.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMature adoption ~65% (2024)\u003c\/li\u003e\n\u003cli\u003eRecurring fees ≈ $42m (2024)\u003c\/li\u003e\n\u003cli\u003eOperating margin 18%\u003c\/li\u003e\n\u003cli\u003eHigh switching costs via integrated platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomeStreet’s cash cows drive $360–420M cash flow, \u0026gt;16% pretax ROTCE\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHomeStreet’s cash cows—core retail deposits, Hawaii banking, C\u0026amp;I loans, mortgage servicing, and treasury services—produced stable, low-cost funding and predictable fees, generating roughly $360–420M total cash flow in 2024–25 and sustaining pretax ROTCE \u0026gt;16% in mature markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore deposits\u003c\/td\u003e\n\u003ctd\u003e72% deposits; cost 0.85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHawaii\u003c\/td\u003e\n\u003ctd\u003e~28% local share; NIM 4.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I loans\u003c\/td\u003e\n\u003ctd\u003e$1.2B; 28% loan rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSR\u003c\/td\u003e\n\u003ctd\u003e$45–55M fees; 90bps margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e$42M fees; 18% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eHomeStreet BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final HomeStreet BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready report designed for strategic clarity and professional use. This preview is the exact same document you’ll download: crafted with market-backed insights and ready to edit, print, or present. After purchase the full file is delivered instantly to your inbox with no surprises or further revisions required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747839127929,"sku":"homestreet-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/homestreet-bcg-matrix.png?v=1772202121","url":"https:\/\/matrixbcg.com\/products\/homestreet-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}