{"product_id":"himadri-business-model-canvas","title":"Himadri Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHimadri Business Model Canvas: Strategy, Scale \u0026amp; Value in Specialty Chemicals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Himadri’s business model—this concise Business Model Canvas reveals how the company creates value, scales operations, and captures market share in specialty chemicals and carbon materials; ideal for investors, consultants, and founders seeking actionable insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteel Plant Strategic Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHimadri holds long-term supply pacts with seven major steelmakers, securing roughly 65% of its coal tar feedstock and stabilizing monthly volumes at ~24,000 tonnes in 2025 to buffer global price swings. By end-2025 these alliances added joint projects—cutting scope 3 emissions across the supply chain by an expected 12% and targeting a 25% emissions reduction roadmap through 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBattery Technology Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with global lithium-ion battery makers and startups drive co-engineering of high-performance anode materials, targeting \u0026gt;20% cycle-life gains and \u0026gt;10% energy-density boosts shown in recent pilot tests (2024–2025), aligning with OEM EV specs. Joint ventures secure supply-chain access and aim to capture a projected $3–4 billion addressable market for advanced anodes by 2028, keeping Himadri competitive in the global EV battery ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHimadri partners with regional distributors and 25 specialized logistics providers across Asia, Europe, North America, Latin America, and Africa to move 1.2 million tonnes of bulk chemicals and specialty carbon materials annually; these partners ensure compliance with IMDG (maritime) and ADR (road) rules and helped cut late deliveries to 3% in FY2024, supporting global service levels and on-time schedules.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic ties with leading universities and chemical research centers drive Himadri’s innovation for advanced carbon materials, supplying specialized talent and labs that boost its R\u0026amp;D. By 2025 these partnerships helped develop processes cutting emissions 22% per tonne and supported pilot projects that raised high-value carbon product yields by 18%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartnered with 6 top universities and 4 national labs by 2025\u003c\/li\u003e\n\u003cli\u003eShared R\u0026amp;D spend: ~12% of Himadri’s ₹780 crore 2024–25 capex\u003c\/li\u003e\n\u003cli\u003ePilots cut CO2 intensity 22% and increased premium product yield 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Investment Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOngoing ties with global banks and private equity investors supply capital for Himadri’s large-scale capacity expansions and greenfield projects, backing $220m+ raised since 2021 for synthetic graphite and specialty chemicals growth.\u003c\/p\u003e\n\u003cp\u003eThese partners enable the capital-intensive strategy and, through transparent reporting, help secure competitive financing—recently a 6.2% avg. cost of debt across projects—supporting long-term initiatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRaised $220m+ since 2021\u003c\/li\u003e\n\u003cli\u003e6.2% average cost of debt\u003c\/li\u003e\n\u003cli\u003eFunding focused on synthetic graphite, specialty chemicals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHimadri secures 65% coal tar, cuts Scope 3 12%, eyes $3–4bn anode market by 2028\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHimadri’s seven long-term steelmaker supply agreements provide ~65% of coal tar feedstock (~24,000 tpm in 2025) and joint projects cutting scope 3 emissions 12% with a 2030 target of 25%; JV deals with battery OEMs aim for \u0026gt;20% cycle-life and \u0026gt;10% energy-density gains, targeting a $3–4bn anode market by 2028; logistics network moves 1.2mtpa with 3% late deliveries; $220m+ raised since 2021 at 6.2% avg debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025 \/ Status\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoal tar share\u003c\/td\u003e\n\u003ctd\u003e65% (~24,000 tpm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 cut (joint projects)\u003c\/td\u003e\n\u003ctd\u003e12% (2030 target 25%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnode market target\u003c\/td\u003e\n\u003ctd\u003e$3–4bn by 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics volume\u003c\/td\u003e\n\u003ctd\u003e1.2 mtpa (3% late)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital raised\u003c\/td\u003e\n\u003ctd\u003e$220m+ since 2021 (6.2% avg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Himadri outlining customer segments, value propositions, channels, revenue streams and key activities, reflecting real-world operations and strategic plans to support investor presentations and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page, editable Business Model Canvas that condenses Himadri’s strategy into a clean, shareable snapshot—ideal for teams to quickly pinpoint value drivers, align priorities, and save hours on formatting for boardroom-ready or comparative analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemical Processing and Distillation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core activity distills coal tar into specialty chemicals and carbon materials, using precise temperature control and advanced reactors to maximize coal tar pitch and specialty oils yields—Himadri reported 2024 plant throughput of ~420 ktpa with pitch yield ~28%, producing 118 kt pitch and specialty oils revenue contributing ~38% of consolidated EBITDA in FY2024. Continuous efficiency upgrades cut waste by 12% from 2021–24 and raised product purity to ≥99.2% for industrial use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for Anode Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Himadri devotes ~40% of R\u0026amp;D and pilot-capacity investment to anode materials, scaling synthetic graphite output toward a target 15 ktpa pilot by H2 2026 to capture EV and ESS demand; this work improves volumetric energy density by ~8–12% and cuts charge time ~10% in partner cell tests. The program prioritizes automotive and grid-storage specs, aiming for ISO\/TS and IEC compliance and commercial qualification with three OEMs by Q4 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Standard Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHimadri runs daily quality assurance checks—sampling 1,200+ batches monthly—to verify chemical composition and physical properties meet ISO and customer specs, keeping batch rejection under 0.8% and saving ~INR 45 mn in rework in FY2024–25; safety and environmental controls (zero major incidents in 2024) are embedded in SOPs to ensure regulatory compliance and operational continuity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Feedstock Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHimadri manages a complex supply chain—strategic sourcing, JIT inventory and route optimization—to keep raw material flows steady and cut logistics cost and CO2; in FY2024 the company reported 6% YoY logistics cost savings and 4% lower Scope 3 transport emissions after network rationalization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStrategic sourcing across 4 countries\u003c\/li\u003e\n\u003cli\u003eJIT inventory reducing working capital by ~8%\u003c\/li\u003e\n\u003cli\u003eRoute optimization: 6% logistics cost cut (FY2024)\u003c\/li\u003e\n\u003cli\u003e4% reduction in Scope 3 transport emissions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Marketing and Business Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic marketing and business development target new global industrial segments and anchor long-term contracts; Himadri’s technical sales teams convert trials into orders by demonstrating specialty carbon performance, supporting 18% revenue growth in 2024 and aiming for 12–15% CAGR to 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, \u0026gt;60% of campaigns focus on green energy and sustainable materials, aligning R\u0026amp;D roadmaps to customer decarbonization targets and securing pilot agreements with three major battery and carbon-capture firms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTechnical selling: expert-led pilots with 3 large firms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-margin specialty oils \u0026amp; 15kt synthetic graphite pilot drive efficiency and lower emissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore operations: coal-tar distillation to specialty chemicals and carbon materials (420 ktpa throughput, 118 kt pitch, 28% yield, specialty oils ≈38% EBITDA FY2024); scaling synthetic graphite to 15 ktpa pilot by H2 2026 (40% R\u0026amp;D focus); QA: 1,200+ batches\/mo, \u0026lt;0.8% rejection; supply chain: JIT cut WC ~8%, logistics −6% (FY2024), Scope 3 transport −4%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput FY2024\u003c\/td\u003e\n\u003ctd\u003e~420 ktpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePitch yield\u003c\/td\u003e\n\u003ctd\u003e~28% (118 kt)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty oils EBITDA\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGraphite pilot target\u003c\/td\u003e\n\u003ctd\u003e15 ktpa by H2 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatch checks\u003c\/td\u003e\n\u003ctd\u003e1,200+\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBatch rejection\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWC reduction\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost cut\u003c\/td\u003e\n\u003ctd\u003e6% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 3 transport\u003c\/td\u003e\n\u003ctd\u003e−4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Himadri Business Model Canvas—no mockup, no sample—and it matches exactly the file you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly download this same professional, ready-to-edit document, formatted for immediate use in both Word and Excel if applicable.\u003c\/p\u003e\n\u003cp\u003eWe show the real deliverable so you can buy with confidence: what you see here is what you’ll own, complete and ready for presentation or customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749673120121,"sku":"himadri-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/himadri-business-model-canvas.png?v=1772216750","url":"https:\/\/matrixbcg.com\/products\/himadri-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}