{"product_id":"holdings-marketing-mix","title":"FUJIFILM Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFUJIFILM Holdings blends innovation-led product diversification with value-based pricing, targeted distribution across B2B and consumer channels, and integrated promotion that leverages heritage and R\u0026amp;D credibility; the preview highlights strategic threads, but the full 4P’s Marketing Mix delivers a presentation-ready, editable deep dive with data, examples, and actionable recommendations—get it to save research time and apply proven tactics to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Healthcare and Medical Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFujifilm has grown its Integrated Healthcare and Medical Systems line to include digital radiography, endoscopy, and ultrasound, with FY2024 healthcare revenue of ¥1.1 trillion (about $7.6B) driving R\u0026amp;D; by end-2025 these devices ship with AI-driven software for early disease detection and workflow automation, claiming up to 30% faster reading times in pilot studies; the firm bundles hardware with medical informatics to sell a holistic diagnostic ecosystem to hospitals and imaging centers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBio-CDMO and Pharmaceutical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFUJIFILM Holdings positions its Bio-CDMO and pharmaceutical services as a global leader in biologics and gene-therapy manufacturing, backed by over $1.5 billion in capital investments through 2024 for US and EU facilities.\u003c\/p\u003e\n\u003cp\u003eThe segment offers end-to-end services from cell-line development to commercial supply, supporting capacity up to multi-ton biologics output and reducing client time-to-market by ~30% versus industry averages.\u003c\/p\u003e\n\u003cp\u003eIn FY2024 the division drove ¥320 billion (~$2.4B) in revenue for Fujifilm’s Life Science group, serving top global pharma clients with GMP-compliant, scalable production for complex therapeutic proteins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Materials and Semiconductor Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLeveraging its chemical engineering heritage, Fujifilm supplies photoresists, CMP slurries, and specialized films used in semiconductor fabs and foldable displays; these materials contributed to FUJIFILM Holdings' 2024 electronic materials revenue of ¥217.8 billion (about $1.5B), up 6.2% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThese high-performance products enable sub-3nm node lithography and flexible OLED panels, supporting 5G, AI accelerator chips, and ADAS sensors; Fujifilm reports supply agreements with major foundries in 2023–2024. \u003c\/p\u003e\n\u003cp\u003eThe product line is essential to the tech supply chain, where semiconductor materials demand is forecast to grow ~5–7% CAGR through 2026, making Fujifilm a strategic supplier for next-gen microchips and foldable devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Innovation and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFUJIFILM Holdings business innovation sells multifunction printers and document-management systems for hybrid work, and in FY2024 the segment reported ¥343.6 billion revenue (about $2.5B), up 4% year-on-year.\u003c\/p\u003e\n\u003cp\u003eBeyond hardware, Fujifilm offers digital-transformation services that automate workflows and boost cybersecurity, citing deployments that cut document-processing time by up to 40% in pilot clients.\u003c\/p\u003e\n\u003cp\u003eThese offerings bridge paper and digital environments to raise productivity and lower costs; Fujifilm says DX contracts increased 12% in 2024, driven by SMB and enterprise demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 revenue ¥343.6B (~$2.5B)\u003c\/li\u003e\n\u003cli\u003eWorkflow time reduction up to 40% in pilots\u003c\/li\u003e\n\u003cli\u003eDX contract growth +12% in 2024\u003c\/li\u003e\n\u003cli\u003eFocus: hybrid workplaces, security, document-to-data integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImaging Solutions and Consumer Photography\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfujifilm imaging division drives revenue with instax instant cameras shipments units in fy2024 and premium x-series mirrorless lines favored by pros for distinct color science retro design these blend analog appeal sony sensors in-house processing to sustain asps above midrange competitors.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstax shipments ~6.1M (FY2024)\u003c\/li\u003e\n\u003cli\u003eX\/GFX premium ASPs +20–35%\u003c\/li\u003e\n\u003cli\u003eRevenue mix: imaging ~28% of FUJIFILM Holdings FY2024 sales\u003c\/li\u003e\n\u003cli\u003eLate-2025 focus: analog charm + advanced digital sensors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfujifilm\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFUJIFILM: ¥2.98T FY2024 portfolio—Healthcare, Bio-CDMO, materials, DX, Instax\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFUJIFILM products span healthcare devices (FY2024 healthcare ¥1.1T), Bio-CDMO (FY2024 life-science ¥320B, \u0026gt;$1.5B capex through 2024), electronic materials (FY2024 ¥217.8B), document solutions (FY2024 ¥343.6B, DX +12%), and imaging (Instax 6.1M units); focus on bundled hardware+software, AI-enabled diagnostics, scalable biologics, sub-3nm materials, and hybrid-work DX.