{"product_id":"hillenbrand-marketing-mix","title":"Hillenbrand Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Hillenbrand’s Product, Price, Place, and Promotion strategies to uncover how the company drives market share and customer value; the full 4P’s Marketing Mix Analysis delivers a ready-made, editable report with data-driven insights, channel maps, and tactical recommendations—perfect for professionals, students, and consultants seeking strategic clarity and time savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Material Processing Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHillenbrand’s Coperion Advanced Material Processing Systems deliver compounding, extrusion, and feeding equipment used in high-volume plastics, chemical, and pharmaceutical lines, supporting precision throughput up to 5,000 kg\/hour per line. By end-2025 Coperion rolled digital monitoring across 70% of new units, raising average uptime by 6–9 percentage points and cutting unplanned downtime costs—clients report ROI under 18 months in \u0026gt;60% of installations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMolding Technology Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHillenbrand’s Molding Technology Solutions, via Milacron and Mold-Masters, supplies injection molding and hot-runner systems for automotive, consumer goods, and medical packaging, targeting high-speed throughput and lower cycle times.\u003c\/p\u003e\n\u003cp\u003e2024 product updates claim up to 12% lower resin waste and 8% energy savings per cycle, supporting circular-economy goals and helping customers cut material costs amid resin price volatility (average PET resin up 6% in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and Pharma Processing Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough brands linxis and peerless hillenbrand supplies hygienic mixing ingredient-automation systems for food pharma targeting large bakeries labs meeting usda cleanability standards.\u003e\n\u003cpthese units boost throughput to faster mixing times per client trials support batch tracking for cgmp good manufacturing practice compliance reducing recall risk.\u003e\n\u003cpthe product mix helped hillenbrand shift toward less cyclical markets: in fy2024 food and pharma-related orders grew year-over-year improving backlog stability.\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecycling and Circularity Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHillenbrand expanded into advanced plastic-sorting and processing systems by late 2025, enabling manufacturers to raise post-consumer recycled content to 30–50% while matching virgin-material quality and cutting contamination rates by ~40%.\u003c\/p\u003e\n\u003cp\u003eThe category is a growth driver as tightening regulations (EU Single-Use Plastics Directive, U.S. extended producer responsibility laws) push demand; Hillenbrand projects this segment to add ~$120–180M revenue by 2027.\u003c\/p\u003e\n\u003cp\u003eThese systems reduce feedstock costs up to 15% and support circular supply chains for automotive, packaging, and consumer goods customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30–50% recycled content capability\u003c\/li\u003e\n\u003cli\u003e~40% lower contamination\u003c\/li\u003e\n\u003cli\u003e$120–180M projected revenue by 2027\u003c\/li\u003e\n\u003cli\u003e~15% feedstock cost savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifecycle Services and Aftermarket Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHillenbrand’s Lifecycle Services and Aftermarket Parts include proprietary replacement parts and technical support that extend capital equipment life, delivering preventative maintenance, remote diagnostics, and performance upgrades to keep uptime high.\u003c\/p\u003e\n\u003cp\u003eIn 2024 this segment contributed roughly 22% of service revenue, with aftermarket gross margins near 40% and recurring contracts boosting predictable cash flow and customer retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin recurring revenue: ~40% gross margin\u003c\/li\u003e\n\u003cli\u003eService share: ~22% of 2024 service revenue\u003c\/li\u003e\n\u003cli\u003eKey offerings: preventative maintenance, remote diagnostics, upgrades\u003c\/li\u003e\n\u003cli\u003eStrategic value: extends equipment life, increases retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHillenbrand: High‑margin services, recyclable plastics, and digitalized $120–180M upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHillenbrand’s product suite drives durable growth: advanced compounding and molding systems (up to 5,000 kg\/hr), recycled-content plastic processing (30–50% RCR, ~40% lower contamination), and high-margin lifecycle services (≈40% aftermarket gross margin; services ≈22% of 2024 service revenue). Coperion digitalization reached 70% of new units by end‑2025, cutting downtime and yielding \u0026gt;60% installations ROI \u0026lt;18 months; segment may add $120–180M by 2027.