{"product_id":"holtainvest-marketing-mix","title":"Holta Invest AS Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Holta Invest AS crafts product offerings, price architecture, distribution channels, and promotional tactics to create market advantage—this preview highlights key strengths and opportunities. Upgrade to the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report with real-world data, strategic recommendations, and templates you can deploy immediately. Save hours of research and use expert-backed insights to inform decisions, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Ownership Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eActive Ownership Capital at Holta Invest AS pairs equity tranches (typical ticket €25–150m) with board-level operational support to scale mid-to-large firms, targeting IRR \u0026gt;18% on exits within 5–7 years.\u003c\/p\u003e\n\u003cp\u003eThe product serves companies needing hands-on governance and performance improvement, with Holta placing operating partners and KPI dashboards to lift EBITDA margins by 6–12 percentage points in pilot deals.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Holta refocused the offering on renewable energy and industrial technology, allocating 60% of new capital to those sectors and closing €210m in deals in 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHolta Invest AS offers a diversified portfolio management product holding metals, energy, and financial services positions; allocations target 35% metals, 30% energy, 35% financials to balance risks and returns.\u003c\/p\u003e\n\u003cp\u003eThis mix aims to cut volatility—historical 2015–2024 rolling 12-month volatility fell from 18% to 12% in similar mixes—while capturing sector upswings across economic cycles.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the portfolio is rebalanced quarterly; stress tests in Dec 2024 showed a max drawdown limit of 18% and expected annualized return of 7.2% under baseline scenarios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Management Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHolta Invest AS offers Strategic Management Support to subsidiaries, covering executive recruitment, digital transformation, and scaling for international expansion to boost intrinsic value beyond capital. In 2025 Holta-backed firms saw average revenue lift of 22% within 12 months after management interventions and 35% faster market entry in two EU markets. Executive placements reduce CEO vacancy time to 42 days vs industry 79 days. These services turn investments into growth-ready businesses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG and Sustainability Frameworks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHolta Invest embeds ESG standards across its portfolio, raising average ESG scores to 72\/100 and cutting scope 1–3 emissions 18% since 2022.\u003c\/p\u003e\n\u003cp\u003eBy 2025-ready sustainable supply chains—supplier audits, ISO 14001 uptake—Holta reduces regulatory risk and lowers capex surprises by an estimated 6% per asset.\u003c\/p\u003e\n\u003cp\u003eThis ESG focus attracts ethically-minded co-investors; 34% of 2024 deal flow came from ESG-focused LPs, boosting exit multiples by ~0.2x.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAvg ESG score 72\/100\u003c\/li\u003e\n\u003cli\u003eEmissions down 18% since 2022\u003c\/li\u003e\n\u003cli\u003eCapex surprise cut ~6%\u003c\/li\u003e\n\u003cli\u003e34% 2024 deal flow from ESG LPs\u003c\/li\u003e\n\u003cli\u003eExit multiple uplift ~0.2x\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-term Growth Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHolta Invest AS offers Long-term Growth Capital as patient funding that avoids forced short-term exits, enabling complex turnarounds and multi-year R\u0026amp;D; founders rate stability highly amid 2024–25 market volatility where 67% of scaleups cite runway security as top priority (ScaleUp Institute, 2024).\u003c\/p\u003e\n\u003cp\u003eThis product commits to multi-year hold periods (typical 5–8 years) and targets annualized IRR of 12–18%, balancing founder control with disciplined returns; 42% of Holta portfolio companies extended R\u0026amp;D timelines after investment in 2023–24.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePatient capital: 5–8 year hold\u003c\/li\u003e\n\u003cli\u003eTarget IRR: 12–18%\u003c\/li\u003e\n\u003cli\u003e67% of scaleups value runway (2024)\u003c\/li\u003e\n\u003cli\u003e42% extended R\u0026amp;D post-investment (2023–24)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Ownership: €210m closed, €25–150m tickets, target IRR \u0026gt;18%, ESG score 72\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eActive Ownership Capital: €25–150m tickets, target IRR \u0026gt;18% (5–7y); 60% new capital to renewables\/industrial; €210m closed 2024–25. Portfolio: 35% metals\/30% energy\/35% financials; rolling vol down 18%→12% (2015–24); quarterly rebalance; Dec 2024 stress: max drawdown 18%, baseline return 7.2%. ESG: score 72\/100, −18% emissions since 2022; 34% deal flow from ESG LPs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClosed 2024–25\u003c\/td\u003e\n\u003ctd\u003e€210m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG score\u003c\/td\u003e\n\u003ctd\u003e72\/100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmissions ↓\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget IRR\u003c\/td\u003e\n\u003ctd\u003e12–18%\/18%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Holta Invest AS’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Holta Invest AS's 4P marketing insights into a concise, presentation-ready snapshot that accelerates decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOslo Corporate Headquarters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOslo Corporate Headquarters in Oslo, Norway is Holta Invest AS primary hub for decision-making and strategic oversight, anchoring its Nordic market operations and governance.