{"product_id":"home-marketing-mix","title":"Barclays Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Barclays’ product offerings, pricing architecture, distribution network, and promotional mix combine to build customer trust and market share; the full 4P’s Marketing Mix Analysis delivers editable, presentation-ready insights, real-world data, and strategic recommendations to save you hours of work and fuel smarter decisions—get instant access to the complete report for benchmarking, client pitches, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Current Accounts and Financial Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays offers multiple business current accounts for startups through large enterprises, with pricing tiers and features aligned to growth stage and transaction volume.\u003c\/p\u003e\n\u003cp\u003eAccounts integrate with Xero and QuickBooks for automated bookkeeping; Barclays reported 38% year-on-year uptake of accounting integrations in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Barclays emphasized seamless digital onboarding, claiming account activation in minutes for 72% of SME applicants through online ID checks and automated KYC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLending and Financing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays offers business loans, flexible overdrafts, and asset finance, plus invoice and trade finance; UK corporate lending stood at about 150bn GBP in 2024, supporting SMEs and corporates.\u003c\/p\u003e\n\u003cp\u003eSince 2021 Barclays expanded green loans and sustainability-linked financings, reporting c.5bn GBP in ESG-linked facilities in 2024 to help clients meet net-zero targets.\u003c\/p\u003e\n\u003cp\u003eProducts feature flexible repayment schedules and sector-tailored terms to match cash-flow cycles, with loan maturities from 6 months to 15 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarclaycard Payments and Merchant Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarclaycard Payments and Merchant Services lets businesses accept payments across in-store card machines and online gateways, supporting digital wallets (Apple Pay, Google Pay), international cards, and contactless—handling over 20 billion transactions annually for Barclays group as of FY2024. The suite emphasizes enhanced security (EMV, tokenization, PCI DSS compliance) and rapid settlement—next-day or same-day options—to improve liquidity and reduce declined payments by up to 30% versus legacy systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Data Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBarclays Digital Banking and Data Insights powers SmartBusiness Dashboard with real-time analytics; as of 2024 it processes over 2 billion SME transactions annually to surface customer spending and market trends.\u003c\/p\u003e\n\u003cp\u003eAI-driven features deliver cash-flow forecasts and financial health checks, improving forecast accuracy by ~18% versus rule-based models in Barclays pilots (2023).\u003c\/p\u003e\n\u003cp\u003eThe Barclays mobile app acts as a central hub for business finance, with 5.1 million active business users in 2024 and 87% monthly feature engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2B SME transactions\/year (2024)\u003c\/li\u003e\n\u003cli\u003e5.1M active business app users (2024)\u003c\/li\u003e\n\u003cli\u003e~18% better forecast accuracy (2023 pilots)\u003c\/li\u003e\n\u003cli\u003e87% monthly feature engagement (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist Sector Support and Eagle Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBarclays pairs specialized relationship managers for tech, manufacturing and healthcare, delivering sector-specific lending and advisory that supported £3.1bn in industry loans in 2024.\u003c\/p\u003e\n\u003cp\u003eEagle Labs runs 15 UK hubs and 40+ global partners, offering co-working, mentorship and R\u0026amp;D links that helped 1,200 startups scale and raised £220m in follow-on funding in 2024.\u003c\/p\u003e\n\u003cp\u003eThe combined ecosystem adds value via tailored research, networking and demo opportunities, shortening time-to-market and improving survival rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15 UK Eagle Labs hubs (2024)\u003c\/li\u003e\n\u003cli\u003e£3.1bn sector loans (2024)\u003c\/li\u003e\n\u003cli\u003e1,200 startups supported (2024)\u003c\/li\u003e\n\u003cli\u003e£220m follow-on funding (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarclays: £150bn lending, 20bn payments, 5.1M app users \u0026amp; 1,200 startups backed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarclays offers tiered business accounts, lending (c.£150bn corporate lending 2024), payments (20bn transactions FY2024), digital tools (2bn SME transactions, 5.1M app users 2024), ESG finance (£5bn 2024) and ecosystem support (15 Eagle Labs, 1,200 startups, £220m follow-on 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate lending\u003c\/td\u003e\n\u003ctd\u003e£150bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments volume\u003c\/td\u003e\n\u003ctd\u003e20bn txns (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME transactions\u003c\/td\u003e\n\u003ctd\u003e2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e5.1M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG-linked finance\u003c\/td\u003e\n\u003ctd\u003e£5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEagle Labs hubs\u003c\/td\u003e\n\u003ctd\u003e15 UK (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStartups supported\u003c\/td\u003e\n\u003ctd\u003e1,200 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFollow-on