{"product_id":"hioscar-bcg-matrix","title":"Oscar Health Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOscar Health’s brief BCG Matrix snapshot highlights where its offerings likely sit amid rapid digital-health competition—some products show star potential while others may be draining resources as question marks. Purchase the full BCG Matrix for quadrant-by-quadrant placement, actionable recommendations, and a clear capital-allocation roadmap you can use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual and Family Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOscar Health’s Individual and Family Plans remain a star: by YE 2025 Oscar reported ~1.1 million members on ACA exchanges, up ~18% YoY, anchoring 65% of revenue and driving enterprise value despite narrow underwriting margins.\u003c\/p\u003e\n\u003cp\u003eEnrollment growth persists as national individual-market enrollment rose ~7% in 2025; Oscar’s market share gains demand heavy CAC (customer acquisition cost) and increased regulatory reserves, pressuring free cash flow.\u003c\/p\u003e\n\u003cp\u003eStill, this segment’s scale and 2025 revenue concentration make it the company’s primary valuation driver, justifying continued capital allocation to sustain network expansion and subsidy management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual-First Health Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOscar Healths Virtual-First plans have rapidly grown, capturing an estimated 35% share of US digital-native individual enrollments in 2024 and cutting average premiums by ~12% versus traditional plans; virtual primary care as first contact drives higher retention and 22% lower per-member-per-month (PMPM) non-acute costs through 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Sunbelt Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar Health’s strategic expansion in Sunbelt markets like Florida and Texas drove enrollment to ~420,000 members in those states by Q3 2025, delivering market share gains vs local competitors (estimated 6–9% share in core counties).\u003c\/p\u003e\n\u003cp\u003eThese regions show favorable demographics—median age ~38 and 7–10% annual growth in independent\/contract workers—supporting higher ACA plan take-up and younger risk pools.\u003c\/p\u003e\n\u003cp\u003eOscar kept investing, spending roughly $180–220M annually in marketing and provider partnerships in 2024–2025 to defend leadership against legacy insurers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCampaign Builder Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOscar Health’s proprietary Campaign Builder tool delivers personalized health interventions at scale, driving a 12–18% lift in preventive care uptake and contributing to a 6-point improvement in 12-month member retention versus peers (2024 insurer benchmarks).\u003c\/p\u003e\n\u003cp\u003eThe platform processes 2.5 billion member-touch datapoints annually, automates 80% of outreach workflows, and reduced avoidable ER visits by 9% in pilot regions, positioning Campaign Builder as a health-tech leader.\u003c\/p\u003e\n\u003cp\u003eAs the market for data-driven member engagement expands at a 14% CAGR to 2028, this internal platform provides Oscar a durable competitive advantage and higher-margin member lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12–18% preventive care lift\u003c\/li\u003e\n\u003cli\u003e6-point retention advantage\u003c\/li\u003e\n\u003cli\u003e2.5B touch datapoints\/year\u003c\/li\u003e\n\u003cli\u003e80% outreach automation\u003c\/li\u003e\n\u003cli\u003e9% fewer avoidable ER visits\u003c\/li\u003e\n\u003cli\u003eMarket CAGR ~14% to 2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Care Router\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Care Router directs members in real time to high-quality, lower-cost in-network providers, cutting average claim costs by an estimated 8–12% and improving appointment fill rates; internal adoption exceeded 85% across care management teams in 2024, helping Oscar keep medical loss ratio (MLR) ~2–4 points below peers in high-growth markets.\u003c\/p\u003e\n\u003cp\u003eThis tool stays a Star in the BCG Matrix because it raises member satisfaction (NPS up ~6 points post-rollout) while containing costs, supporting scalable growth without MLR deterioration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time routing: reduces claim cost 8–12%\u003c\/li\u003e\n\u003cli\u003eAdoption: \u0026gt;85% internal use (2024)\u003c\/li\u003e\n\u003cli\u003eMLR impact: ~2–4 pts better than peers\u003c\/li\u003e\n\u003cli\u003eMember satisfaction: NPS +6 points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOscar Health’s ACA \u0026amp; Virtual-First Surge: 1.1M Members, -22% PMPM, CAC $180–220M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar Health’s Individual \u0026amp; Virtual-First plans are Stars: ~1.1M ACA members YE2025 (+18% YoY), 65% of revenue, virtual plans ~35% digital share, PMPM non-acute costs -22%, CAC heavy ($180–220M\/yr), Campaign Builder lifts preventive care 12–18% and retention +6 pts, Integrated Care Router cuts claim costs 8–12% and MLR ~2–4 pts better.