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax throughput\u003c\/td\u003e\n\u003ctd\u003e5,000 kg\/hr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoperion digital adoption (2025)\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket gross margin (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled content capability\u003c\/td\u003e\n\u003ctd\u003e30–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjected revenue by 2027\u003c\/td\u003e\n\u003ctd\u003e$120–180M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Hillenbrand’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context; ideal for managers, consultants, and marketers needing a structured, repurpose-ready analysis with examples, positioning, and strategic implications to benchmark, adapt, or present.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Hillenbrand’s 4P marketing strategy into a concise, presentation-ready snapshot that helps leadership quickly align on pricing, product, placement, and promotion priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Assembly Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHillenbrand runs a decentralized manufacturing network with key plants in the US, Germany, Czech Republic, India, and China, producing about 60% of revenue-serving equipment within regional markets to cut freight and lead times; local production reduced average lead time by ~18% in 2024. This regional footprint lowers shipping costs and exposure to localized supply-chain shocks, helping stabilize operations during 2023–24 demand swings and FX moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Engineering Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHillenbrand uses a technical direct sales force to design bespoke engineered solutions, with ~1,200 field engineers and reps positioned in North American and European industrial corridors to offer on-site consultations and match equipment specs to client operations. This direct model supports higher margin projects—Hillenbrand reported 27% adjusted operating margin in Engineered Solutions in FY2024—and captures granular market feedback that shortens product development cycles by an estimated 20%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Service and Support Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHillenbrand maintains over 60 regional service and support centers worldwide staffed by specialized technicians to maximize equipment uptime; these centers cut average repair lead time by roughly 35% versus industry peers (2024 internal ops data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby the end of hillenbrand rolled out b2b customer portals allowing order tracking and parts-inventory management cutting processing time by supporting in annual aftermarket revenue.\u003e\u003cpthese platforms offer access to technical docs streamlined procurement workflows and integrations with erp systems reducing administrative overhead customer service contacts by about\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOrder tracking: live status, ETA\u003c\/li\u003e\n\u003cli\u003eInventory: real-time parts levels\u003c\/li\u003e\n\u003cli\u003eDocs: 24\/7 technical manuals\u003c\/li\u003e\n\u003cli\u003eImpact: ~30% faster orders, ~22% fewer service calls\u003c\/li\u003e\n\u003cli\u003eRevenue: supports ~$120m aftermarket sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership and Agent Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHillenbrand uses vetted third-party distributors and agents in emerging markets and niches where direct presence is costly, covering Southeast Asia and South America to expand reach while keeping capex low.\u003c\/p\u003e\n\u003cp\u003ePartners receive training on Hillenbrand’s technical standards and service protocols; in 2024 partners supported ~22% of international sales, helping maintain service SLA performance above 92%.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model balances wide market coverage with consistent service quality and lower fixed costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~22% international sales via partners (2024)\u003c\/li\u003e\n\u003cli\u003eSLA \u0026gt;92% through trained agents\u003c\/li\u003e\n\u003cli\u003eLower capex, faster market entry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHillenbrand: Regional production, 1,200 field engineers, 27% margin, faster service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHillenbrand delivers via regional plants (US, DE, CZ, IN, CN) producing ~60% locally, 1,200 field engineers, 60+ service centers, and partner networks; FY2024 metrics: 27% Engineered Solutions margin, ~18% shorter lead times, ~35% faster repairs, partners drove ~22% international sales. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal production\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField staff\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEng. Solutions margin\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepair time vs peers\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner sales (intl)\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHillenbrand 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hillenbrand 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable document you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version of the analysis included in your order; buy with confidence knowing the file shown is the final product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750179746169,"sku":"hillenbrand-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hillenbrand-marketing-mix.png?v=1772222968","url":"https:\/\/matrixbcg.com\/products\/hillenbrand-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}