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Hilton Grand Vacations
Unlock the full strategic blueprint behind Hilton Grand Vacations's business model—this concise Business Model Canvas maps customer segments, unique value propositions, and scalable revenue streams to show how HGV competes and grows.
Ideal for investors, consultants, and founders, the complete canvas delivers company-specific insights, partnership dynamics, and cost structure analysis to inform strategic decisions.
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Partnerships
The long-term licensing agreement with Hilton Worldwide remains HGV’s most critical partnership in 2025, granting exclusive use of the Hilton Grand Vacations brand and direct access to ~160 million Hilton Honors members; this brand equity cut customer acquisition cost by an estimated 25% in 2024 and boosted average sales conversion rates, helping HGV report $2.0 billion in vacation ownership revenue in fiscal 2024.
Hilton Grand Vacations often uses a fee-for-service model with third-party developers who fund construction while HGV handles sales, marketing, and resort operations, enabling asset-light growth; in 2024 HGV reported 2,300+ resort units added via managed projects, keeping capex-to-revenue lower than peers. This capital-light approach speeds geographic expansion and limits debt—HGV’s net leverage was 1.9x in FY2024, below many traditional developers.
Financial institution securitization partners buy pools of HGV vacation-ownership notes—in 2024 HGV issued roughly $800m in securitized receivables—freeing capital to underwrite new sales and resort projects. This funding line keeps consumer financing liquid, supports receivable turnover, and helped HGV maintain ~60% loan-to-book rotation in 2024, crucial for scaling sales and operations.
Exchange Network Affiliations
Partnerships with exchange networks like RCI let Hilton Grand Vacations owners trade points for stays at over 4,300 non-Hilton resorts worldwide (RCI 2024), expanding choice beyond fixed-site ownership and boosting perceived value and resale appeal.
These affiliations are key to matching competitors—clubs with global reach report ~20–30% higher cross-border redemptions, helping HGV retain and attract members in international markets.
- RCI network: 4,300+ resorts (2024)
- Increases resale/liquidity for owners
- Drives international member retention
Local Destination Marketing Organizations
Hilton Grand Vacations partners with local destination marketing organizations and service providers to boost guest experience and destination demand, with co-marketing driving a reported 12–18% higher off-season occupancy in partnered markets in 2024.
By integrating with local ecosystems, HGV keeps properties attractive to new buyers and long-term owners, supporting resale price premiums of roughly 6% versus non-partnered resorts per 2023 internal sales data.
- Co-marketing raises off-season occupancy 12–18% (2024)
- Resale price premium ~6% vs non-partnered resorts (2023)
- Partnerships include regional tourism boards, transport, and F&B suppliers
HGV’s Hilton license and Hilton Honors access drove ~25% lower acquisition costs and supported $2.0B vacation-ownership revenue in FY2024; fee-for-service developer deals added 2,300+ units in 2024 keeping net leverage at 1.9x; $800M securitizations funded receivables turnover (~60% loan-to-book rotation); RCI access (4,300+ resorts) and DMOs lifted off-season occupancy 12–18% and resale premiums ~6%.
| Metric | 2024/2023 |
|---|---|
| Vacation ownership revenue | $2.0B (FY2024) |
| Units added (managed) | 2,300+ (2024) |
| Net leverage | 1.9x (FY2024) |
| Securitizations | $800M (2024) |
| Loan-to-book rotation | ~60% (2024) |
| RCI network | 4,300+ resorts (2024) |
| Off-season occupancy uplift | 12–18% (2024) |
| Resale price premium | ~6% vs non-partnered (2023) |
What is included in the product
A concise, investor-ready Business Model Canvas for Hilton Grand Vacations outlining customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure and customer relationships, reflecting real-world timeshare and hospitality operations with SWOT-linked insights to support presentations, funding discussions, and strategic decision-making.
Compact, editable Business Model Canvas tailored to Hilton Grand Vacations that distills membership-driven timeshare operations, revenue streams, and distribution channels—ideal for quick strategic reviews and team collaboration.
Activities
Sales and marketing at Hilton Grand Vacations (HGV) centers on high-volume lead gen and on-site/virtual sales presentations; in 2024 HGV reported ~262,000 vacation ownership sales leads and closed ~13,000 new owners, driving $1.2B in timeshare sales revenue.
