{"product_id":"holmen-marketing-mix","title":"Holmen Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Holmen’s product range, pricing architecture, distribution channels, and promotion mix combine to secure market position—this concise preview highlights key tactics and performance drivers; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Paperboard for Luxury Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHolmen’s Premium Paperboard brands Invercote and Incada serve cosmetics, electronics, and pharma with high-strength boards enabling complex structures and premium printing; they drove 2024 specialty paperboard sales of SEK 1.02bn, +6% y\/y.\u003c\/p\u003e\n\u003cp\u003eBoards offer superior durability and finishes for luxury packaging and lower material weight; case studies show 12–18% improved drop resistance versus standard SBS.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Holmen added bio-based barrier coatings replacing PET, cutting fossil content by ~70% and improving recyclability; pilot volumes reached 3,500 tonnes in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Wood Products for Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHolmen offers sawn timber and engineered wood for carbon-efficient construction, including joinery timber and construction-grade products certified to EN 14081 and PEFC\/FSC; sales of construction timber grew 12% in 2024, reaching SEK 2.1bn. The firm invests in mass timber R\u0026amp;D, supplying CLT and glulam for tall timber projects and targeting a 25% increase in mass timber capacity by 2026 to support urban decarbonization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHolmen owns ~1.1 TWh hydro and 0.35 GW wind capacity, making it a net producer of green electricity that covers ~60% of its industrial use and sells surplus to the Nordic grid.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Holmen added ~120 MW wind on its forest land via SEK 1.2bn investments, aiming to capture high winter demand and raise renewable generation by ~15% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForest Management and Raw Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpholmen one of sweden largest forest owners manages over million hectares productive to secure timber supply yielding m3s wood in for sawlogs and pulpwood under fsc pefc certification.\u003e\n\u003cpthe product mix includes high-quality sawlogs for lumber pulpwood paperboard seedlings sales and contracted forest management services to private owners supporting biodiversity long-term growth.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eManaged area: \u0026gt;1.0M ha\u003c\/li\u003e\u003cli\u003e2024 harvest: ~6.2M m3\u003c\/li\u003e\u003cli\u003eCertifications: FSC, PEFC\u003c\/li\u003e\u003cli\u003eProducts: sawlogs, pulpwood, seedlings, FM services\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/pholmen\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Bio-based Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpholmen product team turns side-streams into revenue extracting tall oil turpentine and bio-chemicals that in contributed an estimated sek million sales cut fossil feedstock needs by kilotonnes co2e annually.\u003e\n\u003cpthese bio-based ingredients target chemical and fuel markets boosting margin by per tonne vs. pulp alone supporting holmen circular-economy goal of\u003e90% material utilization.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 450–550m estimated 2024 sales from side-streams\u003c\/li\u003e\n\u003cli\u003e~120 kt CO2e avoided annually\u003c\/li\u003e\n\u003cli\u003eMargin uplift ~3–5% per tonne\u003c\/li\u003e\n\u003cli\u003eMaterial utilization \u0026gt;90%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pholmen\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHolmen boosts sustainable portfolio: Timber \u0026amp; paper up, bio-coatings pilot cuts 70% fossil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHolmen’s product portfolio spans premium paperboard (Invercote\/Incada: SEK 1.02bn 2024, +6% y\/y), construction timber (SEK 2.1bn 2024, +12%), bio-based coatings (3,500 t pilot 2025, ~70% fossil reduction) and side-stream chemicals (SEK 450–550m 2024, ~120 kt CO2e avoided).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaperboard\u003c\/td\u003e\n\u003ctd\u003eSEK 1.02bn; +6% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction timber\u003c\/td\u003e\n\u003ctd\u003eSEK 2.1bn; +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBio-coatings\u003c\/td\u003e\n\u003ctd\u003e3,500 t pilot 2025; ~70% fossil cut\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSide-streams\u003c\/td\u003e\n\u003ctd\u003eSEK 450–550m; ~120 kt CO2e avoided\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Holmen’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Holmen’s 4Ps in a concise, slide-ready format that speeds stakeholder alignment and marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Production Hubs in Sweden\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHolmen concentrates manufacturing in Sweden to stay near 1.1m hectares of company-managed forest and on-site renewable energy; Iggesund and Hallsta mills intake ~70% of local pulp flows and tap district heat and hydropower, cutting scope 1–2 emissions by ~40% versus EU averages (2024 Group report). Integrated transport links cut inbound log haul times 25%, boosting throughput and lowering per-ton CO2 in initial production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHolmen’s European Distribution Network centers on sales offices and warehouses across the UK and mainland Europe, serving a primary market that accounted for ~78% of paperboard and wood product revenues in 2024 (€1.1bn of Holmen’s segment sales). \u003c\/p\u003e\n\u003cp\u003eStrategic sites enable just-in-time delivery to major packaging converters and construction firms, cutting lead times to 24–72 hours in core markets and supporting 95% on-time fill rates in 2024.