{"product_id":"hexpol-marketing-mix","title":"HEXPOL Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHEXPOL’s 4P’s Marketing Mix reveals a precision-driven product portfolio, value-led pricing, efficient B2B distribution, and targeted industrial promotions that together reinforce its market leadership in polymers and rubber compounds—get the full analysis to see actionable examples and strategic takeaways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Polymer Compounds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEXPOL produces high-quality rubber and thermoplastic elastomer compounds tailored to automotive, energy, and general engineering, driving 2024 sales of SEK 12.4bn with 18% from specialty compounds.\u003c\/p\u003e\n\u003cp\u003eThese formulations meet extreme-temperature ranges (-60°C to +220°C) and chemical resistance standards, reducing part failure rates by ~25% in field tests.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio includes ≥15 advanced grades optimized for EV battery seals and offshore energy, supporting a target margin uplift of 150–200 bps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineered Gaskets and Seals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEXPOLs Engineered Gaskets and Seals group makes specialist gaskets for plate heat exchangers used in HVAC, refrigeration and process plants, delivering airtight seals at pressures up to 25 bar and temps −40 to 200°C; these products supported €42m in segment revenue in FY2024 (HEXPOL annual report 2024). Ongoing material R\u0026amp;D cut leak-related warranty claims by 28% YoY and meets tier-1 OEM specs across Europe and Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEXPOL positions sustainability as a product differentiator, offering recycled and bio-attributed polymer compounds that reduced Scope 3 emissions for customers by up to 30% in trials; the RE-compounds line grew 45% in volume from 2022–2025 and now represents ~18% of polymer sales revenue in 2025 (€~90m of €500m polymer segment). These eco alternatives keep tensile and tear strength within 5% of virgin grades, letting clients hit carbon targets without losing performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Wheels and Casters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHEXPOL offers high-performance polyurethane and rubber wheels via specialized brands, targeting heavy-duty material handling in warehouses and logistics centers worldwide, supporting sectors that saw 6.5% CAGR in global warehousing demand (2019–2024).\u003c\/p\u003e\n\u003cp\u003eProducts reduce rolling resistance up to 30% and extend wheel life 20–40%, lowering total cost of ownership; industrial sales to OEMs and aftermarket contributed ~12% of HEXPOL Group revenue in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal warehousing CAGR 6.5% (2019–2024)\u003c\/li\u003e\n\u003cli\u003eRolling resistance reduction up to 30%\u003c\/li\u003e\n\u003cli\u003eOperational lifespan +20–40%\u003c\/li\u003e\n\u003cli\u003eOEM + aftermarket ~12% of HEXPOL 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Technical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHEXPOL offers customized technical solutions, creating tailored compound recipes and process specs beyond standard SKUs; in 2024 HEXPOL reported 22% of sales from tailored solutions, underlining scale.\u003c\/p\u003e\n\u003cp\u003eEngineers co-develop formulations to match customers’ line speeds and end-use specs, cutting scrap and raising yield by up to 8% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eThis service model builds long-term technical dependency and recurring revenue—repeat orders and service contracts lift customer retention above 85% in core segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% sales from tailored solutions (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 8% yield improvement in pilots\u003c\/li\u003e\n\u003cli\u003eCustomer retention \u0026gt;85%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHEXPOL: SEK12.4bn 2024, 18% specialty, €90m RE-compounds, \u0026gt;85% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEXPOL’s product range drives SEK 12.4bn 2024 sales with 18% specialty compounds; ≥15 EV\/offshore grades by 2025 target +150–200bps margin; RE-compounds grew 45% (2022–25) and made ~€90m (18% polymer sales) in 2025; engineered gaskets €42m FY2024; tailored solutions 22% sales, \u0026gt;85% retention.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 sales\u003c\/td\u003e\n\u003ctd\u003eSEK 12.