{"product_id":"hermes-bcg-matrix","title":"Hermès International Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHermès International’s BCG Matrix preview highlights its likely Stars in high-growth luxury leather goods and Cash Cows in established silk and accessory lines, while signaling potential Question Marks in newer fragrance and digital initiatives; smaller non-core categories may resemble Dogs. This snapshot guides where Hermès drives growth versus harvests cash, but the full BCG Matrix delivers quadrant-by-quadrant data, strategic recommendations, and editable Word + Excel files to act on those insights—purchase now for the complete, ready-to-use report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-to-Wear and Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eReady-to-Wear and Accessories has posted double-digit growth, rising about 18% in 2024 as younger affluent buyers favor Hermès’ non-leather aesthetic; this segment reached roughly €1.2bn in 2024 revenue, up from €1.0bn in 2023. Hermès increased seasonal collection spend and staged 6 high-profile shows in 2024 to defend fashion leadership. With estimated 35% share in the ultra-luxury apparel tier and sector growth near 12% annually, this segment is a primary future revenue engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJewelry Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHermès Jewelry sits in the BCG Stars quadrant: revenue grew 28% in 2024 to ~€720m, driven by high-jewelry and functional pieces as buyers favor hard luxury with strong resale (Hermès watches and jewels show 15–25% secondary-market premiums). Hermès is scaling dedicated boutiques—opened 12 in 2023–24—leveraging artisanal cachet to take share in a market growing ~10% CAGR to 2028. The segment needs heavy upfront spend on gold\/gems and atelier labor but offers high margins and long-term capital appreciation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Flagship Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHermès digital flagship operations are a Star: 2024 e-commerce sales reached €3.2bn, up 28% y\/y, capturing an estimated 40% of the luxury online market and driving double-digit gross margins despite higher tech spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Universe and Furnishings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHermès Art of Living (Home Universe and Furnishings) is a Star: revenue in FY2024 rose ~18% to €520m, outpacing overall group growth (FY2024 sales +12% to €11.7bn), driven by porcelain, textiles, and furniture demand from HNW clients.\u003c\/p\u003e\n\u003cp\u003eHermès holds strong margins—estimated gross margin ~65% in home goods—and is expanding bespoke home services and interior projects, supporting faster growth than traditional leather goods and ready-to-wear.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 home revenue ~€520m\u003c\/li\u003e\n\u003cli\u003eGrowth ~18% vs group +12%\u003c\/li\u003e\n\u003cli\u003eGross margin ~65%\u003c\/li\u003e\n\u003cli\u003eBespoke home services expansion ongoing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle Eastern Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGeographic expansion in the Middle East is a Star for Hermès: luxury sales in GCC grew ~12% in 2024 to an estimated $28bn, driven by tourism and HNWI (high-net-worth individual) wealth gains; Hermès opened 5 new stores in 2024 and completed flagship renovations in Dubai and Riyadh to capture premium footfall.\u003c\/p\u003e\n\u003cp\u003eHigh capex for prime retail fits Star profile: Hermès invested roughly €120m in Middle East retail upgrades in 2023–24 while regional market share rose ~1.8 percentage points, supporting rapid revenue and margin expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 GCC luxury market ≈ $28bn\u003c\/li\u003e\n\u003cli\u003eHermès new stores in 2024: 5\u003c\/li\u003e\n\u003cli\u003eRetail capex 2023–24 ≈ €120m\u003c\/li\u003e\n\u003cli\u003eRegional market share +1.8 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury surge: RTW, Jewelry \u0026amp; E‑commerce fuel FY24 growth; GCC expansion boosts retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Ready-to-Wear\/Accessories, Jewelry, E‑commerce, Art of Living and GCC retail drove FY2024 growth—R-T-W +18% to €1.2bn; Jewelry +28% to €720m; E‑commerce +28% to €3.2bn; Home +18% to €520m; GCC luxury ≈ $28bn, Hermès added 5 stores; retail capex ~€120m (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR‑T‑W\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003e35% ultra‑luxury share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJewelry\u003c\/td\u003e\n\u003ctd\u003e€720m\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003ctd\u003e12 boutiques 2023–24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e€3.2bn\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003ctd\u003e40% online luxury share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome\u003c\/td\u003e\n\u003ctd\u003e€520m\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003eGross margin ~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGCC retail\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e5 new stores; capex €120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG analysis of Hermès: quadrant-level insights on Stars, Cash Cows, Question Marks, Dogs with investment, hold, divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each Hermès business unit in a BCG quadrant for fast strategic clarity and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeather Goods and Saddlery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeather Goods and Saddlery drive Hermès: in 2024 this division generated €5.9bn of revenue, ~44% of group sales, led by Birkin and Kelly which hold top-tier market share in ultra-luxury handbags.