\u003c\/p\u003e\n\u003cp\u003eThis regional focus lets Holmen react fast to demand swings—Q3 2024 volume declines of 6% were offset by rapid rerouting and price optimization, preserving EBITDA margins near 14% for the segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile Europe is Holmen's core market, the company exported roughly 210,000 tonnes of premium paperboard to North America and Asia in 2024 via major Swedish ports like Gothenburg and Sundsvall, using maritime routes to reach luxury-brand distributors.\u003c\/p\u003e\n\u003cp\u003eHolmen ships high-value goods through established logistics chains to international distributors and combines direct sales with local agents; agents handle regional regulatory compliance, tariff work, and customs for key markets such as the US, China, and Japan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Business Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHolmen uses a direct sales model for its largest industrial customers—major construction firms and global consumer brands—handling ~35% of pulp and paper volumes in 2024 via direct contracts.\u003c\/p\u003e\n\u003cp\u003eThis lets Holmen do deep technical collaboration and customize supply-chain solutions for high-volume buyers, improving on-time delivery and reducing logistics costs by an estimated 5–8% per contract.\u003c\/p\u003e\n\u003cp\u003eBy cutting intermediaries Holmen keeps tighter control over customer experience and secures longer-term contracts—average contract length rose to 3.8 years in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales cover ~35% of volumes (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics cost savings 5–8% per direct contract\u003c\/li\u003e\n\u003cli\u003eAverage direct contract length 3.8 years (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Logistics and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Holmen completed rollout of real-time digital logistics and inventory platforms, giving customers live order tracking and inventory visibility across its Nordic mills and distribution centers.\u003c\/p\u003e\n\u003cp\u003eThese tools raised supply-chain transparency, cut stockouts by 18% in 2024–25 pilots, and let clients align production to Holmen’s delivery cadence, lowering client idle time by an estimated 12%.\u003c\/p\u003e\n\u003cp\u003eThe platform supports EDI and API integrations, feeds ERP systems, and is central to Holmen’s competitiveness in a data-driven global pulp, paper and packaging market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLive tracking: end-2025 rollout\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts in pilots\u003c\/li\u003e\n\u003cli\u003e12% lower client idle time\u003c\/li\u003e\n\u003cli\u003eEDI\/API + ERP integrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSwedish-focused Holmen slashes emissions 40%, cuts haul times 25% and boosts EU sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHolmen centralizes production in Sweden near 1.1m ha forests, cutting scope 1–2 emissions ~40% vs EU and reducing log-haul times 25%; Europe drove ~78% of segment revenues (€1.1bn) in 2024 while exports were ~210,000 t. Direct sales covered ~35% of volumes with 3.8-year avg contracts; digital logistics (live tracking end‑2025) cut stockouts 18% and client idle time 12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eForest area (company)\u003c\/td\u003e\n\u003ctd\u003e1.1m ha\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU revenue share\u003c\/td\u003e\n\u003ctd\u003e78% (€1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e210,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales %\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg contract length\u003c\/td\u003e\n\u003ctd\u003e3.8 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope1–2 reduction vs EU\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLog haul time cut\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts (pilot)\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient idle time\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHolmen 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Holmen 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750771110265,"sku":"holmen-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/holmen-marketing-mix.png?v=1772226246","url":"https:\/\/matrixbcg.com\/products\/holmen-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}