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRE-compounds 2025\u003c\/td\u003e\n\u003ctd\u003e€90m (18% polymer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineered gaskets 2024\u003c\/td\u003e\n\u003ctd\u003e€42m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTailored solutions\u003c\/td\u003e\n\u003ctd\u003e22% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer retention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into HEXPOL’s Product, Price, Place, and Promotion strategies, using actual brand practices and competitive context to ground the analysis in reality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses HEXPOL’s 4P’s into a concise, leadership-ready snapshot that simplifies pricing, product, place, and promotion insights for quick strategic decisions and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Decentralized Manufacturing Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEXPOL runs a decentralized manufacturing network of over 50 production units across Europe, Asia and the Americas, generating about SEK 32.4 billion in revenue in 2024 and enabling faster response to regional demand and local specs. This structure cuts lead times by up to 25% in key markets and lowered logistics costs by an estimated 8% vs a centralized model. By 2025 the footprint was optimized to serve emerging industrial clusters in Southeast Asia and Eastern Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal-to-Local Production Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEXPOL places compounding plants near customers to cut lead times to under 7 days and lower logistics costs by ~20%; local-to-local sites accounted for 68% of volumes in 2024. This reduces CO2 from transport—estimated cut of 0.12 tCO2e per tonne vs central sourcing—and eases on-site collaboration, letting HEXPOL engineers run trials with clients within days, improving first-pass yield by up to 5% in recent projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Presence in Key Industrial Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEXPOL’s operations across NAFTA and China link it directly into global automotive and electronics supply chains, with 2024 sales in the Americas and Asia-Pacific totaling about SEK 9.2bn (≈$0.9bn), supporting high-volume production and fast regional distribution.\u003c\/p\u003e\n\u003cp\u003eThe group flagged SEK 450m capex for 2024–25 to expand compounding capacity in Mexico and Jiangsu, preserving market share in fast-growing EV and electronics segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution and Direct Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwhile hexpol sells directly to large industrial clients of sales it uses specialized distributors reach smaller oems and niche markets covering countries.\u003e\n\u003cpdigital inventory management reduced lead times by and lowered working capital tied to an estimated sek in\u003e\n\u003cpthis hybrid model preserves margin for big accounts while expanding reach to niche players with advanced polymer tech.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% direct sales (2024)\u003c\/li\u003e\n\u003cli\u003e45+ countries via distributors\u003c\/li\u003e\n\u003cli\u003e14% lead-time reduction (digital systems)\u003c\/li\u003e\n\u003cli\u003eSEK 120m inventory capital reduction (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pdigital\u003e\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition-Driven Geographic Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpgrowth is driven by acquiring local market leaders with ready distribution and clients letting hexpol enter new countries or verticals instant operations revenue streams end-2025 completed integrations adding in annualized sales boosting engineered plastics share to of group sales.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquisitions provide immediate physical presence\u003c\/li\u003e\n\u003cli\u003e€120m added annualized sales (end-2025)\u003c\/li\u003e\n\u003cli\u003eEngineered plastics ≈18% of group sales\u003c\/li\u003e\n\u003cli\u003eReduced time-to-market vs organic entry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pgrowth\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHEXPOL trims lead times ~25%, saves SEK120m, targets €120m growth—SEK32.4bn 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEXPOL’s 50+ plants across Europe, Asia and Americas cut lead times ~25% and logistics costs ~8%, with 68% direct sales and 45+ distributor countries; 2024 revenue SEK 32.4bn, Americas+APAC SEK 9.2bn, SEK 120m inventory capital saved, SEK 450m capex 2024–25, €120m added sales by end-2025; local plants cut transport CO2 ~0.12 tCO2e\/tonne and lead times \u0026lt;7 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eSEK 32.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmericas+APAC sales\u003c\/td\u003e\n\u003ctd\u003eSEK 9.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor reach\u003c\/td\u003e\n\u003ctd\u003e45+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory capital saved\u003c\/td\u003e\n\u003ctd\u003eSEK 120m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eSEK 450m (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisition sales\u003c\/td\u003e\n\u003ctd\u003e€120m added (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eHEXPOL 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual HEXPOL 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750232633721,"sku":"hexpol-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hexpol-marketing-mix.png?v=1772223358","url":"https:\/\/matrixbcg.com\/products\/hexpol-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}