{"product_id":"hmgroup-marketing-mix","title":"Hennes \u0026 Mauritz Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHennes \u0026amp; Mauritz leverages a fast-fashion product mix, value-driven pricing, expansive global distribution, and bold digital-first promotions to stay relevant and scalable in a competitive retail landscape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFast Fashion and Trend Responsiveness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eH\u0026amp;M converts runway trends into affordable lines across women’s, men’s and kids’ wear, keeping prices low while targeting fashion-conscious shoppers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 H\u0026amp;M cut its design-to-shelf cycle to weeks, not months, and increased SKU turnover; stores saw ~30% faster replenishment versus 2022 levels.\u003c\/p\u003e\n\u003cp\u003eThis agility maintains fresh inventory and supported H\u0026amp;M Group’s 2025 like-for-like store sales rebound of about 6% and helped gross margin stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eH\u0026amp;M Group’s diversified brand portfolio—H\u0026amp;M, COS, Arket, \u0026amp; Other Stories—targets mass to premium niches, with COS and Arket emphasizing higher-quality materials and minimalist design to reach older, wealthier shoppers.\u003c\/p\u003e\n\u003cp\u003eIn 2024 H\u0026amp;M Group reported SEK 199.6 billion revenue; premium brands helped lift gross margin to ~54% in Q4 2024, spreading risk across price points and aesthetics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Circular Fashion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, H\u0026amp;M Group raised recycled and sustainably sourced materials to 68% of inputs across product lines, advancing toward its 2030 target; annual sustainability investment reached SEK 1.2 billion in 2024–25. The product range now includes circular collections emphasizing durability and recyclability, with bio-based textiles like bio-PET and lyocell making up 22% of new launches. This sustainability push differentiates H\u0026amp;M for eco-conscious buyers, helping sustain a 9% premium conversion rate in targeted markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eH\u0026amp;M Home and Lifestyle Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eH\u0026amp;M Home expands Hennes \u0026amp; Mauritz product depth into furniture, textiles, and decor, driving cross-category sales and using design strength to increase household share; integrated in larger stores since 2018 it raised average basket value—H\u0026amp;M Group reported a 6% uplift in non-apparel sales in FY2024 and Home traffic grew ~12% vs 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHome: furniture, textiles, decor\u003c\/li\u003e\n\u003cli\u003eIntegrated in flagship\/department formats since 2018\u003c\/li\u003e\n\u003cli\u003eFY2024: non-apparel sales +6%\u003c\/li\u003e\n\u003cli\u003eHome traffic +12% YoY (2024 vs 2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Tech-Enhanced Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cph has added digital features try-on and ai sizing products cutting return rates reported online reductions of in improving fit accuracy which raised conversion pilot stores by\u003e\n\u003cpsome collections include embedded tech and digital twins for virtual worlds supporting h group move to monetize fashion gen z engagement rose with noting a uplift in social reach drops.\u003e\n\u003cpthese tech-enhanced items boost physical utility and brand relevance among younger buyers contributing to h group sustained online sales share of in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVirtual try-on: ~8% higher conversion in pilots\u003c\/li\u003e\n\u003cli\u003eReturn reduction: ~12% online (2024)\u003c\/li\u003e\n\u003cli\u003eGen Z engagement: +15% on digital drops\u003c\/li\u003e\n\u003cli\u003eOnline sales share: ~29% of group revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/psome\u003e\u003c\/ph\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eH\u0026amp;M speeds design-to-shelf to weeks, boosting LFL +6% and 54% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH\u0026amp;M turns runway trends into fast, affordable lines across demographics; by end-2025 design-to-shelf fell to weeks, boosting SKU turnover and supporting a ~6% like-for-like sales rebound in 2025.\u003c\/p\u003e\n\u003cp\u003eProduct mix spans mass to premium (H\u0026amp;M, COS, Arket, \u0026amp; Other Stories), with premium brands lifting gross margin to ~54% in Q4 2024; recycled inputs hit 68% by late 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eSEK 199.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin Q4 2024\u003c\/td\u003e\n\u003ctd\u003e~54%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLike-for-like 2025\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled inputs 2025\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share 2024\u003c\/td\u003e\n\u003ctd\u003e~29%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hennes \u0026amp; Mauritz’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers and consultants needing a clean, repurposable breakdown for reports or presentations, with examples, positioning, and strategic implications ready to benchmark or adapt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Hennes \u0026amp; Mauritz’s 4P marketing mix into a concise, presentation-ready one-pager that clarifies product, price, place, and promotion strategies for quick leadership alignment and cross-functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Omnichannel Retail Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eH\u0026amp;M runs 3,800+ stores globally and a unified online platform, blending in-store and digital channels for a single customer journey.