{"product_id":"hmvl-marketing-mix","title":"Hindustan Media Ventures Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Hindustan Media Ventures crafts a content-driven product mix, competitive pricing, targeted distribution, and focused promotions to engage regional audiences—get the full 4Ps Marketing Mix Analysis for a granular, presentation-ready breakdown tailored for strategists and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHindustan Hindi Daily\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHindustan, Hindustan Media Ventures flagship print, delivers hyper-local coverage across Bihar, Jharkhand and Uttar Pradesh, reaching about 3.6 million daily readers as of 2025; its editions dominate key Hindi markets with ~45% penetration in small towns. By late 2025 the paper added QR codes linking to videos and live updates, lifting digital engagement 18% and boosting combined print+digital ad RPM by 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital News Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLiveHindustan.com is Hindustan Media Ventures’ primary digital touchpoint, delivering real-time news, interactive infographics, and video journalism to ~45 million monthly users as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThe site uses AI-driven personalization (geo + reading history) to boost engagement—personalized feeds raised click-throughs by ~22% in 2024 trials.\u003c\/p\u003e\n\u003cp\u003eDigital expansion targets smartphone users in Tier 2–3 cities, where HMVL saw 18% digital audience growth in FY2024, making this product mix key to ad-revenue diversification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Periodicals and Magazines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHindustan Media Ventures continues to publish legacy titles Nandan (children) and Kadambini (literary), which together contributed an estimated 6–8% of the company’s FY2024-25 subscription revenue, per company filings.\u003c\/p\u003e\n\u003cp\u003eThese niche periodicals deliver long-form, curated content that contrasts with social media’s rapid news—average issue read-time is ~22 minutes, boosting advertiser CPMs by ~25% versus digital display.\u003c\/p\u003e\n\u003cp\u003eBy prioritizing educational and cultural value and strict editorial standards, the titles retain a loyal subscriber base—paid renewals reported at ~68% retention in 2024, supporting stable recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Advertising Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphmvl offers customized advertising solutions ads branded content and sponsored events for national brands to reach rural semi-urban hindi markets via trusted local newspapers platforms.\u003e\u003cp\u003eAs of 2025, HMVL adds data-backed consumer insights covering 120+ districts in the northern belt, enabling demographic targeting (age, occupation, language) and improving campaign ROI by up to 18% in pilot programs.\u003c\/p\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eProducts: native ads, branded content, sponsored events\u003c\/li\u003e\u003cli\u003eCoverage: 120+ northern districts (2025)\u003c\/li\u003e\u003cli\u003eBenefit: ~18% ROI uplift in pilots\u003c\/li\u003e\u003cli\u003eTarget: rural \u0026amp; semi-urban Hindi-speaking consumers\u003c\/li\u003e\n\u003c\/phmvl\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational and Career Supplements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHindustan Media Ventures’ weekly supplements Hindustan Jobs and Yuva deliver exam prep and career guidance, meeting 2025 demand where 45% of Indian graduates seek government roles; circulation lift of ~8% in supplement weeks shows strong pull.\u003c\/p\u003e\n\u003cp\u003eThese high-utility products anchor daily readership—students and jobseekers in Hindi belt states rely on them for vacancy lists, model papers, and coaching tips, driving ad revenue from test-prep firms and a measurable 12% uptick in classified leads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: youth \u0026amp; jobseekers; 45% grads eye govt jobs (2024 NSS\/est.)\u003c\/li\u003e\n\u003cli\u003eImpact: ~8% circulation boost during supplement weeks\u003c\/li\u003e\n\u003cli\u003eRevenue: ~12% rise in classifieds\/test-prep ads\u003c\/li\u003e\n\u003cli\u003eUtility: vacancy lists, model papers, interview tips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHindustan: 48.6M reach—QRs boost engagement 18% and ad RPM 12% (2025)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHindustan flagship + digital reach ~48.6M users\/day+month (3.6M print daily; 45M digital monthly, 2025); QR codes raised digital engagement 18% and ad RPM +12% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eMetric (2025)\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint flagship\u003c\/td\u003e\n\u003ctd\u003e3.6M daily; ~45% small-town penetration\u003c\/td\u003e\n\u003ctd\u003eCore ad revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital (LiveHindustan)\u003c\/td\u003e\n\u003ctd\u003e45M monthly; +18% engagement\u003c\/td\u003e\n\u003ctd\u003eRPM +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplements \u0026amp; niche\u003c\/td\u003e\n\u003ctd\u003e+8% circulation weeks; 68% renewals\u003c\/td\u003e\n\u003ctd\u003eClassifieds +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hindustan Media Ventures’ Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for managers and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Hindustan Media Ventures' 4Ps in a concise, presentation-ready format to quickly align leadership and speed marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHMVL reaches 3,200+ towns via 12,000 distributors and local hawkers, delivering papers by 5:30 AM to remote doorsteps; reach covers ~85% of its print circulation of 1.9 million (FY2024). \u003c\/p\u003e\n\u003cp\u003eLogistics software cuts newsprint waste 18% year-over-year by matching print runs to real-time demand; distribution costs were 28% of circulation revenue in FY2024. \u003c\/p\u003e\n\u003cp\u003eConsistent early-morning delivery and low stockouts keep this distribution network HMVL’s key competitive edge in print. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Regional Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHindustan Media Ventures holds ~55–65% print market share in Bihar, Jharkhand and eastern Uttar Pradesh via localized editions across ~30 district hubs, enabling decentralized printing that cuts transport costs by an estimated 12–18% and shortens delivery time by 6–10 hours; being close to readers lets HMVL publish late-breaking local news missed by national rivals, supporting average weekday circulation of ~1.2 million in these regions (2025 audit).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOmnichannel Digital Access: Hindustan Media Ventures distributes content via mobile apps, web browsers, and third-party aggregators (e.g., Inshorts, DailyHunt), ensuring reach across devices and regions.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platform is scaled for millions of concurrent users—capacity reportedly exceeds 5 million simultaneous sessions—supporting peak traffic during elections and major news events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Printing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHindustan Media Ventures runs state-of-the-art printing presses near major highways and urban centers to cut transit time; 2024 logistics data show average delivery radius reduced to 120 km, boosting same-morning reach by 18% vs 2020.\u003c\/p\u003e\n\u003cp\u003eHigh-speed machines print multiple editions simultaneously, handling peak runs up to 600,000 copies daily and meeting tight deadlines with \u0026lt;48-hour turnarounds for special editions.\u003c\/p\u003e\n\u003cp\u003eStrategic placement ensures rural pockets get papers by morning; distribution KPIs in 2024 reported 92% on-time morning delivery in targeted districts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage delivery radius 120 km\u003c\/li\u003e\n\u003cli\u003eSame-morning reach +18% since 2020\u003c\/li\u003e\n\u003cli\u003ePeak capacity 600,000 copies\/day\u003c\/li\u003e\n\u003cli\u003e92% on-time morning delivery (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Content Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHMVL prioritizes its mobile app as the main distribution channel, targeting younger users amid India’s 85% smartphone penetration in 2024 (Telecom Regulatory Authority of India). \u003c\/p\u003e\n\u003cp\u003eThe app is optimized for low-bandwidth areas—pages load under 3 seconds on 2G\/3G—so readers with basic data keep getting news without lag. \u003c\/p\u003e\n\u003cp\u003eThis digital-first move cuts print logistics in remote terrains, lowering last-mile costs by an estimated 18% versus expanded physical distribution. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% smartphone penetration (2024, TRAI)\u003c\/li\u003e\n\u003cli\u003e3s load target on 2G\/3G\u003c\/li\u003e\n\u003cli\u003e~18% lower last-mile costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHMVL: 3,200+ towns, 1.9M print, 5M+ digital concurrency, 18% last‑mile cost cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHMVL covers 3,200+ towns via 12,000 distributors, 85% of 1.9M print circulation (FY2024), 92% on-time delivery, 120 km avg radius, 600k peak\/day; digital platforms handle 5M+ concurrent sessions (late 2025) and app targets users within 85% smartphone penetration (2024), cutting last-mile costs ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTowns served\u003c\/td\u003e\n\u003ctd\u003e3,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint circ (FY2024)\u003c\/td\u003e\n\u003ctd\u003e1.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery (2024)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg delivery radius\u003c\/td\u003e\n\u003ctd\u003e120 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak print capacity\u003c\/td\u003e\n\u003ctd\u003e600k\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital concurrent capacity\u003c\/td\u003e\n\u003ctd\u003e5M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone penetration (India, 2024)\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast-mile cost reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eHindustan Media Ventures 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Hindustan Media Ventures 4P's Marketing Mix analysis you’ll receive instantly after purchase—no samples or mockups, just the complete, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750968242553,"sku":"hmvl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hmvl-marketing-mix.png?v=1772226913","url":"https:\/\/matrixbcg.com\/products\/hmvl-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}