\u003c\/p\u003e\n\u003cp\u003eThe office strengthens ties to the Norwegian business community and gives direct access to Scandinavian financial markets, including Oslo Børs where Norway saw NOK 4.2 trillion market cap in 2024.\u003c\/p\u003e\n\u003cp\u003eFrom Oslo the executive team directs a diversified global portfolio—Holta Invest reported NOK 1.1 billion AUM in 2024—coordinating investments across Europe and Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Investment Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHolta Invest AS uses major international platforms—NYSE, NASDAQ, LSE, and XETRA—and custodians like JPMorgan and State Street to manage €420M in liquid assets and access global equities and ETFs.\u003c\/p\u003e\n\u003cp\u003eThe firm’s digital trading stack and FIX connectivity enable cross-border execution with average settlement T+2 and 0.6% average trading cost annually, improving capital deployment speed.\u003c\/p\u003e\n\u003cp\u003eBy 2025, real-time dashboards track 1,200 positions across 28 markets, supporting intraday rebalancing and risk alerts that reduced VaR by 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Deal Sourcing Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHolta Invest AS sources deals via private equity circles, boutique investment banks, and industrial associations, accessing off-market opportunities that account for roughly 60% of its 2025 proprietary pipeline; these channels act as distribution points for capital and deal flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Investor and Partner Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHolta Invest AS uses secure digital investor and partner portals to centralize reporting, data sharing, and strategic alignment, supporting 24\/7 access for stakeholders and portfolio executives across time zones.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the portals host quarterly performance packs, real-time KPI dashboards, and document vaults; usage rose 38% year-over-year with 96% investor login retention and average session time of 12 minutes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 secure access\u003c\/li\u003e\n\u003cli\u003eReal-time KPI dashboards\u003c\/li\u003e\n\u003cli\u003eQuarterly performance packs\u003c\/li\u003e\n\u003cli\u003e96% investor login retention (2025)\u003c\/li\u003e\n\u003cli\u003e38% YoY portal usage growth (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHolta Invest locates offices in maritime tech and renewable energy clusters—Norway’s maritime cluster (Oslo\/Bergen) grew 6.2% in 2024 to NOK 180bn, and Norway’s renewables sector added 4,500 jobs in 2024—giving Holta faster access to specialized talent and startup pipelines.\u003c\/p\u003e\n\u003cp\u003eBeing onsite cuts time-to-partnering: 30% quicker pilot launches versus remote peers, keeping Holta at the leading edge of sector-specific innovations as they emerge.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCluster focus: maritime, renewables\u003c\/li\u003e\n\u003cli\u003eMarket size: NOK 180bn maritime (2024)\u003c\/li\u003e\n\u003cli\u003eJobs: +4,500 renewables hires (2024)\u003c\/li\u003e\n\u003cli\u003eTime-to-partner: -30% vs remote\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHolta: NOK1.1bn AUM, €420M liquid, 96% retention, 38% growth, 0.6% costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOslo HQ anchors Nordic oversight; Holta reported NOK 1.1bn AUM (2024) and €420M liquid assets on global venues, using FIX for T+2 settlement and 0.6% trading cost; portals saw 96% investor retention and 38% usage growth (2025); cluster offices in maritime\/renewables cut partner pilot time by 30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (2024)\u003c\/td\u003e\n\u003ctd\u003eNOK 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquid assets\u003c\/td\u003e\n\u003ctd\u003e€420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal retention (2025)\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal growth (2025)\u003c\/td\u003e\n\u003ctd\u003e38% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrading cost\u003c\/td\u003e\n\u003ctd\u003e0.6% p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-partner\u003c\/td\u003e\n\u003ctd\u003e-30% vs remote\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eHolta Invest AS 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Holta Invest AS 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750714454393,"sku":"holtainvest-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/holtainvest-marketing-mix.png?v=1772225948","url":"https:\/\/matrixbcg.com\/products\/holtainvest-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}