{"product_id":"hildinganders-marketing-mix","title":"Hilding Anders Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHilding Anders pairs innovation-driven product lines with tiered pricing and efficient channel partnerships to dominate bedding markets across Europe and beyond; their targeted promotions reinforce premium positioning while supporting retailer relationships. Unlock the full 4P’s Marketing Mix Analysis—editable, data-driven, and presentation-ready—to replicate their strategy, benchmark competitors, or accelerate your go-to-market planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Sleep Solution Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Hilding Anders offers a full portfolio of mattresses, beds, and bedding accessories covering value to luxury segments, with over 1,200 SKUs across 20 European markets and 35% of revenue from premium lines (2024 FY: EUR 1.1bn total revenue).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Brand Differentiation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHilding Anders uses a multi-brand architecture with premium labels like Jensen and Carpe Diem Beds to capture the luxury mattress segment, where global premium unit prices average ~25–40% above mainstream in 2024. These brands stress Scandinavian design, craftsmanship, and top-tier materials, enabling ASPs (average selling prices) that lift group gross margins—Hilding Anders reported a 2024 gross margin near 31%. The clear luxury positioning supports pricing power, lower price elasticity, and brand equity that sustains high-margin channels such as specialty retailers and direct-to-consumer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Bed and Sleep Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHilding Anders integrated smart bed solutions into its 2025 product lineup, with beds that track sleep stages and auto-adjust firmness for pressure relief and spinal alignment. Their 2024 partnership with ReST expanded smart mattress availability across Europe and Asia, contributing to a 12% product-segment revenue rise in FY2024 and a projected 15% CAGR in sleep-tech sales through 2027. This sleep-science focus boosts Hilding Anders’ positioning in the €18.5bn global sleep-health market, supporting higher ASPs and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Circular Product Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHilding Anders expanded eco-friendly lines like Sand by Eastborn, using recyclable materials and lower-emission manufacturing to meet rising environmental demand; by 2025 sustainability drives product differentiation and innovation investment.\u003c\/p\u003e\n\u003cp\u003eSand by Eastborn contributed to a group-wide sustainability push tied to 12% of new SKUs in 2024 and supported a target to cut Scope 1–2 emissions 25% by 2027.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of new SKUs 2024\u003c\/li\u003e\n\u003cli\u003e25% Scope 1–2 cut target by 2027\u003c\/li\u003e\n\u003cli\u003eSand by Eastborn: recyclable materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Contract and B2B Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHilding Anders offers customized bedding for hospitality, healthcare, and marine sectors, engineered for high durability and strict hygiene while keeping commercial comfort levels.\u003c\/p\u003e\n\u003cp\u003eThe contract\/B2B segment accounted for about 28% of 2024 group revenues (~EUR 350m of EUR 1.25bn), driven by multi-year contracts with global hotel chains and hospitals.\u003c\/p\u003e\n\u003cp\u003eLarge-scale deals provide steady cash flow and lower seasonality risk; typical contract lifecycles span 3–7 years with repeat orders and service agreements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of 2024 revenue (~EUR 350m)\u003c\/li\u003e\n\u003cli\u003e3–7 year contract lifecycles\u003c\/li\u003e\n\u003cli\u003eTargets hospitality, healthcare, marine\u003c\/li\u003e\n\u003cli\u003eFocus: durability, hygiene, comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHilding Anders: €1.1bn, 1,200+ SKUs, premium 35%, sleep-tech 15% CAGR to 2027\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Hilding Anders offers 1,200+ SKUs across 20 European markets, 35% revenue from premium lines (2024 revenue EUR 1.1bn), 28% from contract\/B2B (~EUR 350m in 2024), sleep-tech growing 12% in 2024 with projected 15% CAGR to 2027, sustainability: 12% new SKUs 2024 and Scope 1–2 cut target 25% by 2027.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003eEUR 1.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium revenue\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract\/B2B\u003c\/td\u003e\n\u003ctd\u003e28% (~EUR 350m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSleep-tech growth\u003c\/td\u003e\n\u003ctd\u003e12% (2024); 15% CAGR to 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability\u003c\/td\u003e\n\u003ctd\u003e12% new SKUs (2024); -25% Scope1–2 by 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hilding Anders’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the brand’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hilding Anders' 4P marketing strategy into a concise, leadership-ready snapshot that simplifies product, price, place and promotion insights for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHilding Anders runs an omnichannel distribution network with 70+ touchpoints across 40+ countries as of late 2025, combining 1,200 traditional retail partners and 45 branded stores with a digital channel that drove 28% of group sales in 2024 (€420m of €1.5bn revenue).