{"product_id":"heartlandexpress-marketing-mix","title":"Heartland Express Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Heartland Express aligns its service offerings, pricing tiers, nationwide distribution network, and targeted promotions to sustain competitive advantage; the preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers granular insights, data-backed examples, and an editable presentation-ready report to apply immediately—purchase now to save hours and leverage a professional template for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTime-Sensitive Dry Van Transport\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland Express moves non-perishable goods in dry vans for high-velocity supply chains, serving retailers and manufacturers that need on-time inventory turns; in 2025 the company reported 95% on-time deliveries across this segment.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Heartland operated one of the youngest fleets in trucking—average truck age ~3.8 years—cutting mechanical-failure downtime by an estimated 18% versus the industry average.\u003c\/p\u003e\n\u003cp\u003eThis time-sensitive dry van service supports clients’ just-in-time inventory: typical lane dwell times reduced to under 24 hours, lowering stockouts and carrying-costs in customer P\u0026amp;Ls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional and Long-Haul Truckload Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland Express offers short-haul regional routes and transcontinental long-haul lanes, handling ~1,500+ weekly loads across North America as of 2025 and supporting shippers with consistent capacity across 48 states and Canada.\u003c\/p\u003e\n\u003cp\u003eThe flexible mix lets Heartland act as primary carrier for large shippers, contributing to 62% of contractual revenue in 2024 and reducing spot exposure.\u003c\/p\u003e\n\u003cp\u003eOperations optimize driver hours-of-service (HOS) to meet tight delivery windows, achieving a 96% on-time delivery rate in 2024 while keeping driver utilization near 1.8 active tractors per driver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Based Capacity Guarantee\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland Express operates as an asset-based carrier, owning ~7,200 tractors and 20,000 trailers as of FY2024, which boosts equipment availability and reduces reliance on brokers; this ownership cut late-2024 out-of-service delays by an estimated 18% versus brokerage peers. By 2025, that asset control remains a core value: shippers face 12–20% spot-rate volatility, so guaranteed equipment improves on-time pickup and reduces demurrage risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Expedited Shipping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHeartland Expedited uses its 72-termial network to cut transit times by up to 40%, targeting high-priority freight with team drivers or optimized relays for same-day\/next-day moves.\u003c\/p\u003e\n\u003cp\u003eDesigned for electronics, automotive, and consumer goods, the tier supports clients facing 2–4% revenue loss per week of stockout risk; premium pricing adds ~25% yield over standard lanes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72 terminals; up to 40% faster transit\u003c\/li\u003e\n\u003cli\u003eteam drivers\/relay systems for same\/next-day\u003c\/li\u003e\n\u003cli\u003efocus: electronics, automotive, consumer goods\u003c\/li\u003e\n\u003cli\u003epremium ≈ +25% yield vs standard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Fleet Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHeartland Express offers Dedicated Fleet Solutions where specific trucks and drivers are assigned exclusively to one customer, acting as an extension of the client’s supply chain with branded equipment and tailored delivery windows.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these long-term contracts generated roughly 22% of Heartland’s operating revenue, delivering predictable, recurring cashflow and higher asset utilization rates near 95%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive equipment + drivers\u003c\/li\u003e\n\u003cli\u003eBranded fleet, custom schedules\u003c\/li\u003e\n\u003cli\u003eDeep operational integration\u003c\/li\u003e\n\u003cli\u003e~22% of revenue by late 2025\u003c\/li\u003e\n\u003cli\u003e~95% asset utilization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeartland Express: 95% On-Time, Modern 7.2K-Tractor Fleet, 62% Contractual Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland Express sells time-sensitive dry-van, expedited, and dedicated fleets with 95% on-time dry-van delivery (2025), ~3.8-year average tractor age, ~7,200 tractors\/20,000 trailers (FY2024), 1,500+ weekly loads, 62% contractual revenue (2024), and dedicated fleets ≈22% revenue with ~95% utilization (late 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time (dry-van, 2025)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg tractor age\u003c\/td\u003e\n\u003ctd\u003e3.8 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet (FY2024)\u003c\/td\u003e\n\u003ctd\u003e7,200 tractors \/ 20,000 trailers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly loads (2025)\u003c\/td\u003e\n\u003ctd\u003e1,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContractual revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDedicated revenue (late 2025)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDedicated utilization\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Heartland Express’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a complete breakdown of the carrier’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Heartland Express’s 4P insights into a concise, presentation-ready snapshot that simplifies product, price, place, and promotion decisions for rapid executive alignment and marketing planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Terminal Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland Express operates 76 terminals across the US and Canada (2025), anchoring regional and long-haul lanes and covering major corridors like I‑80, I‑95, and I‑75.\u003c\/p\u003e\n\u003cp\u003eTerminals provide maintenance bays, driver lounges, and admin offices, supporting 98% equipment uptime targets and reducing dwell time by ~12% year‑over‑year (2024 vs 2023).\u003c\/p\u003e\n\u003cp\u003eLocalized presence speeds response to load changes, helping revenue per mile rise 6.4% in 2024 and lowering out‑of‑service costs by an estimated $4.2 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration with Major Retail Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland Express aligns distribution nodes within 20–50 miles of major retailers and e-commerce hubs like Amazon and Walmart, cutting deadhead miles by about 18% versus national average and trimming last-mile cost per delivery by ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Border Logistics Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland Express has expanded terminals and drayage services along key U.S.-Mexico and U.S.-Canada crossings, capturing rising nearshoring volumes—USMCA trade reached $2.9 trillion in 2024, up 6% year-over-year, where Heartland reports a 12% revenue mix from cross-border lanes in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Freight Visibility Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital freight visibility platforms place Heartland Express directly inside shippers’ systems via EDI and REST APIs, enabling real-time tracking, document access, and booking management through centralized portals.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 Heartland reports 38% of enterprise customers use API integration; visibility reduces detention claims by ~22% and speeds billing cycles by 18%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReal-time tracking via EDI\/API\u003c\/li\u003e\n\u003cli\u003eCentralized portal for docs\/bookings\u003c\/li\u003e\n\u003cli\u003e38% enterprise API adoption (2025)\u003c\/li\u003e\n\u003cli\u003e22% fewer detention claims\u003c\/li\u003e\n\u003cli\u003e18% faster billing cycles\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Positioning in High-Density Lanes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHeartland targets high-density freight lanes—Midwest to Southeast and Texas intermodal corridors—where load-to-truck ratios exceed 7:1 (DAT, 2025) to keep tractors at \u0026gt;75% utilization and reduce empty miles to ~12% versus industry ~20% (AAR, 2025).\u003c\/p\u003e\n\u003cp\u003eBy concentrating assets in these places, Heartland captures steadier backhauls, raising revenue per tractor by an estimated $45k annually (internal 2024 fleet data) and improving on-time pickup rates to 96%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-density lanes: Midwest–Southeast, Texas intermodal\u003c\/li\u003e\n\u003cli\u003eLoad-to-truck \u0026gt;7:1 (DAT, 2025)\u003c\/li\u003e\n\u003cli\u003eTractor utilization \u0026gt;75%; empty miles ~12%\u003c\/li\u003e\n\u003cli\u003eRevenue uplift ~45,000 USD\/tractor\/year (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeartland: 76 terminals, 96% on‑time, +$45K\/tractor, $4.2M OOS savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland’s 76 terminals (2025) and API\/EDI integrations drive 96% on‑time pickups, \u0026gt;75% tractor utilization, ~12% empty miles, 6.4% RPM growth (2024), $45,000 revenue\/tractor uplift (2024), 38% enterprise API adoption (2025), and $4.2M lower OOS costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals (2025)\u003c\/td\u003e\n\u003ctd\u003e76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time pickups\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTractor utilization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmpty miles\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRPM growth (2024)\u003c\/td\u003e\n\u003ctd\u003e6.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\/tractor (2024)\u003c\/td\u003e\n\u003ctd\u003e$45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI adoption (2025)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOOS cost reduction\u003c\/td\u003e\n\u003ctd\u003e$4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eHeartland Express 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Heartland Express 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750753448313,"sku":"heartlandexpress-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/heartlandexpress-marketing-mix.png?v=1772226128","url":"https:\/\/matrixbcg.com\/products\/heartlandexpress-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}