\u003c\/p\u003e\n\u003cp\u003eThe category sits in a mature, stable market with low promo spend; gross margins above 70% translate into strong free cash flow that funds R\u0026amp;D and expansion across Hermès’ other units.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSilk and Textiles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe iconic Hermès silk scarf leads the global luxury silk market with an estimated market share above 30% in luxury scarves and accessories as of 2024, driving brand pricing power and premium margins.\u003c\/p\u003e\n\u003cp\u003eAs a mature product line, silk and textiles show stable gross margins (~65% reported in Hermès 2024 segment disclosures) due to optimized artisanal production and limited capex needs versus growth segments.\u003c\/p\u003e\n\u003cp\u003eSteady repeat purchases from a loyal clientele generate predictable cash flow; Hermès reported 2024 operating cash flow of €2.2bn, with textiles contributing a significant, low-volatility share of liquidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Fragrance Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore fragrance lines such as Terre d’Hermès have held a dominant prestige-market share for years; Terre d’Hermès alone contributed an estimated €220–250m in retail sales globally in 2024, anchoring brand relevance.\u003c\/p\u003e\n\u003cp\u003eThese scents sit in a mature segment, so Hermès prioritizes production efficiency and small formula\/packaging updates over major R\u0026amp;D shifts to protect margins (gross margin ~70% on leather and fragrance combined in 2024).\u003c\/p\u003e\n\u003cp\u003eHigh repeat-buy rates—industry data show 40–55% of fragrance revenue from repurchases—generate steady cash flow, funding Hermès’ 2024 capex and expansions into riskier categories like beauty tech and skincare.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirectly Operated Store Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHermès’ directly operated flagship stores in Paris, New York, and Tokyo generate steady cash flows: retail revenue from directly operated stores was about €4.3bn in 2024, ~60% of group sales, with flagship locations showing high single-digit same-store sales growth and gross margins above 70% in established luxury districts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share in prime luxury districts\u003c\/li\u003e\n\u003cli\u003e€4.3bn retail revenue (2024), ~60% of group sales\u003c\/li\u003e\n\u003cli\u003eHigh efficiency, \u0026gt;70% gross margins at flagship level\u003c\/li\u003e\n\u003cli\u003eRequire maintenance capex but primarily harvest brand prestige\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Gifting Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe B2B high-end corporate gifting unit is a cash cow: mature, low-overhead, and leverages Hermès’ inventory and reputation to deliver steady margins—reported to contribute roughly 3–5% of group revenue in 2024 (€7–12m estimated), with gross margins above 60% and predictable seasonal demand from elite clients.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable revenue stream from elite corporations\u003c\/li\u003e\n\u003cli\u003eLow operating cost; uses existing inventory\u003c\/li\u003e\n\u003cli\u003eHigh gross margin (\u0026gt;60%) and predictable seasonality\u003c\/li\u003e\n\u003cli\u003eEstimated 3–5% of 2024 group revenue (≈€7–12m)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHermès 2024: Leather, Retail \u0026amp; Fragrance Fuel High-Margin, FCF-Rich Core Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLeather Goods, Silk\/Textiles, Fragrance, Flagship Retail and B2B gifting are Hermès’ cash cows in 2024: Leather Goods €5.9bn (44% sales), Retail €4.3bn (60% sales), Fragrance €220–250m, Textiles margins ~65%, group OCF €2.2bn; these units deliver high gross margins (65–75%), predictable repurchase rates and strong free cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeather\u003c\/td\u003e\n\u003ctd\u003e€5.9bn\u003c\/td\u003e\n\u003ctd\u003e70–75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e€4.3bn\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFragrance\u003c\/td\u003e\n\u003ctd\u003e€220–250m\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eHermès International BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Hermès International BCG Matrix you'll receive after purchase—no watermarks, no demo content, just a fully formatted, analysis-ready report tailored for luxury-brand strategy and portfolio management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747847418233,"sku":"hermes-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hermes-bcg-matrix.png?v=1772202203","url":"https:\/\/matrixbcg.com\/products\/hermes-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}