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 H\u0026amp;M closed ~350 underperforming stores and opened\/expanded ~120 flagship experience locations in top markets to boost footfall and margins.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel setup supports click-and-collect, in-store returns, and mobile checkout; online sales were ~32% of revenue in 2024, rising in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal E-commerce Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHennes \u0026amp; Mauritz (H\u0026amp;M) now operates localized e-commerce in over 70 markets, driving roughly 38% of group sales online in 2024; mobile app improvements and local payment methods raised conversion rates by ~22% in key APAC and LATAM markets. This digital-first distribution lets H\u0026amp;M serve regions without stores, cutting per-market rollout costs by ~40% versus physical expansion and accelerating time-to-market from 24 to 6 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Logistics and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH\u0026amp;M has invested ~€400m by 2024 in automated distribution centers near London, Stockholm, and Los Angeles to meet rapid-delivery demand.\u003c\/p\u003e\n\u003cp\u003eThese centers use AI-driven sorting and 2,000+ robots to cut e-commerce lead times from 5–7 days to 24–48 hours on average.\u003c\/p\u003e\n\u003cp\u003eThe infrastructure supports online growth—H\u0026amp;M Group reported 18% e-commerce sales growth in 2024—and defends market share versus ultra-fast rivals reliant on rapid logistics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketplace and Third-Party Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eH\u0026amp;M has expanded its online site into a curated marketplace hosting external brands alongside its own labels, boosting assortment and turning the site into a broader fashion destination.\u003c\/p\u003e\n\u003cp\u003eThis marketplace strategy raised active online assortment by ~30% in 2024 and helped lift e-commerce GMV—H\u0026amp;M Group reported 2024 web sales of ~€9.8bn—by capturing third-party sales and higher web traffic.\u003c\/p\u003e\n\u003cp\u003eActing as distributor, H\u0026amp;M monetises logistics and platform services, adding service revenue and improving site conversion through curated partner listings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% larger online assortment (2024)\u003c\/li\u003e\n\u003cli\u003e€9.8bn H\u0026amp;M Group web sales (2024)\u003c\/li\u003e\n\u003cli\u003ePlatform + logistics drive extra service revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Store Customization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cphyper-local store customization at hennes mauritz tailors newer smaller neighborhood stores to local demographics using sales and footfall analytics stock products matching cultural preferences raising sku turnover versus flagship in\u003e\n\u003cpthese curated stores trade warehouse scale for relevance boosting basket size by and online-to-store click conversions in pilot markets improving customer loyalty metrics.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal SKU turnover +12–18% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003eBasket size +9% in neighborhood stores\u003c\/li\u003e\n\u003cli\u003eOnline-to-store click conversion +6%\u003c\/li\u003e\n\u003cli\u003eSmaller footprint, higher relevance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/phyper-local\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eH\u0026amp;M: 3,800 stores + 38% online, €9.8bn e‑commerce, automation lifts assortment \u0026amp; sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH\u0026amp;M blends 3,800+ stores and localized e-commerce in 70+ markets; online ~38% of sales in 2024, rising in 2025 after app and payment upgrades; automated DCs (≈€400m, 2,000+ robots) cut delivery to 24–48h; marketplace + curated neighborhood stores raised assortment +30%, SKU turnover +12–18%, basket +9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e≈3,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share\u003c\/td\u003e\n\u003ctd\u003e≈38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce sales\u003c\/td\u003e\n\u003ctd\u003e≈€9.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDC investment\u003c\/td\u003e\n\u003ctd\u003e≈€400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobots\u003c\/td\u003e\n\u003ctd\u003e2,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssortment change\u003c\/td\u003e\n\u003ctd\u003e+30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU turnover (pilots)\u003c\/td\u003e\n\u003ctd\u003e+12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasket size (neighborhood)\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHennes \u0026amp; Mauritz 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hennes \u0026amp; Mauritz 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. It covers product, price, place, and promotion with actionable insights and is fully editable for immediate use. This is not a sample; it’s the finished document included with your order. Buy with confidence and download the complete file right after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750451884409,"sku":"hmgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hmgroup-marketing-mix.png?v=1772225015","url":"https:\/\/matrixbcg.com\/products\/hmgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}