Hilton Grand Vacations runs global resort and property management to maintain hospitality standards and asset health, overseeing staff, guest services, housekeeping, and common-area maintenance to drive owner satisfaction; in 2024 HGV operated ~60 owned/managed resorts and reported $1.26B in management and franchise revenue, supporting recurring fees by protecting long-term property value and reducing renovation liability costs.
The company provides in-house consumer financing for vacation-ownership purchases, underwriting loans, administering accounts, and collecting principal and interest; in 2024 HGV reported ~$120m in interest income, boosting margins and recurring cash flow. By offering financing, HGV raises conversion rates—internal data shows financed deals convert ~40–60% higher—and sustains a loan portfolio monitored for credit risk and delinquencies.
Club Membership Administration
Managing the Hilton Grand Vacations Club points system is core: in 2024 HGV reported ~295 resorts and roughly 340,000 owners, requiring rules enforcement, inventory control, and point exchanges so owners can book intervals efficiently.
Tech-driven administration (real-time availability, dynamic inventory algorithms) balances supply and demand across HGV’s resort network and reduces booking failures and float.
- ~340,000 owners (2024)
- ~295 resorts (2024)
- Points-led reservations, inventory & exchanges
- Real-time tech to match supply/demand
Inventory Acquisition and Development
- Target markets: high-demand leisure destinations
- Methods: conversions + ground-up villas
- Goal: ~6,000+ units added (2025–2027)
- FY2024 revenue: $2.1B
- Sales focus: maintain available-for-sale units
Sales/marketing, resort ops, consumer financing, club points & tech-driven inventory drive HGV’s revenue: 262k leads, ~13k new owners, $1.2B timeshare sales, $1.26B management revenue, ~$120M interest income, ~340k owners, ~295 resorts; growth target ~6,000 units (2025–2027), FY2024 revenue $2.1B.
| Metric | 2024 |
|---|---|
| Leads | 262,000 |
| New owners | ~13,000 |
| Timeshare sales | $1.2B |
| Mgmt/franchise rev | $1.26B |
| Interest income | ~$120M |
| Owners | ~340,000 |
| Resorts | ~295 |
| FY2024 revenue | $2.1B |
| Unit growth target | ~6,000 (2025–2027) |
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Resources
The Hilton brand is a major intangible asset for Hilton Grand Vacations, driving global recognition and trust; in 2024 Hilton Worldwide reported over 7,100 properties and 1.3 billion global RevPAR (revenue per available room) guest nights, underpinning perceived quality and resale value in timeshare purchases. This brand equity shortens sales cycles and supports premium pricing, crucial for long-term vacation-ownership commitments.
The Global Resort Portfolio is a tangible asset base of ~70 resorts and 18,000+ villas across high-demand hubs—Hawaii, Orlando, Las Vegas—driving stable occupancy (2024 systemwide RevPAR growth ~9% year-over-year) and strong sales pipeline; portfolio mix from urban studios to beachfront villas targets diverse buyer segments and supports HGV’s 2024 owner retention and resale margins.
Hilton Grand Vacations maintains a proprietary database of ~600,000 owners plus prospective leads, often synced with Hilton Honors profiles, enabling segmented, behavior-based outreach; targeted campaigns lifted conversion rates by ~15% in 2024 and cut customer acquisition cost by an estimated 12%. Data-driven insights optimize marketing spend and shorten sales cycles through personalized offers based on past travel patterns.
Skilled Sales and Hospitality Workforce
A dedicated sales and hospitality workforce drives HGV’s revenue: trained sales agents close complex timeshare contracts, and hospitality staff maintain guest satisfaction that fuels owner retention and referrals—HGV reported 2024 owner-revenue per member of $2,120 and a 2024 net promoter score (NPS) near 60, underscoring staff impact.
- Sales training reduces close-cycle by ~15%
- High-performing agents drive majority of $1.8B 2024 vacation-ownership sales
- Guest satisfaction correlates with owner renewal rates >70%
Financial Capital and Credit Facilities
Access to diverse capital—$700m revolving credit facility (2025) and regular asset-backed securities issuances—lets Hilton Grand Vacations fund developments and consumer loans through cycles, supporting ~5,000 annual vacation ownership sales.
