{"product_id":"hewi-group-marketing-mix","title":"HEWI Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how HEWI’s product innovation, targeted pricing, strategic distribution, and focused promotion combine to secure market leadership—this concise preview only hints at the insights inside; purchase the full, editable 4P’s Marketing Mix Analysis for detailed data, ready-to-use slides, and actionable recommendations to apply in strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccessible Sanitary Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEWI specializes in barrier-free sanitary solutions—height-adjustable washbasins, ergonomic support rails, and specialized seating—targeting hospitals and public buildings; in 2025 the accessible bathroom market is valued at ~€4.1bn in Europe, growing ~5.8% CAGR since 2020. HEWI’s 2024 product mix shifted 28% toward universal-design lines, and by end-2025 the firm prioritizes blending function with aesthetics to cut the clinical look and boost procurement by specifiers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural Hardware Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEWI’s Architectural Hardware Systems include door levers, pull handles, and window handles designed for contemporary projects, with modular components enabling uniform design across buildings; HEWI reported a 12% product-line sales growth in 2024 driven by contract wins in healthcare and office refurbishments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Material Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEWI’s material edge centers on engineered nylon that offers a warm touch, 5x higher wear resistance than ABS, and low-maintenance surfaces used in 65% of their public-sector orders in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts also use EPA-registered antimicrobial finishes and stainless or zinc alloys, meeting EN 1670 corrosion class 5 for high-traffic public buildings.\u003c\/p\u003e\n\u003cp\u003eThis material mix tolerates hospital-grade chemical disinfectants (up to 70% IPA) and retains structural integrity over 25+ years under typical public-use cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Smart Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHEWI expanded into electronic locking and sensor-controlled sanitary fittings by 2025, with smart products now representing an estimated 18% of sales and growing 24% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese touchless and access-controlled solutions boost security and hygiene, cut contact transmission risks by up to 70% in pilot projects, and lower maintenance costs through remote diagnostics.\u003c\/p\u003e\n\u003cp\u003eBuilt for future-proofing, devices support OTA updates and integrate via BACnet\/Modbus into building management systems, reducing integration time by about 40% versus legacy systems.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of sales from smart products (2025)\u003c\/li\u003e\n\u003cli\u003e24% YoY growth\u003c\/li\u003e\n\u003cli\u003e70% lower contact transmission in pilots\u003c\/li\u003e\n\u003cli\u003e40% faster BMS integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHygiene and Care Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHEWI’s product development prioritizes infection control for clinical and care sectors, using non-porous surfaces and antimicrobial coatings to cut pathogen survival on touchpoints—studies show such surfaces can reduce bioburden by up to 90% within 24 hours (2023 hospital trials).\u003c\/p\u003e\n\u003cp\u003eThis hygiene focus drives adoption: HEWI supplies doors, grab bars, and fittings to hospitals and nursing homes, with healthcare contracts rising 18% year-over-year in 2024 and public-sector sales representing ~42% of 2024 revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNon-porous materials; antimicrobial coatings\u003c\/li\u003e\n\u003cli\u003eUp to 90% bioburden reduction (2023 trials)\u003c\/li\u003e\n\u003cli\u003eHealthcare contracts +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003ePublic-sector sales ~42% of 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHEWI: Leading barrier-free, smart sanitary systems—18% smart, €4.1bn EU accessible market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEWI focuses on barrier-free, hygienic fittings and smart sanitary systems; accessible-bathroom market ~€4.1bn Europe (2025), HEWI product mix 28% universal-design (2024) and smart products 18% of sales (2025), with 24% YoY growth; healthcare contracts +18% YoY (2024), public-sector ~42% revenue; materials: engineered nylon (65% public orders), EN1670 class 5, 25+ year durability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU accessible market (2025)\u003c\/td\u003e\n\u003ctd\u003e€4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniversal-design share (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart products share (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart YoY growth\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare contracts YoY (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic-sector revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineered nylon use (2024)\u003c\/td\u003e\n\u003ctd\u003e65% public orders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into HEWI’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses HEWI’s 4P insights into a concise, leadership-ready snapshot that instantly clarifies product, price, place, and promotion trade-offs for faster decision-making and meeting-ready alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEWI uses a multi-channel distribution network of specialized sanitary and hardware wholesalers to reach installers and contractors, with 78% of Germany sales routed through 340+ wholesale partners in 2024, ensuring local stock for immediate projects.