funding\u003c\/td\u003e\n\u003ctd\u003e£220m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Barclays’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a clear breakdown of the bank’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Barclays' 4P insights into a concise, presentation-ready summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Banking Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays Business relies primarily on its digital infrastructure—mobile app and online portal—which served 70% of UK business customers and processed £1.2 trillion in payments in 2024, offering 24\/7 account access and global transfers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch and Business Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays keeps about 1,000 UK and international branches and over 50 dedicated Business Centres in major hubs as of 2025, balancing a push to digital channels where 75% of retail transactions occur.\u003c\/p\u003e\n\u003cp\u003eThese sites handle complex advisory meetings with relationship managers—critical for corporate and high-net-worth clients—supporting £bn-scale lending reviews and deal structuring.\u003c\/p\u003e\n\u003cp\u003eBranches also provide secure cash handling, safe-deposit services, and in-person onboarding for regulated transactions that cannot be fully digitized.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship Management Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor larger commercial and corporate clients, Barclays uses personalized relationship management teams that manage about £350bn in CIB client balances (2024), acting as direct links to the bank’s global resources and credit capabilities. These specialists deliver bespoke financial advice, strategic planning, and tailored lending or FX solutions, raising renewal rates—Barclays reports a ~92% client retention in its mid-market and corporate segment (2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal International Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBarclays uses its international footprint across Europe, the Americas, and Asia to serve cross-border firms, offering local market teams and payment corridors that supported £1.5tn in global transaction banking flows in 2024.\u003c\/p\u003e\n\u003cp\u003eIts global reach enables multi-currency accounts and trade finance; in 2024 Barclays processed over 65m cross-border payments and issued £18bn in trade loans to exporters.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperations: Europe, Americas, Asia\u003c\/li\u003e\n\u003cli\u003e2024 transaction flows: £1.5tn\u003c\/li\u003e\n\u003cli\u003eCross-border payments 2024: 65m+\u003c\/li\u003e\n\u003cli\u003eTrade loans 2024: £18bn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Third-Party Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbarclays embeds banking into business software via apis with major accounting and erp vendors reaching million customers processing an estimated in embedded flows\u003e\n\u003cpthis makes payments cash management and lending available inside customers workflows reducing friction increasing product adoption by versus standalone channels.\u003e\n\u003cpclassical benefits: lower churn higher arpu faster onboarding barclays reports funding times through integrations.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2m business customers reached\u003c\/li\u003e\n\u003cli\u003e£45bn embedded flows (2025)\u003c\/li\u003e\n\u003cli\u003e+18% adoption vs standalone\u003c\/li\u003e\n\u003cli\u003e22% faster funding via APIs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclassical\u003e\u003c\/pthis\u003e\u003c\/pbarclays\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarclays: Digital-first payments powerhouse — £1.5tn flows, 70% business digital, £45bn embedded\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarclays combines digital-first channels (70% of business customers; £1.2tn payments 2024) with ~1,000 branches and 50+ Business Centres (2025) and a global corporate footprint handling £1.5tn transaction flows and 65m+ cross-border payments (2024); APIs reach 1.2m business customers and £45bn embedded flows (2025), boosting adoption +18% and 22% faster funding.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share (business)\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments processed (2024)\u003c\/td\u003e\n\u003ctd\u003e£1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal transaction flows (2024)\u003c\/td\u003e\n\u003ctd\u003e£1.5tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border payments (2024)\u003c\/td\u003e\n\u003ctd\u003e65m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded flows (2025)\u003c\/td\u003e\n\u003ctd\u003e£45bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness customers via APIs\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdoption uplift vs standalone\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBarclays 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Barclays 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. This is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use. You’re viewing the exact version of the report included in your purchase, not a sample or demo. Buy with confidence knowing the file shown is the final, high-quality product you’ll get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751104622969,"sku":"home-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/home-marketing-mix.png?v=1772227760","url":"https:\/\/matrixbcg.com\/products\/home-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}