{"product_id":"hioscar-marketing-mix","title":"Oscar Health Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOscar Health blends tech-first product design, value-based pricing, targeted digital distribution, and data-driven promotion to simplify health insurance and boost member engagement—discover the full 4P breakdown to see tactics, metrics, and competitive moves in action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual and Family ACA Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOscar Health focuses on the Individual Exchange market, offering ACA-compliant individual and family plans for those without employer coverage, emphasizing essential health benefits and user-friendly digital care; as of Dec 31, 2025 Oscar served ~880,000 members nationwide and reported exchange premium revenue of $3.1B in 2025. Using longitudinal claims data through 2025, Oscar refined plan tiers to better match utilization patterns across age, chronic conditions, and income bands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e+Oscar Technology Stack\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003e+Oscar is a modular tech suite Oscar Health sells to health plans and providers to streamline admin and clinical workflows, using its proprietary full-stack stack for member engagement, claims processing, and analytics.\u003c\/p\u003e\n\u003cp\u003eBy 2025 +Oscar generates recurring B2B revenue—Oscar reported platform partnerships covering ~250k members and contributed roughly $85M in revenue in 2024, helping clients shift toward value-based care models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual-First Primary Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar Health’s virtual-first primary care integrates telehealth into the insurance plan, giving members digital access to primary care at low or no cost and driving higher telemedicine use—Oscar reported 2.2 million virtual visits through 2024. By prioritizing virtual triage, the model cuts avoidable ER use; studies show teletriage can reduce nonurgent ER visits by ~20%, saving insurers roughly $200–$400 per avoided visit. A dedicated provider team uses Oscar’s internal platform to keep continuity of care and track outcomes, supporting member retention and lowering total cost of care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Group Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOscar Health offers small group plans via partnerships (eg, Cigna) that scale its digital-first care model to employers; in 2024 partnerships expanded reach to cover ~150,000 small-group lives nationwide.\u003c\/p\u003e\n\u003cp\u003ePlans mirror individual-market tech and concierge support, targeting 10–15% lower admin costs through narrow networks and telehealth, helping employers control per-employee healthcare spend.\u003c\/p\u003e\n\u003cp\u003eFocused on cost-effective benefit bundles to boost small-business recruitment and retention, Oscar reports 12–18% employee uptake on voluntary benefits in 2024 pilots.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePartnerships: Cigna collaboration\u003c\/li\u003e\n\u003cli\u003eReach: ~150,000 small-group lives (2024)\u003c\/li\u003e\n\u003cli\u003eCost: 10–15% admin savings target\u003c\/li\u003e\n\u003cli\u003eUptake: 12–18% voluntary benefit enrollment (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalized Care Navigation Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cposcar health gives every member a dedicated care team plus mobile app that guides them to high-quality cost-effective doctors manages prescriptions and tracks goals in real time by end-2025 these tools use advanced machine learning predict needs enable early chronic-disease interventions. oscar reported million members said digital engagement raised retention cut avoidable er visits\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated Care Teams for 1.2M members\u003c\/li\u003e\n\u003cli\u003eReal-time app: doctor search, Rx management, goal tracking\u003c\/li\u003e\n\u003cli\u003e2024: ~8% higher retention via digital engagement\u003c\/li\u003e\n\u003cli\u003e2024: ~12% fewer avoidable ER visits\u003c\/li\u003e\n\u003cli\u003eEnd-2025: ML-driven predictive interventions for chronic care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/poscar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOscar Health: 880k members, $3.1B premiums, virtual-first care scaling fast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar Health sells ACA-compliant individual\/family plans (880k members, $3.1B exchange premiums in 2025), a B2B +Oscar platform (250k lives, ~$85M revenue 2024), virtual-first primary care (2.2M virtual visits through 2024) and small-group partnerships (~150k lives 2024) with 10–15% admin cost savings and 12–18% voluntary benefit uptake (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembers (2025)\u003c\/td\u003e\n\u003ctd\u003e~880,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExchange premiums (2025)\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e+Oscar lives\u003c\/td\u003e\n\u003ctd\u003e~250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e+Oscar rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual visits\u003c\/td\u003e\n\u003ctd\u003e2.2M (through 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall-group lives (2024)\u003c\/td\u003e\n\u003ctd\u003e~150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Oscar Health’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers seeking a clear breakdown of the insurer’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Oscar Health’s 4P marketing insights into a succinct, leadership-ready snapshot that highlights