\u003c\/p\u003e\n\u003cp\u003eThese partnerships cut lead times—average order-to-delivery dropped to 2.8 days in 2024—and shift logistics to trade experts, reducing HEWI’s warehousing costs by an estimated 12% vs direct distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Presence in DACH Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHEWI holds a dominant position in the DACH region—Germany, Austria, Switzerland—where ~60% of 2024 revenue (€185m group sales) was generated, leveraging local manufacturing for faster logistics and 24–48 hour regional distribution; this hub supports localized customer service and reduces lead times by ~30% versus EU average. Proximity lets HEWI adapt rapidly to new German accessibility rules and Swiss design trends, shortening product update cycles to under 6 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Specification Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA significant share of HEWI's revenue—about 45% in 2024—comes via the specification channel, targeting architects, interior designers, and facility planners to get products written into initial designs for hospitals and public buildings.\u003c\/p\u003e\n\u003cp\u003eBy securing specifications early, HEWI locks in long-term placements across projects averaging €1.2–3.5m, reducing churn and generating steady lifecycle service and replacement demand.\u003c\/p\u003e\n\u003cp\u003eThe approach hinges on offering on-site technical expertise and design consultation during early construction phases, supported by a team of specification managers and CAD\/BIM assets to influence procurement decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHEWI exports to over 50 countries via subsidiaries and 120 partner agencies, leveraging German engineering demand in healthcare—export revenues represented about 48% of group sales in 2024 (≈€112m of €233m total).\u003c\/p\u003e\n\u003cp\u003eIts global logistics network achieved 95% on-time delivery for 2024 projects, supporting hospitals in EU, MENA, and APAC construction sites and reducing delay-related penalties by an estimated €1.8m.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePresence: 50+ countries, 120 partners\u003c\/li\u003e\n\u003cli\u003e2024 exports: ≈€112m (48% sales)\u003c\/li\u003e\n\u003cli\u003eOTD: 95% in 2024\u003c\/li\u003e\n\u003cli\u003eSaved delays: ≈€1.8m\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and BIM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHEWI provides BIM (Building Information Modeling) 3D models and specs on its platform, letting planners drop-ready products into CAD workflows; in 2024 HEWI reported a 27% increase in BIM downloads year-over-year, boosting specification rates.\u003c\/p\u003e\n\u003cp\u003eThe digital catalog acts as a virtual showroom accessible globally, shortening design-to-order time and raising international tender wins—HEWI saw a 12% rise in export orders tied to digital leads in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-quality 3D models and specs online\u003c\/li\u003e\n\u003cli\u003e27% YoY BIM downloads (2024)\u003c\/li\u003e\n\u003cli\u003e12% rise in export orders from digital leads (2024)\u003c\/li\u003e\n\u003cli\u003eFaster integration into CAD\/BIM workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHEWI: 48% exports €112M, 95% OTD, 2.8-day lead time—45% spec revenue, 12% warehouse savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHEWI’s place strategy uses 340+ German wholesalers (78% domestic sales), 50+ export countries with 120 partners (48% exports ≈€112m of €233m 2024), 95% on-time delivery, 2.8-day average domestic lead time, 27% YoY BIM downloads and 12% export orders from digital leads—boosting specifications (45% revenue) and cutting warehousing costs ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic wholesalers\u003c\/td\u003e\n\u003ctd\u003e340+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic sales via trade\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e48% (€112m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTD\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg domestic lead time\u003c\/td\u003e\n\u003ctd\u003e2.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM downloads YoY\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital-led export orders\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpec channel revenue\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehousing cost saving\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eHEWI 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual HEWI 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750148813177,"sku":"hewi-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hewi-group-marketing-mix.png?v=1772222700","url":"https:\/\/matrixbcg.com\/products\/hewi-group-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}