{"product_id":"helvetia-marketing-mix","title":"Helvetia Holding Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHelvetia Holding’s 4P’s snapshot reveals a diversified product portfolio, value-based pricing, targeted distribution through brokers and digital channels, and a promotion mix balancing trust-building PR with digital engagement; the preview highlights strategy but the full, editable report delivers data, templates, and actionable recommendations to implement these insights—get the complete analysis for presentations, benchmarking, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Life and Pension Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHelvetia offers life and pension products for individual retirement and occupational pensions, with €14.7bn in life reserves at year-end 2024 supporting long-term capital growth and security in core European markets.\u003c\/p\u003e\n\u003cp\u003eProducts combine guaranteed components and flexible savings options; in 2024 new premium inflows to life business were about €2.1bn, reflecting demand from aging populations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Non-Life Insurance Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Diversified Non-Life Insurance Portfolio covers property, casualty, and motor lines across retail and commercial clients, delivering steady premiums—Helvetia reported CHF 2.3bn in non-life gross written premiums in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts target modern threats: enhanced natural‑catastrophe covers and cyber policies; in 2024 cyber premiums grew ~18% year‑on‑year, reducing covariance with property losses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Corporate and Specialty Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHelvetia’s Tailored Corporate and Specialty Lines deliver transport, technical, and art insurance for business clients, covering global supply chains and high-value collections with limits up to 500 million CHF per risk as of 2025. The unit supported large industrial clients in 2024, contributing roughly 12% of group commercial premiums (≈450 million CHF) and reducing loss ratios by 3 percentage points through bespoke risk engineering. Helvetia pairs underwriting with technical advisory—on-site surveys, customized clauses, and parametric triggers—to lower volatility and protect complex operations. This service suite aims to increase commercial GWP by 8–10% annually through cross-sell and advisory fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Insurance via Smile\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmile, Helvetia’s digital-only brand, drives the group’s mobile-first push with transparent, app-based insurance and instant policy management aimed at younger, tech-savvy customers.\u003c\/p\u003e\n\u003cp\u003eLaunched across Switzerland and Germany, Smile helped Helvetia grow digital premiums by ~18% in 2024 and lowers acquisition\/admin costs by an estimated 25% versus broker channels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: millennials\/Gen Z, self-service users\u003c\/li\u003e\n\u003cli\u003eModel: app-first, no brokers, instant onboarding\u003c\/li\u003e\n\u003cli\u003e2024 impact: +18% digital premiums; ~25% lower admin cost\u003c\/li\u003e\n\u003cli\u003eStrategic: captures high-growth, low-overhead segment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Asset Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHelvetia’s Integrated Asset Management Services extend beyond insurance, offering real estate funds and diversified portfolios for institutional and private clients, managed using the group’s in-house investment team.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Helvetia managed roughly CHF 18.2 billion of client assets across funds and mandates, monetizing investment expertise while focusing on wealth preservation and liability-driven strategies.\u003c\/p\u003e\n\u003cp\u003eServices target yield enhancement, real-asset exposure, and customized liability-matching solutions for pension funds and HNW clients.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCHF 18.2bn assets under management (2024)\u003c\/li\u003e\n\u003cli\u003eReal estate funds + diversified portfolios\u003c\/li\u003e\n\u003cli\u003eInstitutional \u0026amp; private client segments\u003c\/li\u003e\n\u003cli\u003eFocus: wealth preservation, LDI (liability-driven investments)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHelvetia: €14.7bn life reserves, CHF2.3bn non‑life, +18% digital \u0026amp; cyber growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHelvetia’s product mix blends life\/pension guarantees (€14.7bn reserves, €2.1bn new 2024 premiums) with CHF 2.3bn non-life GWP (2024), growing cyber +18% YoY and Smile digital premiums +18% while cutting admin costs ~25%; CHF 18.2bn AUM (2024) supports LDI and real‑asset solutions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife reserves\u003c\/td\u003e\n\u003ctd\u003e€14.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife new premiums\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑life GWP\u003c\/td\u003e\n\u003ctd\u003eCHF 2.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCyber premium growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmile digital growth\u003c\/td\u003e\n\u003ctd\u003e+18% digital premiums\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmin cost reduction (Smile)\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eCHF 18.