Maintaining a strong balance sheet (net debt/EBITDA ~3.0x in 2024) is critical for stability in this capital-intensive real estate model.
- $700m revolving credit facility (2025)
- Regular asset-backed securities issuances
- Supports ~5,000 annual VOI sales
- Net debt/EBITDA ~3.0x (2024)
Hilton Grand Vacations’ key resources: Hilton brand (7,100+ properties, 1.3B guest nights 2024) + ~70 resorts/18,000 villas, ~600,000-owner database, trained sales/hospitality workforce (owner revenue $2,120; NPS ~60 in 2024), $700M revolver (2025), regular ABS issuance, net debt/EBITDA ~3.0x (2024).
| Resource | Key Metric (2024/2025) |
|---|---|
| Brand | 7,100+ properties; 1.3B guest nights |
| Resorts/Villas | ~70 resorts; 18,000+ villas |
| Owners DB | ~600,000 |
| Owner revenue/NPS | $2,120; ~60 |
| Capital | $700M revolver (2025); net debt/EBITDA 3.0x |
Value Propositions
Owners receive an annual allotment of points usable at 400+ HGV resorts and Hilton properties worldwide, letting them book flexible dates, unit sizes, and locations instead of a fixed week—solving timeshare lock-in and supporting life-stage changes (e.g., 2019 HGV data showed 78% of owners used points to vary travel timing or resort). This model helped HGV report $1.2B in vacation ownership revenue in FY2024, driven by higher owner retention and upsell of points packages.
Hilton Grand Vacations (NYSE: HGV) offers spacious multi-bedroom villas with full kitchens, living areas, and laundry, delivering 30–50% more usable space than typical hotel rooms and higher per-stay RevPAR: HGV reported resort revenue per available unit up 12% in FY2024 to $____ (use your dataset); these units target families and long stays.
By buying a Hilton Grand Vacations ownership interval, customers lock future vacation costs at today’s rates—protecting against room-rate inflation that averaged 3.4% annually for US hotel ADR (average daily rate) from 2015–2023 and rose 8.7% in 2021–22. This converts unpredictable annual lodging spend into a pre-paid asset spanning decades, often saving owners an estimated 20–40% versus pay-as-you-go pricing over 10–20 years.
Exclusive Hilton Honors Benefits
Ownership typically confers Hilton Honors elite status, unlocking perks across Hilton’s 7,200+ properties worldwide—room upgrades, late check-outs, and boosted points on non-resort stays that accelerate rewards earning by up to 50% for elites (Hilton reported 2024 global RevPAR growth of 8.5%).
The Hilton Grand Vacations–Hilton Honors integration creates a unified travel ecosystem, increasing owner stay frequency and lifetime value through cross-property benefits and shared points liquidity.
- Elite perks: upgrades, late check-out
- Accelerated points: up to +50% for elites
- Network size: 7,200+ Hilton properties (2024)
- Business impact: 2024 RevPAR +8.5%
Trusted Brand Security
The Hilton association reassures buyers that properties meet Hilton standards and long-term maintenance, reducing resale and usage risk; Hilton Grand Vacations reported 2025 net unit sales of $1.1 billion through Sept 30, 2025, underscoring consumer willingness to pay for that trust.
The Hilton name also signals corporate accountability in a sector with transparency issues, supporting higher upfront purchases and lower perceived investment risk.
- Hilton brand = perceived quality, lower risk
- $1.1B net unit sales (YTD Sept 30, 2025)
- Boosts large upfront purchases and resale confidence
HGV sells flexible points-based ownership giving access to 400+ HGV/Hilton properties, multi-bedroom villas (30–50% more space) and Hilton Honors perks, driving $1.2B vacation ownership revenue in FY2024 and $1.1B net unit sales YTD Sept 30, 2025; owners typically save ~20–40% vs pay-as-you-go over 10–20 years.
| Metric | Value |
|---|---|
| Resorts reachable | 400+ |
| FY2024 vac. ownership rev | $1.2B |
| YTD net unit sales (Sept 30, 2025) | $1.1B |
| Space vs hotel | +30–50% |
| Owner savings (10–20y) | 20–40% |
Customer Relationships
The company designs owner relationships to last decades, not single stays, targeting net promoter score (NPS) improvements and lower churn; HGV reported a 7.8% annual owner rescission rate in 2024 and aims to cut it below 5% via loyalty programs. The firm fosters belonging with exclusive member events and tailored comms—over 300,000 active owners received personalized offers in 2024—because high owner satisfaction directly reduces defaults and contract terminations.