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare\u003c\/td\u003e\n\u003ctd\u003e¥1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife Science\u003c\/td\u003e\n\u003ctd\u003e¥320B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronic Materials\u003c\/td\u003e\n\u003ctd\u003e¥217.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDocument Solutions\u003c\/td\u003e\n\u003ctd\u003e¥343.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImaging\u003c\/td\u003e\n\u003ctd\u003eInstax 6.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into FUJIFILM Holdings’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses FUJIFILM Holdings’ 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to accelerate decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Direct Sales and Service Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFujifilm maintains an extensive direct sales and service network—over 13,000 global service engineers as of FY2024—to handle complex healthcare and business-innovation accounts.\u003c\/p\u003e\n\u003cp\u003eThis direct force installs and supports high-value kit like MRI scanners and high-speed digital presses, protecting after-sales revenue (service contributed ~22% of Imaging Solutions sales in 2024).\u003c\/p\u003e\n\u003cp\u003eDirect presence in 30+ key markets speeds responses to local needs and compliance, cutting average service response time to priority sites to under 24 hours in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpfujifilm holdings runs geographically diversified manufacturing hubs in japan north america europe and china cutting regional lead times by roughly reducing supply-chain disruption risk. it invested about jpy billion to localize biopharma production near key research centers boosting capacity enabling faster delivery major markets.\u003e\n\u003c\/pfujifilm\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Distributors and Retail Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor consumer products like cameras and Instax film, FUJIFILM Holdings uses a wide third-party retail network—over 12,000 global retail partners as of 2025—to reach suburban and rural markets where corporate stores are unviable. Retail and specialty photo stores receive branded displays and sales training; Fujifilm reports these programs lift unit sell-through by about 18% and boost average transaction value by roughly 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFUJIFILM has scaled its online sales via proprietary web stores and key platforms like Amazon and Alibaba, driving digital revenue—Imaging and Business Innovation online sales grew ~12% YoY in FY2024 to roughly ¥120 billion (approx $900M).\u003c\/p\u003e\n\u003cp\u003eThe channel sells consumables (ink, paper, film) and enables software downloads plus subscription activations for services like cloud printing and workflow tools.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOnline sales +12% FY2024 to ¥120B (~$900M)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized B2B Logistics and Cold Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor its pharmaceutical and chemical segments fujifilm contracts specialist logistics firms for hazardous sensitive goods including gdp-compliant cold chain carriers biologics that need or control.\u003e\u003cpthis protects product integrity reducing cold-chain failure losses avg spoilage supports fujifilm holdings pharma revenue of billion by safeguarding high-margin items.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGDP cold chain: 2–8°C and -70°C capability\u003c\/li\u003e\n\u003cli\u003e2024 pharma revenue: ¥233.3 billion\u003c\/li\u003e\n\u003cli\u003eTargets hazardous-goods certified carriers\u003c\/li\u003e\n\u003cli\u003eReduces spoilage vs ~10% industry loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFUJIFILM cuts lead times ~20%, boosts imaging online +12% to ¥120B; pharma ¥233.3B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFUJIFILM combines 30+ direct-market offices and 13,000+ service engineers (FY2024) with regional manufacturing (Japan\/NA\/EU\/China) and 12,000+ retail partners to cut lead times ~20%, keep priority-site response \u0026lt;24h, and grow Imaging online sales +12% to ¥120B FY2024; 2024 pharma revenue ¥233.3B supported by GDP cold‑chain logistics.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService engineers\u003c\/td\u003e\n\u003ctd\u003e13,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect markets\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partners\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline imaging sales FY2024\u003c\/td\u003e\n\u003ctd\u003e¥120B (+12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharma revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e¥233.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocalize biopharma investment 2025\u003c\/td\u003e\n\u003ctd\u003e¥45B (≈+30% capacity)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFUJIFILM Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual FUJIFILM Holdings 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750262387065,"sku":"holdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/holdings-marketing-mix.png?v=1772223699","url":"https:\/\/matrixbcg.com\/products\/holdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}