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Helvetia Holding’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Helvetia Holding’s 4Ps into a concise, leadership-ready snapshot that eases decision-making and accelerates cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Multi-Channel Swiss Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHelvetia keeps a dense Swiss network of ~1,300 physical agencies and tied agents to ensure local access, handling ~60% of new retail premiums via face-to-face channels in 2024. Its online portal processed over 1.2 million policy transactions and 95,000 digital claims reports in 2024, enabling end-to-end policy admin and faster settlements. This hybrid model serves traditional clients while capturing 28% annual growth in digital-first customers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHelvetia operates strong regional hubs in Germany, Austria, Spain and Italy, which together contributed about 58% of group gross written premiums in 2024 (CHF 6.2bn of CHF 10.7bn), reducing single-market exposure.\u003c\/p\u003e\n\u003cp\u003eEach office adapts product, pricing and distribution to local regulation and consumer preferences, shortening time-to-market and raising retention; local underwriting autonomy handled ~72% of new business cases in 2024.\u003c\/p\u003e\n\u003cp\u003eThe footprint drives scale: shared IT, reinsurance and procurement cut combined operating ratio by ~3 percentage points versus standalone operations, while local service teams keep NPS regionally above 45.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Ecosystems and Direct Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHelvetia uses advanced web platforms and mobile apps for direct-to-consumer sales, driving 18% of retail premiums in 2024 via digital channels.\u003c\/p\u003e\n\u003cp\u003eBy investing in API integrations, Helvetia embeds insurance into third-party retail and financial ecosystems, supporting 32 live partners across travel and automotive as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThis ensures offerings appear at point of need—during travel bookings or vehicle purchases—boosting conversion rates by ~22% and reducing acquisition cost per policy by 15% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Broker and Intermediary Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant portion of helvetia premiums chf gross written via independent brokers and financial advisors who steer corporate life business where advice matters most.\u003e\n\u003cphelvetia equips these partners with dedicated digital portals e-underwriting and straight-through processing reported a faster quote-to-bind time in boosting distribution efficiency retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% of CHF 9.1bn GWP (2024) via intermediaries\u003c\/li\u003e\n\u003cli\u003eFocus: corporate and life insurance\u003c\/li\u003e\n\u003cli\u003e25% faster quote-to-bind (2024)\u003c\/li\u003e\n\u003cli\u003eDedicated digital portals and e-underwriting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/phelvetia\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBancassurance and Strategic Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHelvetia uses bancassurance partnerships with Swiss and EU banks to sell insurance to existing clients, cutting acquisition costs by ~30% versus direct channels and boosting cross-sell rates for life\/protection by ~18% (2024 internal report).\u003c\/p\u003e\n\u003cp\u003eThese alliances let Helvetia reach ~1.2 million additional customers in 2024 without building branches, saving an estimated CHF 40–60 million in capex over 2023–25.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow-cost channel: ~30% cheaper than direct\u003c\/li\u003e\n\u003cli\u003eCross-sell uplift: +18% for life\/protection\u003c\/li\u003e\n\u003cli\u003eReach gain: +1.2M customers (2024)\u003c\/li\u003e\n\u003cli\u003eCapex saved: CHF 40–60M (2023–25 est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHelvetia boosts reach: 1,300 agencies, digital APIs, bancassurance cuts costs, +1.2M clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHelvetia’s hybrid distribution mixes ~1,300 Swiss agencies (60% retail new premiums, 2024), strong regional hubs (58% of CHF 10.7bn GWP, 2024), 40% via brokers (CHF 9.1bn base, 2024), 18% digital retail growth, 32 live API partners (Dec 2025). Bancassurance added +1.2M customers and cut acquisition cost ~30% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgencies\u003c\/td\u003e\n\u003ctd\u003e~1,300; 60% retail new premiums (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e58% of CHF 10.7bn GWP (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e40% of CHF 9.1bn GWP (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/API\u003c\/td\u003e\n\u003ctd\u003e18% retail; 32 partners (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e+1.2M customers; -30% acquisition cost (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHelvetia Holding 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Helvetia Holding 4P's Marketing Mix analysis you'll receive instantly after purchase—no samples or mockups, just the ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750928757113,"sku":"helvetia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/helvetia-marketing-mix.png?v=1772226780","url":"https:\/\/matrixbcg.com\/products\/helvetia-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}