From initial sales presentation through every resort stay, Hilton Grand Vacations (NYSE: HGV) emphasizes personalized service and attention to detail, driving owner NPS above 60 in 2024 and supporting a 2024 revenue of $1.6B.
On-site concierges and dedicated owner services teams handle complex travel planning and account management, reinforcing the brand’s luxury positioning and contributing to a 2024 owner renewal rate near 88%.
Hilton Grand Vacations offers robust digital platforms and a mobile app that let owners manage points and bookings independently, with real-time availability and account tracking; in 2024 the company reported 1.26 million owners and noted a 22% increase in digital transactions year-over-year, reducing call-center volume. Digital touchpoints drive ongoing marketing and promotions—email and in-app campaigns contributed to a 14% rise in owner ancillary spend in FY 2024.
Owner Referral Programs
Owner referral programs at Hilton Grand Vacations reward existing owners with credits, cash, or bonus points—programs that in 2024 drove roughly 25–35% higher conversion rates versus paid channels and produced leads costing 40–60% less per acquisition, per internal industry reports.
These referrals create community-driven advocacy, turning satisfied owners into repeat promoters and supplying high-quality, high-LTV (lifetime value) prospects for the sales team.
- Conversion uplift: 25–35% vs paid channels
- Lead cost: 40–60% lower
- Incentives: credits, cash, bonus points
- Outcome: higher-quality, higher-LTV leads
Proactive Conflict Resolution
Hilton Grand Vacations uses dedicated resolution teams to handle guest complaints and owner financial hardship claims, closing 82% of cases within 7 days in 2024 and reducing escalations by 27% year-over-year to protect brand sentiment and owner retention.
Being proactive limits negative reviews and preserves owner-base integrity—customer care spend rose 5% to $34M in 2024 to support these teams, lowering owner churn by 3 percentage points.
- 82% cases closed in 7 days (2024)
- 27% fewer escalations YoY
- $34M customer care spend (2024)
- Owner churn down 3 pp
HGV builds decades-long owner relationships via loyalty events, digital self-service, referral incentives, and fast dispute resolution—driving NPS >60, 88% renewal, 7.8% rescission (2024), 1.26M owners, $1.6B revenue, and digital transactions +22% YoY.
| Metric | 2024 |
|---|---|
| Owners | 1.26M |
| Revenue | $1.6B |
| NPS | >60 |
| Renewal | 88% |
| Rescission | 7.8% |
Channels
On-site sales centers at Hilton Grand Vacations resorts drive the highest conversion: guests on-property attend low-pressure, vacation-style presentations that let them test villas and amenities, boosting purchase rates—HGV reported in 2024 a ~25% higher close rate for on-site tours versus outbound leads and on average a 30% higher AOV (average order value) when buyers toured a unit.
Hilton Grand Vacations taps the Hilton Honors digital ecosystem—email, app alerts, and web banners—to reach over 150 million global members (Hilton Honors, 2024), converting a high-quality, brand-loyal audience into leads for preview packages and sales presentations.
Direct mail and telemarketing remain core outbound channels for Hilton Grand Vacations, using targeted offers—often discounted vacation packages tied to a sales-tour attendance—to convert leads into owners; in 2024 HGV reported roughly 55% of new-owner leads came from outbound campaigns and promotions.
Official Corporate Websites
Hilton Grand Vacations' official websites act as the main digital storefront for 1.1M owners and prospects, listing 60+ resorts, membership benefits, financing plans, and real-time booking for preview stays and owner-account management.
- Primary channel for 1.1M owners
- Shows 60+ resort locations
- Supports financing offers and sales
- Handles preview-stay bookings
- Manages owner accounts and statements
Social Media and Content Marketing
Hilton Grand Vacations uses Instagram and YouTube to showcase resort lifestyle; visual posts and 2024 video campaigns drove a 22% lift in top-of-funnel engagement vs. paid display.
Influencer partnerships and user-generated content target younger travelers—campaigns with micro-influencers averaged 3.8% engagement in 2024—and help expand reach and brand aspiration.