product positioning, pricing strategy, promotion tactics, and distribution channels to quickly relieve strategic alignment pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal and State Health Exchanges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOscar maintains listings on HealthCare.gov and 12 state exchanges, exposing plans to ~12 million Americans during Open Enrollment 2024; Marketplace enrollment hit 15.3 million total QHPs for 2024, so Oscar’s placement reaches core individual and subsidy-eligible households efficiently. This channel drove an estimated 38% of Oscar’s individual-market members in 2024, lowering customer acquisition cost vs off-exchange sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Storefront\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOscar Health operates a proprietary website and mobile app as primary direct sales channels, handling new enrollments and renewals—these channels drove about 62% of member acquisitions in 2024, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eThe digital storefront offers seamless plan comparison and in-ecosystem provider network checks, cutting enrollment time to under 8 minutes on average in 2024 according to company metrics.\u003c\/p\u003e\n\u003cp\u003eBy owning this touchpoint, Oscar collects behavioral data—clickstreams and drop-off points—that improved the conversion funnel, lifting online conversion rates roughly 15% year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Broker and Agency Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa substantial share of oscar health commercial and aca enrollment about new members per investor deck flows through licensed third-party brokers agencies who give personalized advice to consumers small businesses act as trusted intermediaries in complex plan choices.\u003e\n\u003cposcar invests in broker retention via dedicated digital portals updates q3 quoting and enrollment internal metrics show these tools cut average time by lift satisfaction scores to\u003e\n\u003c\/poscar\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Market Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOscar Health targets dense regional clusters instead of a thin national footprint, concentrating capital and sales efforts where provider contracting yields scale.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, Oscar prioritizes Florida, Texas, and Georgia—states with a combined ~22 million residents and an estimated 3.2 million ACA exchange enrollees—letting Oscar tighten networks and cut unit cost per member.\u003c\/p\u003e\n\u003cp\u003eThis approach lets Oscar tailor marketing, lower medical loss ratios by improving network leverage, and raise retention by matching regional care patterns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: Florida, Texas, Georgia (~3.2M ACA enrollees)\u003c\/li\u003e\n\u003cli\u003eGoal: deeper provider ties, lower unit costs\u003c\/li\u003e\n\u003cli\u003eBenefit: region-specific marketing and higher retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Enterprise Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cposcar health distributes its technology platform via enterprise sales to large systems and regional carriers using a consultative process where oscar leaders meet c-suite teams address admin inefficiencies by reported engagements covering networks representing roughly million lives arr from b2b deals.\u003e\n\u003cpthese partnerships extend oscar tech footprint into markets where it lacks branded plans enabling fee revenue without insurance risk and improving renewal rates enterprise retention in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: large health systems, regional carriers\u003c\/li\u003e\n\u003cli\u003eSales: consultative, C-suite engagement\u003c\/li\u003e\n\u003cli\u003eImpact: ~1.2M covered lives via partners (2025)\u003c\/li\u003e\n\u003cli\u003eRevenue: ~$150M ARR from B2B (2025)\u003c\/li\u003e\n\u003cli\u003eRetention: ~85% enterprise renewal (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/poscar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOscar: Rapid Direct Growth, Strong Broker Mix \u0026amp; $150M Enterprise ARR in Key Sunbelt Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar places plans via HealthCare.gov + 12 state exchanges (~12M exposed, Marketplace 15.3M QHPs 2024), direct website\/app (62% acquisitions, \u0026lt;8 min enroll), brokers (35% new members) and prioritized markets (FL, TX, GA; ~3.2M ACA enrollees). Enterprise platform covers ~1.2M lives, ~$150M ARR (2025), enterprise retention ~85% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024–25 Key\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExchanges\u003c\/td\u003e\n\u003ctd\u003e12 states; 12M reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect\u003c\/td\u003e\n\u003ctd\u003e62% acquisitions; \u0026lt;8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e35% new members\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional focus\u003c\/td\u003e\n\u003ctd\u003eFL\/TX\/GA; 3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003e1.2M lives; $150M ARR; 85% retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eOscar Health 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eYou're viewing the exact Oscar Health 4P's Marketing Mix analysis you'll receive after purchase—the complete, ready-to-use document with no mockups or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750082261369,"sku":"hioscar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hioscar-marketing-mix.png?v=1772221861","url":"https:\/\/matrixbcg.com\/products\/hioscar-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}