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail and Private Label Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHilding Anders supplies private-label mattresses to major retailers such as IKEA and Jysk, generating roughly 40% of group net sales—about EUR 500m of EUR 1.25bn in 2024—through these partnerships.\u003c\/p\u003e\n\u003cp\u003eThose contracts deliver massive distribution across Northern and Central Europe, supporting over 30,000 retail points and lifting brand visibility alongside private-label volume.\u003c\/p\u003e\n\u003cp\u003eBy selling both branded and private-label products Hilding Anders achieves broader market penetration, improving capacity utilization and steady full-year revenue even as branded ASPs (average selling prices) stay ~15% higher.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA pivotal 2025 move sees Hilding Anders expand Direct-to-Consumer channels to about 15% of revenue, driven by proprietary e-commerce platforms and targeted digital marketing.\u003c\/p\u003e\n\u003cp\u003eThe DTC push reduces retail dependency, raises gross margin (estimated +250 basis points vs wholesale) and boosts customer data capture for personalization.\u003c\/p\u003e\n\u003cp\u003eDedicated digital leadership hired in 2024 now oversees online growth, aiming for DTC to reach 25% of sales by 2027 per company guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Localized Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwith over production sites across europe and asia hilding anders uses localized manufacturing to cut logistics costs shorten lead times supporting regional customization while keeping iso-quality systems consistent.\u003e\u003cpby q4 the firm completed divestments including its russian unit reallocating in annual revenues toward core growth markets and improving adjusted ebitda margin by bps.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ sites in EU\/Asia\u003c\/li\u003e\n\u003cli\u003eLower logistics, faster lead times\u003c\/li\u003e\n\u003cli\u003eRegional product specs, global quality\u003c\/li\u003e\n\u003cli\u003eRussian divestment done by late 2025\u003c\/li\u003e\n\u003cli\u003e~€60m revenue reallocated; +120 bps adj. EBITDA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pwith\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranded Flagships and Store-in-Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHilding Anders runs 150+ branded store-in-stores and several flagship showrooms in metros like Stockholm, showcasing premium lines such as Jensen beds in curated, touch-and-feel settings.\u003c\/p\u003e\n\u003cp\u003eThese locations drive brand equity and higher ASPs (average selling price); in 2024 premium channel sales grew ~8% and represented ~22% of group revenue, underlining their role in luxury conversions.\u003c\/p\u003e\n\u003cp\u003eShowrooms enable personalized service, boosting conversion rates by an estimated 2–3x versus online and increasing repeat purchase probability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150+ store-in-stores\u003c\/li\u003e\n\u003cli\u003eSeveral flagship showrooms (Stockholm example)\u003c\/li\u003e\n\u003cli\u003ePremium channel ≈22% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003ePremium channel growth ≈8% (2024)\u003c\/li\u003e\n\u003cli\u003eShowroom conversion ~2–3x online\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel scale: €1.5bn sales, 28% digital, 40% private-label, DTC up to 25% by 2027\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOmnichannel reach: 70+ touchpoints in 40+ countries, 1,200 retail partners, 45 branded stores; digital = 28% sales (€420m of €1.5bn, 2024). Private-label (IKEA, Jysk) ≈40% net sales (~€500m of €1.25bn, 2024). DTC = 15% revenue (2025), target 25% by 2027; DTC adds ~250bps gross margin. 25+ production sites cut logistics and lead times; divestment reallocated ~€60m and +120bps adj. EBITDA (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTouchpoints\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales 2024\u003c\/td\u003e\n\u003ctd\u003e28% (€420m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label 2024\u003c\/td\u003e\n\u003ctd\u003e40% (~€500m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC 2025\u003c\/td\u003e\n\u003ctd\u003e15% (target 25% by 2027)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction sites\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDivestment impact\u003c\/td\u003e\n\u003ctd\u003e~€60m revenue; +120bps adj. EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHilding Anders 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hilding Anders 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750375534969,"sku":"hildinganders-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hildinganders-marketing-mix.png?v=1772224547","url":"https:\/\/matrixbcg.com\/products\/hildinganders-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}