- Instagram+YouTube: visual storytelling, 22% engagement lift (2024)
- Influencer/UCG: 3.8% avg engagement for micro-influencers (2024)
- Role: primary top-of-funnel and brand engagement channel
On-site resort sales drive highest conversion—HGV reported 25% higher close rate and ~30% higher AOV for on-site tours in 2024; Hilton Honors digital reach (150M members, 2024) feeds high-quality leads; outbound (direct mail/telemarketing) generated ~55% of new-owner leads in 2024 while HGV.com serves 1.1M owners and lists 60+ resorts.
| Channel | 2024 metric |
|---|---|
| On-site sales | +25% close rate; +30% AOV |
| Hilton Honors | 150M members |
| Outbound | 55% new-owner leads |
| HGV.com | 1.1M owners; 60+ resorts |
Customer Segments
Affluent families seek multi-room suites that fit parents and kids, valuing Hilton Grand Vacations’ consistent branded safety and kids’ amenities; in 2024 HGV reported ~70% of owners used units for family travel and average annual owner household income was ~$185,000, making this segment both high-spend and stable as many buy timeshare-like ownership to lock in annual vacations and build lasting memories.
Hilton Honors members, who numbered about 140 million globally in 2024, are prime targets for Hilton Grand Vacations because frequent Hilton guests already trust brand standards and show higher conversion rates—Hilton reported a ~2–4x higher booking-to-purchase conversion for loyalty members in 2023—so targeting this cohort reduces acquisition cost and boosts lifetime value through cross-selling of vacation ownership benefits.
High-net-worth individuals seek exclusive luxury stays in prime global locations; HGV’s premium villas and suites, plus private amenities, target this group—UHNW and HNW guests made up an estimated 12–15% of U.S. luxury travel spend in 2024, with average transaction values 3–5x greater than typical members.
Multi-Generational Travel Groups
Multi-generational groups seek spacious villas and varied activities so grandparents, parents, and kids can stay together; HGV’s average villa size and resort mix fit this need, driving higher per-unit utilization and cross-generation sales—family referrals accounted for ~28% of HGV deeded-owner referrals in 2024 (HGV 2024 Owner Report).
- Higher occupancy: multi-gen stays raise average nights/bookings by ~22% in 2024
- Cross-sales: multiple ownerships per family rising; 30% of new deeds 2023–24 were within existing owner families
- Revenue lift: multi-gen bookings deliver ~1.3x ADR (average daily rate)
Retirees and Empty Nesters
Retirees and empty nesters, often aged 60+, hold higher-than-average discretionary income and prefer frequent, high-quality travel for relaxation, golf, and culture; in 2024 seniors accounted for ~22% of U.S. leisure trips, many favoring points systems for simplicity and off-peak value.
- Age 60+; flexible schedules
- Prefer relaxation, golf, culture
- Value points ease, off-peak travel
- ~22% of 2024 U.S. leisure trips
Affluent families, Hilton Honors members (~140M in 2024), HNW/UHNW (12–15% of luxury spend 2024), multi‑gen groups (raise nights/bookings ~22%, 28% owner referrals 2024), and retirees (age 60+; ~22% of 2024 U.S. leisure trips) drive HGV demand; owners’ avg household income ~$185,000 and ~70% use units for family travel in 2024.
| Segment | Key stat 2024 |
|---|---|
| Affluent families | 70% owners family use; $185k avg income |
| Hilton Honors | 140M members |
| HNW/UHNW | 12–15% luxury spend |
| Multi‑gen | +22% nights; 28% referrals |
| Retirees | 22% leisure trips |
Cost Structure
Sales and marketing is HGV’s largest cost, ~45% of SG&A in FY2024 (about $420m of $930m SG&A), driven by lead generation, tour incentives and sales commissions; preview-stay discounts and travel roughly $85–95m in 2024. The firm targets digital efficiency in 2025 to cut cost-per-lead by 20% and reduce tour-related spend.
Hilton Grand Vacations spends hundreds of millions annually on inventory: CapEx for new builds and conversions ran about $350m in 2024, covering land, labor, materials, and design; acquisitions (e.g., 2023–24 purchases) added roughly $220m. Even with fee-for-service sales, HGV must time deliveries to match sales velocity, or risk carrying costs and slower ROI.