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eACA members\u003c\/td\u003e\n\u003ctd\u003e~1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnrollment growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e$180–220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePMPM saving\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG analysis of Oscar Health’s units: Stars, Cash Cows, Question Marks, Dogs with investment, hold, divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Oscar Health BCG Matrix placing each business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature New York ACA Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOscar Health’s mature New York ACA individual market, where the company launched in 2012, now holds roughly a 22% market share in 2024 and generates stable margins—operating margin ~6–8% and annual cash flow near $150–200M—despite low membership growth as the market is saturated. \u003c\/p\u003e\n\u003cp\u003eEstablished provider contracts and narrow-network efficiencies keep unit costs down, so surplus cash from NY is routinely redeployed to fuel expansion in high-growth states like Texas and Florida and to fund tech and product development. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCigna + Oscar Small Group Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Cigna–Oscar small group product holds an estimated 8–10% share in mature urban markets like NYC and Chicago, generating steady premium volume of roughly $250–300M annualized in 2024; low incremental marketing spend keeps CAC under $120 per group. \u003c\/p\u003e\n\u003cp\u003eBy pairing Cigna’s 1.2M-provider network with Oscar’s digital platform, the joint plan delivers predictable retention (~85% YTD 2024) and a reliable revenue stream that covers a significant portion of Oscar’s G\u0026amp;A and platform costs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Pharmacy Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar Health’s mature pharmacy benefit management (PBM) integration serves as a cash cow: \u0026gt;80% member utilization for 2024 (Oscar Health, 2024 Q4 filing) and $48 PMPM savings in 2024 vs peers, so low incremental capex is needed to sustain it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Member Portal and App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOscar Healths Core Member Portal and App is a mature, high-engagement product—daily active user rates in 2025 reached ~22%, roughly double the US health-insurer avg of 11%—making it the primary gateway for claims, telehealth, and billing.\u003c\/p\u003e\n\u003cp\u003eBy routing 68% of member interactions through the app in 2024, Oscar cut inbound call volume 35% and reduced cost-to-serve per member by an estimated $42 annually, so it functions as a clear cash cow.\u003c\/p\u003e\n\u003cp\u003eHigh digital share preserves margins on existing lives, funds growth initiatives, and lowers churn by improving access to care and convenience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDAU ~22% vs industry 11%\u003c\/li\u003e\n\u003cli\u003e68% interactions via app (2024)\u003c\/li\u003e\n\u003cli\u003e35% fewer calls; $42 lower cost\/member\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Oscar Health (Oscar) is a household name in US digital health insurance, cutting paid awareness spend by ~35% vs 2022 and lowering CAC to about $150 per member in mature markets, per company guidance and industry reports.\u003c\/p\u003e\n\u003cp\u003eIn these markets Oscar posts retention \u0026gt;82% for individual plans, so it avoids aggressive promo discounting and preserves gross margins above 18% on mature cohorts.\u003c\/p\u003e\n\u003cp\u003eThe brand acts as a protective asset: smaller entrants capture \u0026lt;5% of Oscar’s mature-market flows, keeping market share stable and supporting predictable revenue streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand awareness up 3x since 2022\u003c\/li\u003e\n\u003cli\u003eCAC ≈ $150\/member (2025)\u003c\/li\u003e\n\u003cli\u003eRetention \u0026gt;82% in mature markets\u003c\/li\u003e\n\u003cli\u003eGross margin \u0026gt;18% on mature cohorts\u003c\/li\u003e\n\u003cli\u003eNew entrants \u0026lt;5% share vs Oscar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOscar's NY cash cows: $150–200M FCF, $250–300M small group, app-driven 68% interactions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOscar’s New York ACA business, Cigna–Oscar small group, PBM, and app are cash cows generating stable margins (NY op. margin 6–8%), roughly $150–200M free cash flow from NY, $250–300M premium from small group (2024), PBM $48 PMPM savings, DAU ~22% (2025), 68% interactions via app (2024), retention \u0026gt;82% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eMetric (year)\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNY ACA\u003c\/td\u003e\n\u003ctd\u003eOp. margin \/ FCF (2024)\u003c\/td\u003e\n\u003ctd\u003e6–8% \/ $150–200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCigna–Oscar\u003c\/td\u003e\n\u003ctd\u003ePremium volume (2024)\u003c\/td\u003e\n\u003ctd\u003e$250–300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePBM\u003c\/td\u003e\n\u003ctd\u003eSavings PMPM (2024)\u003c\/td\u003e\n\u003ctd\u003e$48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\u003c\/td\u003e\n\u003ctd\u003eDAU \/ interactions (2025\/2024)\u003c\/td\u003e\n\u003ctd\u003e22% DAU; 68% via app\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eRetention \/ CAC (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;82% \/ ~$150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eOscar Health BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Oscar Health BCG Matrix you'll receive after purchase — no watermarks, no demo content, just a fully formatted, analysis-ready report crafted for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747908530553,"sku":"hioscar-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hioscar-bcg-matrix.png?v=1772202765","url":"https:\/\/matrixbcg.com\/products\/hioscar-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}