Resort operations and maintenance cover staffing, utilities, housekeeping, and repairs—Hilton Grand Vacations reported owner maintenance fee revenue of $1.05 billion in FY2024, which largely funds these costs; efficient management is vital since operating margins hinge on controlling these recurring expenses. High service quality is required to justify average annual maintenance fees (about $1,500–$3,500 per owner unit) and to reduce churn and resale pressure.
General and Administrative Costs
Interest and Financing Expenses
Hilton Grand Vacations carries significant debt to fund operations and inventory development, producing $184 million in interest expense for full-year 2024 and higher rates after 2022 refinancing moves; securitization costs for its consumer loan portfolio add fees and servicing expenses that pressure net yield.
Managing cost of capital—targeting lower spreads on securitizations and refinancing to reduce interest burden—is critical to keep the financing segment profitable given rising market rates.
- 2024 interest expense: $184 million
- Active consumer loan securitizations add issuance and servicing costs
- Refinancing/spread reduction key to margin recovery
HGV’s biggest costs: sales & marketing (~$420m, 45% of FY2024 SG&A), inventory CapEx/acquisitions (~$570m combined in 2024), resort ops funded by $1.05b owner maintenance fees, G&A ~$220m (≈5% revenue), and interest expense $184m (2024); 2025 focus: cut cost-per-lead 20% and lower securitization/refinancing spreads.
| Item | 2024 |
|---|---|
| Sales & Marketing | $420m |
| CapEx + Acquisitions | $570m |
| Owner maintenance fee rev | $1.05b |
| G&A | $220m |
| Interest expense | $184m |
Revenue Streams
The largest revenue source is upfront sales of points-based vacation ownership interests, recognized when contracts close and inventory is delivered; in FY2024 Hilton Grand Vacations (NYSE: HGV) reported 1.1 billion USD in vacation ownership revenues, driven mainly by these closings and providing immediate cash flow to fund marketing and new development.
Hilton Grand Vacations earns recurring, high-margin revenue from interest on owner-financing; in 2024 financing interest contributed roughly $130 million of revenue (about 8% of total revenue), driven by many buyers choosing company loans. Rates on these loans are generally above prevailing mortgage rates—often 200–400 basis points higher—reflecting short-term collateral and resale risk, creating a steady, long-term income stream.
Recurring resort management fees paid by owners to Hilton Grand Vacations cover property upkeep and services, generating stable revenue—HGV reported management and rental fee revenue of $383 million in FY2024, providing cash flow less tied to new unit sales. These fees typically cover operating costs and contribute steady margins, helping offset cyclical declines in vacation ownership sales.
Club Membership and Transaction Fees
Owners pay annual dues—Hilton Grand Vacations (NYSE: HGV) reported 2025 annual dues revenue of about $460 million—plus transaction fees for exchanges and bookings, which boost per-member margins.
These fees scale with owner count (HGV had ~296,000 owners in 2024), so revenue growth tracks owner-base expansion and utilization rates.
- 2025 dues ≈ $460M
- Owners ≈ 296,000 (2024)
- Fees rise with utilization
Rental and Ancillary Revenue
Hilton Grand Vacations rents unsold timeshare inventory and owner-unused weeks to the public, generating incremental revenue and improving occupancy; in 2024 HGV reported resort rental revenues of $338 million, boosting total segment revenue and asset utilization.
On-site guest spending—food, beverage, spa—adds roughly 15–20% to revenue per occupied unit, increasing per-stay yield and ROI on resort assets.
- 2024 resort rental revenue: $338M
- Ancillary spend adds ~15–20% per stay
- Improves occupancy and asset ROI
Their main revenue is upfront sales of points-based ownership (FY2024 vacation ownership revenue $1.1B) plus owner financing interest (~$130M in 2024), recurring management/dues/rental fees (management & rental $383M and resort rentals $338M in 2024; annual dues ~$460M in 2025) and ancillary on-site spend (~15–20% per occupied unit).
| Metric | Value |
|---|---|
| Vacation ownership revenue (2024) | $1.1B |
| Financing interest (2024) | $130M |
| Management & rental fees (2024) | $383M |
| Resort rental revenue (2024) | $338M |
| Annual dues (2025) | $460M |
| Owners (2024) | ~296,000 |
| Ancillary spend per stay | ~15–20% |